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市場調查報告書

商品編碼

1529651

AdTech 市場規模、佔有率和趨勢分析報告：按產品、按廣告類型、按廣告管道、按廣告格式、按平台、按公司規模、按行業、按地區和細分市場預測，2024-2030 年

AdTech Market Size, Share & Trends Analysis Report By Offering, By Advertising Type, By Advertising Channel, By Advertising Format, By Platform, By Enterprise Size, By Industry Vertical, By Region, And Segment Forecasts, 2024 - 2030

出版日期: 2024年07月05日 | 出版商:

Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

AdTech 市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，2024年至2030年，全球AdTech市場規模預計將以22.4%的複合年成長率成長，2030年達到33,594.1億美元。

企業擴大尋求資料和分析，以更好地了解目標受眾並最佳化廣告支出。 AdTech 解決方案提供資料收集、分析和定位工具，從而實現高度個人化和有效的廣告宣傳。程序化廣告可以自動化庫存的買賣，從而消除了手動談判的需要。這種高效的流程使廣告商能夠以最佳化的成本吸引更多的受眾，並允許發布商更有效地填充其廣告庫存。

智慧型手機的普及從根本上改變了消費者獲取資訊和與品牌互動的方式。 AdTech 產業正在策略性地適應這種模式轉移，透過建立行動最佳化的廣告格式和定位策略來有效地吸引使用 Masu 的消費者。此外，影片內容消費的快速成長，加上數位戶外 (DOOH) 廣告等創新管道的日益普及，需要開發吸引觀眾注意力的新穎廣告格式。廣告科技公司處於這一發展的最前沿，開拓了互動式影片廣告和擴增實境體驗等引人注目的格式。

為了回應《一般資料保護規範》(GDPR) 和《加州消費者隱私法案》(CCPA) 等法規，廣告科技產業正朝著隱私友善廣告實務進行必要的轉變。廣告科技公司正在積極開發解決方案，優先考慮用戶隱私，同時提供有影響力的廣告宣傳。人工智慧 (AI) 在廣告定位、個人化和宣傳活動最佳化方面發揮著越來越重要的作用。透過利用人工智慧分析大量資料並識別使用者行為模式，廣告科技公司可以開發更有效、更有針對性的廣告宣傳。聯網電視(CTV) 提供了彌合傳統電視和數位廣告之間差距的獨特機會。透過在智慧電視和串流媒體設備上啟用目標廣告，CTV 將成為廣告科技市場持續成長的主要推動力。

AdTech 市場報告亮點

在資料主導行銷需求不斷成長、向程式化廣告轉變、廣告格式創新以及行動廣告成長的推動下，全球廣告科技市場預計從 2024 年到 2030 年將以 22.4% 的複合年成長率成長。
到2023年，服務領域佔據最大的市場佔有率，達到33.4%，預計在預測期內將以22.9%的複合年成長率快速成長。
預計行動廣告產業將成長最快，到 2023 年所佔佔有率將達到 55.0%，預測期內的複合年成長率將超過 23.2%。
零售和消費品領域預計將在 2023 年以 27.2% 的佔有率主導市場，並在預測期內以 22.1% 的複合年成長率擴張。
GDPR 和 CCPA 等法規正在影響資料驅動的廣告方法。 GDPR 和 CCPA 限制公司收集和使用使用者資料的方式。這使得廣告商很難收集傳統上用於高度針對性廣告的詳細使用者資料。
北美廣告科技市場在整體市場中佔據主導地位，2023 年收益佔有率為 35.3%。高數位廣告支出、領先的 AdTech 技術公司的存在以及強大的資料基礎設施等因素正在推動市場成長。

2023年和2030年區域分析和市場佔有率
北美洲
- 透過提供，2017-2030
- 依廣告類型分類，2017-2030
- 按廣告管道分類，2017-2030
- 依廣告形式分類，2017-2030
- 按平台分類，2017-2030
- 按公司規模分類，2017-2030
- 按行業分類，2017-2030
- 美國
- 加拿大
- 墨西哥
歐洲
- 透過提供，2017-2030
- 依廣告類型分類，2017-2030
- 按廣告管道分類，2017-2030
- 依廣告形式分類，2017-2030
- 按平台分類，2017-2030
- 按公司規模分類，2017-2030
- 按行業分類，2017-2030
- 英國
- 德國
- 法國
- 西班牙
- 義大利
亞太地區
- 透過提供，2017-2030
- 依廣告類型分類，2017-2030
- 按廣告管道分類，2017-2030
- 依廣告形式分類，2017-2030
- 按平台分類，2017-2030
- 按公司規模分類，2017-2030
- 按行業分類，2017-2030
- 中國
- 日本
- 印度
- 韓國
- 澳洲
拉丁美洲
- 透過提供，2017-2030
- 依廣告類型分類，2017-2030
- 按廣告管道分類，2017-2030
- 依廣告形式分類，2017-2030
- 按平台分類，2017-2030
- 按公司規模分類，2017-2030
- 按行業分類，2017-2030
- 巴西
中東/非洲
- 透過提供，2017-2030
- 依廣告類型分類，2017-2030
- 按廣告管道分類，2017-2030
- 依廣告形式分類，2017-2030
- 按平台分類，2017-2030
- 按公司規模分類，2017-2030
- 按行業分類，2017-2030
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非

第12章 AdTech 市場競爭態勢

主要市場參與企業
- Adobe
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- Criteo
- Facebook Incorporation
- Google Incorporation
- Microsoft Incorporation
- SpotX
- Twitter Incorporation
- Verizon
2023年主要企業市場佔有率分析
2023 年公司分類/定位分析
策略規劃
- 擴張
- 獲得
- 合作
- 產品/服務發布
- 合夥
- 其他

簡介目錄圖表

Product Code: GVR-4-68040-033-5

AdTech Market Growth & Trends:

The global AdTech market size is anticipated to reach USD 3,359.41 billion by 2030, growing at a CAGR of 22.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Businesses are increasingly seeking data and analytics to understand their target audiences better and optimize their advertising spend. AdTech solutions provide tools for data collection, analysis, and targeting, enabling highly personalized and effective advertising campaigns. Programmatic advertising automates the buying and selling of ad space, eliminating the need for manual negotiations. This efficient process allows advertisers to reach a wider audience at optimized costs, while publishers can fill their ad inventory more effectively.

The pervasive nature of smartphones has fundamentally transformed the manner in which consumers access information and interact with brands. The AdTech industry strategically adapts to this paradigm shift by crafting mobile-optimized ad formats and targeting strategies, ensuring they can effectively reach consumers while they are engaged with their devices. Furthermore, the burgeoning consumption of video content coupled with the growing popularity of innovative channels such as digital out-of-home (DOOH) advertising necessitates the development of novel ad formats to captivate audience attention. AdTech companies are positioned at the forefront of this evolution, pioneering engaging formats such as interactive video advertisements and augmented reality experiences.

In response to regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), the AdTech industry is undergoing a necessary shift towards privacy-centric advertising practices. AdTech companies are actively developing solutions that prioritize user privacy while still delivering impactful advertising campaigns. Artificial intelligence (AI) is playing an increasingly significant role in ad targeting, personalization, and campaign optimization. By leveraging AI to analyze vast sets of data and identify user behavior patterns, AdTech companies can create more effective and targeted advertising campaigns. Connected TV (CTV) presents a unique opportunity to bridge the gap between traditional television and digital advertising. By enabling targeted advertising on smart TVs and streaming devices, CTV is poised to be a major driver of continued growth within the AdTech market.

AdTech Market Report Highlights:

The global AdTech market is expected to grow at a CAGR of 22.4% from 2024 to 2030, driven by rising demand for data-driven marketing, a shift towards programmatic advertising, innovation in ad formats, and growth of mobile advertising.
The services segment holds the biggest market share at 33.4% in 2023 and is expected to grow faster at a CAGR of 22.9% during the forecast period.
The mobile advertising segment dominated the market with a share of 55.0% in 2023 and is projected to witness the fastest CAGR of over 23.2% during the forecast period.
The retail & consumer goods segment dominated the market with a share of 27.2% in 2023 and is expected to expand at a CAGR of 22.1% during the forecast period.
Regulations like GDPR and CCPA are impacting data-driven advertising methods. GDPR and CCPA restrict how businesses collect and use user data. This makes it harder for advertisers to gather detailed user profiles that were previously used for highly targeted advertising.
The AdTech market in North America dominated the overall market in 2023 with a revenue share of 35.3%. Factors such as high digital ad spending, the presence of major AdTech companies, and robust data infrastructure propel the market growth.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Research Methodology
1.4. Research Assumptions
1.5. List of Data Sources
- 1.5.1. Secondary Sources
- 1.5.2. Primary Sources

Chapter 2. Executive Summary

2.1. Market Insights
2.2. Market Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope Outlook

3.1. Market Lineage Outlook
3.2. AdTech Market - Value Chain Analysis
3.3. AdTech Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunity Analysis
3.4. AdTech Market - Porter's Five Forces Analysis
- 3.4.1. Supplier power
- 3.4.2. Buyer power
- 3.4.3. Substitution threat
- 3.4.4. Threat from new entrant
- 3.4.5. Competitive rivalry
3.5. AdTech Market - PESTEL Analysis
- 3.5.1. Political landscape
- 3.5.2. Economic landscape
- 3.5.3. Social landscape
- 3.5.4. Technology landscape
- 3.5.5. Environmental landscape
- 3.5.6. Legal landscape

Chapter 4. AdTech Market Offering Outlook

4.1. Offering Analysis & Market Share, 2023 & 2030
4.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
- 4.2.1. Solution
  - 4.2.1.1. Demand-Side Platforms (DSPs)
  - 4.2.1.2. Supply-Side Platforms (SSPs)
  - 4.2.1.3. Ad Networks
  - 4.2.1.4. Data Management Platforms (DMPs)
  - 4.2.1.5. Ad Exchange Platforms
  - 4.2.1.6. Agency Trading Desks (ATDs)
  - 4.2.1.7. Others
- 4.2.2. Services
  - 4.2.2.1. Professional Services
  - 4.2.2.1.1. Training & Consulting
  - 4.2.2.1.2. Deployment & Integration
  - 4.2.2.1.3. Support & Maintenance
  - 4.2.2.2. Managed Services

Chapter 5. AdTech Market Advertising Type Outlook

5.1. Advertising Type Analysis & Market Share, 2023 & 2030
5.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following:
- 5.2.1. Programmatic Advertising
- 5.2.2. Non-Programmatic Advertising

Chapter 6. AdTech Market Advertising Channel Outlook

6.1. Advertising Channel Analysis & Market Share, 2023 & 2030
6.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 6.2.1. Television Advertising
- 6.2.2. Radio Advertising
- 6.2.3. Digital Out-of-Home (DOOH) Advertising
- 6.2.4. Others (Mobile/Tablet Advertising)

Chapter 7. AdTech Market Advertising Format Outlook

7.1. Advertising Format Analysis & Market Share, 2023 & 2030
7.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 7.2.1. Image
- 7.2.2. Video
- 7.2.3. Text
- 7.2.4. Others

Chapter 8. AdTech Market Platform Outlook

8.1. AdTech Market, By Platform Analysis & Market Share, 2023 & 2030
8.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 8.2.1. Mobile
- 8.2.2. Web
- 8.2.3. Others

Chapter 9. AdTech Market Enterprise Size Outlook

9.1. Enterprise Size Analysis & Market Share, 2023 & 2030
9.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 9.2.1. Small and Medium Enterprise (SME)
- 9.2.2. Large Enterprise

Chapter 10. AdTech Market Industry Vertical Outlook

10.1. Industry Vertical Analysis & Market Share, 2023 & 2030
10.2. Market Size (Revenue), Forecasts and Trend Analysis, 2017 to 2030 for the following
- 10.2.1. Retail & Consumer Goods
- 10.2.2. BFSI
- 10.2.3. Hospitality
- 10.2.4. Media & Entertainment
- 10.2.5. Transport & Logistics
- 10.2.6. Healthcare
- 10.2.7. IT & Telecom
- 10.2.8. Education
- 10.2.9. Others

Chapter 11. AdTech Market: Regional Estimates & Trend Analysis

11.1. Regional Analysis & Market Share, 2023 & 2030
11.2. North America
- 11.2.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.2.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.2.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.2.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.2.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.2.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.2.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.8. U.S.
  - 11.2.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.9. Canada
  - 11.2.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.2.10. Mexico
  - 11.2.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.2.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.2.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.2.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.2.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.2.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.2.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.3. Europe
- 11.3.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.3.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.3.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.3.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.3.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.3.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.3.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.8. U.K.
  - 11.3.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.9. Germany
  - 11.3.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.10. France
  - 11.3.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.11. Spain
  - 11.3.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.3.12. Italy
  - 11.3.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.3.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.3.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.3.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.3.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.3.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.3.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.4. Asia-Pacific
- 11.4.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.4.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.4.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.4.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.4.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.4.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.4.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.8. China
  - 11.4.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.9. Japan
  - 11.4.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.10. India
  - 11.4.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.11. South Korea
  - 11.4.11.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.11.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.11.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.11.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.11.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.11.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.11.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.4.12. Australia
  - 11.4.12.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.4.12.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.4.12.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.4.12.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.4.12.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.4.12.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.4.12.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.5. Latin America
- 11.5.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.5.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.5.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.5.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.5.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.5.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.5.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.5.8. Brazil
  - 11.5.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.5.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.5.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.5.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.5.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.5.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.5.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
11.6. Middle East & Africa
- 11.6.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
- 11.6.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
- 11.6.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
- 11.6.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
- 11.6.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
- 11.6.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
- 11.6.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.8. KSA
  - 11.6.8.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.8.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.8.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.8.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.8.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.8.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.8.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.9. UAE
  - 11.6.9.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.9.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.9.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.9.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.9.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.9.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.9.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)
- 11.6.10. South Africa
  - 11.6.10.1. Market estimates and forecasts, By Offering, 2017 - 2030 (USD Billion)
  - 11.6.10.2. Market estimates and forecasts, By Advertising Type, 2017 - 2030 (USD Billion)
  - 11.6.10.3. Market estimates and forecasts, By Advertising Channel, 2017 - 2030 (USD Billion)
  - 11.6.10.4. Market estimates and forecasts, By Advertising Format, 2017 - 2030 (USD Billion)
  - 11.6.10.5. Market estimates and forecasts, By Platform, 2017 - 2030 (USD Billion)
  - 11.6.10.6. Market estimates and forecasts, By Enterprise Size, 2017 - 2030 (USD Billion)
  - 11.6.10.7. Market estimates and forecasts, By Industry Vertical, 2017 - 2030 (USD Billion)

Chapter 12. AdTech Market Competitive Landscape

12.1. Key Market Participants
- 12.1.1. Adobe
- 12.1.2. Alibaba Group Holding Limited
- 12.1.3. Amazon.com, Inc.
- 12.1.4. Criteo
- 12.1.5. Facebook Incorporation
- 12.1.6. Google Incorporation
- 12.1.7. Microsoft Incorporation
- 12.1.8. SpotX
- 12.1.9. Twitter Incorporation
- 12.1.10. Verizon
12.2. Key Company Market Share Analysis, 2023
12.3. Company Categorization/Position Analysis, 2023
12.4. Strategic Mapping
- 12.4.1. Expansion
- 12.4.2. Acquisition
- 12.4.3. Collaborations
- 12.4.4. Product/service launch
- 12.4.5. Partnerships
- 12.4.6. Others

簡介目錄圖表

List of Tables

Table 1 List of abbreviations
Table 2 AdTech Market - Industry snapshot & key buying criteria, 2017 - 2030
Table 3 AdTech Market, 2017 - 2030 (USD Million)
Table 4 AdTech Market, by region, 2017 - 2030 (USD Million)
Table 5 AdTech Market, by Offering, 2017 - 2030, (USD Million)
Table 6 Offering AdTech Market, by region, 2017 - 2030 (USD Million)
Table 7 AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 8 Advertising Type AdTech Market, by region, 2017 - 2030 (USD Million)
Table 9 AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 10 Advertising Channel AdTech Market, by region, 2017 - 2030 (USD Million)
Table 11 AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 12 Advertising Format AdTech Market, by region, 2017 - 2030 (USD Million)
Table 13 AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 14 Platform AdTech Market, by region, 2017 - 2030 (USD Million)
Table 15 AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 16 Enterprise Size AdTech Market, by region, 2017 - 2030 (USD Million)
Table 17 AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 18 Industry Vertical AdTech Market, by region, 2017 - 2030 (USD Million)
Table 19 North America AdTech Market, 2017 - 2030 (USD Million)
Table 20 North America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 21 North America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 22 North America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 23 North America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 24 North America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 25 North America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 26 North America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 27 U.S. AdTech Market, 2017 - 2030 (USD Million)
Table 28 U.S. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 29 U.S. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 30 U.S. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 31 U.S. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 32 U.S. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 33 U.S. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 34 U.S. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 35 Canada AdTech Market, 2017 - 2030 (USD Million)
Table 36 Canada AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 37 Canada AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 38 Canada AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 39 Canada AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 40 Canada AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 41 Canada AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 42 Canada AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 43 Europe AdTech Market, 2017 - 2030 (USD Million)
Table 44 Europe AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 45 Europe AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 46 Europe AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 47 Europe AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 48 Europe AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 49 Europe AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 50 Europe AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 51 U.K. AdTech Market, 2017 - 2030 (USD Million)
Table 52 U.K. AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 53 U.K. AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 54 U.K. AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 55 U.K. AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 56 U.K. AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 57 U.K. AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 58 U.K. AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 59 Germany AdTech Market, 2017 - 2030 (USD Million)
Table 60 Germany AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 61 Germany AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 62 Germany AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 63 Germany AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 64 Germany AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 65 Germany AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 66 Germany AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 67 France AdTech Market, 2017 - 2030 (USD Million)
Table 68 France AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 69 France AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 70 France AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 71 France AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 72 France AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 73 France AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 74 France AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 75 Spain AdTech Market, 2017 - 2030 (USD Million)
Table 76 Spain AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 77 Spain AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 78 Spain AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 79 Spain AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 80 Spain AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 81 Spain AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 82 Spain AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 83 Italy AdTech Market, 2017 - 2030 (USD Million)
Table 84 Italy AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 85 Italy AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 86 Italy AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 87 Italy AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 88 Italy AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 89 Italy AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 90 Italy AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 91 Asia Pacific AdTech Market, 2017 - 2030 (USD Million)
Table 92 Asia Pacific AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 93 Asia Pacific AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 94 Asia Pacific AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 95 Asia Pacific AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 96 Asia Pacific AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 97 Asia Pacific AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 98 Asia Pacific AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 99 China AdTech Market, 2017 - 2030 (USD Million)
Table 100 China AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 101 China AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 102 China AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 103 China AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 104 China AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 105 China AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 106 China AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 107 Japan AdTech Market, 2017 - 2030 (USD Million)
Table 108 Japan AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 109 Japan AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 110 Japan AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 111 Japan AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 112 Japan AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 113 Japan AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 114 Japan AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 115 India AdTech Market, 2017 - 2030 (USD Million)
Table 116 India AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 117 India AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 118 India AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 119 India AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 120 India AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 121 India AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 122 India AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 123 South Korea AdTech Market, 2017 - 2030 (USD Million)
Table 124 South Korea AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 125 South Korea AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 126 South Korea AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 127 South Korea AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 128 South Korea AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 129 South Korea AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 130 South Korea AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 131 Australia AdTech Market, 2017 - 2030 (USD Million)
Table 132 Australia AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 133 Australia AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 134 Australia AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 135 Australia AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 136 Australia AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 137 Australia AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 138 Australia AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 139 Latin America AdTech Market, 2017 - 2030 (USD Million)
Table 140 Latin America AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 141 Latin America AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 142 Latin America AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 143 Latin America AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 144 Latin America AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 145 Latin America AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 146 Latin America AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 147 Brazil AdTech Market, 2017 - 2030 (USD Million)
Table 148 Brazil AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 149 Brazil AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 150 Brazil AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 151 Brazil AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 152 Brazil AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 153 Brazil AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 154 Brazil AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 155 Middle East and Africa (MEA) AdTech Market, 2017 - 2030 (USD Million)
Table 156 Middle East and Africa (MEA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 157 Middle East and Africa (MEA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 158 Middle East and Africa (MEA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 159 Middle East and Africa (MEA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 160 Middle East and Africa (MEA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 161 Middle East and Africa (MEA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 162 Middle East and Africa (MEA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 163 United Arab Emirates (UAE) AdTech Market, 2017 - 2030 (USD Million)
Table 164 United Arab Emirates (UAE) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 165 United Arab Emirates (UAE) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 166 United Arab Emirates (UAE) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 167 United Arab Emirates (UAE) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 168 United Arab Emirates (UAE) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 169 United Arab Emirates (UAE) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 170 United Arab Emirates (UAE) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 171 Kingdom of Saudi Arabia (KSA) AdTech Market, 2017 - 2030 (USD Million)
Table 172 Kingdom of Saudi Arabia (KSA) AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 173 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 174 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 175 Kingdom of Saudi Arabia (KSA) AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 176 Kingdom of Saudi Arabia (KSA) AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 177 Kingdom of Saudi Arabia (KSA) AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 178 Kingdom of Saudi Arabia (KSA) AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 179 South Africa AdTech Market, 2017 - 2030 (USD Million)
Table 180 South Africa AdTech Market, by Offering, 2017 - 2030 (USD Million)
Table 181 South Africa AdTech Market, by Advertising Type, 2017 - 2030 (USD Million)
Table 182 South Africa AdTech Market, by Advertising Channel, 2017 - 2030 (USD Million)
Table 183 South Africa AdTech Market, by Advertising Format, 2017 - 2030 (USD Million)
Table 184 South Africa AdTech Market, by Platform, 2017 - 2030 (USD Million)
Table 185 South Africa AdTech Market, by Enterprise Size, 2017 - 2030 (USD Million)
Table 186 South Africa AdTech Market, by Industry Vertical, 2017 - 2030 (USD Million)
Table 187 Participant's Overview
Table 188 Financial Performance
Table 189 Product Benchmarking
Table 190 Key companies undergoing expansion
Table 191 Key companies involved in mergers & acquisitions
Table 192 Key companies undertaking partnerships and collaboration
Table 193 Key companies launching new product/service launches

List of Figures

Fig. 1 AdTech Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segment snapshot, by Offering and Advertising Type
Fig. 8 Segment snapshot by Advertising Channel and Advertising Format
Fig. 9 Segment snapshot by Platform and Enterprise Size
Fig. 10 Segment snapshot by Industry Vertical
Fig. 11 Competitive landscape snapshot
Fig. 12 AdTech Market value, 2017-2030 (USD Million)
Fig. 13 AdTech Market - Industry value chain analysis
Fig. 14 AdTech Market - Market trends
Fig. 15 AdTech Market: Porter's analysis
Fig. 16 AdTech Market: PESTEL analysis
Fig. 17 AdTech Market, by Offering: Key takeaways
Fig. 18 AdTech Market, by Offering: Market share, 2023 & 2030
Fig. 19 Solution AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 20 Demand-Side Platforms (DSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 21 Supply-Side Platforms (SSPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 22 Ad Networks AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 23 Data Management Platforms (DMPs) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 24 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 25 Service AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 26 Professional Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 27 Training & Consulting AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 28 Deployment & Integration AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 29 Support & Maintenance AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 30 Managed Services AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 31 AdTech Market, by Advertising Type: Key takeaways
Fig. 32 AdTech Market, by Advertising Type: Market share, 2023 & 2030
Fig. 33 Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 34 Non-Programmatic Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 35 AdTech Market, by Advertising Channel: Key takeaways
Fig. 36 AdTech Market, by Advertising Channel: Market share, 2023 & 2030
Fig. 37 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 38 Radio Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 39 Digital Out-of-Home (DOOH) Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 40 Others (Mobile/Tablet Advertising) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 41 AdTech Market, by Advertising Format: Key takeaways
Fig. 42 AdTech Market, by Advertising Format: Market share, 2023 & 2030
Fig. 43 Television Advertising AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 44 Image AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 45 Video AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 46 Text AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 47 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 48 AdTech Market, by Platform: Key takeaways
Fig. 49 AdTech Market, by Platform: Market share, 2023 & 2030
Fig. 50 Mobile AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 51 Web AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 52 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 53 AdTech Market, by Enterprise Size: Key takeaways
Fig. 54 AdTech Market, by Enterprise Size: Market share, 2023 & 2030
Fig. 55 Small and Medium Enterprise (SME) AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 56 Large Enterprise AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 57 AdTech Market, by Industry Vertical: Key takeaways
Fig. 58 AdTech Market, by Industry Vertical: Market share, 2023 & 2030
Fig. 59 Retail & Consumer Goods AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 60 BFSI AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 61 Hospitality AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 62 Media & Entertainment AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 63 Transport & Logistics AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 64 Healthcare AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 65 IT & Telecom AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 66 Education AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 67 Others AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 68 Global AdTech Market revenue, by region, 2023 & 2030 (USD Million)
Fig. 69 North America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 70 U.S. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 71 Canada AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 72 Mexico AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 73 Europe AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 74 U.K. AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 75 Germany AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 76 France AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 77 Italy AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 78 Spain AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 79 Asia Pacific AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 80 China AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 81 Japan AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 82 India AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 83 Australia AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 84 South Korea AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 85 Latin America AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 86 Brazil AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 87 Middle East & Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 88 KSA AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 89 UAE AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 90 South Africa AdTech Market estimates & forecasts, 2017 - 2030 (USD Million)
Fig. 91 Key company categorization
Fig. 92 AdTech Market - Key company market share analysis, 2023
Fig. 93 Strategic framework