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市場調查報告書
商品編碼
1577605

全球高等教育測試和評估市場

Higher Education Testing and Assessment
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 130 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

到 2030 年，全球高等教育測試和評估市場預計將達到 270 億美元

預計2023年全球高等教育考試與評估市場規模將達204億美元，預計2023年至2030年複合年成長率為4.1%，2030年將達270億美元。學術應用是本報告分析的細分市場之一，預計複合年成長率為 4.3%，到分析期結束時將達到 168 億美元。在分析期間，非學術應用領域的複合年成長率預計為 3.8%。

美國市場預計54億美元，中國預計複合年成長率4.0%

到 2023 年，美國高等教育測試和評估市場預計將達到 54 億美元。中國作為世界第二大經濟體，預計2030年市場規模將達43億美元，2023-2030年分析期間複合年成長率為4.0%。其他值得注意的區域市場包括日本和加拿大，在分析期間預計複合年成長率分別為 3.8% 和 3.4%。在歐洲，德國的複合年成長率預計為 3.6%。

全球高等教育測試和評估市場—主要趨勢和促進因素總結

高等教育測驗和評量如何發展？

由於數位科技的融合和教育標準的演變，高等教育測驗和評估正在經歷重大變革時期。紙筆測驗等傳統測驗方法正在被更靈活、更有效率、更方便的線上評估所取代。教育機構正在採用自適應學習系統，該系統使用資料分析根據學生的學習進展進行個人化評估。此外，遠距學習和混合教育模式的興起，特別是因 COVID-19 大流行而加速，增加了對可支持形成性評估和總結性評估的安全且可擴展的數位評估平台的需求。

高等教育測試和評估市場的關鍵細分市場有哪些？

評估類型包括形成性評估（在學習過程中提供持續回饋）和總結性評估（在課程或專案結束時評估學生的表現）。平台範圍從數位測試軟體到遠端監督解決方案，可確保線上環境中考試的完整性。最終用戶主要是高等教育機構、測試機構和認證機構。北美因其發達的教育基礎設施而領先市場，其次是歐洲和亞太地區。在亞太地區，教育領域的快速數位轉型正在推動需求。

科技創新如何影響高等教育評鑑？

技術進步正在徹底改變高等教育測試，使其更有效率、安全和擴充性。人工智慧 (AI) 和機器學習正在推動自適應評估的發展，根據學生的表現即時調整難度，提供個人化的學習體驗。臉部辨識和瀏覽器鎖定等遠端監督技術可確保線上考試的完整性，並且正在探索區塊鏈來安全儲存學歷證書並防止詐欺。此外，資料分析正在幫助教育工作者更準確地追蹤學生的表現，提供為課程開發和介入策略提供資訊的見解。

推動高等教育測試和評估市場成長的因素有哪些？

高等教育測試和評估市場的成長受到多種因素的推動，包括數位學習平台的日益普及、對可擴展且安全的線上評估解決方案的需求以及向基於能力的教育的轉變。在快速變化的就業市場中，對持續學習和技能檢驗的需求不斷成長，也推動機構採用更先進的測試技術。人工智慧主導的自我調整學習系統和遠端監督工具等技術進步使線上評估更加高效和可靠，混合學習模式的擴展進一步加速了市場成長。

受訪企業範例（46家知名企業）

  • Aptech Ltd.
  • Assessment Systems Corporation
  • Australian Council for Educational Research Limited
  • Educational Testing Service（ETS）
  • IOTA360, LLC
  • MeritTrac Services Pvt Ltd
  • Mettl
  • Oxford Learning Centres, Inc.
  • Pearson PLC
  • Prometric

目錄

第1章調查方法

第 2 章執行摘要

  • 市場概況
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 其他歐洲國家
  • 亞太地區
  • 其他領域

第4章 比賽

簡介目錄
Product Code: MCP24534

Global Higher Education Testing and Assessment Market to Reach US$27.0 Billion by 2030

The global market for Higher Education Testing and Assessment estimated at US$20.4 Billion in the year 2023, is expected to reach US$27.0 Billion by 2030, growing at a CAGR of 4.1% over the analysis period 2023-2030. Academic Application, one of the segments analyzed in the report, is expected to record a 4.3% CAGR and reach US$16.8 Billion by the end of the analysis period. Growth in the Non-Academic Application segment is estimated at 3.8% CAGR over the analysis period.

The U.S. Market is Estimated at US$5.4 Billion While China is Forecast to Grow at 4.0% CAGR

The Higher Education Testing and Assessment market in the U.S. is estimated at US$5.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$4.3 Billion by the year 2030 trailing a CAGR of 4.0% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 3.8% and 3.4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.6% CAGR.

Global Higher Education Testing and Assessment Market - Key Trends and Drivers Summarized

How Is Higher Education Testing and Assessment Evolving?

Higher education testing and assessment are undergoing significant transformation due to the integration of digital technologies and evolving educational standards. Traditional methods of examination, such as paper-based tests, are increasingly being replaced by online assessments, which offer greater flexibility, efficiency, and accessibility. Institutions are adopting adaptive learning systems that use data analytics to personalize assessments based on a student's learning progress. Additionally, the rise of remote learning and hybrid education models, especially accelerated by the COVID-19 pandemic, has led to an increased demand for secure, scalable digital assessment platforms capable of supporting both formative and summative assessments.

What Are the Key Segments in the Higher Education Testing and Assessment Market?

Assessment types include formative assessments, which provide ongoing feedback during learning, and summative assessments that evaluate student competency at the end of a course or program. Platforms range from digital testing software to remote proctoring solutions that ensure exam integrity in online environments. End-users primarily include higher education institutions, testing agencies, and certification bodies. North America leads the market due to its advanced educational infrastructure, followed by Europe and the Asia-Pacific region, where rapid digital transformation in education is fueling demand.

How Are Technological Innovations Shaping Higher Education Assessment?

Technological advancements are revolutionizing higher education testing by improving efficiency, security, and scalability. Artificial intelligence (AI) and machine learning are enabling the development of adaptive assessments that adjust difficulty levels based on a student's performance in real-time, providing a personalized learning experience. Remote proctoring technologies, such as facial recognition and browser lockdowns, are ensuring the integrity of online exams, while blockchain is being explored for securely storing academic credentials and preventing fraud. Moreover, data analytics are helping educators track student performance more accurately, providing insights that inform curriculum development and intervention strategies.

What Factors Are Driving Growth in the Higher Education Testing and Assessment Market?

The growth in the higher education testing and assessment market is driven by several factors, including the increasing adoption of digital learning platforms, the demand for scalable and secure online assessment solutions, and the shift toward competency-based education. The growing need for continuous learning and skills validation in a rapidly changing job market is also driving institutions to adopt more advanced testing technologies. Technological advancements, such as AI-driven adaptive learning systems and remote proctoring tools, are enhancing the efficiency and credibility of online assessments, while the expansion of hybrid learning models is further accelerating market growth.

Select Competitors (Total 46 Featured) -

  • Aptech Ltd.
  • Assessment Systems Corporation
  • Australian Council for Educational Research Limited
  • Educational Testing Service (ETS)
  • IOTA360, LLC
  • MeritTrac Services Pvt Ltd
  • Mettl
  • Oxford Learning Centres, Inc.
  • Pearson PLC
  • Prometric

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Higher Education Testing and Assessment - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Online Learning and Remote Assessment Spurs Growth in Higher Education Testing Solutions
    • Technological Innovations in AI-driven Adaptive Testing Strengthen Business Case for Personalized Education
    • Increasing Focus on Competency-based Learning Expands Addressable Market for Advanced Testing Solutions
    • Surge in Adoption of Proctoring Software for Secure Online Examinations Drives Growth in Digital Testing Platforms
    • Growing Use of Data Analytics in Learning Outcomes and Performance Assessment Enhances Education Quality
    • Expansion of Standardized Testing and Global Certifications Propels Demand for Higher Education Assessment Tools
    • Rising Use of Mobile Devices and Tablets in Student Assessment Expands Opportunities for Digital Learning Solutions
    • Technological Advancements in Virtual Reality (VR) and Augmented Reality (AR) Enhance Immersive Learning Assessments
    • Increasing Demand for Remote Proctoring and Anti-cheating Technologies Strengthens Market for Secure Testing Solutions
    • Growing Focus on Lifelong Learning and Professional Development Expands Scope for Higher Education Assessment Services
    • Rising Adoption of Automated Grading and Feedback Systems Enhances Efficiency in Test Administration
    • Technological Innovations in Gamified Testing and Simulation-based Assessments Drive Student Engagement
    • Growing Use of Blockchain for Verifying Academic Credentials Expands Market for Secure Assessment Solutions
    • Increasing Focus on Inclusivity and Accessibility in Digital Assessments Drives Growth in Adaptive Testing Platforms
    • Expansion of Hybrid Learning Models and Blended Classrooms Fuels Growth in Digital Testing and Assessment
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Higher Education Testing and Assessment Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Higher Education Testing and Assessment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Non-Academic Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Non-Academic Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • JAPAN
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • CHINA
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • EUROPE
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Higher Education Testing and Assessment by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Higher Education Testing and Assessment by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • FRANCE
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • GERMANY
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 41: Rest of Europe Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Rest of Europe Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Rest of Europe 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Higher Education Testing and Assessment Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 44: Asia-Pacific Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Asia-Pacific Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Asia-Pacific 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030
  • REST OF WORLD
    • TABLE 47: Rest of World Recent Past, Current & Future Analysis for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of World Historic Review for Higher Education Testing and Assessment by Application - Academic Application and Non-Academic Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of World 16-Year Perspective for Higher Education Testing and Assessment by Application - Percentage Breakdown of Value Sales for Academic Application and Non-Academic Application for the Years 2014, 2024 & 2030

IV. COMPETITION