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市場調查報告書
商品編碼
1474942
虛擬製作市場規模、佔有率、趨勢分析報告:按組件、產品類型、最終用途、地區和細分市場預測,2024-2030 年Virtual Production Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Type, By End-user, By Region, And Segment Forecasts, 2024 - 2030 |
Grand View Research, Inc.最新報告顯示,預計2030年全球虛擬製作市場規模將達到67.9億美元,2024年至2030年複合年成長率為18.6%。
虛擬製作在媒體和娛樂產業中的日益普及,加上創造高清影像和即時虛擬環境的能力,是推動市場成長的關鍵因素。
這項技術使電影製作者能夠將虛擬背景環境與實景影像結合,從而減少對製作團隊和現場工作人員的要求。這可以顯著降低影像製作成本。例如,2020 年 COVID-19 爆發後,好萊塢電影製片人找到了無需在片場聚集數百人的高科技解決方案進行拍攝。 Cloudbusting、StageCraft 的 LED 設定以及用於遠端拍攝演員(稱為 Solo Cinebot)的機器人攝影機等技術的使用極大地幫助了電影製作人。虛擬製作的技術進步正在幫助廣播公司提高業務效率,同時最大限度地減少技術人員在廣播室的實際存在。
例如,2020 年 3 月,天空體育推出了虛擬製作套件。該套件連接 48 個虛擬工作站和同等數量的直接工作站連接,支援遠端編輯、同步直播節目以及將直播剪輯直接分發到社交媒體平台。虛擬製作可以製作出視覺效果更好、製作成本更低的電影,但它也帶來了一些挑戰。
例如,2022年5月,英國虛擬製作解決方案製造商Mo-Sys Academy宣布推出新的虛擬製作課程。本課程旨在填補虛擬製作領域的技能空白,該領域對經過培訓的技術人員的需求正在迅速增加。
隨著人工智慧的出現,虛擬製作技術大大提高了電腦生成圖形的品質。現在可以輕鬆地在 3D 模型中設計和視覺化複雜場景,並在即時環境中進行編輯和審查。該技術可降低船員和設備的運輸和物流成本,對市場產生正面影響。該技術允許電影製作者使用聯播或虛擬攝影機在片場捕捉實景場景,將電腦生成的 3D 圖形元素與電影的實景影像無縫融合,最終形成最終的視覺效果。
視覺特效技術的發展和動畫的發展正在推動娛樂產業的發展。例如,2022年7月,美國訂閱串流媒體服務和製作公司Netflix宣布計畫收購澳洲動畫和視覺效果數位工作室Animal Logic。該舉措預計將幫助Netflix加快開發端到端動畫製作能力。
此外,人工智慧還可以提供預製作支持,從而加速影像製作任務。在過去的十年中,前期製作工作嚴重依賴非結構化的票房資料和與觀眾相關的有限的人口統計資訊,導致引人注目的影像內容的開發量下降。但現在,人工智慧可以從各種平台收集的大型資料集集中產生見解,以了解提案內容的接受度和興趣。
例如,Netflix 根據準確、個人化的建議和對用戶行為的觀察來創建影片內容,例如觀看歷史記錄、投訴以及暫停或快退影片等資料操作。此外,2021年4月,該公司決定投資170億美元建立專用資料庫,根據平台收集的資料開發原創內容。人工智慧技術還可以幫助理解劇本和劇本,識別所描繪的地點,並提案監督可以想像的現實世界地點,並創建逼真的 CG 圖像地點。
遊戲產業擴大採用虛擬製作對於這個市場也很有效。因素包括利用3D環境、公司更注重開發緊湊、舒適的虛擬遊戲設備,以及虛擬製作平台(如 3D音訊、不受限制的虛擬實境耳機和雲端可擴展性)的不斷創新,預計將推動整個遊戲應用程式的市場成長。
此外,身臨其境型體驗的引入實現了圖形內容的 360° 視圖,從而實現了新的遊戲互動水平,並允許參與企業透過感官控制和修改遊戲環境。這使得參與企業能夠更順暢地與電玩互動。因此,虛擬製作技術在遊戲中的日益應用預計將推動市場成長。
The global virtual production market size is expected to reach USD 6.79 billion by 2030, registering a CAGR of 18.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of virtual production in the media and entertainment industry, combined with its capabilities to create high-definition visuals and real-time virtual environments, is the key factor propelling the growth of the market.
The technology enables filmmakers to reduce the demand for on-set production teams and crew members by integrating virtual background environments into live-action footage. This allows for a significant reduction in video production costs. For instance, in 2020, after the covid-19 pandemic, filmmakers in the Hollywood industry found the hi-tech solution of shooting without gathering 100s of people on set. The use of techniques such as cloudbusting, stagecraft LED setup, and robotic camera to shoot actors remotely, known as the Solo Cinebot has helped the filmmaker a lot. Technological advancement in virtual production helps broadcasters improve their operational efficiency with the least physical presence of technicians in the broadcasting room.
For instance, in March 2020, Sky Sports implemented a virtual production suite, which has enabled its teams to create content and stream it remotely. The suite connected 48 virtual workstations and an equal number of direct-to-workstation connections for remote editing, simultaneous live programming, and the distribution of live clippings directly on social media platforms. Although virtual production can produce a film with better visuals and low production costs, it also poses some challenges, especially from the lack of training and experience among industry professionals.
For instance, in May 2022, Mo-Sys Academy, a manufacturer of virtual production solutions in the U.K. announced the launch of a new virtual production course. This course intends to close the skills gap in the virtual production sector, which is experiencing a surge in demand for trained technicians.
With the advent of artificial intelligence, virtual production technology has witnessed significant improvements in the quality of its computer-generated graphics. Design and visualization of all complex scenes in a three-dimensional model have become convenient, further editing and reviewing in a real-time environment. The technology positively impacts the market by reducing the transportation and logistics costs of crew members and equipment. It enables filmmakers to capture on-set live-action scenes through simul-cams or virtual cameras and seamlessly merge computer-generated 3D graphic elements with the film's live-shooting footage to conclude with the final visual effects.
The evolution of VFX technologies and the growth of animation are boosting the entertainment industry. For instance, in July 2022, Netflix, a subscription streaming service and production company in the U.S. announced a plan to acquire Animal Logic, an Australian animation, and visual effects digital studio. This initiative will help Netflix accelerate its efforts to develop end-to-end animation production capabilities.
Furthermore, artificial intelligence facilitates pre-production support that helps to accelerate video production work. In the previous decade, pre-production works heavily relied on unstructured box office data and limited demographic information related to viewers, leading to less engaging video content development. However, now artificial intelligence can generate insights from large data sets collected from various platforms to understand the proposed content's acceptance and interest.
For example, Netflix creates video content based on accurate, personalized recommendations and observations of its users' behavior, such as surfing history, claims, and data actions like pausing or rewinding videos. Also, in April 2021, the company decided to invest USD 17 billion to create a dedicated database to develop original content based on its platform's collected data. Artificial intelligence technology can also help understand scripts and screenplays to recognize the locations described and suggest real-world locations where directors can imagine and create realistic computer graphic imagery locations.
The growing implementation of virtual production in the gaming industry also works well for the market. Factors such as leveraging a three-dimensional environment, increased focus of companies on developing compact and comfortable virtual gaming devices, and constant technological innovation on virtual production platforms, such as 3D audio, untethered virtual reality headsets, and cloud scalability, are expected to drive market growth across gaming applications.
Furthermore, introducing an immersive experience allows for 360° views of graphic content and a new level of gaming interaction, enabling players to control and modify the gaming environment through their senses. This made the interaction with the video games smoother for the player. Hence the increased application of virtual production technology in games is expected to propel the growth of the market.