母乳替代品市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球母乳替代品市場價值約為 874 億美元，預計 2025 年至 2034 年的複合年成長率為 9.9%。這些替代品通常由大豆、牛奶或其他植物性蛋白質製成，並通常富含必需營養素，以模仿母乳的營養成分。

有幾個因素導致對 BMS 產品的需求不斷增加。許多母親因壓力、先前的手術或影響產奶量的醫療狀況等各種問題而面臨母乳哺育的挑戰。此外，BMS 產品的創新在推動市場成長方面發揮著重要作用。配方奶粉的新進展與母乳非常相似，包括不含動物成分的配方，吸引了那些尋求更健康替代品的父母的注意。

都市化導致核心家庭數量的增加，從而減少了傳統的協助母乳哺育的支持系統。這種轉變使得 BMS 產品對那些缺乏時間、資源或純母乳哺育支持的母親更有吸引力。根據全球統計數據，相當一部分嬰兒在出生後六個月內並非純母乳餵養，這凸顯了許多母親在維持母乳餵養方面面臨的挑戰。

市場按替代品類型細分，包括大豆配方奶粉、牛奶配方奶粉、低過敏性配方奶粉等。牛奶配方奶粉佔據市場主導地位，佔最大佔有率。由於奶水不足、孕產婦健康問題以及對疾病傳播的擔憂等健康原因，母親們常常會選擇牛奶配方奶粉。這些配方奶粉還添加了 DHA、ARA、益生菌和益生元等營養成分，有助於大腦發育、免疫功能和消化系統健康，使其與母乳更接近。

就配方類型而言，市場分為粉狀、濃縮液和即食配方。粉狀配方奶粉因其便利性、成本效益和易於儲存而佔據市場主導地位。父母，尤其是那些日程繁忙或生活在無法獲得新鮮牛奶的地區的父母，通常更喜歡配方奶粉。隨著父母尋求滿足嬰兒特定健康需求的選擇，對有機和特殊配方奶粉等優質奶粉的需求正在成長。

BMS 產品的通路包括藥局、零售店和其他分店。零售店是主要的配銷通路，為城市和農村地區提供了廣泛的 BMS 產品管道。藥局和專門的嬰兒產品零售商在向消費者提供這些產品方面發揮著重要作用，促進了市場的成長。

在美國，BMS 市場規模預計到 2034 年將達到 526 億美元。這一趨勢凸顯了母乳替代品在現代育兒中日益重要的角色。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 研究設計
  • 研究方法
  • 資料收集方法
• 基礎估算與計算
  • 基準年計算
  • 市場估計的主要趨勢
• 預測模型
• 初步研究和驗證
  • 主要來源
  • 資料探勘來源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
• 產業衝擊力
  • 成長動力
    • 職業婦女人口基數不斷增加
    • 發展中國家對嬰兒配方奶粉的認知與接受度不斷提高
    • 企業在母乳代用品廣告的支出不斷增加
    • 發展中國家出生率上升，優質嬰兒營養替代品種類增多
  • 產業陷阱與挑戰
    • 嚴格監管母乳代用品的行銷
• 成長潛力分析
• 監管格局
• 技術格局
• 未來市場趨勢
• 差距分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 公司矩陣分析
• 主要市場參與者的競爭分析
• 競爭定位矩陣
• 策略儀表板

第 5 章：市場估計與預測：按替代類型，2021 年至 2034 年

• 主要趨勢
• 牛奶配方
• 大豆配方
• 低過敏性配方
• 其他替代類型

第6章：市場估計與預測：按配方類型，2021 – 2034 年

• 主要趨勢
• 粉狀
• 濃縮液
• 即用型

第 7 章：市場估計與預測：按配銷通路，2021 年至 2034 年

• 主要趨勢
• 藥局
• 零售店
• 其他分銷管道

第 8 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 英國
  • 法國
  • 西班牙
  • 義大利
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯

第9章：公司簡介

• Abbott Laboratories
• Arla Foods
• Beingmate Baby & Child Food
• Danone
• Fonterra Co-operative Group
• FrieslandCampina
• Hero Group
• HiPP
• kendamil
• Mead Johnson
• Munchkin
• Nestlé
• Synutra International
• The Kraft Heinz Company
• Yili Group

The Global Breast Milk Substitutes Market was valued at approximately USD 87.4 billion in 2024 and is projected to grow at a CAGR of 9.9% from 2025 to 2034. BMS refers to products designed to replace breast milk, particularly in the form of infant formula, when breastfeeding is not possible, insufficient, or when additional nutrition is required. These substitutes are commonly made from soy, cow's milk, or other plant-based proteins and are often enriched with essential nutrients to mimic the nutritional profile of breast milk.

Several factors are contributing to the increasing demand for BMS products. Many mothers face challenges with breastfeeding due to various issues such as stress, previous surgeries, or medical conditions affecting milk production. Additionally, innovations in BMS products are playing a significant role in driving market growth. New advancements in formulas that closely replicate breast milk, including animal-free options, are attracting attention from parents seeking healthier alternatives.

Urbanization has led to a rise in nuclear families, reducing the traditional support systems that would assist in breastfeeding. This shift makes BMS products more appealing to mothers who may lack the time, resources, or support for exclusive breastfeeding. According to global statistics, a significant percentage of infants are not exclusively breastfed for the first six months, highlighting the challenges many mothers face in sustaining breastfeeding.

The market is segmented by substitute type, including soy-based formula, milk-based formula, hypoallergenic formula, and others. Milk-based formulas dominate the market, accounting for the largest share. Health-related reasons, such as insufficient milk supply, maternal health issues, and concerns about disease transmission, often lead mothers to opt for milk-based formulas. These formulas are further enhanced with nutrients like DHA, ARA, probiotics, and prebiotics, which support brain development, immune function, and digestive health, making them a closer match to breast milk.

In terms of formula type, the market is divided into powdered, concentrated liquid, and ready-to-use formulas. Powdered formulas lead the market due to their convenience, cost-effectiveness, and ease of storage. Parents, especially those with busy schedules or living in areas with limited access to fresh milk, often prefer powdered formulas. The demand for premium variants, such as organic and specialty formulas, is growing as parents seek options that meet their babies' specific health needs.

Distribution channels for BMS products include pharmacies, retail stores, and other outlets. Retail stores are the dominant distribution channel, offering widespread access to BMS products in both urban and rural areas. Pharmacies and specialized baby product retailers play an important role in making these products available to consumers, contributing to the market's growth.

In the U.S., the BMS market is expected to reach USD 52.6 billion by 2034. High maternal employment rates are a major factor driving the demand for BMS products, as working mothers seek convenient feeding options when away from their babies. This trend underscores the growing role of breast milk substitutes in modern parenting.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ Synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing number of working women population base
    • 3.2.1.2 Rising awareness and growing acceptance of infant formula across developing countries
    • 3.2.1.3 Rising corporate expenditure on breast milk substitute advertising
    • 3.2.1.4 Higher birth rate in developing countries coupled with rise in number of premium infant nutrition substitute types
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Stringent regulation for marketing of breast milk substitutes
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Substitute Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Milk-based formula
• 5.3 Soy-based formula
• 5.4 Hypoallergenic formula
• 5.5 Other substitute types

Chapter 6 Market Estimates and Forecast, By Formula Type, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Powdered
• 6.3 Concentrated liquid
• 6.4 Ready-to-use

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Pharmacies
• 7.3 Retail stores
• 7.4 Other distribution channels

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 Abbott Laboratories
• 9.2 Arla Foods
• 9.3 Beingmate Baby & Child Food
• 9.4 Danone
• 9.5 Fonterra Co-operative Group
• 9.6 FrieslandCampina
• 9.7 Hero Group
• 9.8 HiPP
• 9.9 kendamil
• 9.10 Mead Johnson
• 9.11 Munchkin
• 9.12 Nestlé
• 9.13 Synutra International
• 9.14 The Kraft Heinz Company
• 9.15 Yili Group