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市場調查報告書
商品編碼
1554119

免費廣告支援的串流電視市場規模、佔有率、趨勢分析報告：按類型、設備類型、內容類型、地區、細分市場預測，2024-2030 年

Free Ad-supported Streaming TV Market Size, Share & Trends Analysis Report By Type, By Device Type (Smart TVs, Mobile Devices), By Content Type, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 150 Pages | 商品交期: 2-10個工作天內

價格

市場規模及趨勢：

預計到 2023 年，全球免費廣告支援的串流電視市場規模將達到 80.3 億美元，預計 2024 年至 2030 年複合年成長率將達到 23.0%。

隨著越來越多的觀眾尋求傳統有線電視以外的具有成本效益的替代方案，該市場目前正在經歷顯著成長。為了滿足不斷成長的需求，許多服務正在擴大其提供的內容範圍，包括原創節目和體育直播。有針對性的廣告也變得越來越複雜，越來越多的服務利用資料和分析為觀眾提供高度個人化的廣告體驗。因此，市場預計將繼續成長和發展。

幾個關鍵的宏觀經濟因素、高速網路連線的普及以及串流媒體技術的進步使消費者更容易存取和享受串流內容，在 FAST 市場的成長中發揮了重要作用。此外，數位廣告的興起以及廣告預算向線上平台的轉移正在促使串流媒體服務提供廣告的免費內容。此外，由於不斷變化的客戶偏好、多樣化內容選項的可用性、區域特殊性和宏觀經濟基本面，該市場正在全球範圍內經歷顯著成長。隨著對方便且價格實惠的串流媒體服務的需求不斷增加，FAST 市場有望進一步成長和創新，以滿足消費者不斷變化的需求。

FAST 頻道相對於傳統付費電視服務的成本優勢是支持免費廣告電視市場成長的關鍵驅動力。各種各樣的客戶正在尋找價格實惠的替代品來取代昂貴的有線和衛星電視。 FAST Channel提案免費觀看各種內容的方式，包括電影、電視節目、新聞和體育，這使其成為對精打細算的觀眾有吸引力的頻道。這些頻道提供來自傳統廣播公司數位原民創作者的內容，為觀眾提供比傳統電影片道更廣泛的選擇。這種多樣性吸引了具有不同興趣的受眾，提高了參與度並推動了市場成長。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第 3 章免費廣告支援的串流電視 (FAST) 市場變數、趨勢和範圍

  • 市場介紹/系統展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業機會
    • 產業挑戰
  • 免費的廣告支援串流電視 (FAST) 市場分析工具
    • 波特的分析
    • PESTEL分析

第 4 章免費廣告支援的串流電視 (FAST) 市場：類型估計和趨勢分析

  • 細分儀表板
  • 免費廣告支援的串流電視 (FAST) 市場：類型變化分析，百萬美元，2023-2030 年
  • 線性通道
  • 視訊點播

第5章免費廣告支援的串流電視（FAST）市場：設備類型的估計和趨勢分析

  • 細分儀表板
  • 免費廣告支援的串流電視 (FAST) 市場：按裝置類型分類的變化分析，百萬美元，2023 年和 2030 年
  • 智慧電視
  • 行動裝置
  • 其他

第 6 章免費廣告支援的串流電視 (FAST) 市場：內容類型估計和趨勢分析

  • 細分儀表板
  • 免費廣告支援的串流電視 (FAST) 市場：內容類型變化分析，百萬美元，2023-2030 年
  • 電影
  • 電視節目
  • 訊息
  • 運動的
  • 生活風格娛樂
  • 其他

第 7 章免費廣告支援的串流電視 (FAST) 市場：區域估計和趨勢分析

  • 2023 年和 2030 年免費廣告支援的串流電視 (FAST)市場佔有率（按地區）
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中東/非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 南非

第8章 競爭格局

  • 最新趨勢與影響分析：主要市場參與企業
  • 公司分類
  • 公司市場定位
  • 公司市場佔有率分析
  • 企業熱力圖分析
  • 策略規劃
    • 擴張
    • 併購
    • 夥伴關係與協作
    • 新產品發布
    • 研究與開發
  • 公司簡介
    • Amazon.com, Inc.
    • Crackle
    • Peacock TV LLC
    • Plex
    • Pluto TV
    • Roku, Inc
    • Sling TV
    • Tubi TV
    • Vudu
    • Xumo, Inc.
Product Code: GVR-4-68040-420-8

Market Size & Trends:

The global free ad-supported streaming TV market size was estimated at USD 8.03 billion in 2023 and is estimated to reach at a CAGR of 23.0% from 2024 to 2030. The market is currently experiencing significant growth, as more viewers look for cost-effective alternatives to traditional cable TV. To meet growing demand, many services are broadening their content offerings, including original programming and live sports. Additionally, targeted advertising is becoming increasingly advanced, as services utilize data and analytics to provide viewers with highly personalized ad experiences. As a result, the market is expected to continue to grow and evolve in the coming years.

Several significant macroeconomic factors, the increasing availability of high-speed internet connections, and advancements in streaming technology have made it easier for consumers to access and enjoy streaming content and have played a major role in the growth of the FAST market. Additionally, the rise of digital advertising and the shift in advertising budgets towards online platforms have incentivized streaming services to offer free content supported by advertisements. Furthermore, the market is experiencing substantial growth worldwide due to evolving customer preferences, the availability of diverse content options, local special circumstances, and underlying macroeconomic factors. With the increasing demand for convenient and affordable streaming services, the FAST market is poised to grow and innovate further to meet the evolving needs of consumers.

The cost advantage of FAST channels over traditional pay-TV services is a key driver behind the growth of the free ad-supported TV market. Various customers are seeking for reasonable substitutes to expensive cable or satellite TV. FAST channels propose a free approach to a diverse range of content, including movies, TV shows, news, and sports, making them attractive to budget-conscious viewers. These channels feature content from both traditional broadcasters and digital-native creators, providing audiences with a wider selection than conventional TV channels. This variety appeals to viewers with diverse interests, boosting engagement and fueling market growth.

Global Free Ad-supported Streaming TV Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global Free Ad-supported Streaming TV (FAST) market report based on type, device type, content type, and region:

  • By Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Linear Channel
  • Video-on-demand
  • By Device Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Smart TVs
  • Mobile Devices
  • Others
  • By Content Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Movies
  • Music & Entertainment
  • News
  • Sports
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
  • Latin America
    • Brazil
    • Mexico
  • Middle East and Africa (MEA)
    • Kingdom of Saudi Arabia
    • UAE
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Market Definitions
  • 1.3. Research Methodology
    • 1.3.1. Information Procurement
    • 1.3.2. Information or Data Analysis
    • 1.3.3. Market Formulation & Data Visualization
    • 1.3.4. Data Validation & Publishing
  • 1.4. Research Scope and Assumptions
    • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. Free Ad-supported Streaming TV (FAST) Market Variables, Trends, & Scope

  • 3.1. Market Introduction/Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Opportunities
    • 3.2.4. Industry Challenges
  • 3.3. Free Ad-supported Streaming TV (FAST) Market Analysis Tools
    • 3.3.1. Porter's Analysis
    • 3.3.2. PESTEL Analysis

Chapter 4. Free Ad-supported Streaming TV (FAST) Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. Free Ad-supported Streaming TV (FAST) Market: Type Movement Analysis, USD Million, 2023 & 2030
  • 4.3. Linear Channel
    • 4.3.1. Linear Channel Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.4. Video-on-demand
    • 4.4.1. Video-on-demand Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Free Ad-supported Streaming TV (FAST) Market: Device Type Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. Free Ad-supported Streaming TV (FAST) Market: Device Type Movement Analysis, USD Million, 2023 & 2030
  • 5.3. Smart TVs
    • 5.3.1. Smart TVs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Mobile devices
    • 5.4.1. Mobile Devices Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Others
    • 5.5.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Free Ad-supported Streaming TV (FAST) Market: Content Type Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. Free Ad-supported Streaming TV (FAST) Market: Content Type Movement Analysis, USD Million, 2023 & 2030
  • 6.3. Movies
    • 6.3.1. Movies Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. TV Shows
    • 6.4.1. TV Shows Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. News
    • 6.5.1. News Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6. Sports
    • 6.6.1. Sports Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.7. Lifestyle and Entertainment
    • 6.7.1. Lifestyle and Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.8. Others
    • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Free Ad-supported Streaming TV (FAST) Market: Regional Estimates & Trend Analysis

  • 7.1. Free Ad-supported Streaming TV (FAST) Market Share, By Region, 2023 & 2030 (USD Million)
  • 7.2. North America
    • 7.2.1. North America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3. Europe
    • 7.3.1. Europe Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.2. UK
      • 7.3.2.1. UK Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.3. Germany
      • 7.3.3.1. Germany Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.3.4. France
      • 7.3.4.1. France Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Asia Pacific Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.2. China
      • 7.4.2.1. China Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.3. Japan
      • 7.4.3.1. Japan Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.4. India
      • 7.4.4.1. India Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.5. South Korea
      • 7.4.5.1. South Korea Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.4.6. Australia
      • 7.4.6.1. Australia Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5. Latin America
    • 7.5.1. Latin America Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.5.2. Brazil
      • 7.5.2.1. Brazil Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6. Middle East and Africa
    • 7.6.1. Middle East and Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.2. KSA
      • 7.6.2.1. KSA Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.3. UAE
      • 7.6.3.1. UAE Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. South Africa Free Ad-supported Streaming TV (FAST) Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Recent Developments & Impact Analysis by Key Market Participants
  • 8.2. Company Categorization
  • 8.3. Company Market Positioning
  • 8.4. Company Market Share Analysis
  • 8.5. Company Heat Map Analysis
  • 8.6. Strategy Mapping
    • 8.6.1. Expansion
    • 8.6.2. Mergers & Acquisition
    • 8.6.3. Partnerships & Collaborations
    • 8.6.4. New Product Launches
    • 8.6.5. Research And Development
  • 8.7. Company Profiles
    • 8.7.1. Amazon.com, Inc.
      • 8.7.1.1. Participant's Overview
      • 8.7.1.2. Financial Performance
      • 8.7.1.3. Product Benchmarking
      • 8.7.1.4. Recent Developments
    • 8.7.2. Crackle
      • 8.7.2.1. Participant's Overview
      • 8.7.2.2. Financial Performance
      • 8.7.2.3. Product Benchmarking
      • 8.7.2.4. Recent Developments
    • 8.7.3. Peacock TV LLC
      • 8.7.3.1. Participant's Overview
      • 8.7.3.2. Financial Performance
      • 8.7.3.3. Product Benchmarking
      • 8.7.3.4. Recent Developments
    • 8.7.4. Plex
      • 8.7.4.1. Participant's Overview
      • 8.7.4.2. Financial Performance
      • 8.7.4.3. Product Benchmarking
      • 8.7.4.4. Recent Developments
    • 8.7.5. Pluto TV
      • 8.7.5.1. Participant's Overview
      • 8.7.5.2. Financial Performance
      • 8.7.5.3. Product Benchmarking
      • 8.7.5.4. Recent Developments
    • 8.7.6. Roku, Inc
      • 8.7.6.1. Participant's Overview
      • 8.7.6.2. Financial Performance
      • 8.7.6.3. Product Benchmarking
      • 8.7.6.4. Recent Developments
    • 8.7.7. Sling TV
      • 8.7.7.1. Participant's Overview
      • 8.7.7.2. Financial Performance
      • 8.7.7.3. Product Benchmarking
      • 8.7.7.4. Recent Developments
    • 8.7.8. Tubi TV
      • 8.7.8.1. Participant's Overview
      • 8.7.8.2. Financial Performance
      • 8.7.8.3. Product Benchmarking
      • 8.7.8.4. Recent Developments
    • 8.7.9. Vudu
      • 8.7.9.1. Participant's Overview
      • 8.7.9.2. Financial Performance
      • 8.7.9.3. Product Benchmarking
      • 8.7.9.4. Recent Developments
    • 8.7.10. Xumo, Inc.
      • 8.7.10.1. Participant's Overview
      • 8.7.10.2. Financial Performance
      • 8.7.10.3. Product Benchmarking
      • 8.7.10.4. Recent Developments

List of Tables

  • Table 1 Global Free Ad-supported Streaming TV Market by Type, 2018 - 2030 (USD Million)
  • Table 2 Global Free Ad-supported Streaming TV Market by Device Type, 2018 - 2030 (USD Million)
  • Table 3 Global Free Ad-supported Streaming TV Market by content type 2018 - 2030 (USD Million)
  • Table 4 Global Free Ad-supported Streaming TV Market by region, 2018 - 2030 (USD Million)
  • Table 5 North America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 6 Europe Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 7 Asia Pacific Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 8 Latin America Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 9 MEA Free Ad-supported Streaming TV Market by country, 2018 - 2030 (USD Million)
  • Table 10 Key companies launching new products/services
  • Table 11 Key companies engaged in mergers & acquisition
  • Table 12 Key companies engaged in Research & development
  • Table 13 Key Companies engaged in expansion

List of Figures

  • Fig. 1 Free Ad-supported Streaming TV Market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Market formulation & validation
  • Fig. 7 Free Ad-supported Streaming TV Market snapshot
  • Fig. 8 Free Ad-supported Streaming TV Market segment snapshot
  • Fig. 9 Free Ad-supported Streaming TV Market competitive landscape snapshot
  • Fig. 10 Market driver impact analysis
  • Fig. 11 Market restraint impact analysis
  • Fig. 12 Free Ad-supported Streaming TV Market, type outlook key takeaways (USD Million)
  • Fig. 13 Free Ad-supported Streaming TV Market: type movement analysis
  • Fig. 14 Linear Channel market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 15 Video-on-demand market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 16 Free Ad-supported Streaming TV Market: Device Type outlook key takeaways (USD Million)
  • Fig. 17 Free Ad-supported Streaming TV Market: Device Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 18 Smart TVs market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Mobile Devices market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Free Ad-supported Streaming TV Market: Content Type outlook key takeaways (USD Million)
  • Fig. 21 Free Ad-supported Streaming TV Market: Content Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 22 Movies market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 TV Shows market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 News market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Sports market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Lifestyle and Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Regional marketplace: Key takeaways
  • Fig. 29 Free Ad-supported Streaming TV Market: Regional outlook, 2024 & 2030 (USD Million)
  • Fig. 30 North America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 U.S. Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Canada Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Mexico Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Europe Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 UK Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Germany Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 France Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Asia Pacific Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 China Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Japan Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 India Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 South Korea Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Australia Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Latin America Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Brazil Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 MEA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 KSA Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 UAE Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 South Africa Free Ad-supported Streaming TV Market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Company Categorization
  • Fig. 51 Company Market Positioning
  • Fig. 52 Strategy framework