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市場調查報告書
商品編碼
1587583

北美冷庫市場規模、佔有率、趨勢分析報告:按類型、溫區、應用、國家、細分市場預測,2025-2030

North America Cold Storage Market Size, Share & Trends Analysis Report By Type (Facilities, Equipment), By Temperatures Range (Chilled, Frozen, Deep Freezer), By Application, By Country, And Segment Forecasts, 2025 - 2030

出版日期: | 出版商: Grand View Research | 英文 85 Pages | 商品交期: 2-10個工作天內

價格

北美冷庫市場成長及趨勢

Grand View Research, Inc.最新報告顯示,到2030年,北美冷庫市場規模預計將達到1,349.8億美元,2025年至2030年複合年成長率為16.7%。

冷藏技術的進步正在刺激市場的成長。自動化的進步正在改變傳統的倉庫營運,並使公司能夠最大限度地提高產量。機器人應用、自動化物料輸送設備和高速輸送機系統正變得越來越普遍,有助於實現訂單準確性。

人們對低臭氧消耗潛值 (ODP) 和低全球暖化潛值 (GWP) 冷媒的認知不斷提高,以及對節能天然冷媒的需求不斷增加,解決了環境和社會方面,並正在推動市場成長,這已成為推動這一趨勢的主要因素。氨、二氧化碳和碳氫化合物等無機製冷劑是最受歡迎的天然冷媒,由於其能源效率高、成本低、GDP 和 ODP 低,越來越受到最終用戶的青睞。

高運作成本、資本支出和各種揀選方法的可擴展性是預測期內限制市場的關鍵因素。此外,先進自動化、軟體系統、追蹤系統和倉庫管理的高科技進步對技術純熟勞工提出了很高的要求。技術純熟勞工的短缺可能會限制市場充分發揮潛力。

與房地產公司的其他收益來源相比,北美冷庫建設市場規模較小。從業主的角度來看,隨著該地區人口的成長,潛在的開發人員和房地產公司可能會考慮投資冷藏設施。此外,在美國和加拿大,投資者之間的競標戰很激烈,以獲取 A 級傳統倉庫空間(位於中央商務區且租金最高的高品質或新建築)。為了避免這種情況,房地產公司可以投資開發B級(比A級舊,租金比A級低)倉庫作為冷庫。

市面上營運的主要企業有 Lineage Logistics、Americold Logistics LLC、Burris Logistics, Inc.、Cloverleaf Cold Storage Company 和 VersaCold Logistics Services。除了冷藏服務外,市場參與企業還提供食品加工和收穫等付加活動,以延長生鮮食品的產品壽命。

北美冷庫市場報告亮點

  • 該設施在區域市場佔據主導地位,到 2024 年收益佔有率將達到 92.2%。這包括冷藏庫、私人房間、半私人房間、公共設施和冷藏室。
  • 冷凍溫區細分市場的推動因素是該地區擴大使用冷藏設施,這些公司註冊了多種產品組合的生鮮產品,包括肉類、家禽、水產品、冷凍蔬菜、冷凍零食、冷凍新奇產品、冰淇淋產品收益佔有率。
  • 從應用來看,2024年食品和飲料市場將主導北美冷庫產業。食品飲料產業是冷資料儲存的主要用戶之一,物流和倉儲在產品交付中發揮著至關重要的作用。
  • 美國冷庫市場在該地區產業中佔據主導地位,2024年銷售佔有率為77.4%。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第 3 章 北美冷藏的變數、趨勢與範圍

  • 市場體系展望
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 工業挑戰
  • 北美冷庫分析工具
    • 產業分析-波特五力分析
    • PESTEL分析

第4章北美冷庫市場:按類型估算和趨勢分析

  • 細分儀表板
  • 北美冷庫市場:2024年和2030年類型變化分析
  • 倉庫
    • 裝置
    • 裝置

第5章北美冷凍市場:依溫區估算及趨勢分析

  • 細分儀表板
  • 北美冷庫市場:2024年及2030年溫區波動分析
  • 冷藏
  • 冷凍的
  • 冷凍

第6章北美冷凍市場:按應用估算與趨勢分析

  • 細分儀表板
  • 北美冷庫市場:2024年及2030年應用變化分析
  • 飲食
    • 水果和蔬菜
    • 紙漿和濃縮物
    • 乳製品
    • 魚、肉、水產品
    • 加工食品
    • 麵包店和糖果零食
    • 其他
  • 藥品
  • 其他

第7章:按國家分類的北美冷庫市場、估計與趨勢分析

  • 2024 年及 2030 年北美冷庫市場佔有率(按地區),百萬美元
  • 北美洲
    • 2018-2030年北美冷庫市場估算與預測
    • 美國
    • 加拿大
    • 墨西哥

第8章 競爭格局

  • 公司分類
  • 公司市場定位
  • 企業熱力圖分析
  • 公司簡介/上市公司
    • Americold Logistics, Inc.
    • Burris Logistics
    • Lineage, Inc.
    • Wabash National Corporation
    • United States Cold Storage
    • Tippmann Group
    • NFI Industries
    • Penske Corporation, Inc.
    • Seafrigo Group
    • NewCold
Product Code: GVR-2-68038-164-1

North America Cold Storage Market Growth & Trends:

The North America cold storage market size is expected to reach USD 134.98 billion by 2030, registering a CAGR of 16.7% from 2025 to 2030, according to a new report by Grand View Research, Inc. Technological advancements in cold storage warehouses are stimulating the growth of the market. Increasing automation is changing the conventional warehouse operations, enabling companies to maximize their output. Growing penetration of robotics applications, automated material handling equipment, and high-speed conveyor systems help in achieving the order accuracy.

Rising awareness concerning the low ozone depletion potential (ODP) and low global warming potential (GWP) refrigerants to tackle environmental and social facets along with increasing demand for energy-efficient natural refrigerants are the key factors driving the market. Inorganic refrigerants such as ammonia, CO2, and hydrocarbon-based refrigerants are the most popular natural refrigerants that are being increasingly preferred by end users for their energy efficiency, low cost, and low GDP & ODP.

High running costs, capital investment, and scalability of different picking methods are the key factors restraining the market over the projected period. Additionally, advanced automation, software system, and high-tech advancements in tracking systems and warehousing have led to high requirements for skilled labor. Dearth of skilled labor can restrict the market from realizing its utmost potential.

Compared to other revenue-generation streams for real-estate firms, the North America cold storage construction market is smaller in size. From the owner's perspective, potential developers and real-estate firms may want to consider investing in cold storage facilities owing to their growing population in the region. Furthermore, there will be a bidding war among investors to acquire Class A (high-quality or newly-constructed building located in central business areas and draws the highest rent) traditional warehouse space in the U.S. and Canada. To avoid such situation, real-estate firms can invest in developing a class B (older than class A buildings and draws less rent compared to class A) warehouse as the cold storage facility.

Key companies operating in the market are Lineage Logistics; Americold Logistics LLC; Burris Logistics, Inc.; Cloverleaf Cold Storage Company; and VersaCold Logistics Services. In addition to cold storage services, market players are providing value-added activities such as food processing and harvesting to increase the product life of fresh foods.

North America Cold Storage Market Report Highlights:

  • Facilities dominated the regional market with a revenue share of 92.2% in 2024. This includes refrigerated warehouses, private, semi-private, public, and cold rooms.
  • The frozen temperature range segment held the largest revenue share of this industry in 2024 owing to the rising utilization of cold storage facilities in the region by businesses that enlist perishable goods in their diversified portfolios, including meat, poultry, seafood, frozen vegetables, frozen snacks, frozen novelties, ice cream products, and others.
  • Based on applications, the food & beverages market dominated the North America cold storage industry in 2024. The food & beverages businesses are one of the primary users of cold storage as logistics & storage play an integral role in their product delivery.
  • The U.S. cold storage market dominated the regional industry with a revenue share of 77.4% in 2024.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation and Scope
  • 1.2. Research Methodology
    • 1.2.1. Information Procurement
  • 1.3. Information or Data Analysis
  • 1.4. Methodology
  • 1.5. Research Scope and Assumptions
  • 1.6. Market Formulation & Validation
  • 1.7. Country Based Segment Share Calculation
  • 1.8. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segment Outlook
  • 2.3. Competitive Insights

Chapter 3. North America Cold Storage Variables, Trends, & Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Market Dynamics
    • 3.2.1. Market Drivers Analysis
    • 3.2.2. Market Restraints Analysis
    • 3.2.3. Industry Challenge
  • 3.3. North America Cold Storage Analysis Tools
    • 3.3.1. Industry Analysis - Porter's
      • 3.3.1.1. Bargaining power of the suppliers
      • 3.3.1.2. Bargaining power of the buyers
      • 3.3.1.3. Threats of substitution
      • 3.3.1.4. Threats from new entrants
      • 3.3.1.5. Competitive rivalry
    • 3.3.2. PESTEL Analysis

Chapter 4. North America Cold Storage Market: Type Estimates & Trend Analysis

  • 4.1. Segment Dashboard
  • 4.2. North America Cold Storage Market: Type Movement Analysis, 2024 & 2030 (USD Million)
  • 4.3. Storage
    • 4.3.1. Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.2. Facilities
      • 4.3.2.1. Facilities Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
        • 4.3.2.1.1. Refrigerated Warehouse
          • 4.3.2.1.1.1. Refrigerated Warehouse Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
            • 4.3.2.1.1.1.1. Private & Semi-Private
      • 4.3.2.1.1.1.1.1. Private & Semi-Private Refrigerated Warehouse Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
            • 4.3.2.1.1.1.2. Public
      • 4.3.2.1.1.1.2.1. Public Refrigerated Warehouse Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
        • 4.3.2.1.2. Cold Room
          • 4.3.2.1.2.1. Cold Room Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 4.3.3. Equipment
      • 4.3.3.1. Equipment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 4.3.3.2. Blast Freezer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
        • 4.3.3.2.1. Blast Freezer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 4.3.3.3. Walk-in Cooler and Freezer
        • 4.3.3.3.1. Walk-in Cooler and Freezer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 4.3.3.4. Deep Freezer
        • 4.3.3.4.1. Deep Freezer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 4.3.3.5. Others
        • 4.3.3.5.1. Other Equipment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. North America Cold Storage Market: Temperature Range Estimates & Trend Analysis

  • 5.1. Segment Dashboard
  • 5.2. North America Cold Storage Market: Temperature Range Movement Analysis, 2024 & 2030 (USD Million)
  • 5.3. Chilled
    • 5.3.1. Chilled Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.4. Frozen
    • 5.4.1. Frozen Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5. Deep Frozen
    • 5.5.1. Deep Frozen Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. North America Cold Storage Market: Application Estimates & Trend Analysis

  • 6.1. Segment Dashboard
  • 6.2. North America Cold Storage Market: Application Movement Analysis, 2024 & 2030 (USD Million)
  • 6.3. Food & Beverages
    • 6.3.1. Food & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.2. Fruits & Vegetables
      • 6.3.2.1. Food & Beverages Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.3. Fruit Pulp & Concentrates
      • 6.3.3.1. Fruit Pulp & Concentrates Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.4. Dairy Products
      • 6.3.4.1. Dairy Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.3.4.2. Milk
        • 6.3.4.2.1. Milk Cold Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.3.4.3. Butter
        • 6.3.4.3.1. Butter Cold Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.3.4.4. Cheese
        • 6.3.4.4.1. Cheese Cold Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.3.4.5. Ice Cream
        • 6.3.4.5.1. Ice Cream Cold Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.3.4.6. Others
        • 6.3.4.6.1. Other Dairy Products Cold Storage Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.5. Fish, Meat, and Seafood
      • 6.3.5.1. Fish, Meat, and Seafood Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.6. Processed Food
      • 6.3.6.1. Processed Food Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.7. Bakery & Confectionary
      • 6.3.7.1. Bakery & Confectionary Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 6.3.8. Others
      • 6.3.8.1. Other Foods Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4. Pharmaceuticals
    • 6.4.1. Pharmaceuticals Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.4.1.1. Vaccines Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.4.1.2. Blood Banking Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 6.4.1.3. Other Pharmaceutical Products Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5. Others
    • 6.5.1. Other Applications Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. North America Cold Storage Market Country Estimates & Trend Analysis

  • 7.1. North America Cold Storage Market Share, By Region, 2024 & 2030, USD Million
  • 7.2. North America
    • 7.2.1. North America North America Cold Storage Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.2. U.S.
      • 7.2.2.1. U.S. North America Cold Storage Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.3. Canada
      • 7.2.3.1. Canada Cold Storage Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 7.2.4. Mexico
      • 7.2.4.1. Mexico Cold Storage Market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

  • 8.1. Company Categorization
  • 8.2. Company Market Positioning
  • 8.3. Company Heat Map Analysis
  • 8.4. Company Profiles/Listing
    • 8.4.1. Americold Logistics, Inc.
      • 8.4.1.1. Participant's Overview
      • 8.4.1.2. Financial Performance
      • 8.4.1.3. Course Benchmarking
      • 8.4.1.4. Strategic Initiative
    • 8.4.2. Burris Logistics
      • 8.4.2.1. Participant's Overview
      • 8.4.2.2. Financial Performance
      • 8.4.2.3. Course Benchmarking
      • 8.4.2.4. Strategic Initiative
    • 8.4.3. Lineage, Inc.
      • 8.4.3.1. Participant's Overview
      • 8.4.3.2. Financial Performance
      • 8.4.3.3. Course Benchmarking
      • 8.4.3.4. Strategic Initiative
    • 8.4.4. Wabash National Corporation
      • 8.4.4.1. Participant's Overview
      • 8.4.4.2. Financial Performance
      • 8.4.4.3. Course Benchmarking
      • 8.4.4.4. Strategic Initiative
    • 8.4.5. United States Cold Storage
      • 8.4.5.1. Participant's Overview
      • 8.4.5.2. Financial Performance
      • 8.4.5.3. Course Benchmarking
      • 8.4.5.4. Strategic Initiative
    • 8.4.6. Tippmann Group
      • 8.4.6.1. Participant's Overview
      • 8.4.6.2. Financial Performance
      • 8.4.6.3. Course Benchmarking
      • 8.4.6.4. Strategic Initiative
    • 8.4.7. NFI Industries
      • 8.4.7.1. Participant's Overview
      • 8.4.7.2. Financial Performance
      • 8.4.7.3. Course Benchmarking
      • 8.4.7.4. Strategic Initiative
    • 8.4.8. Penske Corporation, Inc.
      • 8.4.8.1. Participant's Overview
      • 8.4.8.2. Financial Performance
      • 8.4.8.3. Course Benchmarking
      • 8.4.8.4. Strategic Initiative
    • 8.4.9. Seafrigo Group
      • 8.4.9.1. Participant's Overview
      • 8.4.9.2. Financial Performance
      • 8.4.9.3. Course Benchmarking
      • 8.4.9.4. Strategic Initiative
    • 8.4.10. NewCold
      • 8.4.10.1. Participant's Overview
      • 8.4.10.2. Financial Performance
      • 8.4.10.3. Course Benchmarking
      • 8.4.10.4. Strategic Initiative

List of Tables

  • Table 1 North America cold storage market, by country, 2018 - 2030 (USD Million)
  • Table 2 North America cold storage market, by type, 2018 - 2030 (USD Million)
  • Table 3 North America cold storage market, by temperature, 2018 - 2030 (USD Million)
  • Table 4 North America cold storage market, by application, 2018 - 2030 (USD Million)
  • Table 5 U.S. cold storage market, by type, 2018 - 2030 (USD Million)
  • Table 6 U.S. cold storage market, by temperature, 2018 - 2030 (USD Million)
  • Table 7 U.S. cold storage market, by application, 2018 - 2030 (USD Million)
  • Table 8 Canada cold storage market, by type, 2018 - 2030 (USD Million)
  • Table 9 Canada cold storage market, by temperature, 2018 - 2030 (USD Million)
  • Table 10 Canada cold storage market, by application, 2018 - 2030 (USD Million)
  • Table 11 Mexico cold storage market, by type, 2018 - 2030 (USD Million)
  • Table 12 Mexico cold storage market, by temperature, 2018 - 2030 (USD Million)
  • Table 13 Mexico cold storage market, by application, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 North America cold storage market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Value chain-based sizing & forecasting
  • Fig. 7 Parent market analysis
  • Fig. 8 Market formulation & validation
  • Fig. 9 North America cold storage market snapshot
  • Fig. 10 North America cold storage market segment snapshot
  • Fig. 11 North America cold storage market competitive landscape snapshot
  • Fig. 12 Market research process
  • Fig. 13 Market driver relevance analysis (Current & future impact)
  • Fig. 14 Market restraint relevance analysis (Current & future impact)
  • Fig. 15 North America cold storage market: Type outlook key takeaways (USD Million)
  • Fig. 16 Location- based advertising market: Type movement analysis 2024 & 2030 (USD Million)
  • Fig. 17 Storage market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Facilities market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 19 Refrigerated Warehouse market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 20 Cold Room market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Private & semi-private refrigerated warehouse market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Public refrigerated warehouse market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Blast Freezer market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 24 Walk-in Cooler and Freezer market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 25 Deep Freezer market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Other Equipment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 North America cold storage market: Temperature range outlook key takeaways (USD Million)
  • Fig. 28 North America cold storage market: Temperature range movement analysis 2024 & 2030 (USD Million)
  • Fig. 29 Chilled cold storages market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 30 Frozen cold storages market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Deep frozen cold storages market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 North America cold storage market: Application outlook key takeaways (USD Million)
  • Fig. 33 North America cold storage market: Application movement analysis 2024 & 2030 (USD Million)
  • Fig. 34 Food & beverages cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Fruits & vegetables cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Fruit pulp & concentrates cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 37 Dairy products cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 38 Milk cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 Butter cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Cheese cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Ice cream cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Other dairy products cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 Fish, Meat, and Seafood cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Processed Food cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 Bakery & Confectionary cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Other foods cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 Pharmaceuticals cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Vaccines cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 Blood banking cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Other pharmaceutical products cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 Other applications cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Regional marketplace: Key takeaways
  • Fig. 53 North America cold storage market: Country outlook, 2024 & 2030, USD Million
  • Fig. 54 U.S. cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 Canada cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 Mexico cold storage market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 Strategy framework
  • Fig. 58 Company categorization