美國汽車貼膜市場規模、佔有率、趨勢分析報告：按地區、應用和細分市場預測，2025-2030 年

美國汽車貼膜市場的成長與趨勢

根據 Grand View Research, Inc. 的新報告，預計到 2030 年美國汽車貼膜市場規模將達到 41.1 億美元。

預計 2025 年至 2030 年間，市場複合年成長率將達到 18.8%。企業在汽車廣告和賽車隊贊助方面的支出增加以提高企業知名度，預計將推動美國對汽車貼膜的需求。

消費品、食品和飲料、旅遊、電氣和電子以及其他各行業的公司都使用車身貼膜的車輛來展示和宣傳他們的產品。在這些行業營運的公司從車主那裡租用車輛，並使用印有公司名稱和徽標的客製化包裝。此外，汽車貼膜是一種經濟有效的解決方案，可保留原廠漆面並為您的車輛提供較高的轉售價值。優質汽車貼膜的使用壽命至少 5-6 年。水轉印的日益普及對美國汽車貼膜市場的成長提出了挑戰。

汽車包裹膜可根據您的需求靈活地完全或半包裹您的車輛。對於複雜的設計，這些包裝可能比油漆貴一點，但如果它們質量很高，那麼與汽車油漆相比，汽車包裝膜的整體投資回報率更高。當油漆成本預計過高時，汽車貼膜是一種經濟有效的選擇，例如賽車，贊助商、公司和品牌通常需要快速改變顏色和設計。與汽車漆相比，包裝成本較低，非常適合此類應用，預計預測期內對包裝的需求將會成長。

主要企業正專注於產品開發和與當地參與企業的策略性舉措，以最大限度地降低進入新市場的風險。例如，2020 年 10 月，Arlon Graphics, LLC 推出了採用 FLITE 技術的 Cast Wrap 產品組合。透過此項產品創新，該公司為車身貼膜安裝人員提供了更快、更輕鬆的安裝方式以及更少的貼膜數量。

美國汽車貼膜市場報告重點介紹

• 2024年小型車應用領域將佔總銷售額的58.0%以上。這一高佔有率主要是由於消費者對車輛客製化（包括輕型車輛）的支出傾向不斷增加。
• 水轉印是一種相對簡單且經濟高效的客製化解決方案，因此水轉印的需求不斷成長對汽車貼膜的成長提出了挑戰。
• 市場的主要企業正專注於投資研發活動，以增加他們的市場提案，從而讓他們相對於其他參與者更具競爭優勢。
• 預計在預測期內，外部應用仍將佔據美國汽車貼膜市場的主導地位。

目錄

第1章調查方法與範圍

第 2 章執行摘要

第 3 章美國汽車貼膜市場變數、趨勢與範圍

• 市場體系展望
• 滲透和成長前景規劃
• 產業價值鏈分析
  • 原料趨勢
• 技術概述
  • 製造業趨勢
• 監管狀態
  • 產品分類代碼
  • 標準與合規性
• 市場動態
  • 市場促進因素分析
  • 市場限制因素分析
  • 市場機會分析
  • 市場問題分析
• 商業環境分析
  • 波特五力分析
  • PESTEL 分析

第 4 章美國汽車貼膜市場：區域、估計和趨勢分析

• 關鍵點
• 2024 年和 2030 年區域趨勢分析和市場佔有率
  • 外部的
  • 內部的

第 5 章美國汽車貼膜市場：按應用分類的估計和趨勢分析

• 關鍵點
• 2024 年和 2030 年應用趨勢分析和市場佔有率
  • 大型車輛
  • 袖珍的
  • 袖珍的

第6章 競爭格局

• 主要參與企業的最新發展及其對該行業的影響
• 公司/競爭對手分類
• 供應商概況
  • 原料供應商及通路夥伴名單
  • 潛在客戶名單
• 公司市場定位分析
• 公司熱圖分析
• 企業儀錶板分析

第7章 公司簡介

• 參與企業概況
  • Avery Dennison Corporation
  • Arlon Graphics, LLC
  • 3M
  • KPMF
  • Fedrigoni SPA
  • Vvivid Vinyl
  • ORAFOL Europe GmbH
  • Hexis SAS
  • JMR Graphics
• 戰略地圖
  • 擴張
  • 合併和收購
  • 合作
  • 推出新服務
  • 其他

U.S. Automotive Wrap Films Market Growth & Trends:

The U.S. automotive wrap films market size is anticipated to reach USD 4,110.0 million by 2030, according to a new report by Grand View Research, Inc. The market is projected to grow at a CAGR of 18.8% from 2025 to 2030. The growing trend of company spending on automobile advertising and offering sponsorships to the automotive race teams to increase the visibility of the company is expected to drive the demand for automotive wrap films in the U.S.

Companies operating in consumer goods, food and beverages, tourism, electrical and electronics, and various other industries are using vehicles with automotive wraps for showcasing and advertising their product offerings. Companies operating in these industries hire vehicles from fleet owners and use customized wraps with company names and logos imprinted on them. Additionally, an automotive wrap film is a cost-effective solution, which maintains the original paint job and provides a high resale value for the vehicles. The minimum service life for good quality automotive wrap ranges from 5 to 6 years. The rising trend of hydro dipping poses a challenge in the growth of the U.S. market for automotive wrap films.

Automotive wrap films offer the flexibility to get the vehicle fully wrapped or semi-wrapped depending upon the requirement. These wraps can be a bit expensive than paint in the case of complex designs, however, with high quality, the overall return on investment in the case of automotive wrap films is high as compared to vehicle paint. Automotive wraps are a cost-effective option when the paint cost is expected to be very high, for example, in the case of racing cars, as these cars often require quick color and design changes depending upon their sponsors, company, and branding. The low cost of wraps as compared to vehicle paints makes it suitable for these applications, which, in turn, is anticipated to increase the demand over the forecast period.

Prominent players involved in the production of wrap films are focusing on product development and strategic initiatives with regional players to minimize the risk of expanding into a new marketplace. For instance, in October 2020, Arlon Graphics, LLC introduced cast wrap portfolio with FLITE technology. This product innovation enabled the company to cater to vehicle wrap installers with quick and easy installations with fewer rolls for wrapping.

U.S. Automotive Wrap Films Market Report Highlights:

• The light-duty vehicles application segment was accounted for over 58.0% of the overall revenue in 2024. This high share is attributed to the rising trend of consumer spending on personalized customization in their vehicles which majorly constitutes lightweight vehicles
• The growing demand for hydro dipping poses a challenge in the growth of automotive wrap films as hydro dipping is a relatively easy and cost-effective solution for customization
• Key players involved in the market are focusing on investment in research and development activities to increase market offerings that give them a competitive edge over the other players
• Exterior location is anticipated to remain the dominant segment in the market for automotive wrap films in the U.S. throughout the forecast period

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
  • 1.1.1. Market Segmentation
  • 1.1.2. Market Definition
• 1.2. Research Scope & Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing
• 1.7. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Insights
• 2.2. Market Snapshot, 2024 (USD Million)
• 2.3. Segmental Snapshot
• 2.4. Competitive Landscape Snapshot

Chapter 3. U.S. Automotive Wrap Films Market Variables, Trends, and Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Raw Material Trends
• 3.4. Technology Overview
  • 3.4.1. Manufacturing Trends
    • 3.4.1.1. Cast Films
    • 3.4.1.2. Calendared Films
• 3.5. Regulatory Landscape
  • 3.5.1. Product Classification Codes
  • 3.5.2. Standards & Compliances
• 3.6. Market Dynamics
  • 3.6.1. Market Driver Analysis
  • 3.6.2. Market Restraint Analysis
  • 3.6.3. Market Opportunity Analysis
  • 3.6.4. Market Challenges Analysis
• 3.7. Business Environment Analysis
  • 3.7.1. Porter's Five Forces Analysis
  • 3.7.2. PESTEL Analysis

Chapter 4. U.S. Automotive Wrap Films Market: Location Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Location Type Movement Analysis & Market Share, 2024 & 2030
  • 4.2.1. Exterior
    • 4.2.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 4.2.2. Interior
    • 4.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Automotive Wrap Films Market: Application Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. Application Movement Analysis & Market Share, 2024 & 2030
  • 5.2.1. Heavy-Duty Vehicles
    • 5.2.1.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.2.2. Medium-Duty Vehicles
    • 5.2.2.1. Market estimates and forecasts, 2018 - 2030 (USD Million)
  • 5.2.3. Light-Duty Vehicles
    • 5.2.3.1. Market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Competitive Landscape

• 6.1. Key Players Recent Developments & Their Impacts on The Industry
• 6.2. Company/Competition Categorization
• 6.3. Vendor's Landscape
  • 6.3.1. List of Raw Material Suppliers and Channel Partners
  • 6.3.2. List of Potential Customers
• 6.4. Company Market Positioning Analysis
• 6.5. Company Heat Map Analysis
• 6.6. Company Dashboard Analysis

Chapter 7. Company Profiles

• 7.1. Participant's Overview
  • 7.1.1. Avery Dennison Corporation
  • 7.1.2. Arlon Graphics, LLC
  • 7.1.3. 3M
  • 7.1.4. KPMF
  • 7.1.5. Fedrigoni S.P.A.
  • 7.1.6. Vvivid Vinyl
  • 7.1.7. ORAFOL Europe GmbH
  • 7.1.8. Hexis S.A.S.
  • 7.1.9. JMR Graphics
• 7.2. Financial Performance
• 7.3. Product Benchmarking
• 7.4. Strategy Mapping
  • 7.4.1. Expansions
  • 7.4.2. Mergers & Acquisitions
  • 7.4.3. Collaborations
  • 7.4.4. New Service Launches
  • 7.4.5. Others

List of Tables

• 1. U.S. Automotive Wrap Films Market Estimates and Forecasts, By Location, 2018 - 2030 (USD Million)
• 2. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Exterior, 2018 - 2030 (USD Million)
• 3. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Interior, 2018 - 2030 (USD Million)
• 4. U.S. Automotive Wrap Films Market Estimates and Forecasts, By Application, 2018 - 2030 (USD Million)
• 5. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Heavy-Duty Vehicles, 2018 - 2030 (USD Million)
• 6. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Medium-Duty Vehicles, 2018 - 2030 (USD Million)
• 7. U.S. Automotive Wrap Films Market Estimates and Forecasts, For Light-Duty Vehicles, 2018 - 2030 (USD Million)

List of Figures

• 1. Information Procurement
• 2. Primary Research Pattern
• 3. Primary Research Process
• 4. Market Research Approaches - Bottom-Up Approach
• 5. Market Research Approaches - Top-Down Approach
• 6. Market Research Approaches - Combined Approach
• 7. U.S. Automotive Wrap Films Market - Market Snapshot
• 8. U.S. Automotive Wrap Films Market - Segment Snapshot (1/2)
• 9. U.S. Automotive Wrap Films Market- Segment Snapshot (2/2)
• 10. U.S. Automotive Wrap Films Market- Competitive Landscape Snapshot
• 11. U.S. Automotive Wrap Films Market: Porter's Five Force Analysis
• 12. U.S. Automotive Wrap Films Market: PESTEL Analysis
• 13. U.S. Automotive Wrap Films Market: Location Movement Analysis, 2024 & 2030
• 14. U.S. Automotive Wrap Films Market: Application Movement Analysis, 2024 & 2030
• 15. U.S. Automotive Wrap Films Market: Company Categorization
• 16. U.S. Automotive Wrap Films Market: Company Market Positioning Analysis
• 17. U.S. Automotive Wrap Films Market: Company Dashboard Analysis
• 18. U.S. Automotive Wrap Films Market: Strategy Mapping