美國商業助聽器市場規模、佔有率和趨勢分析報告：按產品、技術、分銷管道和細分市場進行預測，2024-2030 年

美國商業助聽器市場成長與趨勢：

Grand View Research, Inc.最新報告顯示，預計到2030年，美國商用助聽器市場規模將達到11.6億美元，2024年至2030年複合年成長率為9.03%。

推動市場成長的因素包括負擔能力、可用性和技術進步。非處方（非處方）助聽器很受歡迎，因為它們比處方箋助聽器便宜。

腦膜炎、麻疹、中耳炎等各種感染疾病也會導致聽力損失。此外，耳垢過多、中耳骨骼異常、聽神經瘤、梅尼爾氏症和頭部外傷等情況也可能導致輕微聽力損失。根據 2023 年 6 月《福布斯健康》聽力損失研究顯示，美國約有 2,540 萬 12 歲及以上的人患有輕度聽力損失。

此外，揚聲器和暴露在大聲噪音中也會導致年輕人聽力損失的盛行率不斷上升。根據美國衛生與公眾服務部的數據，12.5% 的 6 至 19 歲人群和 17% 的 20 至 69 歲人群因過度接觸喧鬧的娛樂音樂而面臨聽力損失的風險。因此，預計未來幾年對助聽器的需求將進一步增加。

此外，對數位訊號處理 (DSP) 技術的需求也在不斷增加，該技術使消費者助聽器能夠比類比模型更有效地分析和操縱聲波。它有助於提供更清晰的音質和降噪功能，並具有定向麥克風等功能，可將音訊從特定方向集中。技術進步導致設備小型化，變得更小、更隱密。這使得它們佩戴起來更舒適且不那麼引人注目，並且可以解決一些用戶的美學問題。

美國商業助聽器市場報告亮點

• 從產品來看，耳道式助聽器在 2023 年佔據市場主導地位。另一方面，耳掛型助聽器預計在預測期內成長最快。這是由於其操作方便、深受年輕人偏好等優點。
• 從技術角度來看，數位輔助器將在 2023 年佔據市場主導地位。這些助聽器技術先進，可以過濾環境噪音，帶來更先進的聽力體驗。
• 從分銷通路來看，2023 年零售領域將主導市場。然而，由於全球電子商務通路的滲透率不斷提高和採用率較高，預計線上細分市場在預測期內將出現最快的成長。
• 2024 年 1 月，Eargo, Inc. 推出了兩款全新的全腔內非處方助聽器：LINK by Eargo 和 Eargo SE，以滿足消費者對體驗、設計和功能不斷變化的需求。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章 市場變數、趨勢與範圍

• 市場體系展望
• 市場趨勢及展望
• 市場動態
• 法律規範
• 主要品牌價格分析
• 商業環境分析工具

第4章 2018-2030年美國商業助聽器市場規模估算與預測（台）

第5章美國商用助聽器市場，依產品類型，2018-2030 年（百萬美元）

• 美國商業助聽器市場：產品類型細分儀表板
• 2023 年和 2030 年產品類型趨勢和市場佔有率分析
• 2018-2030 年美國商業助聽器市場規模及預測（依產品類型）
• 耳道式助聽器
  • 耳道助聽器市場，2018-2030
• 耳掛型助聽器
  • 2018-2030年耳掛型市場
• 瑞特助聽器
  • RITE助聽器市場，2018-2030
• ITE型助聽器
  • ITE助聽器市場，2018-2030

第 6 章美國商用助聽器市場，依技術分類，2018-2030 年（百萬美元）

• 美國商業助聽器市場：技術細分儀表板
• 2023 年和 2030 年技術趨勢和市場佔有率分析
• 美國商業助聽器市場規模及預測（依技術）
• 數位助聽器
• 類比助聽器

第 7 章美國商用助聽器市場，依通路分類，2018-2030 年（百萬美元）

• 美國商業助聽器市場：分銷通路細分儀表板
• 2023 年和 2030 年分銷通路趨勢和市場佔有率分析
• 美國商業助聽器市場規模及預測（按分銷管道）
• 按分銷管道
• 零售店
  • 零售市場，2018-2030
• 線上
  • 線上市場，2018-2030
• 聽力學辦公室
  • 聽力學辦公室市場，2018-2030

第8章 競爭格局

• 參與企業概況
• 公司分類
• 公司市場分析
• 2023 年預計公司市場佔有率分析 (%)
• 策略規劃
• 公司簡介/上市公司

U.S. Over-The-Counter Hearing Aids Market Growth & Trends:

The U.S. Over-the-Counter hearing aids market size is anticipated to reach USD 1.16 billion by 2030 and is anticipated to expand at a CAGR of 9.03% from 2024 to 2030, according to a new report by Grand View Research, Inc. The factors driving market growth include affordability, accessibility, and technological advancements. Over-the-Counter (OTC) hearing aids have gained popularity due to their lower cost compared to prescription hearing aids.

Hearing loss or impairment is a common condition in the U.S. Various infections, such as meningitis, measles, and middle ear infections, also cause hearing loss. Moreover, excess cerumen, bone abnormalities in the middle ear, and conditions such as acoustic neuromas, Meniere's disease, and head trauma can lead to mild hearing loss. As per a Forbes Health survey on hearing loss in June 2023, around 25.4 million people aged 12 and older in the U.S. are suffering from mild hearing loss.

Furthermore, high-volume speakers and exposure to loud sounds are also contributing to the growing prevalence of perceived sound loss in the younger generation. As per the U.S. Department of Health & Human Services, 12.5% of people aged 6 to 19 years and 17% of those aged 20 to 69 years are at risk of developing hearing loss due to excessive exposure to recreational loud music. This is anticipated to further drive the demand for hearing aids in the coming years.

Furthermore, the demand for Digital Signal Processing (DSP) technology, which allows OTC hearing aids to analyze and manipulate sound waves more effectively than analog models, is increasing. This helps provide clearer sound quality & noise reduction and has features such as directional microphones that focus on speech coming from a specific direction. Advancements have led to the miniaturization of devices, which are now smaller and more discreet. This makes them more comfortable to wear and less noticeable, potentially addressing aesthetic concerns for some users.

U.S. Over-the-Counter Hearing Aids Market Report Highlights:

• Based on product, the canal hearing aids segment dominated the market in 2023. On the other hand, behind-the-ear hearing aids segment is expected to witness the fastest growth over the forecast period. This can be attributed to advantages such as ease of handling and high preference by the young population.
• Based on technology, digital hearing aids dominated the market in 2023. These devices are technologically advanced and eliminate background noise, thus providing enhanced hearing experience.
• Based on distribution channels, the retail stores segment dominated the market in 2023. However, the online segment is predicted to have the fastest growth during the forecast period owing to an increase in penetration of e-commerce channels across the globe and higher adoption.
• In January 2024, Eargo, Inc.launched two new completely in-canal OTC hearing aids, LINK by Eargo and Eargo SE, to address changing consumer needs regarding experience, design, and functionality.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Estimates and Forecast Timeline
• 1.2. Market Definitions
  • 1.2.1. Segment definitions
    • 1.2.1.1. Product type
    • 1.2.1.2. Technology
    • 1.2.1.3. Distribution channel
• 1.3. Research Methodology
• 1.4. Information Procurement
  • 1.4.1. Purchased Database
  • 1.4.2. GVR's Internal Database
  • 1.4.3. Secondary Sources
  • 1.4.4. Primary Research
    • 1.4.4.1. Details of Primary Research
  • 1.4.5. Research Assumption
• 1.5. Information or Data Analysis
  • 1.5.1. Data Analysis Models
• 1.6. Market Formulation & Data Visualization
• 1.7. Model Details
  • 1.7.1. Approach 1: Commodity flow analysis
  • 1.7.2. Approach 2: Volume Price Analysis
  • 1.7.3. Top-down market estimation
  • 1.7.4. Multivariate analysis
  • 1.7.5. U.S. OTC hearing aids Market: CAGR Calculation
• 1.8. Objectives
• 1.9. List of Secondary Sources
• 1.10. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related/Ancillary Market Outlook
    • 3.1.2.1. Global audiology devices market
    • 3.1.2.2. Global hearing aids market
• 3.2. Market Trends and Outlook
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
    • 3.3.1.1. Low cost compared to prescription hearing aids
    • 3.3.1.2. Increasing number of people with hearing loss
    • 3.3.1.3. Technological advancements
    • 3.3.1.4. Growing geriatric population
    • 3.3.1.5. Increase in awareness and accessibility
  • 3.3.2. Market Restraint Analysis
    • 3.3.2.1. Presence of social stigma
    • 3.3.2.2. Limitations of OTC hearing aids
• 3.4. Regulatory Framework
• 3.5. Pricing Analysis, by Key Brands
• 3.6. Business Environment Analysis Tools
  • 3.6.1. Industry Analysis - Porter's Five Forces Analysis
    • 3.6.1.1. Supplier power
    • 3.6.1.2. Buyer power
    • 3.6.1.3. Substitution threat
    • 3.6.1.4. Threat of new entrant
    • 3.6.1.5. Competitive rivalry
  • 3.6.2. PESTEL Analysis

Chapter 4. U.S. OTC Hearing Aids Market Volume Estimates & Forecasts, 2018 - 2030 (Units)

Chapter 5. U.S. OTC Hearing Aids Market, By Product Type, 2018 - 2030 (USD Million)

• 5.1. U.S. OTC Hearing Aids Market: Product Type Segment Dashboard
• 5.2. Product Type Movement & Market Share Analysis, 2023 & 2030
• 5.3. U.S. OTC Hearing Aids Market Size & Forecast and Forecasts, By Product Type, 2018 - 2030 (USD Million)
• 5.4. Canal Hearing Aids
  • 5.4.1. Canal hearing aids market, 2018 - 2030 (USD Million)
• 5.5. Behind-The-Ear Hearing Aids
  • 5.5.1. Behind-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• 5.6. Receiver-In-The-Ear Hearing Aids
  • 5.6.1. Receiver-in-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• 5.7. In-The-Ear Hearing Aids
  • 5.7.1. In-the-Ear hearing aids market, 2018 - 2030 (USD Million)

Chapter 6. U.S. OTC Hearing Aids Market, By Technology, 2018 - 2030 (USD Million)

• 6.1. U.S. OTC Hearing Aids Market: Technology Segment Dashboard
• 6.2. Technology Movement & Market Share Analysis, 2023 & 2030
• 6.3. U.S. OTC Hearing Aids Market Size & Forecast and Forecasts, By Technology (USD Million)
• 6.4. Digital Hearing Aid
  • 6.4.1. Digital hearing aids market, 2018 - 2030 (USD Million)
• 6.5. Analog Hearing Aid
  • 6.5.1. Analog hearing aids market, 2018 - 2030 (USD Million)

Chapter 7. U.S. OTC Hearing Aids Market, By Distribution Channel, 2018 - 2030 (USD Million)

• 7.1. U.S. OTC Hearing Aids Market: Distribution Channel Segment Dashboard
• 7.2. Distribution Channel Movement & Market Share Analysis, 2023 & 2030
• 7.3. U.S. OTC Hearing Aids Market Size & Forecasts, By Distribution Channel (USD Million)
• 7.4. U.S. OTC Hearing Aids Volume Estimates and Forecasts, By Distribution Channel (Units)
• 7.5. Retail Stores
  • 7.5.1. Retail stores market, 2018 - 2030 (USD Million)
• 7.6. Online
  • 7.6.1. Online market, 2018 - 2030 (USD Million)
• 7.7. Audiology Offices
  • 7.7.1. Audiology offices market, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Participant's overview
• 8.2. Financial Performance
• 8.3. Product Benchmarking
• 8.4. Company Categorization
• 8.5. Company Market Position Analysis
• 8.6. Estimated Company Market Share Analysis (%), 2023
• 8.7. Strategy Mapping
  • 8.7.1. Expansion
  • 8.7.2. Acquisition
  • 8.7.3. Collaborations
  • 8.7.4. Others
• 8.8. Company Profiles/Listing
  • 8.8.1. Eargo Inc.
    • 8.8.1.1. Overview
    • 8.8.1.2. Financial Performance
    • 8.8.1.3. Product Benchmarking
    • 8.8.1.4. Strategic Initiatives
  • 8.8.2. GN Store Nord A/S (Jabra)
    • 8.8.2.1. Overview
    • 8.8.2.2. Financial Performance
    • 8.8.2.3. Product Benchmarking
    • 8.8.2.4. Strategic Initiatives
  • 8.8.3. Bose Corporation
    • 8.8.3.1. Overview
    • 8.8.3.2. Financial Performance
    • 8.8.3.3. Product Benchmarking
    • 8.8.3.4. Strategic Initiatives
  • 8.8.4. MDHearing
    • 8.8.4.1. Overview
    • 8.8.4.2. Financial Performance
    • 8.8.4.3. Product Benchmarking
    • 8.8.4.4. Strategic Initiatives
  • 8.8.5. Audicus
    • 8.8.5.1. Overview
    • 8.8.5.2. Financial Performance
    • 8.8.5.3. Product Benchmarking
    • 8.8.5.4. Strategic Initiatives
  • 8.8.6. Sony Corporation
    • 8.8.6.1. Overview
    • 8.8.6.2. Financial Performance
    • 8.8.6.3. Product Benchmarking
    • 8.8.6.4. Strategic Initiatives
  • 8.8.7. Starkey Laboratories, Inc. (Start Hearing)
    • 8.8.7.1. Overview
    • 8.8.7.2. Financial Performance
    • 8.8.7.3. Product Benchmarking
    • 8.8.7.4. Strategic Initiatives
  • 8.8.8. hearX IP (Pty) Ltd. (Lexie)
    • 8.8.8.1. Overview
    • 8.8.8.2. Financial Performance
    • 8.8.8.3. Product Benchmarking
    • 8.8.8.4. Strategic Initiatives
  • 8.8.9. Sonova
    • 8.8.9.1. Overview
    • 8.8.9.2. Financial Performance
    • 8.8.9.3. Product Benchmarking
    • 8.8.9.4. Strategic Initiatives
  • 8.8.10. WSAudiology
    • 8.8.10.1. Overview
    • 8.8.10.2. Financial Performance
    • 8.8.10.3. Product Benchmarking
    • 8.8.10.4. Strategic Initiatives
  • 8.8.11. Nuheara Limited
    • 8.8.11.1. Overview
    • 8.8.11.2. Financial Performance
    • 8.8.11.3. Product Benchmarking
    • 8.8.11.4. Strategic Initiatives
  • 8.8.12. Audien Hearing
    • 8.8.12.1. Overview
    • 8.8.12.2. Financial Performance
    • 8.8.12.3. Product Benchmarking
    • 8.8.12.4. Strategic Initiatives
  • 8.8.13. Novidan
    • 8.8.13.1. Overview
    • 8.8.13.2. Financial Performance
    • 8.8.13.3. Product Benchmarking
    • 8.8.13.4. Strategic Initiatives

List of Tables

• Table 1. List of secondary sources
• Table 2. List of abbreviations
• Table 3. Average price of a pair of OTC hearing aids (USD)
• Table 4. U.S. OTC hearing aids market revenue estimates and forecast, by product type, 2018 - 2030 (USD Million)
• Table 5. U.S. OTC hearing aids market revenue estimates and forecast, by technology, 2018 - 2030 (USD Million)
• Table 6. U.S. OTC hearing aids market revenue estimates and forecast, by distribution channel, 2018 - 2030 (USD Million)
• Table 7. U.S. OTC hearing aids market volume estimates and forecast, by distribution channel, 2018 - 2030 (Units)

List of Figures

• Fig. 1 U.S. OTC hearing aids market segmentation
• Fig. 2 Market research process
• Fig. 3 Data triangulation techniques
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Value chain-based sizing & forecasting
• Fig. 7 QFD modeling for market share assessment
• Fig. 8 Market formulation & validation
• Fig. 9 Market snapshot
• Fig. 10 Segment snapshot
• Fig. 11 Competitive landscape
• Fig. 12 U.S. OTC hearing aids market: Parent market outlook
• Fig. 13 U.S. OTC hearing aids market dynamics
• Fig. 14 Market driver relevance analysis (Current & future impact)
• Fig. 15 Market restraint relevance analysis (Current & future impact)
• Fig. 16 U.S. OTC hearing aids market: Porter's five forces analysis
• Fig. 17 U.S. OTC hearing aids market: PESTLE analysis
• Fig. 18 U.S. OTC hearing aids market: Product type segment dashboard
• Fig. 19 U.S. OTC hearing aids market: Product type market share analysis, 2023 & 2030
• Fig. 20 Canal hearing aids market, 2018 - 2030 (USD Million)
• Fig. 21 Behind-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 22 Receiver-in-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 23 In-the-Ear hearing aids market, 2018 - 2030 (USD Million)
• Fig. 24 U.S. OTC hearing aids market: Technology segment dashboard
• Fig. 25 U.S. OTC hearing aids market: Technology market share analysis, 2023 & 2030
• Fig. 26 Digital hearing aids market, 2018 - 2030 (USD Million)
• Fig. 27 Analog hearing aids market, 2018 - 2030 (USD Million)
• Fig. 28 U.S. OTC hearing aids market: Distribution channel segment dashboard
• Fig. 29 U.S. OTC hearing aids market: Distribution channel market share analysis, 2023 & 2030
• Fig. 30 Retail stores market, 2018 - 2030 (USD Million)
• Fig. 31 Online market, 2018 - 2030 (USD Million)
• Fig. 32 Audiology offices market, 2018 - 2030 (USD Million)
• Fig. 33 Company/competition categorization
• Fig. 34 Company market position analysis
• Fig. 35 U.S. OTC hearing aids market: Strategy mapping