微波爐市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球微波爐市場價值為 105 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4.6%。隨著現代消費者尋求能夠簡化日常生活的產品，微波爐已成為必備的廚房設備。核心家庭數量的不斷增加、可支配收入的提高以及繁忙的工作日程進一步推動了對簡化烹飪和加熱過程的產品的需求。此外，消費者在做出購買決定時會優先考慮能源效率、多功能性和可負擔性等特點。微波技術的創新，包括智慧功能和節能設計，繼續塑造市場，允許更大程度的客製化以滿足不同消費者的需求。技術進步和城市化也加速了採用，推動了市場的不斷發展。

依產品類型，市場可分為對流微波爐、燒烤微波爐和單一微波爐。對流微波爐將以 49 億美元的價值引領市場，預計在預測期內的複合年成長率為 5.2%。這些產品因其多功能性而備受追捧，因為它們結合了燒烤、微波和烘焙的功能，使其成為家庭和商業廚房的理想選擇。他們掌握各種烹飪技術的能力很有吸引力，特別是對於已開發市場而言，因為家庭烘焙和高級烹飪技術越來越受歡迎。

從結構考慮，市場分為檯面式微波爐和內置式微波爐。檯面型佔主導市場佔有率，到 2024 年將佔據 75% 的市場佔有率。由於其價格實惠、便於攜帶且易於安裝，對住宅客戶特別有吸引力，尤其是在空間和成本是重要因素的小型住宅或城市地區。桌上型微波爐在線上和線下零售通路的廣泛普及進一步刺激了其需求。這些車型吸引了廣泛的消費者，從注重預算的消費者到尋求具有先進功能的高階選擇的消費者。

美國微波爐市場價值到 2024 年將達到 22 億美元，預計在預測期內的複合年成長率為 4%。美國在北美佔據主導地位，相當一部分家庭擁有微波爐。這種廣泛的應用反映了該設備在美國廚房中的重要作用，其驅動力來自於人們對便利性和節省時間的設備的需求日益成長。此外，美國消費者可支配收入的提高也推動了先進微波爐型號的普及，例如對流烤箱和組合烤箱，它們提供了增強的功能，可以滿足更苛刻的烹飪需求。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測參數
• 資料來源
  • 基本的
• 次要
  • 付費來源
  • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
• 供應商概況
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 技術格局
• 衝擊力
  • 成長動力
    • 可支配收入增加和廚房現代化
    • 技術進步和能源效率
    • 人口成長和都市化進程加速
  • 產業陷阱與挑戰
    • 競爭激烈，價格敏感
    • 健康問題和消費者懷疑
• 消費者購買行為分析
  • 人口趨勢
  • 影響購買決策的因素
  • 消費者產品採用
  • 首選配銷通路
  • 偏好價格範圍
• 成長潛力分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021 年至 2034 年

• 主要趨勢
• 熱對流微波爐
• 燒烤微波爐
• 單獨微波爐

第6章：市場估計與預測：依結構，2021 – 2034 年

• 主要趨勢
• 檯面微波爐
• 內建微波爐

第7章：市場估計與預測：按產能，2021 – 2034 年

• 主要趨勢
• 最多 20 公升
• 21 - 25 公升
• 26 - 30 公升
• 30公升以上

第 8 章：市場估計與預測：按功率，2021 年至 2034 年

• 主要趨勢
• 低功率（700W以下）
• 中功率（700W-1000W）
• 大功率（1000W以上）

第 9 章：市場估計與預測：按價格範圍，2021 年至 2034 年

• 主要趨勢
• 低（50 美元以下）
• 中 (50 美元 - 100 美元)
• 高（100 美元以上）

第 10 章：市場估計與預測：依最終用途，2021 年至 2034 年

• 主要趨勢
• 住宅
• 商業的
  • 飯店和餐廳
  • 餐飲服務
  • 公司辦公室
  • 其他（醫療設施等）

第 11 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 線上
  • 電子商務網站
  • 公司網站
• 離線
  • 大賣場和超市
  • 專賣店
  • 其他（百貨商場、個體店等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東及非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 13 章：公司簡介

• Alto-Shaam Inc.
• Bajaj
• Bosch
• Breville
• Candy
• Electrolux AB
• Frigidaire
• GE Appliances
• LG Electronics
• Midea Group
• Panasonic Corporation
• Samsung Electronics
• Sharp Corporation
• Smeg SPA
• Toshiba Corporation
• Whirlpool Corporation

The Global Microwave Oven Market was valued at USD 10.5 billion in 2024 and is projected to grow at a CAGR of 4.6% from 2025 to 2034. This growth is driven by shifting consumer lifestyles, where convenience and time-saving appliances are increasingly in demand. As modern consumers seek products that simplify their daily routines, microwave ovens have emerged as essential kitchen devices. The expanding number of nuclear families, higher disposable incomes, and busy work schedules are further fueling the demand for products that streamline cooking and reheating processes. Additionally, consumers are prioritizing features such as energy efficiency, multifunctionality, and affordability when making purchasing decisions. Innovations in microwave technology, including smart features and energy-efficient designs, continue to shape the market, allowing for greater customization to cater to varying consumer needs. Technological advancements and urbanization have also accelerated adoption, driving the market's continuous evolution.

The market can be broken down by product type into convection microwave ovens, grill microwave ovens, and solo microwave ovens. Convection microwave ovens lead the market with a value of USD 4.9 billion in 2024 and are expected to grow at a CAGR of 5.2% over the forecast period. These products are highly sought after due to their versatility, as they combine the functions of grilling, microwaving, and baking, making them ideal for both home and commercial kitchens. Their ability to handle a variety of cooking techniques appeals, particularly to those in developed markets where home baking and advanced cooking techniques are becoming more popular.

When considering the structure, the market is divided into countertops and built-in microwave ovens. Countertop models hold the dominant market share, accounting for 75% of the market in 2024. These products are anticipated to grow at a CAGR of 4.3% during the same forecast period. Their affordability, portability, and ease of installation make them particularly attractive to residential customers, especially in smaller homes or urban areas where space and cost are important factors. The wide availability of countertop microwave ovens across both online and offline retail channels further boosts their demand. These models appeal to a broad range of consumers, from budget-conscious buyers to those seeking premium options with advanced features.

The U.S. microwave oven market, valued at USD 2.2 billion in 2024, is expected to expand at a CAGR of 4% over the forecast period. The U.S. holds a dominant position in North America, with a significant portion of households owning microwave ovens. This widespread adoption reflects the appliance's essential role in American kitchens, driven by the increasing need for convenience and time-saving devices. Additionally, the higher disposable income of U.S. consumers supports the uptake of advanced microwave models, such as convection and combination ovens, which offer enhanced features for more demanding cooking needs.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1.1 Paid sources
  • 1.5.1.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Technological landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rising disposable income and kitchen modernization
    • 3.7.1.2 Technological advancements and energy efficiency
    • 3.7.1.3 Growing population and increasing urbanization
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High competition and price sensitivity
    • 3.7.2.2 Health concerns and consumer skepticism
• 3.8 Consumer buying behavior analysis
  • 3.8.1 Demographic trends
  • 3.8.2 Factors affecting buying decision
  • 3.8.3 Consumer product adoption
  • 3.8.4 Preferred distribution channel
  • 3.8.5 Preferred price range
• 3.9 Growth potential analysis
• 3.10 Porter’s analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Convection microwave oven
• 5.3 Grill microwave oven
• 5.4 Solo microwave oven

Chapter 6 Market Estimates and Forecast, By Structure, 2021 – 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Countertop microwave oven
• 6.3 Built-in microwave oven

Chapter 7 Market Estimates and Forecast, By Capacity, 2021 – 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Upto 20 liters
• 7.3 21 - 25 liters
• 7.4 26 - 30 liters
• 7.5 Above 30 liters

Chapter 8 Market Estimates and Forecast, By Power, 2021 – 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low power (under 700W)
• 8.3 Medium power (700w-1000W)
• 8.4 High power (above 1000W)

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 – 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low (under USD 50)
• 9.3 Medium (USD 50 - USD 100)
• 9.4 High (above USD 100)

Chapter 10 Market Estimates and Forecast, By End Use, 2021 – 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial
  • 10.3.1 Hotels and restaurants
  • 10.3.2 Catering services
  • 10.3.3 Corporate offices
  • 10.3.4 Others (healthcare facilities, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce website
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Hypermarkets and supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (department stores, individual stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 Japan
  • 12.4.3 India
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 UAE

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Alto-Shaam Inc.
• 13.2 Bajaj
• 13.3 Bosch
• 13.4 Breville
• 13.5 Candy
• 13.6 Electrolux AB
• 13.7 Frigidaire
• 13.8 GE Appliances
• 13.9 LG Electronics
• 13.10 Midea Group
• 13.11 Panasonic Corporation
• 13.12 Samsung Electronics
• 13.13 Sharp Corporation
• 13.14 Smeg S.P.A
• 13.15 Toshiba Corporation
• 13.16 Whirlpool Corporation