市場調查報告書
商品編碼
1541614
2024-2032 年按寵物類型(貓、狗)、應用程式(GPS 位置監控、活動和健康監控、多用途監控等)、銷售管道(線下、線上)和地區分類的智慧連網寵物項圈市場報告Smart Connected Pet Collar Market Report by Pet Type (Cat, Dog), Application (GPS Location Monitoring, Activity and Health Monitoring, Multi-purpose Monitoring, and Others), Sales Channel (Offline, Online), and Region 2024-2032 |
2023年,全球智慧連網寵物項圈市場IMARC Group達4.923億美元。物聯網和連接方面的新興技術進步、寵物擁有量的增加和寵物護理支出的增加,以及對寵物健康和安全的認知和關注的增加,都有助於市場的成長。
主要市場促進因素:寵物擁有率的提高以及對寵物健康和安全的日益關注正在推動智慧連接寵物項圈市場的成長。物聯網、GPS 和健康監測感測器的技術進步正在推動創新,增強智慧寵物項圈的功能並擴大其對寵物主人的吸引力。
主要市場趨勢:將即時位置追蹤、活動監控和健康分析等先進功能整合到智慧寵物項圈中是一個突出的趨勢。客製化選項,包括針對個別寵物的個人化設定以及與智慧型手機和其他設備的無縫整合,在消費者中越來越受歡迎。
地理趨勢:由於可支配收入的增加以及對寵物健康和保健意識的增強,北美和歐洲等已開發地區正在引領智慧連網寵物項圈的採用。此外,由於城市化進程的加速、中產階級人口的增加以及對寵物陪伴的日益喜愛,亞太和拉丁美洲的新興市場正在快速成長。
競爭格局:智慧互聯寵物項圈產業的一些主要市場參與者包括 Eureka Technology Partners、FitBark Inc.、Garmin Ltd.、Mars Incorporated、PetPace、Radio Systems Corporation、RAWR Inc、Scollar Inc.、Tractive 和 Wagz Inc.等等。
挑戰與機會:一些挑戰與對資料隱私和安全的擔憂以及開發可與各種品牌和平台的寵物項圈相容的可互通解決方案的必要性有關。除此之外,機會在於與特定寵物需求相關的產品進一步多樣化,重點是創建考慮到寵物品種的個人化健康監測,從而創建全面的解決方案。尋找眾多機會。
增加寵物擁有量和寵物護理支出
世界各地養寵物的人數不斷增加,並推高了照護成本。越來越多的個人和家庭正在收養寵物,並在食品、醫療保健、美容和其他配件上花費更多。這是由於主人和寵物之間的情感關係得到加強,因為他們認為寵物是家庭的一部分。根據美國寵物產品協會 (APPA) 智慧互聯寵物項圈市場研究的資料,2023-2024 年,約 66% 的美國家庭(約 8,690 萬個家庭)擁有寵物。到 2023 年,美國在寵物上的支出將達到 1,470 億美元,預計將達到 1,506 億美元。 隨著寵物擁有量的增加,在寵物護理和智慧連結寵物項圈等產品上的支出也會增加。
物聯網和連接方面的技術進步
物聯網(IoT)技術在寵物配件中的整合極大地推動了市場的擴張。物聯網使這些設備能夠提供有關寵物活動、健康狀況和位置的持續監控、即時更新和資料洞察。根據 IMARC GROUP 的數據,2023 年全球寵物穿戴市場規模將達到 23 億美元,預計到 2032 年將達到 65 億美元,2024-2032 年年複合成長率(CAGR) 為 12%。例如,物聯網支援的功能,如地理圍欄、活動追蹤和溫度警報,正變得越來越複雜和可靠,這進一步推動了智慧互聯寵物項圈的市場需求。
人們對寵物健康和安全的認知和關注不斷增強
寵物主人對寵物健康和安全的需求日益成長,推動了產品需求。這些設備可測量重要的健康指標,例如心率、體溫和活動水平,並提出改善寵物健康的建議。個人更有可能投資於幫助他們衡量和管理伴侶健康狀況的技術。美國獸醫協會(AVMA)的一項調查顯示,88%的寵物主人認為最好的護理來自獸醫對寵物的身體檢查和麵對面的討論。因此,個人正在投資動物健康和安全設備,這加速了智慧互聯寵物項圈的市場價格。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據寵物類型、應用程式和銷售管道對市場進行了分類。
貓
狗
狗佔據了大部分市場佔有率
該報告根據寵物類型對市場進行了詳細的細分和分析。這包括貓和狗。報告稱,狗佔了最大的部分。
狗是全球最受歡迎的寵物之一,許多地區的擁有率很高。因此,針對狗主人的產品有更大的市場,包括智慧連網寵物項圈。因此,狗狗對智慧連網寵物項圈的需求日益成長。這些項圈專為狗主人使用而設計,提供全球定位系統追蹤、健康監測和活動追蹤等功能。目標群體的大量家庭寵物推動了市場的上漲,這與人們對他們的健康和整體生活條件的日益關注有關。
目前,許多主要參與者正在投資先進技術來滿足消費者的需求。例如,2024 年3 月,PetPace 推出了PetPace 2.0,這是唯一一款獸醫級人工智慧寵物項圈,可透過遠端監控提高寵物的健康和生活品質,並得到了各種研究的臨床支持並獲得主要大學的認可。它還為獸醫、寵物主人和研究人員提供持續的救生醫療見解,從而創造智慧互聯寵物項圈市場機會。
GPS定位監控
活動和健康監測
多用途監控
其他
GPS定位監控產業佔有率第一
報告還提供了基於應用程式的詳細市場細分和分析。這包括 GPS 位置監控、活動和健康監控、多功能監控等。報告顯示,GPS定位監控佔據最大的市場佔有率。
GPS定位監控透過追蹤寵物的安全和位置來滿足寵物主人的首要需求。由於寵物項圈配備了GPS,寵物主人可以隨時了解寵物的行踪,並在寵物失踪時找回它們。由於健康和活動監測器的出現,智慧連結寵物項圈市場統計數據顯示出顯著的成長軌跡。它允許寵物主人遠端監控寵物的生命跡象、活動趨勢和整體健康狀況。它也吸引了那些喜歡主動處理健康問題並希望監測寵物健康指標的主人。除此之外,有感應器和訓練功能的智慧項圈可以讓主人控制和調節寵物的不良行為,並強化良好的行為。例如,Whistle 推出了一款用於寵物的口哨開關智慧項圈,可協助監控寵物的確切位置。它具有 GPS 追蹤功能、兩塊可互換電池(用於 24/7 追蹤)、可切換項圈樣式、防水深度達 6 英尺,並提供 6 個月的設備保固期。
離線
線上
線下代表領先的細分市場
該報告根據銷售管道對市場進行了詳細的細分和分析。這包括離線和線上。報告稱,線下是最大的細分市場。
線下銷售管道包括實體寵物店、獸醫診所和專業零售商。這些商店為寵物主人創造了親自購物和檢查項圈品質的機會,再加上知識淵博的商店員工的幫助,從而產生了智慧互聯寵物項圈市場的高收入。線下銷售管道因其交貨快速且能夠在購買前檢查衣領而受到客戶的歡迎,從而建立聯繫和信心。此外,線下通路也延伸了顧客服務、衣領、店內促銷等加值體驗。因此,寵物主人可以放心地獲得高效率且便利的服務。根據美國獸醫協會 (AVMA) 的調查,79% 的人更喜歡由獸醫監督他們的寵物的護理。因此,他們更喜歡從推薦的商店購買產品。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美市場領先,佔據最大的智慧互聯寵物項圈市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是智慧寵物項圈最大的區域市場。
北美由於基礎設施完善且寵物擁有率高,主導了市場成長。智慧互聯寵物項圈的市場前景提供了發達的寵物護理文化以及該地區對寵物健康和安全日益成長的興趣。透過智慧寵物項圈等產品促進持續寵物安全意識的需求,進一步增加了該地區的使用量。北美是全球一些最富裕國家的所在地,這促進了該地區大多數技術相關產品的購買。例如,2022 年 2 月,Garmin Ltd. 旗下的 Garmin International, Inc. 推出了最新的狗狗追蹤項圈 TT(TM) 15X 和 T 5X,一次充電可使用長達 80 小時。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。智慧互聯寵物項圈產業的一些主要市場參與者包括 Eureka Technology Partners、FitBark Inc.、Garmin Ltd.、Mars Incorporated、PetPace、Radio Systems Corporation、RAWR Inc、Scollar Inc.、Tractive、Wagz Inc. 等。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
在智慧互聯寵物項圈不斷擴張的經濟中,關鍵參與者致力於不斷創新,以引領經濟並適應寵物主人不斷變化的需求。智慧互聯寵物項圈市場預測表明,主要市場領導者的策略重點是增加智慧項圈的功能和附加功能,以作為追蹤和保護寵物的一站式解決方案。他們在研發 (R&D) 上投入巨資,將人工智慧、機器學習 (ML) 和感測器網路物聯網技術應用到寵物項圈中。例如,2023 年 10 月,貓狗 GPS 追蹤領域的領先領導者 Traactive 為其寵物追蹤器系列推出了一款新產品 Traactive DOG XL Adventure Editon。
2023 年,Invoxia 推出了 Invoxia 智慧狗項圈,這是首款生物辨識全球定位系統 (GPS) 寵物項圈 Minitailz。它透過縮小感測器以適應各種體型的狗,尤其是貓,代表了這項技術的重大進步。此外,它還提供了更高的準確性和複雜的生物識別技術,利用擴展的資料可訪問性推動的人工智慧功能的重大飛躍。
2024 年 2 月,Strava(一個擁有 120 多名運動員的活躍人士數位社群)與 Fi(連網狗項圈和健康平台)建立了新的合作夥伴關係,以慶祝遛狗日。
The global smart connected pet collar market size reached US$ 492.3 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 915.8 Million by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The emerging technological advancements in IoT and connectivity, growing pet ownership and spending on pet care, and increasing awareness and concern for pet health and safety are contributing to the market growth.
Major Market Drivers: Increasing pet ownership rates and growing concerns for pet health and safety are driving the smart-connected pet collar market growth. Technological advancements in IoT, GPS, and health monitoring sensors are driving innovation, enhancing the functionality of smart pet collars and expanding their appeal to pet owners.
Key Market Trends: Integration of advanced features such as real-time location tracking, activity monitoring, and health analytics into smart pet collars is a prominent trend. Customization options, including personalized settings for individual pets and seamless integration with smartphones and other devices, are gaining popularity among consumers.
Geographical Trends: The developed regions such as North America and Europe are leading the adoption of smart connected pet collars due to the rising disposable incomes and greater awareness of pet health and wellness. Moreover, the emerging markets in Asia-Pacific and Latin America are witnessing rapid growth due to increasing urbanization, rising middle-class populations, and a growing affinity for pet companionship.
Competitive Landscape: Some of the major market players in the smart connected pet collar industry include Eureka Technology Partners, FitBark Inc., Garmin Ltd., Mars Incorporated, PetPace, Radio Systems Corporation, RAWR Inc, Scollar Inc., Tractive, and Wagz Inc among many others.
Challenges and Opportunities: Some of the challenges are related to concerns about data privacy and security and the necessity to develop interoperable solutions that may work with various brands and platforms of the pet collar. Apart from this, opportunities are further diversification of offerings related to particular pet needs, focusing on the creation of personalized health monitoring that takes into account pet breeds, thus creating comprehensive solutions.Top of Form It is also vital to understand the smart connected pet collar market overview for numerous opportunities.
Increasing Pet Ownership and Spending on Pet Care
Pet ownership has been on the rise across the world and is responsible for driving up the cost of care. More individuals and families are adopting pets and spending more on food, health care, grooming, and other accessories. This has been caused by the strengthening of the emotional relationship between the owners and their pets as they consider them part of the family. As per the data based on the smart connected pet collar market research by the American Pet Products Association (APPA), about 66% of U.S. households, or about 86.9 million homes, own a pet in 2023-2024. In 2023, $147 billion was spent on pets in the U.S. and $150.6 billion is projected in the U.S. As pet ownership increases, so does spending on pet care and products such as smart-connected pet collars.
Technological Advancements in IoT and Connectivity
The integration of Internet of Things (IoT) technologies in pet accessories are significantly propelling the market expansion. IoT enables these devices to provide continuous monitoring, real-time updates, and data insights about a pet's activity, health, and location. As per the IMARC GROUP, the global pet wearable market reached US$ 2.3 Billion in 2023 which is projected to reach US$6.5 Billion by 2032 with a compound annual growth rate (CAGR) of 12% during 2024-2032. For instance, features enabled by IoT, such as geofencing, activity tracking, and temperature alerts, are becoming increasingly sophisticated and reliable, which is further propelling the smart connected pet collar market demand.
Growing Awareness and Concern for Pet Health and Safety
The increasing need for pet owners concerning the health and safety of their pets is driving the product demand. These devices measure vital health indications like heart rate, temperature, and activity levels, and also make recommendations for improving pet's health. Individuals are more likely to invest in technologies that help them measure and manage their companion's good health. According to a survey by the American Veterinary Medical Association (AVMA), 88% of pet owners believe that the best care comes from veterinarians physically examining their pets and having face-to-face discussions. Consequently, individuals are investing in animals' health and safety devices which is accelerating the smart connected pet collar market price.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on pet type, application, and sales channel.
Cat
Dog
Dog accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the pet type. This includes cat and dog. According to the report, dog represented the largest segment.
Dogs are one of the most popular pets worldwide, with high ownership rates in many regions. As a result, there is a larger market for products targeting dog owners, including smart connected pet collars. Consequently, there is a growing need for smart connected pet collars for dogs. These collars, specially created for dog owners' use, provide global positioning system tracking, health monitoring, and activity tracking, among other features. The target group's high population of household pets has driven the market up, which correlates with the rising concern for their health and general living conditions.
Currently, numerous key players are investing in advanced technologies to meet consumers' needs. For instance, in March 2024, PetPace introduced PetPace 2.0, which is the only Vet-grade AI-powered pet collar that enhances the health and quality of pet lives via remote monitoring, which is clinically backed by various studies and endorsed by main universities. It also offers continuous life-saving medical insights for vets, pet owners, and researchers thus creating smart connected pet collar market opportunities.
GPS Location Monitoring
Activity and Health Monitoring
Multi-purpose Monitoring
Others
GPS location monitoring holds the largest share of the industry
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes GPS location monitoring, activity and health monitoring, multi-purpose monitoring, and others. According to the report, GPS location monitoring accounted for the largest market share.
GPS location monitoring meets the primary need of pet owners by tracking their pets' safety and location. Since GPS has become available in pet collars, it allows pet owner to always know their pets' whereabouts and also recover them when they go missing. The smart connected pet collar market statistics reveal a notable growth trajectory due to the emergence of health and activity monitors. It allows pet owners to monitor their pets' vital signs, activity trends, and overall health from afar. It also appeals to owners who prefer to deal with health issues proactively and want to monitor their pets' health indicators. Apart from this, smart collars with sensors and training capabilities allow the owner to control and level the pet's unwanted behavior and reinforce good behavior. For instance, Whistleintroduced a whistle-switch smart collar for pets that helps monitor their pet's exact location. It features GPS tracking, two interchangeable batteries for 24/7 tracking, switchable collar styles, which is waterproof up to 6 ft, and comes with a six-month device warranty period.
Offline
Online
Offline represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes offline and online. According to the report, offline represented the largest segment.
Offline sales channels include brick-and-mortar pet stores, veterinary clinics, and specialty retailers. Such outlets create the opportunity for pet owners to engage in in-person shopping and inspection of the collar's quality, coupled with assistance from knowledgeable store employees, thus generating high smart connected pet collar market revenue. Offline sales channels are popular with customers due to the fast delivery and the ability to inspect the collar before purchase, creating bonding and confidence. In addition, the offline channel extends customer service to fit the collar, in-store promotions, and other value-adding experiences. As such, pet owners are assured of efficient acquisition and convenience. As per the survey by the American Veterinary Medical Association (AVMA), 79% of individuals prefer that a veterinarian supervise their pet's care. Hence, they prefer buying products from their recommended stores.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest smart-connected pet collar market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for smart-connected pet collars.
North America due to the established infrastructure and high rate of pet ownership across the region is dominating the market growth. The smart connected pet collar market outlook offers a well-developed pet care culture and a growing interest in pet health and safety in the region. The need for continuous pet safety awareness, which is facilitated via products such as smart pet collars, further increases its usage across the region. North America is home to some of the richest countries globally, which facilitates the purchase of most technology-related products across the region. For instance, in February 2022, Garmin International, Inc., a unit of Garmin Ltd. unveiled their newest dog tracking collars, the TT(TM) 15X and T 5X which offer up to 80 hours of use from a single charge.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the smart connected pet collar industry include Eureka Technology Partners, FitBark Inc., Garmin Ltd., Mars Incorporated, PetPace, Radio Systems Corporation, RAWR Inc, Scollar Inc., Tractive, Wagz Inc, etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The key players identified in the smart connected pet collar expanding economy striving for continuous innovation to lead the economy and adapt to the changing requirements of pet owners. The smart connected pet collar market forecast indicates a strategic focus among central market leaders to increase the functionality and add-on features in smart collars to serve as one-stop solutions for tracking and safeguarding a pet. They are investing heavily in research and development (R&D) to equip AI, machine learning (ML), and sensor network IoT technology in the pet collar. For instance, in October 2023, Tractive, a leading leader in GPS tracking for cats and dogs, unveiled a new product Tractive DOG XL Adventure Editon, for its line of pet trackers.
In 2023, Invoxia introduced the Invoxia Smart Dog Collar, the first biometric global positioning system (GPS) pet collar, Minitailz. It represents a significant advancement in this technology by shrinking its sensors to suit dogs of all sizes and, notably, cats as well. Additionally, it offers enhanced accuracy and sophisticated biometrics, leveraging a substantial leap forward in AI capabilities fueled by expanded data accessibility.
February 2024, Strava, a prominent digital community for active individuals with 120+ athletes introduced a new partnership with Fi, the connected dog collar and health platform as a celebration of Walk Your Dog Day.