市場調查報告書
商品編碼
1423397
2024-2032 年按產品類型、季節、配銷通路和地區分類的女裝市場報告Women Apparel Market Report by Product Type, Season, Distribution Channel, and Region 2024-2032 |
2023年,全球女裝市場規模達到10,020億美元。展望未來, IMARC Group預計到2032年,市場規模將達到13,562億美元,2024-2032年複合年成長率(CAGR)為3.3%。社群媒體的影響力不斷增強、永續女裝的出現以及易於獲取是推動市場發展的一些關鍵因素。
不斷變化的時尚和美學趨勢促進了市場成長
女裝市場一直持續成長。新興的時尚趨勢和社群媒體影響力的上升是女裝銷售成長的主要驅動力之一。時尚產業迎合不同年齡層、生活方式、場合、風格和偏好的多元化消費者。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。
什麼是女裝?
女裝是指為女性設計並穿著的服裝。包括T卹、牛仔褲、緊身褲、短褲、裙子、上衣、襯衫、牛仔布、運動服、冬季服、休閒服、睡衣和民族服裝。它採用舒適的布料(如棉、尼龍、人造絲、羊毛和牛仔布)製成各種顏色、尺寸和設計。它有助於改善風格和自我表達,提供舒適感,增強信心,並防止環境影響,例如寒冷天氣中的保暖或炎熱天氣中的防曬。它通常根據不同的季節和文化背景提供不同的尺寸、顏色、圖案和印花、布料材料以及服裝類型。
COVID-19大流行的爆發對女裝產業造成了重大影響,給許多國家帶來了前所未有的挑戰。隨著病毒在全球蔓延,許多國家實施了封鎖和社交疏離措施,導致消費者支出下降。這直接影響了服裝業,一些零售商和製造商的銷售額和利潤都下降了。它也對供應鏈造成嚴重干擾,許多工廠和生產設施因安全問題被迫關閉或減產。這擾亂了貨物流動並導致出貨延誤,導致零售商庫存短缺。此外,隨著人們在家工作,對舒適度和休閒裝的需求也發生了變化。這導致正裝和場合服裝的銷售下降。
消費者對優質女裝的偏好增加,例如印度西部服裝、慢跑風格牛仔褲、正式和休閒服裝,這些服裝設計新穎、風格時尚。再加上人們對自己外表的意識不斷增強,這是推動全球市場成長的主要因素之一。此外,產品製造商正在推出採用可回收布料和其他新穎變體製成的環保永續女裝,以滿足敏感肌膚消費者的需求,擴大其消費群。他們還專注於為名人和社交媒體影響者代言等各種促銷活動提供資金,以提高現有的銷售額和獲利能力。此外,快速的城市化、忙碌的生活方式和消費者不斷擴大的購買力正在透過線上零售管道推動女裝的銷售,這些管道提供了簡單的可用性、便利性、豐富的產品目錄、折扣優惠和多種支付方式。除此之外,視覺行銷和時尚租賃服務的成長趨勢正在為市場創造積極的前景。此外,3D 針織機的日益普及和品牌之間的合作不斷加強正在加強市場的成長。
The global women apparel market size reached US$ 1,002.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,356.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.3% during 2024-2032. The rising influence of social media, advent of sustainable women apparel, and easy availability represent some of the key factors driving the market.
Changing Fashion and Aesthetic Trends Augmenting Market Growth
The women apparel market has been experiencing continuous growth. The emerging fashion trends and the rising influence of social media represent one of the primary drivers resulting in the increasing sales of women apparel. The fashion industry caters to a diverse range of consumers with different age groups, lifestyles, occasions, styles, and preferences.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
What is Women apparel?
Women apparel refers to the garments designed for and worn by women. It comprises t-shirts, jeans, leggings, shorts, skirts, tops, shirts, denim, sports, winter, casual, night, and ethnic wear. It is manufactured in various colors, sizes, and designs using comfortable fabrics, such as cotton, nylon, rayon, wool, and denim. It helps in improving the style and self-expression, offering comfort, boosting confidence, and protecting from the environmental impact like warmth in cold weather or sun prevention in hot weather. It is commonly available according to different seasons and cultural backgrounds that differ based on the sizes, colors, patterns and prints, fabric materials, and type of apparel.
The COVID-19 pandemic outbreak has caused a significant impact on the women apparel industry and imposed unprecedented challenges on numerous countries. As the virus spread globally, many countries-imposed lockdown and social distancing measures, which led to a decline in consumer spending. This directly impacted the apparel industry, with several retailers and manufacturers experiencing reduced sales and profits. It also created a severe disturbance in the supply chain with many factories and production facilities forced to shut down or operate at reduced capacity due to safety concerns. This disrupted the flow of goods and caused delays in shipments resulting in a shortage of inventory for retailers. In addition, with people working from home, there was a shift in demand for clothing with improved comfort and casual wear. This led to a decline in sales of formal wear and occasion wear.
There is an increase in consumer preferences for premium-quality women apparel, such as Indo-western clothes, jogger style jeans, and formal and informal clothes, which are available in innovative designs and trendy styles. This, coupled with the rising consciousness among individuals about their physical appearances, represents one of the major factors bolstering the market growth around the world. Moreover, product manufacturers are introducing environmentally sustainable women apparel manufactured using recyclable cloth materials and other novel variants to meet the requirement of consumers with sensitive skins to expand their consumer base. They are also focusing on financing various promotional activities like celebrity and social media influencer endorsements to improve their existing sales and profitability. In addition, rapid urbanization, busy lifestyles, and expanding purchasing power of consumers are driving the sales of women apparel through online retail channels that offer easy availability, convenience, vast product catalogs, discounted deals, and numerous payment methods. Apart from this, the growing trend of visual merchandising and fashion rental services is creating a positive outlook for the market. Furthermore, the increasing adoption of 3D knitting machines and rising collaboration between brands are strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each sub-segment of the global women apparel market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on product type, season and distribution channel.
Tops and Dresses
Bottom Wear
Innerwear and Sleepwear
Coats, Jackets and Suits
Ethnic Wear
Others
The report has provided a detailed breakup and analysis of the women apparel market based on the product type. This includes tops and dresses, bottom wear, innerwear and sleepwear, coats, jackets and suits, ethnic wear and others. According to the report, tops and dresses represented the largest segment due to the easy availability of a various designs in accordance with seasonal demand and requirements. Moreover, changing fashion trends is influencing the market positively. Some of the other factors impelling the market growth include the growing number of working women, increasing per capita income, and increased consumer spending capacity.
Summer Wear
Winter Wear
All Season Wear
A detailed breakup and analysis of the women apparel market based on the season has also been provided in the report. This includes summer wear, winter wear, and all season wear. According to the report, winter wear accounted for the largest market share as it is designed to keep the wearer warm and comfortable during the colder months. Moreover, it is available in various styles, colors, and designs that can be worn for various occasions.
Supermarkets and Hypermarkets
Exclusive Stores
Multi-Brand Retail Outlets
Online Stores
Others
A detailed breakup and analysis of the women apparel market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, exclusive stores, multi-brand retail outlets, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share due to the easy availability, convenience, wide collection, competitive pricing, discounts and promotions, brand offering and visibility, and offer in-store experience.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others) was the largest market for women apparel. The increasing preference for trendy apparel among the masses represents another major factor favoring the market growth in Europe. Moreover, the rising adoption of online shopping portals and mobile apps due to ease, comfort, and convenience is contributing to the market growth in the region. Besides this, the growing female workforce participation is creating a positive outlook for the market.
Adidas AG
Burberry Group Plc
Dolce & Gabbana
Forever21
Giorgio Armani S.p.A
Industria de Diseno Textil, S.A.
Kering
L Brands Inc.
LVMH
PVH Corp.
Prada S.p.A.
Uniqlo Co. Ltd. (Fast Retailing Co. Ltd.)
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.