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市場調查報告書
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1554020

即時競價市場規模、佔有率和趨勢分析報告：按競標類型、按廣告格式、按設備、按應用、按區域和細分預測，2024-2030 年

Real-time Bidding Market Size, Share & Trends Analysis Report By Auction Type (Open Auction, Private Auction), By Advertisement Format (Display Ads), By Device, By Application, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

即時競價市場規模及趨勢：

預計到 2023 年，全球即時競價市場規模將達到 143.7 億美元，2024 年至 2030 年複合年成長率預計為 16.0%。

對定向廣告的需求不斷成長是推動市場成長的關鍵因素之一。廣告主希望透過個人化訊息吸引特定受眾，而即時競價(RTB) 可以利用用戶資料實現精確定位。這種準確性使廣告更具相關性，進而提高參與率和投資收益(ROI)。

數位媒體消費的激增推動了 RTB 的成長。隨著越來越多的消費者透過各種裝置上網，廣告主正在將預算從傳統媒體轉向數位管道。 RTB 的擴充性和效率促進了這一轉變，它允許根據效果資料即時調整廣告宣傳。第三，程序化廣告的技術進步正在推動RTB市場的發展。人工智慧 (AI) 和機器學習 (ML) 演算法的創新為競標策略提供支持，最佳化廣告投放並提高整體宣傳活動成效。這些技術使廣告商能夠快速分析大量資料並做出明智的決策，從而獲得更好的結果。

行動廣告的興起是智慧型手機和行動應用程式激增推動的一個顯著趨勢。行動裝置已成為存取數位內容的主要媒介，廣告主正在優先考慮行動 RTB 策略。此外，影片廣告的日益普及正在改變 RTB 格局。影片廣告具有較高的參與率和強大的敘事性，使其成為品牌的首選格式。程序化影片RTB 越來越受歡迎，因為它允許廣告主跨多個平台分發有針對性的影片內容。另一個大趨勢是對資料隱私和合規性的日益關注。 《一般資料保護規範》(GDPR) 和《加州消費者隱私法案》(CCPA) 等法規影響 RTB 實踐，強調透明度和使用者同意的必要性。廣告商正在透過實施符合隱私的資料策略並確保 RTB 活動符合法律標準來進行調整。

程序化廣告擴展到聯網電視(CTV) 和數位戶外廣告 (DOOH) 等新管道是值得關注的市場機會因素之一。這些管道具有獨特的優勢，包括高品質的庫存以及在不同環境中接觸受眾的能力。隨著智慧型電視和數位廣告看板變得越來越流行，RTB 將在最佳化廣告投放和最大化覆蓋率方面發揮關鍵作用。另一個機會是將高級分析和人工智慧主導的見解整合到 RTB 平台中。透過利用人工智慧，廣告主可以增強競標策略、預測用戶行為並提供更個人化的廣告體驗。此外，新興市場的成長為 RTB 擴張提供了重大機會。亞太地區和拉丁美洲等地區正在經歷快速的數位轉型，為 RTB 的採用提供了肥沃的土壤。隨著這些市場的網路普及率和數位廣告支出不斷增加，RTB 可以幫助廣告主開拓新受眾並推動業務成長。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第3章 市場變數、趨勢與範圍

  • 市場體系展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素影響分析
    • 市場限制因素影響分析
    • 市場機會影響分析
  • 產業分析工具
    • 波特五力分析
    • PESTEL分析

第 4 章：即時競價市場：按競標類型的估算和趨勢分析

  • 2023 年和 2030 年按競標類型分類的變化分析和市場佔有率
  • 按競標類型的市場估計/預測

第5章：即時競價市場：依廣告形式的估算與趨勢分析

  • 2023 年和 2030 年按廣告格式分類的變化分析和市場佔有率
  • 按廣告形式進行的市場估算與預測

第6章即時競價市場：依設備估算及趨勢分析

  • 2023 年和 2030 年按設備分類的波動分析和市場佔有率
  • 按設備分類的市場估計/預測

第7章即時競價市場：應用估算與趨勢分析

  • 2023年和2030年應用變化分析和市場佔有率
  • 按應用分類的市場估計和預測
    • 媒體和娛樂
    • 零售與電子商務
    • 遊戲
    • 旅行和奢華
    • 行動應用程式
    • 其他

第8章即時競價市場：區域估算及趨勢分析

  • 即時競價市場：區域展望
  • 北美洲
    • 2018-2030 年北美即時競價市場估計與預測
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 2018-2030 年歐洲即時競價市場估計與預測
    • 德國
    • 英國
    • 法國
  • 亞太地區
    • 2018-2030 年亞太地區即時競價市場預估與預測
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 2018-2030 年拉丁美洲即時競價市場估計與預測
    • 巴西
  • 中東/非洲
    • 2018-2030 年中東和非洲即時競價市場估計和預測
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯王國 (KSA)
    • 南非

第9章 競爭格局

  • 公司分類
  • 財務表現
  • 產品基準
  • 2023 年企業市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 合作
    • 併購
    • 新設備推出
    • 合夥
    • 其他
  • 公司名錄
    • Google
    • The Trade Desk
    • AppNexus
    • MediaMath
    • Rubicon Project
    • Criteo
    • PubMatic
    • OpenX
    • Adobe Inc
    • SpotX
    • Amazon Advertising
    • Meta
Product Code: GVR-4-68040-396-2

Real-time Bidding Market Size & Trends:

The global real-time bidding market was estimated at USD 14.37 billion in 2023 and is expected to grow at a CAGR of 16.0% from 2024 to 2030. The increasing demand for targeted advertising is one of the significant factor driving the market growth. Advertisers seek to reach specific audiences with personalized messages, and real-time bidding (RTB) enables precise targeting by leveraging user data. This precision enhances ad relevance, improving engagement rates and return on investment (ROI).

The proliferation of digital media consumption is fueling RTB growth. With more consumers spending time online across various devices, advertisers are shifting their budgets from traditional media to digital channels. This transition is facilitated by the scalability and efficiency of RTB, which allows for real-time adjustments to ad campaigns based on performance data. Third, technological advancements in programmatic advertising are propelling the RTB market. Innovations in artificial intelligence (AI) and machine learning (ML) algorithms enhance bidding strategies, optimize ad placements, and improve overall campaign effectiveness. These technologies enable advertisers to analyze vast amounts of data quickly, making informed decisions that drive better outcomes.

The rise of mobile advertising is a prominent trend, driven by the widespread adoption of smartphones and mobile apps. Mobile devices have become the primary medium for accessing digital content, leading advertisers to prioritize mobile RTB strategies. Additionally, the growing popularity of video advertising is transforming the RTB landscape. Video ads offer high engagement rates and better storytelling capabilities, making them a preferred format for brands. Programmatic video RTB is gaining traction, allowing advertisers to deliver targeted video content across multiple platforms. Another significant trend is the increasing focus on data privacy and compliance. Regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are influencing RTB practices, emphasizing the need for transparency and user consent. Advertisers are adapting by implementing privacy-compliant data strategies and ensuring that their RTB activities adhere to legal standards.

The expansion of programmatic advertising to new channels, such as connected TV (CTV) and digital out-of-home (DOOH) advertising is one of the notable market opportunity factors. These channels offer unique advantages, such as high-quality inventory and the ability to reach audiences in different environments. As the adoption of smart TVs and digital billboards increases, RTB can play a crucial role in optimizing ad placements and maximizing reach. Another opportunity is the integration of advanced analytics and AI-driven insights into RTB platforms. By leveraging AI, advertisers can enhance their bidding strategies, predict user behavior, and deliver more personalized ad experiences. Furthermore, the growth of emerging markets presents a significant opportunity for RTB expansion. Regions like Asia Pacific and Latin America are experiencing rapid digital transformation, providing a fertile ground for RTB adoption. As internet penetration and digital ad spending continue to rise in these markets, RTB can help advertisers tap into new audiences and drive business growth.

Global Real-time Bidding Market Report Segmentation

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global real-time bidding market based on auction type, advertisement format, device, application, and region:

  • Auction Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Open Auction
  • Private Auction
  • Preferred Deals
  • Programmatic Guaranteed
  • Advertisement Format Outlook (Revenue, USD Million, 2018 - 2030)
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Social Media Ads
  • Native Ads
  • Device Outlook (Revenue, USD Million, 2018 - 2030)
  • Mobile
  • Desktop
  • Smart TV
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
  • 1.4. Information Analysis
    • 1.4.1. Market Formulation & Data Visualization
    • 1.4.2. Data Validation & Publishing
  • 1.5. Research Scope and Assumptions
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Impact Analysis
    • 3.3.2. Market Restraint Impact Analysis
    • 3.3.3. Market Opportunity Impact Analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. PESTEL Analysis

Chapter 4. Real-Time Bidding Market: Auction Type Estimates & Trend Analysis

  • 4.1. Auction Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Real-Time Bidding Market Estimates & Forecast, By Auction Type
    • 4.2.1. Open Auction
    • 4.2.2. Private Auction
    • 4.2.3. Preferred Deals
    • 4.2.4. Programmatic Guaranteed

Chapter 5. Real-Time Bidding Market: Advertisement Format Estimates & Trend Analysis

  • 5.1. Advertisement Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Real-Time Bidding Market Estimates & Forecast, By Advertisement Format
    • 5.2.1. Display Ads
    • 5.2.2. Video Ads
    • 5.2.3. Mobile Ads
    • 5.2.4. Social Media Ads
    • 5.2.5. Native Ads

Chapter 6. Real-Time Bidding Market: Device Estimates & Trend Analysis

  • 6.1. Device Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Real-Time Bidding Market Estimates & Forecast, By Device
    • 6.2.1. Mobile
    • 6.2.2. Desktop
    • 6.2.3. Smart TV
    • 6.2.4. Others

Chapter 7. Real-Time Bidding Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Real-Time Bidding Market Estimates & Forecast, By Application
    • 7.2.1. Media & Entertainment
    • 7.2.2. Retail and E-commerce
    • 7.2.3. Games
    • 7.2.4. Travel & Luxury
    • 7.2.5. Mobile Applications
    • 7.2.6. Others

Chapter 8. Real-Time Bidding Market: Regional Estimates & Trend Analysis

  • 8.1. Real-Time Bidding Market: Regional Outlook
  • 8.2. North America
    • 8.2.1. North America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. Germany
      • 8.3.2.1. Germany Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. U.K.
      • 8.3.3.1. U.K. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. India
      • 8.4.3.1. India Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. Japan
      • 8.4.4.1. Japan Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.6. MEA
    • 8.6.1. MEA Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. Kingdom of Saudi Arabia (KSA)
      • 8.6.3.1. Kingdom of Saudi Arabia (KSA) Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Financial Performance
  • 9.3. Product Benchmarking
  • 9.4. Company Market Share Analysis, 2023
  • 9.5. Company Heat Map Analysis
  • 9.6. Strategy Mapping
    • 9.6.1. Expansion
    • 9.6.2. Collaborations
    • 9.6.3. Mergers & Acquisitions
    • 9.6.4. New Device Launches
    • 9.6.5. Partnerships
    • 9.6.6. Others
  • 9.7. Company List
    • 9.7.1. Google
    • 9.7.2. The Trade Desk
    • 9.7.3. AppNexus
    • 9.7.4. MediaMath
    • 9.7.5. Rubicon Project
    • 9.7.6. Criteo
    • 9.7.7. PubMatic
    • 9.7.8. OpenX
    • 9.7.9. Adobe Inc
    • 9.7.10. SpotX
    • 9.7.11. Amazon Advertising
    • 9.7.12. Meta

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Real-Time Bidding Market - Industry snapshot & key buying criteria, 2017 - 2030
  • Table 3 Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 4 Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 5 Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 6 Auction Type Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 7 Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 8 Advertisement Format Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 9 Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 10 Device Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 11 Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 12 Application Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 13 North America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 14 North America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 15 North America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 16 North America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 17 North America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 18 U.S. Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 19 U.S. Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 20 U.S. Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 21 U.S. Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 22 U.S. Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 23 Canada Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 24 Canada Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 25 Canada Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 26 Canada Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 27 Canada Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 28 Mexico Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 29 Mexico Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 30 Mexico Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 31 Mexico Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 32 Mexico Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 33 Europe Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 34 Europe Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 35 Europe Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 36 Europe Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 37 Europe Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 38 UK Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 39 UK Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 40 UK Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 41 UK Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 42 UK Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 43 Germany Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 44 Germany Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 45 Germany Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 46 Germany Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 47 Germany Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 48 France Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 49 France Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 50 France Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 51 France Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 52 France Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 53 Asia Pacific Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 54 Asia Pacific Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 55 Asia Pacific Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 56 Asia Pacific Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 57 Asia Pacific Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 58 China Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 59 China Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 60 China Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 61 China Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 62 China Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 63 Japan Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 64 Japan Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 65 Japan Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 66 Japan Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 67 Japan Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 68 India Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 69 India Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 70 India Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 71 India Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 72 India Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 73 South Korea Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 74 South Korea Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 75 South Korea Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 76 South Korea Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 77 South Korea Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 78 Australia Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 79 Australia Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 80 Australia Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 81 Australia Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 82 Australia Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 83 Latin America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 84 Latin America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 85 Latin America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 86 Latin America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 87 Latin America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 88 Brazil Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 89 Brazil Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 90 Brazil Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 91 Brazil Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 92 Brazil Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 93 Middle East & Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 94 Middle East & Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 95 Middle East & Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 96 Middle East & Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 97 Middle East & Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 98 KSA Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 99 KSA Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 100 KSA Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 101 KSA Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 102 KSA Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 103 UAE Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 104 UAE Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 105 UAE Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 106 UAE Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 107 UAE Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 108 South Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 109 South Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 110 South Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 111 South Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 112 South Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 113 Participant's Overview
  • Table 114 Financial Performance
  • Table 115 Advertisement Format Benchmarking
  • Table 116 Key companies undergoing expansion
  • Table 117 Key companies involved in mergers & acquisitions
  • Table 118 Key companies undertaking partnerships and collaboration
  • Table 119 Key companies launching new product/service launches

List of Figures

  • Fig. 1 Real-Time Bidding Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by Auction Type and Application
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Real-Time Bidding Market value, 2017 - 2030 (USD Million)
  • Fig. 10 Real-Time Bidding Market - Industry value chain analysis
  • Fig. 11 Real-Time Bidding Market - Market trends
  • Fig. 12 Real-Time Bidding Market: Porter's Five Forces analysis
  • Fig. 13 Real-Time Bidding Market: PESTEL analysis
  • Fig. 14 Real-Time Bidding Market, by Auction Type: Key takeaways
  • Fig. 15 Real-Time Bidding Market, by Auction Type: Market share, 2023 & 2030
  • Fig. 16 Open Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 17 Private Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 18 Preferred Deals Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 19 Programmatic GuaranteedReal-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 20 Real-Time Bidding Market, by Advertisement Format: Key takeaways
  • Fig. 21 Real-Time Bidding Market, by Advertisement Format: Market share, 2023 & 2030
  • Fig. 22 Display Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 23 Video Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 24 Mobile Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 25 Social Media Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 26 Native Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 27 Real-Time Bidding Market, by Device: Key takeaways
  • Fig. 28 Real-Time Bidding Market, by Device: Market share, 2023 & 2030
  • Fig. 29 Mobile Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 30 Desktop Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Smart TV Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 32 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 33 Real-Time Bidding Market, by Application: Key takeaways
  • Fig. 34 Real-Time Bidding Market, by Application: Market share, 2023 & 2030
  • Fig. 35 Media & Entertainment Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 36 Retail and E-commerce Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 37 Games Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 38 Travel & Luxury Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 39 Mobile Applications Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Global Real-Time Bidding Market revenue, by region, 2023 & 2030 (USD Million)
  • Fig. 42 North America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 U.S. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Canada Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Europe Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 U.K. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Germany Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 France Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Asia Pacific Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 China Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 India Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Japan Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 South Korea Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Australia Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Latin America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Brazil Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Middle East & Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 KSA Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 UAE Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 South Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 Key company categorization
  • Fig. 62 Real-Time Bidding Market - Key company market share analysis, 2023
  • Fig. 63 Strategic framework