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市場調查報告書
商品編碼
1633740

受眾分析市場規模、佔有率、趨勢分析報告：按組件、應用程式、公司規模、最終用途、地區和細分市場進行預測，2025-2030 年

Audience Analytics Market Size, Share & Trends Analysis Report By Component, By Application, By Enterprise Size, By End-use, By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2025 - 2030
出版日期: | 出版商: Grand View Research | 英文 100 Pages | 商品交期: 2-10個工作天內

價格

受眾分析市場成長與趨勢：

Grand View Research, Inc.的最新報告顯示，預計2030年全球受眾分析市場規模將達到99.626億美元，2025年至2030年複合年成長率為12.5%。

跨多個數位管道的消費行為日益複雜，正在推動市場成長。這種複雜性推動了對更複雜的受眾分析分析工具的需求，這些工具可以全面聚合和解讀不同的資料來源。此外，對個人化行銷策略的日益重視也對受眾分析解決方案的採用產生了重大影響。個人化方法對於有效吸引消費者至關重要。

在技​​術進步方面，COVID-19 大流行加速了分析領域的創新。分析工具越來越關注人工智慧和機器學習，使公司能夠更好地自動化和簡化其分析流程。雲端基礎的分析平台的使用正在增加，從而提高了分析功能的靈活性和擴充性。 2021 年，SAS 客戶需要在雲端進行分析。這就是 SAS 進一步擴大對雲端提供者支援的原因。 2020 年 10 月，Adobe、微軟和 C3.ai 聯手推動人工智慧驅動的 CRM 取得進展。此次整合將使客戶能夠透過聯合解決方案利用與 Azure、Microsoft 365 和 Microsoft Power Platform 整合的生態系統的高級 CRM 功能。

受眾分析市場報告亮點

  • 按組成部分來看，由於其在各行業的廣泛採用，解決方案細分市場在 2024 年以 65.4% 的最大收益佔有率引領市場。這些解決方案為企業提供有關客戶行為的可行見解，從而改善決策和策略制定。
  • 從應用程式來看，在提高客戶滿意度和忠誠度方面發揮關鍵作用的客戶體驗領域在 2024 年以 40.7% 的最大銷售佔有率引領市場。
  • 按公司規模分類，大型企業細分市場以 2024 年最大收益佔有率55.3% 領先市場。
  • 按最終用途分類，高度依賴了解受眾偏好和消費模式的媒體和娛樂產業在 2024 年以 24.4% 的最高收益佔有率引領市場。
  • 北美受眾分析市場在 2024 年以 32.9% 的最高收益佔有率佔據市場主導地位。由於該地區高度重視技術進步和創新，北美市場高度發展。

目錄

第1章調查方法和範圍

第 2 章執行摘要

第 3 章受眾分析市場變數、趨勢和範圍

  • 全球受眾分析市場展望
  • 產業價值鏈分析
  • 市場動態
    • 市場促進因素分析
    • 市場限制因素分析
    • 產業挑戰
  • 波特五力分析
    • 供應商的力量
    • 買家的力量
    • 替代品的威脅
    • 新進入的威脅
    • 競爭公司之間的敵對關係
  • PESTEL分析
    • 政局
    • 經濟狀況
    • 社會情境
    • 技術景觀
    • 環境狀況
    • 法律狀況

第 4 章 受眾分析市場：成分估計與預測

  • 受眾分析市場：2024 年和 2030 年組件變化分析

第5章受眾分析市場：使用估計與預測

  • 受眾分析市場：2024 年和 2030 年應用變化分析

第6章受眾分析市場：估計與預測公司規模

  • 受眾分析市場：2024 年和 2030 年公司規模變化分析

第7章受眾分析市場：最終用途估計與預測

  • 受眾分析市場：2024 年和 2030 年最終用途變化分析
    • 資訊科技和通訊
    • 衛生保健
    • 零售/電子商務
    • 汽車/交通
    • 媒體和娛樂
    • 其他

第 8 章受眾分析市場：區域估計與趨勢分析

  • 受眾分析市場佔有率（按地區），2024 年和 2030 年，百萬美元
  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
  • 拉丁美洲
    • 巴西
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非

第9章 競爭格局

  • 主要市場參與企業的最新趨勢和影響分析
  • 供應商情況
    • 公司分類
    • 主要經銷商及通路夥伴名單
    • 潛在客戶名單/清單
  • 競爭動態
    • 競爭標基準化分析
    • 策略規劃
    • 熱圖分析
  • 公司簡介/上市公司
    • Adobe
    • Oracle Corporation
    • IBM Corporation
    • SAS Institute Inc.
    • Google LLC
    • Audiense
    • Comscore, Inc.
    • Sightcorp
    • Unifi Software
    • Telmar
    • Quividi
    • AnalyticsOwl
    • Akamai Technologies
    • NetBase Solutions
    • JCDecaux Group
Product Code: GVR-4-68040-155-6

Audience Analytics Market Growth & Trends:

The global audience analytics market size is expected to reach USD 9,962.6 million by 2030, registering a CAGR of 12.5% from 2025 to 2030, according to a new report by Grand View Research, Inc. The increasing complexity of consumer behavior across a multitude of digital channels is driving market growth. This complexity has fostered a demand for more sophisticated analytics tools within audience analytics capable of comprehensively aggregating and deciphering diverse data sources. Additionally, the growing emphasis on personalized marketing strategies has significantly influenced the adoption of audience analytics solutions. Tailored and personalized approaches have become essential in engaging consumers effectively.

In terms of technological advancements, the COVID-19 pandemic has accelerated innovation in analytics. There has been a greater focus on AI & ML in analytics tools, allowing businesses to better automate and streamline their analytics processes. There has been an increased use of cloud-based analytics platforms, which can provide businesses with more flexibility and scalability in their analytics capabilities. In 2021, SAS's customers demanded analytics in the cloud. Hence, SAS expanded support for additional cloud providers. In October 2020, Adobe, Microsoft, and C3.ai collaborated to bring advancements in CRM using AI. This integration will enable customers to leverage the integrated ecosystem's advanced CRM capabilities along with Azure, Microsoft 365, and the Microsoft Power Platform through the joint solution.

Audience Analytics Market Report Highlights:

  • Based on component, the solution segment led the market with the largest revenue share of 65.4% in 2024, due to its widespread adoption across industries. These solutions provide businesses with actionable insights into customer behavior, enabling improved decision-making and strategy formulation.
  • Based on application, the customer experience segment led the market with the largest revenue share of 40.7% in 2024, due to its critical role in enhancing customer satisfaction and loyalty.
  • Based on enterprise size, the large-size enterprises segment led the market with the largest revenue share of 55.3% in 2024, due to their substantial resources and extensive customer bases.
  • Based on end-use, the media and entertainment segment led the market with the largest revenue share of 24.4% in 2024, due to its heavy reliance on understanding viewer preferences and consumption patterns.
  • North America audience analytics market dominated the market with the largest revenue share of 32.9% in 2024. The North American market is highly developed, owing to the region's technological advancements and strong focus on innovation.

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Insights
  • 2.2. Segmental Outlook
  • 2.3. Competitive Outlook

Chapter 3. Audience Analytics Market Variables, Trends & Scope

  • 3.1. Global Audience Analytics Market Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Analysis
    • 3.3.2. Market Restraint Analysis
    • 3.3.3. Industry Challenges
  • 3.4. Porter's Five Forces Analysis
    • 3.4.1. Supplier Power
    • 3.4.2. Buyer Power
    • 3.4.3. Substitution Threat
    • 3.4.4. Threat from New Entrant
    • 3.4.5. Competitive Rivalry
  • 3.5. PESTEL Analysis
    • 3.5.1. Political Landscape
    • 3.5.2. Economic Landscape
    • 3.5.3. Social Landscape
    • 3.5.4. Technological Landscape
    • 3.5.5. Environmental Landscape
    • 3.5.6. Legal Landscape

Chapter 4. Audience Analytics Market: Component Estimates & Forecasts

  • 4.1. Audience Analytics Market: Component Movement Analysis, 2024 & 2030
    • 4.1.1. Solution
      • 4.1.1.1. Solution Market estimates and forecast, 2018 - 2030 (USD Million)
    • 4.1.2. Services
      • 4.1.2.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Audience Analytics Market: Application Estimates & Forecasts

  • 5.1. Audience Analytics Market: Application Movement Analysis, 2024 & 2030
    • 5.1.1. Competitive Analysis
      • 5.1.1.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.2. Sales & Marketing Management
      • 5.1.2.1. Sales & Marketing Management Market estimates and forecast, 2018 - 2030 (USD Million)
    • 5.1.3. Customer Experience
      • 5.1.3.1. Customer Experience Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Audience Analytics Market: Enterprise Size Estimates & Forecasts

  • 6.1. Audience Analytics Market: Enterprise Size Movement Analysis, 2024 & 2030
    • 6.1.1. Large Size Enterprises
      • 6.1.1.1. Large Size Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)
    • 6.1.2. Small and Medium Sized Enterprises
      • 6.1.2.1. Small and Medium Sized Enterprises Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Audience Analytics Market: End Use Outlook Estimates & Forecasts

  • 7.1. Audience Analytics Market: End Use Movement Analysis, 2024 & 2030
    • 7.1.1. IT & Telecommunication
      • 7.1.1.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.2. Healthcare
      • 7.1.2.1. Healthcare Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.3. Retail & E-Commerce
      • 7.1.3.1. Retail & E-Commerce Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.4. Automotive & Transportation
      • 7.1.4.1. Automotive & Transportation Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.5. Media & Entertainment
      • 7.1.5.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
    • 7.1.6. Others
      • 7.1.6.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Audience Analytics Market: Regional Estimates & Trend Analysis

  • 8.1. Audience Analytics Market Share, By Region, 2024 & 2030, USD Million
  • 8.2. North America
    • 8.2.1. North America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.1.1. North America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.2.1.2. North America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.1.3. North America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.1.4. North America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.1.5. North America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.2.2. U.S. Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.2.3. U.S. Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.2.4. U.S. Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.2.5. U.S. Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.3.2. Canada Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.3.3. Canada Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.3.4. Canada Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.3.5. Canada Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.2.4.2. Mexico Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.2.4.3. Mexico Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.2.4.4. Mexico Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.2.4.5. Mexico Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.1.1. Europe Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.3.1.2. Europe Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.1.3. Europe Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.1.4. Europe Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.1.5. Europe Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.2. UK
      • 8.3.2.1. UK Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.2.2. UK Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.2.3. UK Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.2.4. UK Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.2.5. UK Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.3. Germany
      • 8.3.3.1. Germany Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.3.2. Germany Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.3.3. Germany Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.3.4. Germany Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.3.5. Germany Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.3.4.2. France Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.3.4.3. France Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.3.4.4. France Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.3.4.5. France Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.1.1. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.4.1.2. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.1.3. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.1.4. Asia Pacific Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.1.5. Asia Pacific Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.2.2. China Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.2.3. China Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.2.4. China Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.2.5. China Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.3. Japan
      • 8.4.3.1. Japan Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.3.2. Japan Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.3.3. Japan Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.3.4. Japan Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.3.5. Japan Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.4. India
      • 8.4.4.1. India Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.4.2. India Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.4.3. India Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.4.4. India Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.4.5. India Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.5. South Korea
      • 8.4.5.1. South Korea Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.5.2. South Korea Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.5.3. South Korea Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.5.4. South Korea Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.5.5. South Korea Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.4.6. Australia
      • 8.4.6.1. Australia Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.4.6.2. Australia Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.4.6.3. Australia Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.4.6.4. Australia Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.4.6.5. Australia Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.1.1. Latin America Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.5.1.2. Latin America Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.1.3. Latin America Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.1.4. Latin America Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.1.5. Latin America Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.5.2.2. Brazil Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.5.2.3. Brazil Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.5.2.4. Brazil Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.5.2.5. Brazil Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
  • 8.6. Middle East and Africa
    • 8.6.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.1.1. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
      • 8.6.1.2. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.1.3. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.1.4. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.1.5. Middle East and Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.2.2. UAE Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.2.3. UAE Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.2.4. UAE Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.2.5. UAE Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.3. KSA
      • 8.6.3.1. KSA Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.3.2. KSA Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.3.3. KSA Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.3.4. KSA Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.3.5. KSA Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Audience Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
      • 8.6.4.2. South Africa Audience Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
      • 8.6.4.3. South Africa Audience Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
      • 8.6.4.4. South Africa Audience Analytics Market Estimates and Forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
      • 8.6.4.5. South Africa Audience Analytics Market Estimates and Forecasts, by End Use, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Recent Developments & Impact Analysis, By Key Market Participants
  • 9.2. Vendor Landscape
    • 9.2.1. Company categorization
    • 9.2.2. List of Key Distributors and channel Partners
    • 9.2.3. List of Potential Customers/Listing
  • 9.3. Competitive Dynamics
    • 9.3.1. Competitive Benchmarking
    • 9.3.2. Strategy Mapping
    • 9.3.3. Heat Map Analysis
  • 9.4. Company Profiles/Listing
    • 9.4.1. Adobe
      • 9.4.1.1. Participant's overview
      • 9.4.1.2. Financial performance
      • 9.4.1.3. Application benchmarking
      • 9.4.1.4. Strategic initiatives
    • 9.4.2. Oracle Corporation
      • 9.4.2.1. Participant's overview
      • 9.4.2.2. Financial performance
      • 9.4.2.3. Application benchmarking
      • 9.4.2.4. Strategic initiatives
    • 9.4.3. IBM Corporation
      • 9.4.3.1. Participant's overview
      • 9.4.3.2. Financial performance
      • 9.4.3.3. Application benchmarking
      • 9.4.3.4. Strategic initiatives
    • 9.4.4. SAS Institute Inc.
      • 9.4.4.1. Participant's overview
      • 9.4.4.2. Financial performance
      • 9.4.4.3. Application benchmarking
      • 9.4.4.4. Strategic initiatives
    • 9.4.5. Google LLC
      • 9.4.5.1. Participant's overview
      • 9.4.5.2. Financial performance
      • 9.4.5.3. Application benchmarking
      • 9.4.5.4. Strategic initiatives
    • 9.4.6. Audiense
      • 9.4.6.1. Participant's overview
      • 9.4.6.2. Financial performance
      • 9.4.6.3. Application benchmarking
      • 9.4.6.4. Strategic initiatives
    • 9.4.7. Comscore, Inc.
      • 9.4.7.1. Participant's overview
      • 9.4.7.2. Financial performance
      • 9.4.7.3. Application benchmarking
      • 9.4.7.4. Strategic initiatives
    • 9.4.8. Sightcorp
      • 9.4.8.1. Participant's overview
      • 9.4.8.2. Financial performance
      • 9.4.8.3. Application benchmarking
      • 9.4.8.4. Strategic initiatives
    • 9.4.9. Unifi Software
      • 9.4.9.1. Participant's overview
      • 9.4.9.2. Financial performance
      • 9.4.9.3. Application benchmarking
      • 9.4.9.4. Strategic initiatives
    • 9.4.10. Telmar
      • 9.4.10.1. Participant's overview
      • 9.4.10.2. Financial performance
      • 9.4.10.3. Application benchmarking
      • 9.4.10.4. Strategic initiatives
    • 9.4.11. Quividi
      • 9.4.11.1. Participant's overview
      • 9.4.11.2. Financial performance
      • 9.4.11.3. Application benchmarking
      • 9.4.11.4. Strategic initiatives
    • 9.4.12. AnalyticsOwl
      • 9.4.12.1. Participant's overview
      • 9.4.12.2. Financial performance
      • 9.4.12.3. Application benchmarking
      • 9.4.12.4. Strategic initiatives
    • 9.4.13. Akamai Technologies
      • 9.4.13.1. Participant's overview
      • 9.4.13.2. Financial performance
      • 9.4.13.3. Application benchmarking
      • 9.4.13.4. Strategic initiatives
    • 9.4.14. NetBase Solutions
      • 9.4.14.1. Participant's overview
      • 9.4.14.2. Financial performance
      • 9.4.14.3. Application benchmarking
      • 9.4.14.4. Strategic initiatives
    • 9.4.15. JCDecaux Group
      • 9.4.15.1. Participant's overview
      • 9.4.15.2. Financial performance
      • 9.4.15.3. Application benchmarking
      • 9.4.15.4. Strategic initiatives

List of Tables

  • Table 1 Global Audience Analytics market estimates and forecasts, by region, 2018 - 2030 (USD Million)
  • Table 2 Global Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 3 Global Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 4 Global Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 5 Global Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 6 North America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 7 North America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 8 North America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 9 North America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 10 North America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 11 U.S. Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 12 U.S. Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 13 U.S. Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 14 U.S. Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 15 Canada Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 16 Canada Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 17 Canada Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 18 Canada Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 19 Mexico Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 20 Mexico Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 21 Mexico Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 22 Mexico Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 23 Europe Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 24 Europe Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 25 Europe Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 26 Europe Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 27 Europe Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 28 UK Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 29 UK Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 30 UK Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 31 UK Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 32 Germany Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 33 Germany Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 34 Germany Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 35 Germany Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 36 France Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 37 France Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 38 France Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 39 France Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 40 Asia Pacific Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 41 Asia Pacific Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 42 Asia Pacific Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 43 Asia Pacific Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 44 Asia Pacific Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 45 China Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 46 China Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 47 China Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 48 China Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 49 Japan Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 50 Japan Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 51 Japan Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 52 Japan Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 53 India Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 54 India Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 55 India Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 56 India Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 57 Australia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 58 Australia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 59 Australia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 60 Australia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 61 South Korea Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 62 South Korea Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 63 South Korea Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 64 South Korea Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 65 Latin America Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 66 Latin America Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 67 Latin America Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 68 Latin America Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 69 Latin America Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 70 Brazil Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 71 Brazil Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 72 Brazil Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 73 Brazil Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 74 Middle East & Africa Audience Analytics market estimates and forecasts, by country, 2018 - 2030 (USD Million)
  • Table 75 Middle East & Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 76 Middle East & Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 77 Middle East & Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 78 Middle East & Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 79 Saudi Arabia Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 80 Saudi Arabia Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 81 Saudi Arabia Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 82 Saudi Arabia Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 83 UAE Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 84 UAE Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 85 UAE Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 86 UAE Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)
  • Table 87 South Africa Audience Analytics market estimates and forecasts, by Component, 2018 - 2030 (USD Million)
  • Table 88 South Africa Audience Analytics market estimates and forecasts, by Application, 2018 - 2030 (USD Million)
  • Table 89 South Africa Audience Analytics market estimates and forecasts, by Enterprise Size, 2018 - 2030 (USD Million)
  • Table 90 South Africa Audience Analytics market estimates and forecasts, by End Use, 2018 - 2030 (USD Million)

List of Figures

  • Fig. 1 Audience Analytics market segmentation
  • Fig. 2 Market research process
  • Fig. 3 Information procurement
  • Fig. 4 Primary research pattern
  • Fig. 5 Market research approaches
  • Fig. 6 Parent market analysis
  • Fig. 7 Market formulation & validation
  • Fig. 8 Audience Analytics market snapshot
  • Fig. 9 Audience Analytics market segment snapshot
  • Fig. 10 Audience Analytics market competitive landscape snapshot
  • Fig. 11 Market driver relevance analysis (Current & future impact)
  • Fig. 12 Market restraint relevance analysis (Current & future impact)
  • Fig. 13 Value Chain Analysis
  • Fig. 14 Audience Analytics market, Component Outlook key takeaways (USD Million)
  • Fig. 15 Audience Analytics market Component movement analysis (USD Million), 2024 & 2030
  • Fig. 16 Solution market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 17 Services market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 18 Audience Analytics market: Application Outlook key takeaways (USD Million)
  • Fig. 19 Audience Analytics market: Application movement analysis (USD Million), 2024 & 2030
  • Fig. 20 Competitive Analysis market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 21 Sales & Marketing Management market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 22 Customer Experience market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 23 Audience Analytics market: Enterprise Size Outlook key takeaways (USD Million)
  • Fig. 24 Audience Analytics market: Enterprise Size movement analysis (USD Million), 2024 & 2030
  • Fig. 25 Large Size Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 26 Small and Medium Sized Enterprises market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 27 Automatic market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 28 Audience Analytics market: End Use Outlook key takeaways (USD Million)
  • Fig. 29 Audience Analytics market: End Use movement analysis (USD Million), 2024 & 2030
  • Fig. 30 IT & Telecommunication market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 31 Healthcare market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 32 Retail & E-Commerce market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 33 Automotive & Transportation market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 34 Media & Entertainment market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 35 Others market revenue estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 36 Regional marketplace: Key takeaways
  • Fig. 37 Audience Analytics market: Regional Outlook, 2024 & 2030, USD Million
  • Fig. 38 North America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 39 U.S. Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 40 Canada Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 41 Mexico Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 42 Europe Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 43 UK Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 44 Germany Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 45 France Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 46 Asia Pacific Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 47 China Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 48 Japan Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 49 India Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 50 Australia Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 51 South Korea Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 52 Latin America Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 53 Brazil Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 54 MEA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 55 KSA Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 56 UAE Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 57 South Africa Audience Analytics market estimates and forecasts, 2018 - 2030 (USD Million)
  • Fig. 58 Strategy framework
  • Fig. 59 Company Categorization