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市場調查報告書
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1363300

自動內容識別 (ACR) 市場規模、佔有率、趨勢分析報告：按組件、按內容、按平台、按技術、按行業、按最終用途、按地區、細分趨勢，2023-2030 年

Automatic Content Recognition Market Size, Share & Trends Analysis Report By Component (Software, Services), By Content, By Platform, By Technology, By Industry Vertical, By End-use, By Region, And Segment Forecasts, 2023 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

自動內容識別 (ACR) 市場成長與趨勢：

根據 Grand View Research, Inc. 的最新報告預計，到 2030 年，全球自動內容識別（ACR）市場規模將達到 84.5 億美元，2023 年至 2030 年複合年複合成長率16.6%。

這一顯著成長歸因於智慧電視和串流媒體設備的不斷發展、媒體和娛樂公司對自動內容識別 (ACR) 使用的快速增加以及對受眾檢測和分析的需求。機器學習和人工智慧的進步以及分析大量資料和識別模式和趨勢的重要性預計將在未來年度推動市場成長。

自動內容識別（ACR）技術的主要功能是即時識別和分析音訊、影像和其他內容，並應用於多種行業，特別是媒體和娛樂領域。為了提高市場競爭力，多家公司致力於提供創新、高效的ACR技術解決方案。例如，Google LLC 提供 Vision AI，它由 Vertex AI Vision（一種創新且完全託管的開發環境）結構。它幫助用戶創建電腦視覺應用程式，並使用預先訓練的 API、AutoML 或自訂模型從影像和影片中獲取見解。

ACR用於即時識別消費者查看的內容，使廣告主能夠投放更具相關性和針對性的廣告。 ACR 在向消費者提供有針對性的廣告方面發揮著重要作用。只要維護隱私和安全，在廣告中負責任地使用 ACR 技術就有利於消費者和企業。

ACR 技術適用於各種媒體平台，包括線性有線電視、CTV 系統和電玩遊戲。消費性電子、BFSI、零售和電子商務等各行業的行銷和廣告工作可以受益於使用 ACR 技術進行目標廣告。電視和其他數位廣告支出的佔有率預計將進一步創造市場機會。例如，根據電通2023年全球廣告支出預測，到年終年底，數位廣告支出預計將達到4,243億美元，約佔總廣告支出的58.3%。

自動內容識別 (ACR) 市場報告亮點

  • 按組成部分來看，由於對識別和收集電視觀眾資料的 ACR 軟體的需求不斷增加，2022 年軟體領域佔據了最大的收入佔有率，超過 74%。
  • 在內容領域，音訊領域佔據最大收益佔有率，2022年將超過41%。擴大使用音訊內容識別系統來防止版權侵權，推動了該領域的發展。
  • 按平台分類，由於智慧型裝置和內容流服務的全球使用量快速成長，預計 2023 年至 2030 年 OTT領域的年複合成長率將達到約 18%。
  • 在技​​術方面，由於對數位文件的需求不斷成長，光學字元辨識 (OCR)領域預計在預測期內年複合成長率約為 17%。
  • 按行業來看，行動電視和用於觀看內容的多螢幕服務的普及，以及視訊點播 (VOD)、OTT 和基於訂閱的串流媒體服務的興起，導致了娛樂到 2022 年，領域將獲得約23 % 的巨大佔有率。
  • 按最終用途分類，廣告追蹤領域預計在預測期內年複合成長率將超過 18%。這是因為廣告科技領域不斷發展，需要更好的定位和更強大的廣告策略。
  • 從地區來看，由於內容消費的快速成長，預計亞太地區在預測期內的年複合成長率將超過 18%。

目錄

第1章 調查方法和範圍

第2章 執行摘要

第3章 產業展望

  • 市場體系預測
  • 產業價值鏈分析
  • 市場動態
  • 產業分析工具
  • 自動內容辨識 (ACR) 市場 – COVID-19 影響分析

第4章 自動內容識別 (ACR) 市場：按組件分類的估計和趨勢分析

  • 2022年和2030年零件變化分析和市場佔有率
  • 按成分

第5章 自動內容辨識（ACR）市場：內容估計與趨勢分析

  • 2022年和2030年內容波動分析和市場佔有率
  • 按內容

第6章 自動內容辨識（ACR）市場：依平台的估計與趨勢分析

  • 2022年及2030年平台波動分析及市場佔有率
  • 按平台

第7章 自動內容辨識（ACR）市場：技術估計與趨勢分析

  • 2022年及2030年技術變革分析及市場佔有率
  • 依技術

第8章 自動內容辨識（ACR）市場：產業估計與趨勢分析

  • 2022年及2030年產業波動分析及市場佔有率
  • 按行業分類

第9章 自動內容識別 (ACR) 市場：最終用途的估計和趨勢分析

  • 2022年和2030年最終用途變化分析和市場佔有率
  • 按最終用途

第10章 自動內容辨識（ACR）市場：區域估計與趨勢分析

  • 自動內容識別 (ACR) 市場：區域預測
  • 北美洲
    • 2018-2030 年北美自動內容辨識 (ACR) 市場估計與預測
    • 美國
    • 加拿大
  • 歐洲
    • 2018-2030 年歐洲自動內容識別 (ACR) 市場估計與預測
    • 英國
    • 德國
    • 法國
    • 義大利
    • 西班牙
  • 亞太地區
    • 2018-2030 年亞太地區自動內容識別 (ACR) 市場估計與預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 拉丁美洲自動內容識別 (ACR) 市場估計與預測，2018-2030 年
    • 巴西
    • 墨西哥
  • 中東和非洲 (MEA)
    • MEA 自動內容識別 (ACR) 市場估計和預測，2018-2030 年
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第11章競爭形勢

  • 主要參與企業
    • ACRCloud
    • Apple Inc.
    • Audible Magic Corporation
    • Clarifai Inc.
    • Digimarc Corporation
    • Google LLC（Alphabet Inc.）
    • Gracenote
    • IBM Corporation
    • KT Corporation
    • Kudelski Group
    • Microsoft Corporation
    • Nuance Communications Inc.
  • 主要市場參與企業的最新發展和影響
  • 公司分類
  • 參與企業概況
  • 財務實績
  • 產品基準評效
  • 公司市場定位
  • 2022 年公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 合作
    • 新產品發布
    • 研究與開發
Product Code: GVR-4-68040-128-2

Automatic Content Recognition Market Growth & Trends:

The global automatic content recognition market size is estimated to reach USD 8.45 billion by 2030, registering an estimated CAGR of 16.6% from 2023 to 2030, according to a new report by Grand View Research, Inc.. The significant growth is attributed to the increase in developments in smart TVs and streaming devices, upsurge in the use of automatic content recognition by media and entertainment companies, and the demand for audience measurement and analytics. Advances in machine learning and artificial intelligence and their significance in analyzing vast amounts of data and recognizing patterns and trends are expected to encourage market growth in upcoming years.

The primary function of automatic content recognition (ACR) technology is to identify and analyze audio, video, or other content in real-time, instigating its usage across various industries, especially media & entertainment. Several market players are keen on providing innovative and efficient ACR technology solutions to gain a competitive edge. For instance, Google LLC provides Vision AI, which comprises an innovative and fully managed development environment, Vertex AI Vision. It helps users create computer vision applications or derive insights from images and videos with pre-trained APIs, AutoML, or custom models.

ACR is used to identify content consumers view in real-time, allowing advertisers to deliver more relevant and targeted advertisements. It plays a substantial role in delivering targeted ads to consumers. The responsible use of ACR technology in advertising can benefit consumers and companies as long as privacy and security are maintained.

ACR technology works across various media platforms, including linear cable television, CTV systems, and video games. The marketing and advertising efforts in different industries, such as consumer electronics, BFSI, retail and e-commerce, etc., can benefit from using ACR technology for targeted advertising. The share of TV and other digital ad spending is further projected to create opportunities for the market. For instance, according to the Dentsu Global Ad Spend Forecasts, 2023, the digital spend is anticipated to reach US$424.3 billion by the end of 2023, accounting for about 58.3% of all advertising spend.

Automatic Content Recognition Market Report Highlights:

  • In terms of component, the software segment held the largest revenue share of over 74% in 2022 owing to the rising demand for ACR software, which identifies and gathers TV viewership data
  • In terms of content, the audio segment held the largest revenue share of over 41% in 2022. The rising use of audio content recognition systems for preventing copyright infringement is fueling the segment's growth
  • In terms of platform, the over-the-top (OTT) segment is anticipated to witness the fastest CAGR of around 18% from 2023 to 2030, owing to an upsurge in worldwide usage of smart devices and content streaming services
  • In terms of technology, the optical character recognition (OCR) segment is anticipated to witness the fastest CAGR of around 17% over the forecast period due to the growing need for digital documentation
  • In terms of industry vertical, the media & entertainment segment captured a sizeable share of around 23% in 2022 owing to the proliferation of mobile TV and multi-screen services for content viewing and the rise of video-on-demand (VOD), over-the-top (OTT), and subscription-based streaming services
  • In terms of end-use, the ad-tracking segment is expected to witness the fastest CAGR of over 18% during the forecast period owing to the constantly evolving AdTech landscape and the need for improved targeting and enhanced advertising strategies
  • Based on region, Asia-Pacific is anticipated to grow at a notable CAGR of over 18% over the forecast period, owing to the surge in content consumption in the region

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Snapshot
  • 2.2. Segment Snapshot
  • 2.3. Competitive Landscape

Chapter 3. Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Market challenges
    • 3.3.4. Market opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. PORTER'S ANALYSIS
    • 3.4.2. MACROECONOMIC ANALYSIS
  • 3.5. Automatic Content Recognition Market - COVID-19 Impact Analysis

Chapter 4. Automatic Content Recognition Market: Component Estimates & Trend Analysis

  • 4.1. Component Movement Analysis & Market Share, 2022 & 2030
  • 4.2. Automatic Content Recognition Estimates & Forecast, By Component (USD Million)
    • 4.2.1. Services
    • 4.2.2. Services

Chapter 5. Automatic Content Recognition Market: Content Estimates & Trend Analysis

  • 5.1. Content Movement Analysis & Market Share, 2022 & 2030
  • 5.2. Automatic Content Recognition Market Estimates & Forecast, By Content (USD Million)
    • 5.2.1. Audio
    • 5.2.2. Video
    • 5.2.3. Text
    • 5.2.4. Image

Chapter 6. Automatic Content Recognition Market: Platform Estimates & Trend Analysis

  • 6.1. Platform Movement Analysis & Market Share, 2022 & 2030
  • 6.2. Automatic Content Recognition Market Estimates & Forecast, By Platform (USD Million)
    • 6.2.1. Smart TVs
    • 6.2.2. Linear TVs
    • 6.2.3. Over-The-Top (OTT)
    • 6.2.4. Others

Chapter 7. Automatic Content Recognition Market: Technology Estimates & Trend Analysis

  • 7.1. Technology Movement Analysis & Market Share, 2022 & 2030
  • 7.2. Automatic Content Recognition Market Estimates & Forecast, By Technology (USD Million)
    • 7.2.1. Audio & Video Watermarking
    • 7.2.2. Audio & Video Fingerprinting
    • 7.2.3. Speech Recognition
    • 7.2.4. Optical Character Recognition (OCR)
    • 7.2.5. Others

Chapter 8. Automatic Content Recognition Market: Industry Vertical Estimates & Trend Analysis

  • 8.1. Industry Vertical Movement Analysis & Market Share, 2022 & 2030
  • 8.2. Automatic Content Recognition Market Estimates & Forecast, By Industry Vertical (USD Million)
    • 8.2.1. Media & Entertainment
    • 8.2.2. IT & Telecommunication
    • 8.2.3. Automotive
    • 8.2.4. Retail & E-commerce
    • 8.2.5. Education
    • 8.2.6. Healthcare
    • 8.2.7. Consumer Electronics
    • 8.2.8. Government & Defense
    • 8.2.9. Others

Chapter 9. Automatic Content Recognition Market: End-use Estimates & Trend Analysis

  • 9.1. End-use Movement Analysis & Market Share, 2022 & 2030
  • 9.2. Automatic Content Recognition Market Estimates & Forecast, By End-use (USD Million)
    • 9.2.1. Audience Measurement
    • 9.2.2. Content Enhancement
    • 9.2.3. Broadcast Monitoring
    • 9.2.4. Content Filtering
    • 9.2.5. Ad-tracking
    • 9.2.6. Others

Chapter 10. Automatic Content Recognition Market: Regional Estimates & Trend Analysis

  • 10.1 Automatic Content Recognition Market: Regional Outlook
  • 10.2 North America
    • 10.2.1 North America automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.2.2 U.S.
      • 10.2.2.1 U.S. automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.2.3 Canada
      • 10.2.3.1 Canada automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.3 Europe
    • 10.3.1 Europe automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.2 UK
      • 10.3.2.1 UK automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.3 Germany
      • 10.3.3.1 Germany automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.4 France
      • 10.3.4.1 France automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.5 Italy
      • 10.3.5.1 Italy automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.3.6 Spain
      • 10.3.6.1 Spain automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.4 Asia Pacific
    • 10.4.1 Asia Pacific automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.2 China
      • 10.4.2.1 China automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.3 Japan
      • 10.4.3.1 Japan automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.4 India
      • 10.4.4.1 India automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.5 South Korea
      • 10.4.5.1 South Korea automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.4.6 Australia
      • 10.4.6.1 Australia automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.5 Latin America
    • 10.5.1 Latin America automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.5.2 Brazil
      • 10.5.2.1 Brazil automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.5.3 Mexico
      • 10.5.3.1 Mexico automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
  • 10.6 Middle East and Africa (MEA)
    • 10.6.1 MEA automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.2 Saudi Arabia
      • 10.6.2.1 Saudi Arabia automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.3 UAE
      • 10.6.3.1 UAE automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)
    • 10.6.4 South Africa
      • 10.6.4.1 South Africa automatic content recognition market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 11. Competitive Landscape

  • 11.1 Key Participants
    • 11.1.1. ACRCloud
    • 11.1.2. Apple Inc.
    • 11.1.3. Audible Magic Corporation
    • 11.1.4. Clarifai Inc.
    • 11.1.5. Digimarc Corporation
    • 11.1.6. Google LLC (Alphabet Inc.)
    • 11.1.7. Gracenote
    • 11.1.8. IBM Corporation
    • 11.1.9. KT Corporation
    • 11.1.10. Kudelski Group
    • 11.1.11. Microsoft Corporation
    • 11.1.12. Nuance Communications Inc.
  • 11.2 Recent Development & Impact, By Key Market Participants
  • 11.3 Company Categorization
  • 11.4 Participant's Overview
  • 11.5 Financial Performance
  • 11.6 Product Benchmarking
  • 11.7 Company Market Positioning
  • 11.8 Company Market Share Analysis, 2022
  • 11.9 Company Heat Map Analysis
  • 11.10 Strategy Mapping
    • 11.10.1 Expansion
    • 11.10.2 Mergers & Acquisition
    • 11.10.3 Collaborations
    • 11.10.4 New product launches
    • 11.10.5 Research & Development

List of Tables

  • Table 1 Automatic Content Recognition Market Revenue Estimates and Forecast, By Component, 2018 - 2030 (USD Million)
  • Table 2 Automatic Content Recognition Market Revenue Estimates and Forecast, By Content, 2018 - 2030 (USD Million)
  • Table 3 Automatic Content Recognition Market Revenue Estimates and Forecast, By Platform, 2018 - 2030 (USD Million)
  • Table 4 Automatic Content Recognition Market Revenue Estimates and Forecast, By Technology, 2018 - 2030 (USD Million)
  • Table 5 Automatic Content Recognition Market Revenue Estimates and Forecast, By Industry Vertical, 2018 - 2030 (USD Million)
  • Table 6 Automatic Content Recognition Market Revenue Estimates and Forecast, By End-use, 2018 - 2030 (USD Million)
  • Table 7 Recent Developments & Impact Analysis, By Key Market Participants
  • Table 8 Key company categorization
  • Table 9 Company Heat Map Analysis
  • Table 10 Key companies undergoing expansions
  • Table 11 Key companies involved in mergers and acquisitions
  • Table 12 Key companies undergoing collaborations
  • Table 13 Key companies launching new products
  • Table 14 Key Companies undertaking R&D activities

List of Figures

  • Fig. 1 Automatic Content Recognition Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot
  • Fig. 8 Competitive Landscape Snapshot
  • Fig. 9 Automatic Content Recognition Market Value, 2022 (USD Million)
  • Fig. 10 Automatic Content Recognition- Industry Value Chain Analysis
  • Fig. 11 Automatic Content Recognition Market Dynamics
  • Fig. 12 Key Market Driver Impact
  • Fig. 13 Key Market Restraint Impact
  • Fig. 14 Automatic Content Recognition Market: PORTER's Five Forces Analysis
  • Fig. 15 Automatic Content Recognition Market: Macroeconomic Analysis
  • Fig. 16 Automatic Content Recognition Market, by component, Key Takeaways
  • Fig. 17 Component movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 18 Automatic Content Recognition Market, by content, Key Takeaways
  • Fig. 19 Content movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 20 Automatic Content Recognition Market, by platform, Key Takeaways
  • Fig. 21 Platform movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 22 Automatic Content Recognition Market, by technology, Key Takeaways
  • Fig. 23 Technology movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 24 Automatic Content Recognition Market, by industry vertical, Key Takeaways
  • Fig. 25 Industry Vertical movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 26 Automatic Content Recognition Market, by end-use, Key Takeaways
  • Fig. 27 End-use movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 28 Regional market size estimates & forecasts, 2022 & 2030 (USD Million)
  • Fig. 29 Regional movement analysis & market share, 2022 & 2030 (USD Million)
  • Fig. 30 Key Company Categorization
  • Fig. 31 Company Market Share Analysis, 2022
  • Fig. 32 Strategic framework