市場調查報告書
商品編碼
1575135
內容審核服務市場規模、佔有率、趨勢分析報告:按組件、按內容類型、按部署、按組織規模、按最終用途、按地區、細分市場預測,2024-2030 年Content Moderation Services Market Size, Share & Trends Analysis Report By Component (Solution, Services), By Content Type, By Deployment, By Organization Size, By End-use, By Region, And Segment Forecasts, 2024 - 2030 |
預計 2023 年全球內容審核服務市場規模將達到 96.7 億美元,2024 年至 2030 年複合年成長率預估為 13.4%。
市場成長的主要驅動力是社交媒體、電子商務和線上論壇等數位平台上用戶生成內容的快速成長。隨著企業越來越依賴這些平台與消費者互動,維持一個安全、合規和積極的環境非常重要。監管壓力以及不當或有害內容造成聲譽受損的風險正在推動公司進一步投資審核服務。此外,人工智慧和機器學習的進步正在提高審核工具的效率和準確性,有助於市場擴張。全球網際網路普及率的上升以及向數位通訊和商業的轉變也推動了對這些服務的需求。
社群媒體、電子商務和線上論壇等數位平台上用戶生成內容的快速成長是內容審核服務市場的主要驅動力。每天有數百萬用戶創建和共用內容,企業面臨確保其平台不含有害、不適當或非法材料的挑戰。內容數量的爆炸性成長增加了對強大的審核系統的需求,以保護使用者並維護平台的完整性。
現在,78% 的人在研究品牌時依賴社群媒體作為一級資訊來源。這一趨勢凸顯了社群媒體作為品牌相關內容的中心樞紐日益重要,超越了傳統的發現和研究方法。社群媒體的互動性使消費者能夠直接或透過社群討論、評論和共用經驗從品牌中獲得見解。此外,隨著企業越來越依賴數位互動來提高客戶參與度和品牌認知度,維護安全和尊重的線上環境變得越來越重要。因此,對利用人工監控和自動化技術的高階內容審核解決方案的需求持續成長。
人工智慧 (AI) 和機器學習 (ML) 的進步使審核流程更有效率、擴充性且準確,從而推動內容審核服務市場的發展。人工智慧驅動的系統可以自動即時分析大量用戶生成的內容,並更準確地識別有害、攻擊性或不適當的材料。機器學習演算法透過從歷史資料中學習來不斷提高偵測能力,從而實現更細緻的內容分析,以適應不斷變化的趨勢和背景。這些技術還可以縮短回應時間並減少對人工緩和劑的依賴,從而降低營運成本,同時保持處理大量內容的能力。因此,人工智慧和機器學習創新正在成為企業有效管理不斷成長的內容審核需求的重要工具。
The global content moderation services market size was estimated at USD 9.67 billion in 2023 and is expected to grow at a CAGR of 13.4% from 2024 to 2030. The market growth is primarily driven by the rapid growth of user-generated content across digital platforms, such as social media, e-commerce, and online forums. As businesses increasingly rely on these platforms to engage with consumers, maintaining a safe, compliant, and positive environment has become critical. Regulatory pressures and the risk of reputational damage from inappropriate or harmful content further compel companies to invest in moderation services. Additionally, advancements in artificial intelligence and machine learning are enhancing the efficiency and accuracy of moderation tools, contributing to market expansion. The rise in global internet penetration and the shift towards digital communication and commerce also fuel demand for these services.
The rapid growth of user-generated content across digital platforms, including social media, e-commerce, and online forums, is a key driver of the content moderation services market. As millions of users create and share content daily, businesses face increasing challenges in ensuring their platforms remain free from harmful, inappropriate, or illegal material. This surge in content volume heightens the need for robust moderation systems to protect users and uphold platform integrity.
Currently, 78% of individuals rely on social media as their primary source of information when researching brands. This trend highlights social media's growing importance as a central hub for brand-related content, surpassing traditional discovery and research methods. The interactive nature of social media enables consumers to obtain insights from the brands directly and through community discussions, reviews, and shared experiences. Moreover, with businesses relying heavily on digital interactions for customer engagement and brand reputation, the importance of maintaining a secure and respectful online environment has intensified. Consequently, the demand for advanced content moderation solutions, leveraging human oversight and automated technologies, continues to rise.
Advancements in artificial intelligence (AI) and machine learning (ML) drive the content moderation services market by enhancing moderation processes' efficiency, scalability, and accuracy. AI-powered systems can automatically analyze vast amounts of user-generated content in real-time, identifying harmful, offensive, or inappropriate material with increased precision. Machine learning algorithms continuously improve their detection capabilities by learning from past data, enabling more nuanced content analysis that can adapt to evolving trends and contexts. These technologies also allow for faster response times and reduced reliance on human moderators, lowering operational costs while maintaining the ability to handle large volumes of content. As a result, AI and ML innovations are becoming essential tools for businesses to effectively manage the growing demands of content moderation.
Global Content Moderation Services Market Report Segmentation
This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends from 2018 to 2030 in each of the sub-segments. For this study, Grand View Research has segmented the global content moderation services market report based on component, content type, deployment, organization size, end-use, and region:
List of Figure
Fig. 1 Content Moderation Services Market Segmentation
Fig. 2 Content Moderation Services Technology Landscape
Fig. 3 Information Procurement
Fig. 4 Data Analysis Models
Fig. 5 Market Formulation and Validation
Fig. 6 Data Validating & Publishing
Fig. 7 Market Snapshot
Fig. 8 Segment Snapshot (1/2)
Fig. 9 Segment Snapshot (2/2)
Fig. 10 Competitive Landscape Snapshot
Fig. 11 Content Moderation Services - Market Lineage (USD Billion)
Fig. 12 Content Moderation Services Market: Industry Value Chain Analysis
Fig. 13 Content Moderation Services Market: Market Dynamics
Fig. 14 Content Moderation Services Market: PORTER's Analysis
Fig. 15 Content Moderation Services Market: PESTEL Analysis
Fig. 16 Content Moderation Services Market by Component Key Takeaways
Fig. 17 Content Moderation Services Market, by Component Market Share, 2023 & 2030
Fig. 18 Solution Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 19 Services Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 20 Content Moderation Services Market by Content Type Key Takeaways
Fig. 21 Content Moderation Services Market, by Content Type Market Share, 2023 & 2030
Fig. 22 Image Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 23 Text Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 24 Video Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 25 Content Moderation Services Market by Deployment Key Takeaways
Fig. 26 Content Moderation Services Market, by Deployment Market Share, 2023 & 2030
Fig. 27 Cloud Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 28 On-premise Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 29 Content Moderation Services Market by Organization Size Key Takeaways
Fig. 30 Content Moderation Services Market, by Organization Size Market Share, 2023 & 2030
Fig. 31 SMEs Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 32 Large Enterprises Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 33 Content Moderation Services Market by: End Use Takeaways
Fig. 34 Content Moderation Services Market, by End Use Market Share, 2023 & 2030
Fig. 35 BFSI Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 36 Government & Public Sector Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 37 Healthcare Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 38 IT & Telecom Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 39 Media & Entertainment Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 40 Retail and E-commerce Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 41 Education Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 42 Others Market Estimates & Forecasts, 2018 - 2030 (Revenue, USD Billion)
Fig. 43 Content Moderation Services Market Revenue, by Region, 2023 & 2030 (USD Billion)
Fig. 44 Regional Marketplace: Key Takeaways
Fig. 45 North America Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 46 U.S. Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 47 Canada Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 48 Mexico Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 49 Europe Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 50 UK Content Moderation Services Market Estimates and Forecasts, 2018 - 2030) (USD Billion)
Fig. 51 Germany Content Moderation Services Market Estimates and Forecasts, (2018 - 2030) (USD Billion)
Fig. 52 France Content Moderation Services Market Estimates and Forecasts, (2018 - 2030) (USD Billion)
Fig. 53 Asia Pacific Content Moderation Services Market Estimates and Forecast, 2018 - 2030 (USD Billion)
Fig. 54 China Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 55 Japan Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 56 India Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 57 South Korea Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 58 Australia Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 59 Latin America Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 60 Brazil Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 61 MEA Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 62 Saudi Arabia Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 63 UAE Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 64 South Africa Content Moderation Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
Fig. 65 Key Company Categorization
Fig. 66 Company Heat Map Analysis, 2023
Fig. 67 Key Company Market Share Analysis, 2023
Fig. 68 Strategic Framework