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市場調查報告書
商品編碼
1530325

雲端電視市場規模、佔有率、趨勢分析報告：按部署、按平台、按公司規模、按解決方案、按應用、按地區、細分市場預測，2024-2030 年

Cloud TV Market Size, Share & Trends Analysis Report By Deployment, By Platform (Smart TVs, Mobile Devices, Streaming Devices), By Enterprise Size, By Solution (IaaS, PaaS, SaaS), By Application, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

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雲端電視市場規模及趨勢

預計2023年全球雲端電視市場規模將達12.4億美元，2024年至2030年複合年成長率預計為26.9%。媒體消費習慣的轉變、技術進步和不斷發展的內容傳送平台正在推動全球雲端電視市場的成長。消費者越來越喜歡按需存取各種內容，包括電影、電視節目和實況活動，雲端電視平台透過可擴展且靈活的串流媒體服務促進了這一點。智慧型電視、智慧型手機、平板電腦和其他連接裝置的激增擴大了雲端電視服務的範圍，使用戶可以隨時隨地存取內容。

雲端基礎的基礎設施為廣播公司和內容提供者提供了可擴展的解決方案，可以響應需求的波動，而無需對實體硬體前期投資。這種可擴展性還可以在全球市場上實現高效的內容傳送。自我調整位元率串流媒體、內容交付網路 (CDN) 和雲端基礎的轉碼等串流媒體技術的進步正在提高視訊品質、減少緩衝並改善用戶體驗。該平台提供強大的商業化戰略，例如訂閱模式、廣告插入、按次付費和內容許可，使廣播公司能夠最大限度地提高收益來源並有效地瞄準特定的受眾群體。其服務透過克服地理障礙和在地化內容以適應不同的文化偏好和語言，促進內容提供者的全球擴張。

在這種情況下，策略夥伴關係和內容收購是重要的策略。透過與各種內容供應商合作，雲端電視平台能夠提供豐富多元的節目，吸引不同的收視群體。這不僅有助於擴大您的用戶群，還可以透過個人化的觀看體驗提高觀眾的忠誠度。此外，您可以透過精確定位特定人群，同時確保廣泛的內容可用性來顯著提高受眾參與度。

雲端電視市場報告細分

該報告預測了全球、區域和國家層面的收益成長，並對 2018 年至 2030 年各子區隔的最新行業趨勢進行了分析。在這項研究中，Grand View Research, Inc. 根據部署、平台、公司規模、解決方案、應用程式和地區對全球雲端電視市場報告進行了細分。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第3章雲端電視平台市場-產業展望

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
  • 產業分析工具
  • 雲端電視市場的技術趨勢

第4章 雲端電視市場：介紹預估及趨勢分析

  • 2023年及2030年發展波動分析及市場佔有率
  • 按發展

第5章雲端電視市場：按平台分類的估算與趨勢分析

  • 2023年及2030年平台變化分析及市場佔有率
  • 按平台

第6章 雲端電視市場：公司規模、預估及趨勢分析

  • 2023年及2030年公司規模及市場佔有率變化分析
  • 按公司規模

第7章 雲端電視市場：方案預測及趨勢分析

  • 2023年和2030年解決方案變化分析和市場佔有率
  • 按解決方案

第8章雲端電視市場：按應用程式估算和趨勢分析

  • 2023年和2030年應用變化分析和市場佔有率
  • 按用途

第9章 區域估算及趨勢分析

  • 2023 年及 2030 年按地區分類的雲端電視市場
  • 北美洲
    • 2018-2030 年北美雲端電視市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲雲端電視市場估計與預測
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 2018-2030 年亞太地區雲端電視市場預估與預測
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 2018-2030 年拉丁美洲雲端電視市場估計與預測
    • 巴西
  • 中東/非洲
    • 2018-2030 年中東和非洲雲端電視市場估計和預測
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第10章雲端電視市場-競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 公司分類
  • 參與企業概況
  • 公司市場定位分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴大/銷售
    • 協作/夥伴關係
    • 新產品發布
    • 合約
  • 公司簡介
    • Ooyala Inc.
    • Brightcove Inc.
    • MediaKind
    • Fordela Corp.
    • Amino Technologies Plc
    • DaCast LLC
    • Kaltura Inc.
    • MatrixStream Technologies Inc.
    • MUVI Television Ltd.
    • Minoto Video Inc.
    • Monetize Media Inc.
Product Code: GVR-4-68040-356-6

Cloud TV Market Size & Trends

The global cloud TV market size was estimated at USD 1.24 billion in 2023 and is projected to grow at a CAGR of 26.9% from 2024 to 2030. Transformative shifts in media consumption habits, technological advancements, and the evolution of digital content delivery platforms are driving the growth of global cloud TV market. Consumers increasingly prefer on-demand access to a diverse range of content, including movies, television shows, and live events, which are facilitated by cloud TV platforms through scalable and flexible streaming services. The proliferation of smart TVs, smartphones, tablets, and other connected devices has expanded the reach of cloud TV services, allowing users to access content anytime, anywhere.

Cloud-based infrastructure offers broadcasters and content providers scalable solutions that can handle fluctuating demand without upfront investments in physical hardware. This scalability also enables efficient content delivery across global markets. Advancements in streaming technologies, including adaptive bitrate streaming, content delivery networks (CDNs), and cloud-based transcoding, have improved video quality and reduced buffering, enhancing the user experience. The platforms provide robust monetization strategies such as subscription models, advertising insertion, pay-per-view, and content licensing, enabling broadcasters to maximize revenue streams and target specific audience segments effectively. Its services facilitate global expansion for content providers by overcoming geographical barriers and localizing content to cater to diverse cultural preferences and languages.

Strategic partnerships and content acquisitions emerge as essential tactics in this context. By collaborating with a range of content providers, cloud TV platforms can offer a rich tapestry of programming that appeals to various viewer segments. This not only helps widen the user base but also fosters viewer loyalty through personalized viewing experiences. Furthermore, targeting specific demographics with precision while ensuring the availability of a broad spectrum of content can significantly boost viewer engagement.

Cloud TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global cloud TV market report based on deployment, platform, enterprise size, solution, application, and region.

  • Deployment Outlook (Revenue, USD Million, 2018 - 2030)
  • Public Cloud
  • Private Cloud
  • Hybrid Cloud
  • Platform Outlook (Revenue, USD Million, 2018 - 2030)
  • Smart TVs
  • Mobile Devices
  • Streaming Devices
  • Others
  • Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
  • Small and Medium Sized Enterprise
  • Large Enterprise
  • Solution Outlook (Revenue, USD Million, 2018 - 2030)
  • Infrastructure as a Service (IaaS)
  • Platform as a Service (PaaS)
  • Software as a Service (SaaS)
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Consumer Television
  • Media & Entertainment
  • Telecommunication
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America

U.S.

Canada

Mexico

  • Europe

Germany

UK

France

  • Asia Pacific

China

Japan

India

South Korea

Australia

  • Latin America

Brazil

  • Middle East and Africa (MEA)

UAE

Saudi Arabia

South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
    • 1.3.1. Information analysis
    • 1.3.2. Market formulation & data visualization
    • 1.3.3. Data validation & publishing
  • 1.4. 1.4 Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Cloud TV Market Snapshot
  • 2.2. Cloud TV Market- Segment Snapshot
  • 2.3. Cloud TV Market- Competitive Landscape Snapshot

Chapter 3. Cloud TV Platform Market - Industry Outlook

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
    • 3.3.4. Industry Opportunities
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's analysis
    • 3.4.2. Macroeconomic analysis
  • 3.5. Cloud TV Market Technology Trends

Chapter 4. Cloud TV Market: Deployment Estimates & Trend Analysis

  • 4.1. Deployment Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Cloud TV Market Estimates & Forecast By Deployment (USD Million)
    • 4.2.1. Public Cloud
    • 4.2.2. Private Cloud
    • 4.2.3. Hybrid Cloud

Chapter 5. Cloud TV Market: Platform Estimates & Trend Analysis

  • 5.1. Platform Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Cloud TV Market Estimates & Forecast By Platform (USD Million)
    • 5.2.1. Smart TVs
    • 5.2.2. Mobile Devices
    • 5.2.3. Streaming Devices
    • 5.2.4. Others

Chapter 6. Cloud TV Market: Enterprise Size Estimates & Trend Analysis

  • 6.1. Enterprise Size Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Cloud TV Market Estimates & Forecast By Enterprise Size (USD Million)
    • 6.2.1. Small and Medium-Sized Enterprise
    • 6.2.2. Large Enterprise

Chapter 7. Cloud TV Market: Solution Estimates & Trend Analysis

  • 7.1. Solution Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Cloud TV Market Estimates & Forecast, By Solution (USD Million)
    • 7.2.1. Infrastructure as a Service (IaaS)
    • 7.2.2. Platform as a Service (PaaS)
    • 7.2.3. Software as a Service (SaaS)

Chapter 8. Cloud TV Market: Application Estimates & Trend Analysis

  • 8.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 8.2. Cloud TV Market Estimates & Forecast, By Application (USD Million)
    • 8.2.1. Consumer Television
    • 8.2.2. Media & Entertainment
    • 8.2.3. Telecommunication
    • 8.2.4. Others

Chapter 9. Regional Estimates & Trend Analysis

  • 9.1. Cloud TV Market by Region, 2023 & 2030
  • 9.2. North America
    • 9.2.1. North America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.2.2. U.S.
    • 9.2.3. Canada
    • 9.2.4. Mexico
  • 9.3. Europe
    • 9.3.1. Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.3.2. U.K.
    • 9.3.3. Germany
    • 9.3.4. France
  • 9.4. Asia Pacific
    • 9.4.1. Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.4.2. China
    • 9.4.3. Japan
    • 9.4.4. India
    • 9.4.5. South Korea
    • 9.4.6. Australia
  • 9.5. Latin America
    • 9.5.1. Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.5.2. Brazil
  • 9.6. Middle East & Africa (MEA)
    • 9.6.1. MEA Cloud TV Market Estimates & Forecasts, 2018 - 2030, (USD Million)
    • 9.6.2. UAE
    • 9.6.3. Saudi Arabia
    • 9.6.4. South Africa

Chapter 10. Cloud TV Market - Competitive Landscape

  • 10.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 10.2. Company Categorization
  • 10.3. Participant's Overview
  • 10.4. Financial Performance
  • 10.5. Product Benchmarking
  • 10.6. Company Market Positioning Analysis
  • 10.7. Company Heat Map Analysis
  • 10.8. Strategy Mapping
    • 10.8.1. Expansion/Divestiture
    • 10.8.2. Collaborations/Partnerships
    • 10.8.3. New Product Launches
    • 10.8.4. Contract
  • 10.9. Company Profiles
    • 10.9.1. Ooyala Inc.
      • 10.9.1.1. Participant's Overview
      • 10.9.1.2. Financial Performance
      • 10.9.1.3. Product Benchmarking
      • 10.9.1.4. Recent Developments
    • 10.9.2. Brightcove Inc.
      • 10.9.2.1. Participant's Overview
      • 10.9.2.2. Financial Performance
      • 10.9.2.3. Product Benchmarking
      • 10.9.2.4. Recent Developments
    • 10.9.3. MediaKind
      • 10.9.3.1. Participant's Overview
      • 10.9.3.2. Financial Performance
      • 10.9.3.3. Product Benchmarking
      • 10.9.3.4. Recent Developments
    • 10.9.4. Fordela Corp.
      • 10.9.4.1. Participant's Overview
      • 10.9.4.2. Financial Performance
      • 10.9.4.3. Product Benchmarking
      • 10.9.4.4. Recent Developments
    • 10.9.5. Amino Technologies Plc
      • 10.9.5.1. Participant's Overview
      • 10.9.5.2. Financial Performance
      • 10.9.5.3. Product Benchmarking
      • 10.9.5.4. Recent Developments
    • 10.9.6. DaCast LLC
      • 10.9.6.1. Participant's Overview
      • 10.9.6.2. Financial Performance
      • 10.9.6.3. Product Benchmarking
      • 10.9.6.4. Recent Developments
    • 10.9.7. Kaltura Inc.
      • 10.9.7.1. Participant's Overview
      • 10.9.7.2. Financial Performance
      • 10.9.7.3. Product Benchmarking
      • 10.9.7.4. Recent Developments
    • 10.9.8. MatrixStream Technologies Inc.
      • 10.9.8.1. Participant's Overview
      • 10.9.8.2. Financial Performance
      • 10.9.8.3. Product Benchmarking
      • 10.9.8.4. Recent Developments
    • 10.9.9. MUVI Television Ltd.
      • 10.9.9.1. Participant's Overview
      • 10.9.9.2. Financial Performance
      • 10.9.9.3. Product Benchmarking
      • 10.9.9.4. Recent Developments
    • 10.9.10. Minoto Video Inc.
      • 10.9.10.1. Participant's Overview
      • 10.9.10.2. Financial Performance
      • 10.9.10.3. Product Benchmarking
      • 10.9.10.4. Recent Developments
    • 10.9.11. Monetize Media Inc.
      • 10.9.11.1. Participant's Overview
      • 10.9.11.2. Financial Performance
      • 10.9.11.3. Product Benchmarking
      • 10.9.11.4. Recent Developments

List of Tables

  • Table 1 Cloud TV Market - Key Market Driver Impact
  • Table 2 Cloud TV Market - Key Market Restraint Impact
  • Table 3 Cloud TV Market - Key Market Opportunities Impact
  • Table 4 Cloud TV Market - Key Market Challenges Impact
  • Table 5 Cloud TV Market Revenue Estimates and Forecast by Deployment, 2018 - 2030 (USD Million)
  • Table 6 Cloud TV Market Revenue Estimates and Forecast, by Platform, 2018 - 2030 (USD Million)
  • Table 7 Cloud TV Market Revenue Estimates and Forecast by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 8 Cloud TV Market Revenue Estimates and Forecast, by Solution, 2018 - 2030 (USD Million)
  • Table 9 Cloud TV Market Revenue Estimates and Forecast, by Application, 2018 - 2030 (USD Million)
  • Table 10 Recent Development & Impact Analysis by Key Market Participants
  • Table 11 Company Heat Map Analysis
  • Table 12 Key Companies Launching New Products
  • Table 13 Key Companies Pursuing Expansions
  • Table 14 Key Companies Pursuing Mergers & Acquisitions
  • Table 15 Key Companies Striking Collaborations

List of Figures

  • Fig. 1 Cloud TV Market Segmentation
  • Fig. 2 Information Procurement
  • Fig. 3 Data Analysis Models
  • Fig. 4 Market Formulation and Validation
  • Fig. 5 Data Validating & Publishing
  • Fig. 6 Market Snapshot
  • Fig. 7 Segment Snapshot (1/2)
  • Fig. 8 Segment Snapshot (2/2)
  • Fig. 9 Competitive Landscape Snapshot
  • Fig. 10 Cloud TV Market Value, 2023 - 2030 (USD Million)
  • Fig. 11 Cloud TV Market: Industry Value Chain Analysis
  • Fig. 12 Cloud TV Market: Market Dynamics
  • Fig. 13 Cloud TV Market: PORTER's Analysis
  • Fig. 14 Cloud TV Market: PESTEL Analysis
  • Fig. 15 Cloud TV Market, by Deployment: Key Takeaway
  • Fig. 16 Cloud TV Market, by Deployment: Market Share, 2023 & 2030
  • Fig. 17 Public Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Private Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 18 Hybrid Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 19 Cloud TV Market, by Platform: Key Takeaway
  • Fig. 20 Cloud TV Market, by Platform: Market Share, 2023 & 2030
  • Fig. 21 Smart TVs Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 22 Mobile Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 23 Streaming Devices Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 24 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 25 Cloud TV Market, by Enterprise Size: Key Takeaway
  • Fig. 26 Cloud TV Market, by Enterprise Size: Market Share, 2023 & 2030
  • Fig. 27 Small and Medium-Sized Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 28 Large Enterprise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 29 Cloud TV Market, by Solution: Key Takeaway
  • Fig. 30 Cloud TV Market, by Solution: Market Share, 2023 & 2030
  • Fig. 31 Infrastructure as a Service (IaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 32 Platform as a Service (PaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 33 Software as a Service (SaaS) Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 34 Cloud TV Market, by Application: Key Takeaway
  • Fig. 35 Cloud TV Market, by Application: Market Share, 2023 & 2030
  • Fig. 36 Consumer Television Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 37 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 38 Telecommunication Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 39 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 40 Regional Marketplace: Key Takeaway
  • Fig. 41 North America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 42 U.S. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 43 Canada Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 44 Mexico Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 45 Europe Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 46 Germany Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 47 U.K. Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 48 France Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 49 Asia Pacific Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 50 China Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 51 Japan Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 52 India Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 53 South Korea Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 54 Australia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 55 Latin America Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 56 Brazil Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 57 Middle East and Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 58 UAE Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 59 Saudi Arabia Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 60 South Africa Cloud TV Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Million)
  • Fig. 61 Key Company Categorization
  • Fig. 62 Company Market Positioning
  • Fig. 63 Strategic Framework