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市場調查報告書
商品編碼
1323029

社群媒體廣告費的全球市場

Social Media Advertising Spending
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 182 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

社群媒體廣告費的全球市場到2030年前將達到4,531億美元

在COVID-19後改變的商務環境中，2022年估算為1,963億美元的社群媒體廣告費的全球市場，到2030年前將達到4,531億美元，在2022年到2030年間將以年複合成長率11％增長。本報告所分析的市場區隔之一的行動將記錄年複合成長率11.2％，到分析期間結束時將達到3,775億美元。考慮疫情後的復甦，桌上型電腦(桌面)領域今後8年的年複合成長率將修正為10％。

美國市場估算為581億美元，中國則將以年複合成長率10.3％增長

美國的社群媒體廣告費市場在2022年估算為581億美元。作為世界第2大經濟大國的中國，在2022年～2030年年複合成長率預計將為10.3％，到2030年達到772億美元的市場規模。其他熱門的地區市場有日本和加拿大，在2022年到2030年間將各以9.9％和9.1％的速度成長。在歐洲市場中，德國預計將以年複合成長率約7.7％成長。

調查對像企業範例

  • Akamai Technologies, Inc.
  • Diasoft
  • Google LLC
  • IBM Corporation
  • Unmetric Inc.

目錄

第1章 調查手法

第2章 摘要整理

  • 市場概要
  • 主要企業
  • 市場趨勢與推動因素
  • 全球市場預測

第3章 市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲
  • 亞太地區
  • 全球其他地區

第4章 競爭

簡介目錄
Product Code: MCP14885

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Social Media Advertising Spending Market to Reach $453.1 Billion by 2030

In the changed post COVID-19 business landscape, the global market for Social Media Advertising Spending estimated at US$196.3 Billion in the year 2022, is projected to reach a revised size of US$453.1 Billion by 2030, growing at aCAGR of 11% over the period 2022-2030. Mobile, one of the segments analyzed in the report, is projected to record 11.2% CAGR and reach US$377.5 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Desktop segment is readjusted to a revised 10% CAGR for the next 8-year period.

The U.S. Market is Estimated at $58.1 Billion, While China is Forecast to Grow at 10.3% CAGR

The Social Media Advertising Spending market in the U.S. is estimated at US$58.1 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$77.2 Billion by the year 2030 trailing a CAGR of 10.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 9.9% and 9.1% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 7.7% CAGR.

Select Competitors (Total 13 Featured) -

  • Akamai Technologies, Inc.
  • Diasoft
  • Google LLC
  • IBM Corporation
  • Unmetric Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Social Media IT Spending - Global Key Competitors Percentage Market Share in 2022 (E)
    • Impact of Covid-19 and a Looming Global Recession
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 2: World Historic Review for Social Media Advertising Spending by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 3: World 16-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2023 & 2030
    • TABLE 4: World Social Media Advertising Spending Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Mobile by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 7: World 16-Year Perspective for Mobile by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2023 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Desktop by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 10: World 16-Year Perspective for Desktop by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2023 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • JAPAN
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • CHINA
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 22: China 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • EUROPE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Social Media Advertising Spending by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Social Media Advertising Spending by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2023 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • FRANCE
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 31: France 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • GERMANY
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • UNITED KINGDOM
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • ASIA-PACIFIC
    • Social Media Advertising Spending Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Social Media Advertising Spending by Segment - Mobile and Desktop - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Social Media Advertising Spending by Segment - Mobile and Desktop Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Social Media Advertising Spending by Segment - Percentage Breakdown of Value Sales for Mobile and Desktop for the Years 2014, 2023 & 2030

IV. COMPETITION