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市場調查報告書
商品編碼
1639345

牙刷市場機會、成長動力、產業趨勢分析與預測 2024 - 2032

Toothbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023年,全球牙刷市場規模達到115.7億美元,預計2024年至2032年複合年成長率為4.5%。根據世界衛生組織 (WHO) 統計,全球約有 35 億人患有口腔疾病。蛀牙、牙齦疾病和牙齒敏感等疾病的發生率不斷增加,人們對口腔衛生的認知不斷提高,從而刺激了對牙刷的需求。人們對高品質口腔護理產品的日益青睞激發了人們對優質牙刷的興趣,包括電動牙刷和專用牙刷。這一趨勢反映出人們更加重視預防性牙科護理和整體健康。

根據產品類型,市場分為手動牙刷和電動牙刷。 2023年,手動牙刷佔據主導地位,價值為74.4億美元,預計到2032年將達到108.3億美元。此外,它們在超市和藥局等零售店的廣泛使用也有助於它們的受歡迎。手動牙刷也因其簡單而受到青睞,因為它們不需要充電或更換電池。

從刷毛類型來看,市面上分為軟毛、中毛、硬毛等。到 2023 年,中毛牙刷將佔據 43% 的市場佔有率,預計在預測期內複合年成長率為 4.7%。這些牙刷在有效去除牙菌斑和舒適牙齦之間取得了理想的平衡,使其成為日常使用的首選。

市場範圍
開始年份 2023年
預測年份 2024-2032
起始值 115.7 億美元
預測值 171.9 億美元
複合年成長率 4.5%

2023 年,亞太地區牙刷市場價值為 39.5 億美元,預計到 2032 年將達到 60.2 億美元。隨著城市化進程的加快和可支配收入的增加,人們擴大採用改進的衛生習慣。不斷擴大的中產階級進一步支持了這種成長,消費者優先考慮更好的口腔健康並投資於更高品質的牙刷。

目錄

第 1 章:方法與範圍

第 2 章:執行摘要

第 3 章:產業洞察

  • 產業生態系統分析
    • 影響價值鏈的因素
    • 利潤率分析
    • 干擾
    • 未來展望
    • 製造商
    • 經銷商
  • 供應商格局
  • 利潤率分析
  • 重要新聞和舉措
  • 監管環境
  • 衝擊力
    • 成長動力
      • 口腔衛生意識不斷增強
      • 牙刷的技術進步
      • 牙齒疾病增加
      • 增加可支配收入和不斷變化的生活方式
    • 產業陷阱與挑戰
      • 價格敏感度
      • 競爭激烈
  • 消費者購買行為分析
    • 人口趨勢
    • 影響購買決策的因素
    • 消費品採用
    • 首選配銷通路
    • 首選價格範圍
  • 技術進步
  • 成長潛力分析
  • 波特的分析
  • PESTEL分析

第 4 章:競爭格局

  • 介紹
  • 公司市佔率分析
  • 競爭定位矩陣
  • 戰略展望矩陣

第 5 章:市場估計與預測:依產品類型,2021-2032 年

  • 主要趨勢
  • 電的
  • 手動的

第 6 章:市場估計與預測:按刷毛類型,2021-2032 年

  • 主要趨勢
  • 柔軟的
  • 中等的
  • 難的
  • 其他(超軟)

第 7 章:市場估計與預測:依頭部形狀,2021-2032

  • 主要趨勢
  • 橢圓形
  • 圓形的
  • 鑽石形
  • 長方形
  • 其他(U型)

第 8 章:市場估計與預測:按價格,2021-2032

  • 主要趨勢
  • 低的
  • 中等的
  • 高的

第 9 章:市場估計與預測:依最終用途,2021-2032 年

  • 主要趨勢
  • 孩子們
  • 成年人

第 10 章:市場估計與預測:按配銷通路,2021-2032 年

  • 主要趨勢
  • 線上
    • 電子商務
    • 公司網站
  • 離線
    • 大型零售店
    • 藥局
    • 其他(個別店鋪)

第 11 章:市場估計與預測:按地區分類,2021-2032 年

  • 主要趨勢
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
    • 俄羅斯
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國

第 12 章:公司簡介

  • Oral-B
  • Colgate
  • Aqua fresh
  • Sensodyne
  • Wisdom
  • Humble Co.
  • Trisa
  • Unilever (Pepsodent)
  • Lion Corporation
  • Philips
  • Curaden AG
  • Perfora
  • Fang Oral Care
  • Sunstar
  • Perrigo
簡介目錄
Product Code: 12378

The Global Toothbrush Market reached USD 11.57 billion in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2032. The rising prevalence of dental disorders is a major driver of this growth. According to the World Health Organization (WHO), approximately 3.5 billion individuals globally suffer from oral diseases. The increasing incidence of conditions like cavities, gum disease, and tooth sensitivity has heightened awareness about oral hygiene, fueling demand for toothbrushes.Changing consumer lifestyles and rising disposable incomes are also shaping the market. A growing preference for high-quality oral care products has spurred interest in premium toothbrushes, including electric and specialized options. This trend reflects a stronger emphasis on preventive dental care and overall health.

The market is segmented into manual and electric toothbrushes based on product type. In 2023, manual toothbrushes held the dominant share, valued at USD 7.44 billion, and are expected to reach USD 10.83 billion by 2032. Their affordability makes them accessible to a broader demographic, especially in cost-sensitive regions. Additionally, their widespread availability in retail outlets like supermarkets and pharmacies contributes to their popularity. Manual toothbrushes are also preferred for their simplicity, as they require no charging or battery replacements.

In terms of bristle type, the market is categorized into soft, medium, hard, and others. Medium-bristle toothbrushes accounted for 43% of the market share in 2023 and are anticipated to grow at a CAGR of 4.7% during the forecast period. These toothbrushes strike an ideal balance between effective plaque removal and gum comfort, making them a preferred choice for daily use.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$11.57 Billion
Forecast Value$17.19 Billion
CAGR4.5%

Asia-Pacific toothbrush market was valued at USD 3.95 billion in 2023 and is projected to reach USD 6.02 billion by 2032. The region's large and growing population, particularly in countries like China and India, drives demand for oral care products. As urbanization accelerates and disposable incomes rise, the adoption of improved hygiene practices is increasing. The expanding middle class further supports this growth, with consumers prioritizing better oral health and investing in higher-quality toothbrushes.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Growing awareness of oral hygiene
      • 3.6.1.2 Technological advancements in toothbrushes
      • 3.6.1.3 Rising dental disorders
      • 3.6.1.4 Increasing disposable income and evolving lifestyles
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Price sensitivity
      • 3.6.2.2 Intense competition
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors Affecting Buying Decision
    • 3.7.3 Consumer Product Adoption
    • 3.7.4 Preferred Distribution Channel
    • 3.7.5 Preferred Price Range
  • 3.8 Technological advancements
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Electric
  • 5.3 Manual

Chapter 6 Market Estimates & Forecast, By Bristle Type, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Soft
  • 6.3 Medium
  • 6.4 Hard
  • 6.5 Others(Ultra soft)

Chapter 7 Market Estimates & Forecast, By Head Shape, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Oval
  • 7.3 Round
  • 7.4 Diamond shaped
  • 7.5 Rectangle
  • 7.6 Others( U-shaped)

Chapter 8 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key Trends
  • 9.2 Kids
  • 9.3 Adults

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key Trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company websites
  • 10.3 Offline
    • 10.3.1 Mega retail stores
    • 10.3.2 Pharma stores
    • 10.3.3 Others( individual stores)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Oral-B
  • 12.2 Colgate
  • 12.3 Aqua fresh
  • 12.4 Sensodyne
  • 12.5 Wisdom
  • 12.6 Humble Co.
  • 12.7 Trisa
  • 12.8 Unilever (Pepsodent)
  • 12.9 Lion Corporation
  • 12.10 Philips
  • 12.11 Curaden AG
  • 12.12 Perfora
  • 12.13 Fang Oral Care
  • 12.14 Sunstar
  • 12.15 Perrigo