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市場調查報告書

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1611766

廣播和有線電視市場規模、佔有率、趨勢分析報告：2025-2030 年按技術、收益管道、地區和細分市場分類的預測

Broadcasting And Cable TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV, DTT), By Revenue Channel (Advertising, Subscription), By Region, And Segment Forecasts, 2025 - 2030

出版日期: 2024年11月21日 | 出版商:

Grand View Research | 英文 180 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄圖表

廣播和有線電視市場成長和趨勢

Grand View Research, Inc.最新報告顯示，到2030年，全球廣播和有線電視市場規模預計將達到4,499.1億美元，並預計2025年至2030年複合年成長率為4.0%。

虛擬實境（VR）和擴增實境（AR）在廣播技術中的結合為市場提供了巨大的成長前景。

AR 和 VR 技術讓使用者可以透過電腦產生的資訊圖表體驗更高品質的內容。透過將該技術融入廣播技術中，內容創作者可以重新創建場景並以更具視覺吸引力和互動性的方式呈現內容。製作這種賞心悅目的內容提供了許多獲得更高利潤的機會，並且與其他類型的內容相比也具有成本效益。

5G 分配系統的採用為廣播和有線電視產業帶來了巨大的成長前景。市場發展的背景是IPTV業務分發功能的不斷增強。由於大頻寬的可用性，5G模型預計將有助於向多個用戶交付高品質內容，從而減少網路擁塞並改善觀看體驗。此外，5G技術的引入使服務供應商能夠探索難以到達的地區並滲透到地理位置困難的地區。 5G的發展也將使服務供應商能夠在下行鏈路模式下充分利用HPHT（高功率高塔）應用，使廣播公司和有線業者能夠無縫地向消費者傳送內容。

此外，多接取邊緣運算技術的廣泛採用預計將為廣播和有線電視行業帶來進一步的成長前景。多接入邊緣運算技術的引入預計將促使服務供應商部署專門設計的元件來實現超低延遲，以消除該問題。這些挑戰包括低影像品質和緩衝等問題，其解析度將有助於向觀眾提供超高清內容。

此外，多接取邊緣運算使VR、8K等新興技術實現高效率，進一步推動市場成長。此外，多接取邊緣運算技術提供了更好的運算能力，在分析人們的觀看習慣方面發揮關鍵作用，幫助企業提供高品質的客製化內容。

雲端技術預計將為廣播和有線電視行業提供顯著的成長前景，因為它允許以安全的方式儲存大量資料。完全數位化廣播業務並降低對中繼器、用於儲存錄製內容的硬體伺服器、發送器等的實體需求的能力是值得注意的。這為您的營運提供了系統化的資源管理能力。

此外，該技術允許服務供應商在將電視訊號從播放點傳輸到頭端的同時保持廣播訊號品質。雲端技術還使服務供應商能夠有效地部署管道，從而實現無縫業務營運並提高客戶滿意度。

廣播和有線電視市場報告亮點

由於全球高速網際網路的可用性，IPTV子區隔預計將在預測期內實現最快的複合年成長率。
預計 2025 年至 2030 年訂閱量將呈現最高複合年成長率。
據估計，亞太地區是廣播和有線電視產業成長最快的地區。這種成長是由於人們越來越偏好衛星電視服務和負擔得起的網路存取而推動的。

廣播和有線電視市場：按地區分類，2024 年和 2030 年
北美洲
- 2018-2030 年北美廣播和有線電視市場估計和預測
- 美國
- 加拿大
- 墨西哥
歐洲
- 2018-2030 年歐洲廣播有線電視市場估計與預測
- 德國
- 英國
- 法國
- 歐洲其他地區
亞太地區
- 2018-2030 年亞太地區廣播和有線電視市場估計和預測
- 日本
- 中國
- 印度
- 韓國
- 澳洲
- 其他亞太地區
南美洲
- 2018-2030 年南美洲廣播有線電視市場估計與預測
- 巴西
- 南美洲其他地區
中東/非洲
- 2018-2030 年中東和非洲廣播和有線電視市場估計和預測
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 南非
- 其他中東/非洲

第7章廣電及有線電視市場-競爭格局

主要市場參與企業的最新趨勢和影響分析
公司分類
參與企業概況
公司市場定位
企業熱力圖分析
策略規劃
- 擴大/銷售
- 合作/夥伴關係
- 新產品發布
- 研究與開發
公司簡介
- AT&T Inc.
- Canadian Broadcasting Company（CBC）
- DISH Network LLC
- Warner Bros. Discovery, Inc.
- Fox Corporation
- Tata Sky Ltd.
- The Walt Disney Company
- ViacomCBS Inc.
- Hatchway Digital
- Siti Network

簡介目錄圖表

Product Code: GVR-4-68038-514-4

Broadcasting And Cable TV Market Growth & Trends:

The global broadcasting and cable TV market size is anticipated to reach USD 449.91 billion by 2030 and is expected to expand at a CAGR of 4.0% from 2025 to 2030, according to a new report by Grand View Research, Inc. The combination of Virtual Reality (VR) and Augmented Reality (AR) in broadcasting technology provides significant growth prospects to the market.

AR and VR technology empowers users to experience an enhanced quality of content through computer-generated infographics. The incorporation of this technology in broadcasting technology permits content creators to replicate scenarios and showcase content in a more visually appealing and interactive manner. The production of such eye-pleasing content offers many opportunities for higher profits and is cost-effective as compared to the other types of content.

The introduction of the 5G delivery system provides substantial growth prospects to the broadcasting and cable TV industry. The development of the market can be attributed to high functionality in the delivery of IPTV services. 5G model is expected to facilitate the delivery of high-quality content to several users due to the availability of large bandwidth, thus mitigating network congestion and allowing an enhanced viewing experience. Additionally, the implementation of 5G technology has enabled service providers to explore less accessible areas and infiltrate geographically challenging locations. Application of 5G has also enabled service providers to utilize the full range of HPHT (High Power High Tower) applications in downlink mode, the development has enabled broadcasters and cable TV operators to smoothly deliver content to consumers.

Furthermore, the extensive adoption of multi-access edge computing technology is anticipated to provide additional growth prospects to the broadcasting and cable TV industry. The implementation of multi-access edge computing technology is projected to encourage service providers to install components that are specifically designed to provide ultra-low latency and eliminates issues. These issues include challenges such as low picture quality and buffering, and their elimination helps provide ultra-HD content to audiences.

Moreover, multi-access edge computing enables higher efficiency for the latest technologies including VR and 8K, which further provides a boost to the market growth. The multi-access edge computing technology also delivers improved access to computing powers that plays a vital role in analyzing viewing trends of people and helps companies to offer high-quality, and customized content.

Cloud technology is anticipated to offer substantial growth prospects to the broadcasting and cable TV industry owing to its ability to use a secure approach to save a remarkable amount of data. The provision to digitalize the complete broadcast operations and the capability to reduce physical requirements, such as relays, hardware servers for the storage of pre-recorded content, and transmitters are noteworthy. This provides the operation with systematic resource management capability.

Moreover, the implementation of technology allows service providers to maintain broadcast signal quality while transmitting TV signals from play-out points to head-ends. Cloud technology also empowers service providers with the efficient rollout of channels, resulting in seamless business operations and better customer satisfaction.

Broadcasting And Cable TV Market Report Highlights:

The IPTV sub-segment is anticipated to witness the fastest CAGR over the forecast period due to the accessibility of high-speed internet across the globe
The subscription sub-segment is projected to showcase the highest CAGR from 2025 to 2030, owing to the growing demand for personalized viewing experiences amongst users, and the provision of bundled packages by market players to attract consumers
The Asia Pacific region is estimated to rise as the fastest-growing region in the broadcasting and cable TV industry. The growth is attributed to the growing preference for satellite TV services coupled with accessibility to affordable internet

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definitions
1.3. Information Procurement
- 1.3.1. Information analysis
- 1.3.2. Market formulation & data visualization
- 1.3.3. Data validation & publishing
- 1.4.4 Research Scope and Assumptions
- 1.4.5. List of Data Sources

Chapter 2. Executive Summary

2.1. Broadcasting & Cable TV Market Snapshot
2.2. Broadcasting & Cable TV Market: Segment Snapshot
2.3. Broadcasting & Cable TV Market- Competitive Landscape Snapshot

Chapter 3. Broadcasting & Cable TV Market - Industry Outlook

3.1. Market Overview
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Market Opportunity
3.4. Technology Landscape
3.5. Industry Analysis Tools
- 3.5.1. Porter's analysis
- 3.5.2. Macroeconomic analysis

Chapter 4. Broadcasting & Cable TV Market: Technology Estimates & Trend Analysis

4.1. Technology Movement Analysis & Market Share, 2024 & 2030
4.2. Broadcasting & Cable TV Market Estimates & Forecast, By Technology, 2018 - 2030 (USD Million)
- 4.2.1. Cable TV
- 4.2.2. Satellite TV
- 4.2.3. IPTV
- 4.2.4. DTT

Chapter 5. Broadcasting & Cable TV Market: Revenue Channel Estimates & Trend Analysis

5.1. Revenue Channel Movement Analysis & Market Share, 2024 & 2030
5.2. Broadcasting & Cable TV Market Estimates & Forecast, By Revenue Channel, 2018 - 2030 (USD Million)
- 5.2.1. Advertising
- 5.2.2. Subscription

Chapter 6. Regional Estimates & Trend Analysis

6.1. Broadcasting & Cable TV Market by Region, 2024 & 2030
6.2. North America
- 6.2.1. North America Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.2.2. U.S.
- 6.2.3. Canada
- 6.2.4. Mexico
6.3. Europe
- 6.3.1. Europe Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.3.2. Germany
- 6.3.3. UK
- 6.3.4. France
- 6.3.5. Rest of Europe
6.4. Asia Pacific
- 6.4.1. Asia Pacific Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.4.2. Japan
- 6.4.3. China
- 6.4.4. India
- 6.4.5. South Korea
- 6.4.6. Australia
- 6.4.7. Rest of Asia Pacific
6.5. South America
- 6.5.1. South America Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.5.2. Brazil
- 6.5.3. Rest of South America
6.6. Middle East & Africa (MEA)
- 6.6.1. MEA Broadcasting & Cable TV Market Estimates & Forecasts, 2018 - 2030 (USD Million)
- 6.6.2. Saudi Arabia
- 6.6.3. UAE
- 6.6.4. South Africa
- 6.6.5. Rest of MEA

Chapter 7. Broadcasting & Cable TV Market - Competitive Landscape

7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Company Categorization
7.3. Participant's Overview
7.4. Financial Performance
7.5. Product Benchmarking
7.6. Company Market Positioning
7.7. Company Heat Map Analysis
7.8. Strategy Mapping
- 7.8.1. Expansion/Divestiture
- 7.8.2. Collaborations/Partnerships
- 7.8.3. New Product Launches
- 7.8.4. Research & Development
7.9. Company Profiles
- 7.9.1. AT&T Inc.
  - 7.9.1.1. Participant's Overview
  - 7.9.1.2. Financial Performance
  - 7.9.1.3. Product Benchmarking
  - 7.9.1.4. Recent Developments
- 7.9.2. Canadian Broadcasting Company (CBC)
  - 7.9.2.1. Participant's Overview
  - 7.9.2.2. Financial Performance
  - 7.9.2.3. Product Benchmarking
  - 7.9.2.4. Recent Developments
- 7.9.3. DISH Network L.L.C.
  - 7.9.3.1. Participant's Overview
  - 7.9.3.2. Financial Performance
  - 7.9.3.3. Product Benchmarking
  - 7.9.3.4. Recent Developments
- 7.9.4. Warner Bros. Discovery, Inc.
  - 7.9.4.1. Participant's Overview
  - 7.9.4.2. Financial Performance
  - 7.9.4.3. Product Benchmarking
  - 7.9.4.4. Recent Developments
- 7.9.5. Fox Corporation
  - 7.9.5.1. Participant's Overview
  - 7.9.5.2. Financial Performance
  - 7.9.5.3. Product Benchmarking
  - 7.9.5.4. Recent Developments
- 7.9.6. Tata Sky Ltd.
  - 7.9.6.1. Participant's Overview
  - 7.9.6.2. Financial Performance
  - 7.9.6.3. Product Benchmarking
  - 7.9.6.4. Recent Developments
- 7.9.7. The Walt Disney Company
  - 7.9.7.1. Participant's Overview
  - 7.9.7.2. Financial Performance
  - 7.9.7.3. Product Benchmarking
  - 7.9.7.4. Recent Developments
- 7.9.8. ViacomCBS Inc.
  - 7.9.8.1. Participant's Overview
  - 7.9.8.2. Financial Performance
  - 7.9.8.3. Product Benchmarking
  - 7.9.8.4. Recent Developments
- 7.9.9. Hatchway Digital
  - 7.9.9.1. Participant's Overview
  - 7.9.9.2. Financial Performance
  - 7.9.9.3. Product Benchmarking
  - 7.9.9.4. Recent Developments
- 7.9.10. Siti Network
  - 7.9.10.1. Participant's Overview
  - 7.9.10.2. Financial Performance
  - 7.9.10.3. Product Benchmarking
  - 7.9.10.4. Recent Developments

簡介目錄圖表

List of Tables

Table 1 Global Broadcasting & Cable TV market size estimates & forecasts 2018 - 2030 (USD Million)
Table 2 Global Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 3 Global Broadcasting & Cable TV market, by technology, 2018 - 2030 (USD Million)
Table 4 Global Broadcasting & Cable TV market, by revenue channel, 2018 - 2030 (USD Million)
Table 5 Cable TV Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 6 Satellite TV Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 7 IPTV Park Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 8 Connected Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 9 DTT Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 10 Advertising Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 11 Subscription Broadcasting & Cable TV market, by region 2018 - 2030 (USD Million)
Table 12 North America Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 13 North America Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 14 U.S. Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 15 U.S. Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 16 Canada Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 17 Canada Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 18 Mexico Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 19 Mexico Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 20 Europe Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 21 Europe Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 22 UK Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 23 UK Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 24 Germany Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 25 Germany Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 26 France Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 27 France Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 28 Asia Pacific Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 29 Asia Pacific Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 30 China Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 31 China Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 32 India Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 33 India Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 34 South Korea Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 35 South Korea Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 36 Australia Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 37 Australia Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 38 Japan Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 39 Japan Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 40 Latin America Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 41 Latin America Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 42 Brazil Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 43 Brazil Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 44 MEA Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 45 MEA Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 46 UAE Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 47 UAE Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 48 KSA Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 49 KSA Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)
Table 50 South Africa Broadcasting & Cable TV market, by Technology 2018 - 2030 (USD Million)
Table 51 South Africa Broadcasting & Cable TV market, by Revenue Channel, 2018 - 2030 (USD Million)

List of Figures

Fig. 1 Broadcasting & Cable TV market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value chain-based sizing & forecasting
Fig. 7 Parent market analysis
Fig. 8 Market formulation & validation
Fig. 9 Broadcasting & Cable TV market snapshot
Fig. 10 Broadcasting & Cable TV market segment snapshot
Fig. 11 Broadcasting & Cable TV market, Technology outlook key takeaways (USD Million)
Fig. 12 Broadcasting & Cable TV market, Technology movement analysis, 2024 & 2030 (USD Million)
Fig. 13 Cable TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 14 Satellite TV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 15 IPTV market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 16 Broadcasting & Cable TV market: Revenue Channel outlook key takeaways (USD Million)
Fig. 17 Broadcasting & Cable TV market: Revenue Channel movement analysis, 2024 & 2030 (USD Million)
Fig. 18 Advertising market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 19 Subscription market revenue estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 20 Regional marketplace: Key takeaways
Fig. 21 Broadcasting & Cable TV market: Regional outlook, 2024 & 2030 USD Million
Fig. 22 North America Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 23 U.S. Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 24 Canada Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 25 Mexico Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 26 Europe Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 27 UK Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 28 Germany Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 29 France Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 30 Asia Pacific Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 31 Japan Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 32 China Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 33 India Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 34 Australia Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 35 South Korea Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 36 Latin America Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 37 Brazil Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 38 MEA Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 39 KSA Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 40 UAE Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 41 South Africa Broadcasting & Cable TV market estimates and forecasts, 2018 - 2030 (USD Million)
Fig. 42 Strategy framework
Fig. 43 Company Categorization