健身器材市場機會、成長動力、產業趨勢分析與 2025 - 2034 年預測

2024 年全球健身器材市場價值為 112 億美元，預計到 2034 年將以 4.8% 的複合年成長率成長，這得益於健身習慣的日益普及和智慧健身房解決方案的日益普及。隨著健康和保健在世界各地成為焦點，受便利性和技術進步的推動，消費者正轉向家庭健身選擇。

即時效能追蹤、應用程式連接以及虛擬健身課程等沉浸式功能的整合徹底改變了市場，使高科技健身器材成為首選。隨著對緊湊型、多功能設備的需求不斷成長，製造商正致力於提供滿足城市生活方式和節省空間要求的創新產品。此外，對個人化健身解決方案的日益重視繼續推動先進健身器材的採用，促進市場穩步擴張。

就產品類型而言，健身器材市場分為有氧運動器材、肌力訓練器材、功能訓練器材以及​​柔軟度和平衡器材。有氧運動器材在 2024 年成為主導市場，創造了 36.1 億美元的收入，預計到 2034 年將達到 59.8 億美元。有氧運動器材之所以廣受歡迎，是因為它具有增強心血管健康、控制體重和提高整體耐力的功效。由於跑步機、橢圓機和固定式自行車等有氧運動器材仍然是健身方案中的主要設備，它們繼續吸引著注重全面有效鍛鍊的消費者。

市場也根據分銷模式進行分類，包括線下和線上銷售管道。 2024 年，線下銷售佔了 57.4% 的市場佔有率，預計到 2034 年將創造 96.5 億美元的銷售收入。實體零售店仍然是許多買家的首選，因為它們提供了親自測試設備的機會並獲得銷售代表的即時幫助。然而，線上平台憑藉其便利性和豐富的產品種類正在迅速獲得關注。電子商務網站和專業健身裝備零售商提供無縫的購物體驗，包括詳細的產品比較、客戶評論以及通常具有競爭力的價格。

美國健身器材市場價值在 2024 年將達到 19 億美元，預計在 2025 年至 2034 年期間的複合年成長率為 5%。隨著越來越多的消費者認知到健身在維持整體健康和保健方面的關鍵作用，美國人健康意識的不斷增強極大地促進了市場的成長。人們越來越重視保持活躍，這刺激了對個人健身器材的需求，使健身器材成為現代家庭必不可少的裝備。

目錄

第 1 章：方法論與範圍

• 市場範圍和定義
• 基礎估算與計算
• 預測計算
• 資料來源
  • 基本的
  • 次要
    • 付費來源
    • 公共資源

第 2 章：執行摘要

第 3 章：產業洞察

• 產業生態系統分析
  • 影響價值鏈的因素
  • 利潤率分析
  • 中斷
  • 未來展望
  • 製造商
  • 經銷商
  • 零售商
• 供應商概況
• 利潤率分析
• 重要新聞及舉措
• 監管格局
• 衝擊力
  • 成長動力
    • 健身意識增強，健康意識增強
    • 居家健身解決方案的需求不斷成長
  • 產業陷阱與挑戰
    • 健身器材初始成本高
    • 與產品耐用性和壽命相關的擔憂
• 成長潛力分析
• 消費者行為分析
• 波特的分析
• PESTEL 分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第 5 章：市場估計與預測：按產品類型，2021-2034 年

• 主要趨勢
• 有氧運動器材
• 肌力訓練器材
• 功能訓練器材
• 柔韌性與平衡設備
• 其他設備

第 6 章：市場估計與預測：按類型，2021 年至 2034 年

• 主要趨勢
• 室內設備
• 戶外裝備

第 7 章：市場估計與預測：按類別 2021-2034

• 主要趨勢
• 智慧裝備
• 常規設備

第 8 章：市場估計與預測：按價格 2021-2034

• 主要趨勢
• 低的
• 中等的
• 高的

第 9 章：市場估計與預測：按應用 2021-2034

• 主要趨勢
• 體重減輕
• 健身
• 身體素質
• 心理健康
• 其他

第 10 章：市場估計與預測：依最終用途 2021-2034

• 主要趨勢
• 家庭個人
• 健身中心
• 運動員/專業人士

第 11 章：市場估計與預測：按配銷通路，2021-2034 年

• 主要趨勢
• 線上
  • 電子商務
  • 第三方網站/公司網站
• 離線
  • 超市/大賣場
  • 多品牌專賣店
  • 專賣店/運動連鎖店
  • 其他（獨立商店、百貨商場等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 南非
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國

第 13 章：公司簡介

• Body-Solid
• Bowflex
• Core Health & Fitness
• Cybex International
• iFIT
• Life Fitness
• Matrix Fitness
• NordicTrack
• Precor
• ProForm
• Schwinn Fitness
• Sole Fitness
• SportsArt
• Technogym
• True Fitness

The Global Gym Equipment Market was valued at USD 11.2 billion in 2024 and is projected to grow at a CAGR of 4.8% through 2034, driven by the rising popularity of fitness routines and the increasing adoption of smart gym solutions. As health and wellness take center stage worldwide, consumers are shifting towards home-based fitness options, driven by convenience and technological advancements.

The integration of real-time performance tracking, app connectivity, and immersive features like virtual fitness classes has revolutionized the market, making high-tech gym machines a preferred choice. With the demand for compact, multifunctional equipment rising, manufacturers are focusing on delivering innovative products that cater to urban lifestyles and space-saving requirements. Additionally, the growing emphasis on personalized fitness solutions continues to fuel the adoption of advanced gym gear, contributing to the market's steady expansion.

In terms of product type, the gym equipment market is segmented into cardio equipment, strength training equipment, functional training equipment, and flexibility and balance equipment. Cardio equipment emerged as a dominant segment in 2024, generating USD 3.61 billion in revenue, and is forecasted to reach USD 5.98 billion by 2034. Its widespread popularity stems from its proven benefits in enhancing cardiovascular health, managing body weight, and improving overall endurance. As cardio machines such as treadmills, ellipticals, and stationary bikes remain staples in fitness regimens, they continue to attract consumers prioritizing comprehensive and effective workouts.

The market is also categorized by distribution models, comprising offline and online sales channels. Offline sales accounted for 57.4% of the market share in 2024 and are expected to generate USD 9.65 billion by 2034. Physical retail stores remain a go-to choice for many buyers, as they offer the opportunity to test equipment in person and receive immediate assistance from sales representatives. However, online platforms are rapidly gaining traction thanks to their convenience and extensive product offerings. E-commerce websites and specialized fitness gear retailers provide a seamless shopping experience, complete with detailed product comparisons, customer reviews, and often competitive pricing.

The U.S. gym equipment market, valued at USD 1.9 billion in 2024, is anticipated to grow at a CAGR of 5% from 2025 to 2034. Rising health awareness among Americans has significantly contributed to the market's growth, as more consumers recognize the critical role of fitness in maintaining overall health and wellness. This increasing emphasis on staying active has boosted the demand for personal gym equipment, positioning fitness gear as an essential addition to modern households.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Supplier Landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising awareness of fitness and increasing health consciousness
    • 3.6.1.2 Growing demand for home fitness solutions
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High initial cost of gym equipment
    • 3.6.2.2 Concerns associated with the product durability and longevity
• 3.7 Growth potential analysis
• 3.8 Consumer behavior analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Units in Thousand)

• 5.1 Key trends
• 5.2 Cardio equipment
• 5.3 Strength training equipment
• 5.4 Functional training equipment
• 5.5 Flexibility and balance equipment
• 5.6 Others Equipment

Chapter 6 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Units in Thousand)

• 6.1 Key trends
• 6.2 Indoor equipment
• 6.3 Outdoor equipment

Chapter 7 Market Estimates & Forecast, By Category 2021-2034 (USD Billion) (Units in Thousand)

• 7.1 Key trends
• 7.2 Smart equipment
• 7.3 Conventional Equipment

Chapter 8 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Units in Thousand)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application 2021-2034 (USD Billion) (Units in Thousand)

• 9.1 Key trends
• 9.2 Weight loss
• 9.3 Body building
• 9.4 Physical fitness
• 9.5 Mental fitness
• 9.6 Others

Chapter 10 Market Estimates & Forecast, By End Use 2021-2034 (USD Billion) (Units in Thousand)

• 10.1 Key trends
• 10.2 Household individuals
• 10.3 Fitness centers
• 10.4 Athlete/Professional

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Units in Thousand)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Third Party Website/Company website
• 11.3 Offline
  • 11.3.1 Supermarkets/Hypermarkets
  • 11.3.2 Multi-Brand stores
  • 11.3.3 Specialty Stores/Sports chain outlets
  • 11.3.4 Others (Independent Stores, Departmental Stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Units in Thousand)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 United States
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 United Kingdom
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 Middle East & Africa
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 United Arab Emirates

Chapter 13 Company Profiles

• 13.1 Body-Solid
• 13.2 Bowflex
• 13.3 Core Health & Fitness
• 13.4 Cybex International
• 13.5 iFIT
• 13.6 Life Fitness
• 13.7 Matrix Fitness
• 13.8 NordicTrack
• 13.9 Precor
• 13.10 ProForm
• 13.11 Schwinn Fitness
• 13.12 Sole Fitness
• 13.13 SportsArt
• 13.14 Technogym
• 13.15 True Fitness