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市場調查報告書

商品編碼

1665053

毛巾市場機會、成長動力、產業趨勢分析與 2024 - 2032 年預測

Towel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年12月10日 | 出版商:

Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023 年全球毛巾市場價值為 163 億美元，預計 2024 年至 2032 年的複合年成長率為 5.2%。對奢華和舒適的重視持續推動需求，從而促進市場擴張。

市場按類型分為浴巾、手巾、廚房毛巾和其他。浴巾在 2023 年成為主導細分市場，創造 92 億美元的收入，預計到 2032 年將以 5.4% 的複合年成長率成長。個人衛生意識的不斷增強以及對酒店和健康行業的大量投資進一步增強了全球對浴巾的需求，使其成為市場上必不可少的產品。

市場範圍
起始年份	2023
預測年份	2024-2032
起始值	163億美元
預測值	256億美元
複合年成長率	5.2%

根據配銷通路，市場分為線上和線下兩類。 2023 年，線下通路佔據了 71.4% 的市場佔有率，預計 2024 年至 2032 年期間的複合年成長率為 5.2%。雖然線上購物持續受到歡迎，但線下購物由於其便利性和產品種類繁多仍佔據主導地位。

2023 年，美國毛巾市場將引領全球市場，佔 74.9% 的市場佔有率，預測期內預計複合年成長率為 5%。高可支配收入、龐大且多樣化的消費者群體以及先進的零售基礎設施等因素有助於鞏固這一領導地位。此外，美國酒店業的強勁發展推動了對優質耐用毛巾的持續需求，進一步鞏固了美國在全球市場的主導地位。

消費者對舒適、衛生和奢華的偏好仍然是毛巾市場成長的主要驅動力。酒店和健康領域的投資增加、分銷網路的擴大以及產品品質和設計的不斷創新，將加強全球市場的發展軌跡。

產業生態系統分析
- 影響價值鏈的因素
- 利潤率分析
- 中斷
- 未來展望
- 製造商
- 經銷商
供應商概況
利潤率分析
重要新聞及舉措
監管格局
衝擊力
- 成長動力
  - 酒店和旅遊業蓬勃發展
  - 消費者個人衛生意識不斷提高
  - 對永續和環保產品的需求不斷增加
- 產業陷阱與挑戰
  - 原物料價格波動
  - 競爭激烈，市場飽和
成長潛力分析
消費者購買行為分析
波特的分析
PESTEL 分析

第4章：競爭格局

介紹
公司市佔率分析
競爭定位矩陣
戰略展望矩陣

第 5 章：市場估計與預測：按類型，2021-2032 年

主要趨勢
浴巾
手巾
廚房毛巾
其他

第 6 章：市場估計與預測：按材料，2021-2032 年

主要趨勢
紙
棉布
亞麻布
超細纖維毛巾
其他

第 7 章：市場估計與預測：按價格，2021 年至 2032 年

主要趨勢
低的
中等的
高的

第 8 章：市場估計與預測：按最終用途，2021-2032 年

主要趨勢
住宅
商業的
工業的

第 9 章：市場估計與預測：按配銷通路，2021-2032 年

主要趨勢
線上
- 電子商務網站
- 公司網站
離線
- 專賣店
- 超市/大賣場
- 其他

第 10 章：市場估計與預測：按地區，2021-2032 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 英國
- 德國
- 法國
- 義大利
- 西班牙
- 俄羅斯
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 澳洲
拉丁美洲
- 巴西
- 墨西哥
中東及非洲
- 南非
- 沙烏地阿拉伯
- 阿拉伯聯合大公國

第 11 章：公司簡介

1888 Mills
Alok Industries
Feroze1888 Mills
Himatsingka Linens
Indus Home
Izawa Towel
Loftex China
Möve Frottana
Noman Group
Standard Textile
Sunvim
Trident
Welspun
WestPoint Home
Zorlu Textiles

簡介目錄

Product Code: 12595

The Global Towel Market, valued at USD 16.3 billion in 2023, is poised for steady growth with a projected CAGR of 5.2% from 2024 to 2032. This growth is driven primarily by the flourishing hospitality and tourism sectors, where hotels, spas, resorts, and fitness centers increasingly prioritize premium-quality towels to enhance customer satisfaction. This emphasis on luxury and comfort continues to propel demand, reinforcing the market expansion.

The market is segmented by type into bath towels, hand towels, kitchen towels, and others. Bath towels emerged as the dominant segment in 2023, generating USD 9.2 billion in revenue, and are expected to grow at a CAGR of 5.4% through 2032. Their widespread adoption across both residential and commercial settings underscores their popularity. Rising awareness of personal hygiene and substantial investments in the hospitality and wellness industries further bolster global demand for bath towels, making them an essential product in the market.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$16.3 Billion
Forecast Value	$25.6 Billion
CAGR	5.2%

By distribution channel, the market is divided into online and offline categories. In 2023, offline channels accounted for a commanding 71.4% market share and are anticipated to grow at a CAGR of 5.2% from 2024 to 2032. Physical retail outlets such as hypermarkets, department stores, specialty stores, and wholesalers remain the leading sales channels, offering immediate product access and personalized shopping experiences. While online shopping continues to gain traction, the offline segment maintains its dominance due to its convenience and broad product availability.

The U.S. towel market led the global landscape in 2023, capturing 74.9% of the market share with a projected CAGR of 5% through the forecast period. Factors such as high disposable incomes, a large and diverse consumer base, and advanced retail infrastructure contribute to this leadership position. Additionally, the robust U.S. hospitality sector drives sustained demand for premium, durable towels, further solidifying the country's dominance in the global market.

Consumer preferences for comfort, hygiene, and luxury remain key drivers of the towel market growth. Increased investments in the hospitality and wellness sectors, alongside expanding distribution networks and ongoing innovations in product quality and design, are set to strengthen the market's trajectory worldwide.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
- 3.6.1 Growth drivers
  - 3.6.1.1 Growing hospitality and tourism industry
  - 3.6.1.2 Rising consumer awareness about personal hygiene
  - 3.6.1.3 Increasing demand for sustainable and eco-friendly products
- 3.6.2 Industry pitfalls & challenges
  - 3.6.2.1 Volatility in raw material prices
  - 3.6.2.2 High competition and market saturation
3.7 Growth potential analysis
3.8 Consumer buying behavior analysis
3.9 Porter’s analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion)

5.1 Key trends
5.2 Bath towels
5.3 Hand towels
5.4 Kitchen towels
5.5 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021-2032 (USD Billion)

6.1 Key trends
6.2 Paper
6.3 Cotton
6.4 Linen
6.5 Microfiber towels
6.6 Others

Chapter 7 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion)

7.1 Key trends
7.2 Low
7.3 Medium
7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion)

8.1 Key trends
8.2 Residential
8.3 Commercial
8.4 Industrial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

9.1 Key trends
9.2 Online
- 9.2.1 E-commerce site
- 9.2.2 Company website
9.3 Offline
- 9.3.1 Specialty stores
- 9.3.2 Supermarkets/Hypermarkets
- 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

10.1 Key trends
10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.3.6 Russia
10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 India
- 10.4.3 Japan
- 10.4.4 South Korea
- 10.4.5 Australia
10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE