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市場調查報告書
商品編碼
1639345
牙刷市場機會、成長動力、產業趨勢分析與預測 2024 - 2032Toothbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023年,全球牙刷市場規模達到115.7億美元,預計2024年至2032年複合年成長率為4.5%。根據世界衛生組織 (WHO) 統計,全球約有 35 億人患有口腔疾病。蛀牙、牙齦疾病和牙齒敏感等疾病的發生率不斷增加,人們對口腔衛生的認知不斷提高,從而刺激了對牙刷的需求。人們對高品質口腔護理產品的日益青睞激發了人們對優質牙刷的興趣,包括電動牙刷和專用牙刷。這一趨勢反映出人們更加重視預防性牙科護理和整體健康。
根據產品類型,市場分為手動牙刷和電動牙刷。 2023年,手動牙刷佔據主導地位,價值為74.4億美元,預計到2032年將達到108.3億美元。此外,它們在超市和藥局等零售店的廣泛使用也有助於它們的受歡迎。手動牙刷也因其簡單而受到青睞,因為它們不需要充電或更換電池。
從刷毛類型來看,市面上分為軟毛、中毛、硬毛等。到 2023 年,中毛牙刷將佔據 43% 的市場佔有率,預計在預測期內複合年成長率為 4.7%。這些牙刷在有效去除牙菌斑和舒適牙齦之間取得了理想的平衡,使其成為日常使用的首選。
市場範圍 | |
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開始年份 | 2023年 |
預測年份 | 2024-2032 |
起始值 | 115.7 億美元 |
預測值 | 171.9 億美元 |
複合年成長率 | 4.5% |
2023 年,亞太地區牙刷市場價值為 39.5 億美元,預計到 2032 年將達到 60.2 億美元。隨著城市化進程的加快和可支配收入的增加,人們擴大採用改進的衛生習慣。不斷擴大的中產階級進一步支持了這種成長,消費者優先考慮更好的口腔健康並投資於更高品質的牙刷。
The Global Toothbrush Market reached USD 11.57 billion in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2032. The rising prevalence of dental disorders is a major driver of this growth. According to the World Health Organization (WHO), approximately 3.5 billion individuals globally suffer from oral diseases. The increasing incidence of conditions like cavities, gum disease, and tooth sensitivity has heightened awareness about oral hygiene, fueling demand for toothbrushes.Changing consumer lifestyles and rising disposable incomes are also shaping the market. A growing preference for high-quality oral care products has spurred interest in premium toothbrushes, including electric and specialized options. This trend reflects a stronger emphasis on preventive dental care and overall health.
The market is segmented into manual and electric toothbrushes based on product type. In 2023, manual toothbrushes held the dominant share, valued at USD 7.44 billion, and are expected to reach USD 10.83 billion by 2032. Their affordability makes them accessible to a broader demographic, especially in cost-sensitive regions. Additionally, their widespread availability in retail outlets like supermarkets and pharmacies contributes to their popularity. Manual toothbrushes are also preferred for their simplicity, as they require no charging or battery replacements.
In terms of bristle type, the market is categorized into soft, medium, hard, and others. Medium-bristle toothbrushes accounted for 43% of the market share in 2023 and are anticipated to grow at a CAGR of 4.7% during the forecast period. These toothbrushes strike an ideal balance between effective plaque removal and gum comfort, making them a preferred choice for daily use.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $11.57 Billion |
Forecast Value | $17.19 Billion |
CAGR | 4.5% |
Asia-Pacific toothbrush market was valued at USD 3.95 billion in 2023 and is projected to reach USD 6.02 billion by 2032. The region's large and growing population, particularly in countries like China and India, drives demand for oral care products. As urbanization accelerates and disposable incomes rise, the adoption of improved hygiene practices is increasing. The expanding middle class further supports this growth, with consumers prioritizing better oral health and investing in higher-quality toothbrushes.