箱包市場機會、成長動力、產業趨勢分析及 2025 - 2034 年預測

2024 年全球箱包市場價值為 1,832 億美元，預計 2025 年至 2034 年期間的複合年成長率為 4.9%。時尚和生活方式趨勢的影響力日益增強，推動著市場成長，箱包除了其功能用途外，還成為必不可少的時尚單品。隨著消費者越來越重視美學和個人風格，對時尚和名牌包的需求持續上升。尤其是奢侈包袋，越來越受到人們的青睞，成為地位和品味的體現，深受追求時尚人士的青睞。社群媒體平台、名人代言和影響力行銷進一步推動了這一趨勢，鼓勵消費者將包款視為其身分的延伸。

隨著數位連結和 Instagram、Pinterest 等視覺平台的興起，消費者接觸到不斷變化的時尚潮流，激發了他們跟上最新風格的渴望。中產階級人口的擴大、可支配收入的提高以及高階品牌知名度的提高也促進了市場的穩定成長。此外，在箱包製造中引入環保和永續材料正在吸引具有環保意識的消費者的注意，為全球箱包市場不斷變化的格局增添另一個維度。

市場分為不同的包類型，其中手袋部分在 2024 年將產生 369 億美元的產值。手袋以其功能性和精緻性而聞名，已成為衣櫃必備品以及個人風格和地位的象徵。消費者將手袋視為必需品和時尚配件，注重時尚的買家（尤其是女性）推動了對高階設計的需求。奢侈手袋的日益普及進一步增強了需求，高階品牌佔據了相當大的市場。領先品牌不斷推出新系列，利用創新材料和設計來滿足不斷變化的消費者偏好，確保該領域的持續成長。

數位購物平台的快速擴張正在改變零售業格局，電子商務將在 2024 年佔據 49.5% 的市場佔有率。預計到 2034 年，這一領域的複合年成長率將達到 6.5%。尤其是年輕消費者對網上購物的偏好日益成長，推動了這一趨勢。電子商務平台提供便利、更廣泛的產品選擇和有競爭力的價格，使其成為現代消費者的首選。該公司正在大力投資改善其數位形象、增強用戶體驗並利用資料分析提供個人化建議。社群媒體平台在影響購買決策方面發揮著至關重要的作用，許多品牌將其用作直接銷售管道，進一步促進了線上銷售。

北美箱包市場佔 37.2% 的佔有率，2024 年市值為 682 億美元。該地區強勁的時尚產業、高可支配收入以及不斷變化的消費者偏好推動了對時尚和高檔箱包的需求。消費者正在投資高品質的手袋和時尚配件，從而促進市場成長。注重時尚的買家數量不斷增加，加上對品牌認知度的日益重視，預計將進一步促進銷售。隨著品牌不斷推出創新設計、材料和行銷策略，北美箱包市場預計將在整個預測期內保持領先地位。

目錄

第1章：方法論與範圍

• 研究設計
  • 研究方法
  • 資料收集方法
• 基礎估算與計算
  • 基準年計算
  • 市場估計的主要趨勢
• 預測模型
• 初步研究與驗證
  • 主要來源
  • 資料探勘來源
    • 市場定義

第2章：執行摘要

第3章：行業洞察

• 產業生態系統分析
• 供應商格局
• 定價分析
• 技術與創新格局
• 重要新聞和舉措
• 監管格局
• 製造商
• 經銷商
• 零售商
• 衝擊力
  • 成長動力
    • 消費者對時尚和風格的認知和興趣日益增強
    • 網上購物的興起
    • 永續性和環保趨勢
  • 產業陷阱與挑戰
    • 仿冒品
    • 消費者偏好的轉變
• 成長潛力分析
• 消費者行為分析
• 原料分析
• 波特的分析
• PESTEL分析

第4章：競爭格局

• 介紹
• 公司市佔率分析
• 競爭定位矩陣
• 戰略展望矩陣

第5章：市場估計與預測：按箱包類別，2021-2034

• 主要趨勢
• 書包
• 手提包
• 筆記型電腦包
• 斜背包
• 健身包/運動包
• 腰包
• 包包配件
• 其他（手提袋、旅行袋等）

第6章：市場估計與預測：依產品類型，2021-2034

• 主要趨勢
• 奢華
• 非奢華

第7章：市場估計與預測：依材料類型，2021-2034

• 主要趨勢
• 帆布
• 皮革
• 織物
• 合成的
• 聚酯纖維
• 其他（尼龍等）

第8章：市場估計與預測：依性別，2021-2034

• 主要趨勢
• 男性
• 女性
• 男女通用的

第9章：市場估計與預測：按價格 2021-2034

• 主要趨勢
• 低的
• 中等的
• 高的

第 10 章：市場估計與預測：依最終用途 2021-2034

• 主要趨勢
• 個人
• 公司的
• 其他

第 11 章：市場估計與預測：按配銷通路2021-2034

• 主要趨勢
• 線上
  • 電子商務
  • 公司網站
• 離線
  • 超市/大賣場
  • 專賣店
  • 其他（百貨商場等）

第 12 章：市場估計與預測：按地區，2021 年至 2034 年

• 主要趨勢
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 俄羅斯
• 亞太地區
  • 中國
  • 日本
  • 印度
  • 韓國
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 南非

第13章：公司簡介

• Chanel
• Coach
• Dior
• Fendi
• Gucci
• Hermes
• Kate Spade New York
• Longchamp
• Michael Aram
• Michael Kors
• Prada
• Samsonite
• The North Face
• Tory Burch
• Vera Bradley

The Global Bag Market was valued at USD 183.2 billion in 2024 and is projected to grow at a CAGR of 4.9% between 2025 and 2034. The increasing influence of fashion and lifestyle trends is driving market growth, with bags becoming essential fashion statements beyond their functional purpose. As consumers place greater emphasis on aesthetics and personal style, the demand for trendy and designer bags continues to rise. Luxury bags, in particular, have gained prominence, reflecting status and sophistication, making them highly desirable among fashion-conscious individuals. Social media platforms, celebrity endorsements, and influencer marketing have further propelled this trend, encouraging consumers to view bags as extensions of their identity.

With the rise of digital connectivity and visual platforms like Instagram and Pinterest, consumers are exposed to ever-changing fashion trends, fueling their desire to stay updated with the latest styles. The expanding middle-class population, rising disposable incomes, and increasing awareness of high-end brands are also contributing to the market's steady growth. Additionally, the introduction of eco-friendly and sustainable materials in bag manufacturing is capturing the attention of environmentally conscious consumers, adding another dimension to the evolving landscape of the global bag market.

The market is categorized into different bag types, with the handbags segment generating USD 36.9 billion in 2024. Handbags, known for their functionality and sophistication, have become wardrobe staples and symbols of personal style and status. Consumers view handbags as both a necessity and a fashion accessory, with fashion-conscious buyers, particularly women, driving demand for premium designs. The growing popularity of luxury handbags has further strengthened demand, with high-end brands securing a significant share of the market. Leading brands continually introduce new collections, leveraging innovative materials and designs to cater to changing consumer preferences, ensuring the sustained growth of this segment.

The rapid expansion of digital shopping platforms is transforming the retail landscape, with e-commerce holding a 49.5% market share in 2024. This segment is projected to grow at a CAGR of 6.5% through 2034. The growing preference for online shopping, particularly among younger consumers, is driving this trend. E-commerce platforms provide convenience, wider product selections, and competitive pricing, making them the preferred choice for modern consumers. Companies are investing heavily in improving their digital presence, enhancing user experience, and utilizing data analytics to offer personalized recommendations. Social media platforms play a crucial role in influencing purchasing decisions, with many brands using them as direct sales channels, further boosting online sales.

North America bag market held a 37.2% share, generating USD 68.2 billion in 2024. The region's strong fashion industry, high disposable income, and evolving consumer preferences drive demand for stylish and premium bags. Consumers are investing in high-quality handbags and fashionable accessories, reinforcing market growth. The increasing number of fashion-conscious buyers, combined with a rising emphasis on brand recognition, is expected to boost sales further. As brands continue to introduce innovative designs, materials, and marketing strategies, the North American bag market is poised to maintain its leading position throughout the forecast period.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
    • 1.4.2.1 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Consumers' growing awareness and interest in fashion and style
    • 3.10.1.2 Rise of online shopping
    • 3.10.1.3 Sustainability and eco-friendly trends
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Counterfeit products
    • 3.10.2.2 Shifting consumer preferences
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
• 3.13 Raw material analysis
• 3.14 Porter's analysis
• 3.15 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Bag Category, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 School bag
• 5.3 Handbag
• 5.4 Laptop bag
• 5.5 Messenger bag
• 5.6 Gym bag/sports bag
• 5.7 Waist bag
• 5.8 Bag accessories
• 5.9 Others (tote bag, travel bag, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Luxury
• 6.3 Non-Luxury

Chapter 7 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Canvas
• 7.3 Leather
• 7.4 Fabric
• 7.5 Synthetic
• 7.6 Polyester
• 7.7 Other (nylon, etc.)

Chapter 8 Market Estimates & Forecast, By Gender, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use 2021-2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Corporate
• 10.4 Others

Chapter 11 Market Estimates & Forecast, By Distribution Channel 2021-2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Supermarket/hypermarket
  • 11.3.2 Specialty stores
  • 11.3.3 Others (departmental stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 US
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 Japan
  • 12.4.3 India
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 Middle East & Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 United Arab Emirates
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Chanel
• 13.2 Coach
• 13.3 Dior
• 13.4 Fendi
• 13.5 Gucci
• 13.6 Hermes
• 13.7 Kate Spade New York
• 13.8 Longchamp
• 13.9 Michael Aram
• 13.10 Michael Kors
• 13.11 Prada
• 13.12 Samsonite
• 13.13 The North Face
• 13.14 Tory Burch
• 13.15 Vera Bradley