沉浸式娛樂市場規模、佔有率、趨勢分析報告：按技術類型、按應用、按地區、細分市場預測，2024-2030 年

Immersive Entertainment Market Size, Share & Trends Analysis Report By Technology Type (Virtual Reality, Augmented Reality, Mixed Reality), By Application (Gaming, Live Events), By Region, And Segment Forecasts, 2024 - 2030

出版日期: 2024年05月15日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

沉浸式娛樂市場成長與趨勢：

Grand View Research, Inc.最新研究顯示，預計2024年至2030年全球沉浸式娛樂市場規模將以24.6%的複合年成長率成長，2030年達到4267.7億美元。

推動市場成長的主要因素是沉浸式技術在遊戲、電影、音樂、體育和實況活動等各種娛樂產業的廣泛採用。預計廣泛的應用將增強沉浸式娛樂及其受眾群體的吸引力，從而推動預測期內的市場擴張。

沉浸式技術在娛樂產業的廣泛應用預計將在未來幾年進一步推動市場成長。此外，虛擬旅遊的趨勢也在成長，使用者可以透過虛擬實境探索目的地。這種趨勢的持續出現凸顯了沉浸式技術在娛樂領域的動態和持續演進。虛擬旅遊的引入正在再形成觀眾與娛樂互動的方式，反映出人們對多樣化和引人入勝的沉浸式體驗的日益偏好。

應用沉浸式技術來增強現場表演和活動是推動沉浸式娛樂產業的主要趨勢之一。由於各種現場娛樂活動、虛擬音樂會和戲劇體驗採用虛擬實境 (VR) 和擴增實境(AR) 為觀眾創造引人入勝的互動體驗，該市場正在不斷成長。

推出新產品和服務是公司增加沉浸式娛樂領域佔有率的主要策略之一。在市場上經營的公司正致力於擴大其在市場上的影響力，以覆蓋更廣泛的客戶群並鞏固其在行業中的立足點。例如，Meta（以前稱為 Facebook）正在積極建立合作夥伴關係，以促進混合實境體驗。 2023 年 12 月，Meta 與 Telefonica 合作，增強老年人的混合實境體驗，展示了其對沉浸式技術的承諾，並透過策略合作夥伴關係擴大了市場覆蓋範圍。

沉浸式娛樂市場報告亮點

按技術類型分類，虛擬實境 (VR) 領域將在 2023 年佔據市場主導地位。越來越多的採用、技術進步、多樣化的應用、競爭優勢和消費者需求共同推動著虛擬實境 (VR) 領域的發展。
從應用來看，2023年遊戲領域佔據市場主導地位。該行業的成長歸功於其廣泛流行、技術進步、多樣化的內容、高水準的參與、強大的社區建設舉措以及增強的跨平台可訪問性。
按地區分類，由於技術進步、強大的生態系統、消費者需求以及北美公司的策略合作夥伴關係，北美將在 2023 年佔據市場主導地位。
2023 年 12 月，SONY集團旗下子公司SONY影視娛樂公司在芝加哥奧克布魯克推出了創新沉浸式娛樂目的地 Wonderverse。這個創新的空間帶領遊客超越螢幕的限制，創造出受流行電影、電視劇和電玩遊戲（例如《捉鬼敢死隊》、《勇敢者遊戲》、《神秘海域》和《殭屍樂園》）啟發的奇幻場景。

沉浸式娛樂市場：按地區分類，2023 年和 2030 年
北美洲
- 2018-2030 年北美沉浸式娛樂市場估計與預測
- 美國
- 加拿大
- 墨西哥
歐洲
- 2018-2030 年歐洲沉浸式娛樂市場估計與預測
- 英國
- 德國
- 法國
- 義大利
- 西班牙
亞太地區
- 2018-2030 年亞太地區沉浸式娛樂市場估計與預測
- 中國
- 日本
- 印度
- 韓國
拉丁美洲
- 2018-2030 年拉丁美洲沉浸式娛樂市場估計與預測
- 巴西
中東/非洲（中東/非洲）
- 2018-2030 年中東和非洲沉浸式娛樂市場估計和預測
- 沙烏地阿拉伯
- 南非

第7章沉浸式娛樂市場-競爭格局

主要市場參與企業的最新趨勢和影響分析
公司分類
參與企業概況
財務績效
產品基準
公司市場定位
2023 年企業市場佔有率分析
企業熱力圖分析
策略規劃
- 合夥
- 新產品發布
- 併購
- 擴張
公司簡介
- Meta Platforms Inc.
- Microsoft Corporation
- HTC Corporation
- Barco NV
- Magic Leap Inc
- Samsung Electronics Co., Ltd.
- Apple Inc
- Sony Group Corporation
- Qualcomm Technologies, Inc
- Unity Technologies

簡介目錄圖表

Product Code: GVR-4-68040-166-6

Immersive Entertainment Market Growth & Trends:

The global immersive entertainment market size is expected to reach USD 426.77 billion by 2030, growing at a CAGR of 24.6% from 2024 to 2030, according to a new study by Grand View Research, Inc. The primary driver propelling the growth of the market is the widespread adoption of immersive technology in a wide range of entertainment industries, including gaming, movies, music, sports, and live events. The widespread application enhances immersive entertainment's attractiveness and its audience base, which is anticipated to drive market expansion throughout the forecast period.

The widespread application of immersive technologies across the entertainment industry is expected further to fuel the market growth in the coming years. Moreover, the trend of virtual tourism is expanding, enabling users to explore destinations through virtual reality. The ongoing emergence of these trends focuses on the dynamic and continually evolving nature of immersive technologies across the entertainment spectrum. This signifies a broader movement within the market, where the incorporation of virtual tourism reflects a growing inclination for diverse and engaging immersive experiences, reshaping the way audiences interact with entertainment offerings.

The application of immersive technologies to enhance live performances and events is one of the major trends fueling the immersive entertainment sector. The market is experiencing growth by a wide range of live entertainment events, virtual concerts, and theater experiences which employ virtual reality (VR) and augmented reality (AR) to create engaging and interactive experiences for the audience

Launching new products and services is one of the main strategies used by companies to increase their market share in the immersive entertainment sector Several companies operating in the market are focused on expanding their market presence to cater to the larger customer base and to strengthen their foothold in the industry. For instance, Meta, formerly known as Facebook, is actively engaged in partnerships to promote mixed reality experiences. In December 2023, Meta partnered with Telefonica to enhance mixed reality experiences for elderly individuals, showcasing its commitment to immersive technologies and expanding its market reach through strategic collaborations.

Immersive Entertainment Market Report Highlights:

Based on the technology type segment, the virtual reality (VR) segment dominated the market in 2023. The combination of increasing adoption, technological advancements, diverse applications, competitive advantage, and consumer demand has propelled the virtual reality (VR) segment
Based on the application segment, the gaming segment dominated the market in 2023. The growth in the segment is attributed to its widespread popularity, technological advancements, diverse content offerings, high levels of engagement, strong community building initiatives, and enhanced cross-platform accessibility
Based on the region, North America dominated the market in 2023, owing to technological advancements, a strong ecosystem, consumer demand, and strategic partnerships by companies in North America
In December 2023, Sony Pictures Entertainment, a subsidiary of Sony Group Corporation, launched Wonderverse, an innovative immersive entertainment destination in Oak Brook, Chicago. This innovative space transports visitors beyond the confines of the screen, immersing them in fantastical realms inspired by beloved films, television series, and video games like Ghostbusters, Jumanji, Uncharted, and Zombieland.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
1.4. 1.4 Research Scope and Assumptions
- 1.4.1. List of Data Sources

Chapter 2. Executive Summary

2.1. Immersive Entertainment Market Snapshot
2.2. Immersive Entertainment Market- Segment Snapshot (1/2)
2.3. Immersive Entertainment Market- Segment Snapshot (2/2)
2.4. Immersive Entertainment Market- Competitive Landscape Snapshot

Chapter 3. Immersive Entertainment Market - Industry Outlook

3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
  - 3.3.1.1. Rising application of immersive technologies in the media and entertainment industry
  - 3.3.1.2. Growing adoption and advancements in AR, VR, and MR technologies
  - 3.3.1.3. Increased demand for interactive and immersive content
- 3.3.2. Market Restraint Analysis
  - 3.3.2.1. High device cost and discomfort due to spatial issues and other ailments
- 3.3.3. Industry Challenges
- 3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
- 3.4.1. Porter's Five Forces Analysis
- 3.4.2. Macroeconomic analysis
3.5. Immersive Entertainment Market - Covid-19 Impact Analysis
3.6. Immersive Entertainment Market - Technology Trends

Chapter 4. Immersive Entertainment Market: Technology Type Estimates & Trend Analysis

4.1. Technology Movement Analysis & Market Share, 2023 & 2030
4.2. Immersive Entertainment Market Estimates & Forecast, By Technology (USD Million)
- 4.2.1. Virtual Reality (VR)
- 4.2.2. Augmented Reality (AR)
- 4.2.3. Mixed Reality (MR)
- 4.2.4. Others

Chapter 5. Immersive Entertainment Market: Application Estimates & Trend Analysis

5.1. Application Movement Analysis & Market Share, 2023 & 2030
5.2. Immersive Entertainment Market Estimates & Forecast, By location (USD Million)
- 5.2.1. Gaming
- 5.2.2. Live events
- 5.2.3. Museum and cultural experiences
- 5.2.4. Music and concerts
- 5.2.5. Sports
- 5.2.6. Arcade Studios
- 5.2.7. Immersive Theater
- 5.2.8. Others

Chapter 6. Regional Estimates & Trend Analysis

6.1. Immersive Entertainment Market by Region, 2023 & 2030
6.2. North America
- 6.2.1. North America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
- 6.2.3. Canada
- 6.2.4. Mexico
6.3. Europe
- 6.3.1. Europe Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. U.K.
- 6.3.3. Germany
- 6.3.4. France
- 6.3.5. Italy
- 6.3.6. Spain
6.4. Asia Pacific
- 6.4.1. Asia Pacific Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. China
- 6.4.3. Japan
- 6.4.4. India
- 6.4.5. South Korea
6.5. Latin America
- 6.5.1. Latin America Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
6.6. Middle East & Africa (MEA)
- 6.6.1. MEA Immersive Entertainment Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. Saudi Arabia
- 6.6.3. South Africa

Chapter 7. Immersive Entertainment Market - Competitive Landscape

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Market Share Analysis, 2023
7.8. Company Heat Map Analysis
7.9. Strategy Mapping
- 7.9.1. Partnerships
- 7.9.2. New Product Launches
- 7.9.3. Merger & Acquisition
- 7.9.4. Expansion
7.10. Company Profiles
- 7.10.1. Meta Platforms Inc.
  - 7.10.1.1. Participant's Overview
  - 7.10.1.2. Financial Performance
  - 7.10.1.3. Product Benchmarking
  - 7.10.1.4. Recent Developments
- 7.10.2. Microsoft Corporation
  - 7.10.2.1. Participant's Overview
  - 7.10.2.2. Financial Performance
  - 7.10.2.3. Product Benchmarking
  - 7.10.2.4. Recent Developments
- 7.10.3. HTC Corporation
  - 7.10.3.1. Participant's Overview
  - 7.10.3.2. Financial Performance
  - 7.10.3.3. Product Benchmarking
  - 7.10.3.4. Recent Developments
- 7.10.4. Barco NV
  - 7.10.4.1. Participant's Overview
  - 7.10.4.2. Financial Performance
  - 7.10.4.3. Product Benchmarking
  - 7.10.4.4. Recent Developments
- 7.10.5. Magic Leap Inc
  - 7.10.5.1. Participant's Overview
  - 7.10.5.2. Financial Performance
  - 7.10.5.3. Product Benchmarking
  - 7.10.5.4. Recent Developments
- 7.10.6. Samsung Electronics Co., Ltd.
  - 7.10.6.1. Participant's Overview
  - 7.10.6.2. Financial Performance
  - 7.10.6.3. Product Benchmarking
  - 7.10.6.4. Recent Developments
- 7.10.7. Apple Inc
  - 7.10.7.1. Participant's Overview
  - 7.10.7.2. Financial Performance
  - 7.10.7.3. Product Benchmarking
  - 7.10.7.4. Recent Developments
- 7.10.8. Sony Group Corporation
  - 7.10.8.1. Participant's Overview
  - 7.10.8.2. Financial Performance
  - 7.10.8.3. Product Benchmarking
  - 7.10.8.4. Recent Developments
- 7.10.9. Qualcomm Technologies, Inc
  - 7.10.9.1. Participant's Overview
  - 7.10.9.2. Financial Performance
  - 7.10.9.3. Product Benchmarking
  - 7.10.9.4. Recent Developments
- 7.10.10. Unity Technologies
  - 7.10.10.1. Participant's Overview
  - 7.10.10.2. Financial Performance
  - 7.10.10.3. Product Benchmarking
  - 7.10.10.4. Recent Developments

簡介目錄圖表

List of Tables

Table 1 Immersive Entertainment Market 2018 - 2030 (USD Million)
Table 2 Immersive Entertainment, By Region, 2018 - 2030 (USD Million)
Table 3 Immersive Entertainment, By Component, 2018 - 2030 (USD Million)
Table 4 Immersive Entertainment, By Location, 2018 - 2030 (USD Million)
Table 5 Virtual Reality Market by Region, 2018 - 2030 (USD Million)
Table 6 Augmented Reality Market by Region, 2018 - 2030 (USD Million)
Table 7 Mixed Reality Market by Region, 2018 - 2030 (USD Million)
Table 8 Others Market by Region, 2018 - 2030 (USD Million)
Table 9 Gaming Market by Region, 2018 - 2030 (USD Million)
Table 10 Live Events Market by Region, 2018 - 2030 (USD Million)
Table 11 Museum and Cultural Experiences Market by Region, 2018 - 2030 (USD Million)
Table 12 Music and Concerts Market by Region, 2018 - 2030 (USD Million)
Table 13 Sports Market by Region, 2018 - 2030 (USD Million)
Table 14 Arcade Studios Market by Region, 2018 - 2030 (USD Million)
Table 15 Immersive Theater Market by Region, 2018 - 2030 (USD Million)
Table 16 Others Market by Region, 2018 - 2030 (USD Million)
Table 17 North America Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 18 North America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 19 U.S. Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 20 U.S. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 21 Canada Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 22 Canada Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 23 Mexico Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 24 Mexico Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 25 Europe Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 26 Europe Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 27 Germany Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 28 Germany Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 29 U.K. Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 30 U.K. Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 31 France Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 32 France Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 33 Italy Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 34 Italy Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 35 Asia Pacific Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 36 Asia Pacific Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 37 China Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 38 China Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 39 Japan Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 40 Japan Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 41 India Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 42 India Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 43 South Korea Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 44 South Korea Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 45 South America Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 46 South America Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 47 Brazil Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 48 Brazil Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 49 Argentina Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 50 Argentina Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 51 Middle East and Africa Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 52 Middle East and Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 53 South Africa Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 54 South Africa Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)
Table 55 Saudi Arabia Immersive Entertainment Market by Technology, 2018 - 2030 (USD Million)
Table 56 Saudi Arabia Immersive Entertainment Market by Application, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Immersive Entertainment Market Segmentation
Fig. 2 Information Procurement
Fig. 3 Data Analysis Models
Fig. 4 Market Formulation and Validation
Fig. 5 Data Validating & Publishing
Fig. 6 Market Snapshot
Fig. 7 Segment Snapshot (1/2)
Fig. 8 Segment Snapshot (2/2)
Fig. 9 Competitive Landscape Snapshot
Fig. 10 Immersive Entertainment Market Value, 2023 (USD Million)
Fig. 11 Immersive Entertainment - Industry Value Chain Analysis
Fig. 12 Immersive Entertainment Market Dynamics
Fig. 13 Immersive Entertainment Market: PORTER's Five Forces Analysis
Fig. 14 Immersive Entertainment Market: PESTEL Analysis
Fig. 15 Immersive Entertainment Market share by Technology Type, 2022 & 2030 (USD Million)
Fig. 16 Immersive Entertainment Market, by Technology Type: Market Share, 2022 & 2030
Fig. 17 Virtual reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 18 Augmented reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 19 Mixed reality market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 20 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 21 Immersive Entertainment Market share by Application, 2022 & 2030 (USD Million)
Fig. 22 Immersive Entertainment Market, by Application: Market Share, 2022 & 2030
Fig. 23 Gaming market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 24 Live events market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 25 Museum and cultural experiences market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 26 Music and concerts market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 27 Sports market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 28 Arcade studios market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 29 Immersive theater market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 30 Others market estimates & forecasts, 2018 - 2030 (Revenue, USD Million)
Fig. 31 Immersive Entertainment Market Revenue, by Region, 2022 & 2030 (USD Million)
Fig. 32 Regional Marketplace: Key Takeaways (1/2)
Fig. 33 Regional Marketplace: Key Takeaways (2/2)
Fig. 34 North America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 35 U.S. Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 36 Canada Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 37 Mexico Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 38 Europe Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 39 Germany Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 40 U.K. Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 41 France Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 42 Italy Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 43 Spain Immersive Entertainment Market Estimates and Forecast 2018 - 2030 (USD Million)
Fig. 44 Asia Pacific Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 45 China Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 46 Japan Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 47 India Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 48 South Korea Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 49 Latin America Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 50 Brazil Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 51 MEA Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 52 UAE Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 53 South Africa Immersive Entertainment Market Estimates and Forecast, 2018 - 2030 (USD Million)
Fig. 54 Key Company Categorization
Fig. 55 Company Market Positioning
Fig. 56 Strategic framework