2024-2032 年按產品（牙膏、牙刷等）、配銷通路（超市和大賣場、百貨公司、便利商店、網上等）和地區分類的嬰兒口腔護理產品市場報告

2023年，全球嬰兒口腔護理產品市場規模達到13億美元。展望未來， IMARC Group預計到2032年市場規模將達到16億美元，2024-2032年複合年成長率（CAGR）為2%。對預防性醫療保健的日益關注、對嬰兒專業口腔護理解決方案的需求不斷增加以及兒童牙科問題的增加是推動市場的一些主要因素。

嬰兒口腔護理產品包括一系列專為滿足嬰幼兒的獨特需求而量身定做的口腔衛生用品。這些產品旨在促進幼兒的口腔健康和衛生，確保他們正在發育的牙齒和牙齦保持最佳狀態。一些常用的嬰兒口腔護理產品包括軟毛牙刷、無氟牙膏、出牙凝膠、牙齦按摩器和指刷。它們採用對嬰兒和幼兒安全的成分配製而成，通常不含刺激性化學物質。因此，嬰兒口腔護理產品越來越受歡迎，因為它們在從小建立健康的口腔護理習慣、預防蛀牙和牙齦刺激等問題方面發揮著至關重要的作用。

隨著父母和照護者越來越認知到從小保持牙齦和牙齒健康的重要性，嬰兒和幼兒口腔衛生意識的不斷提高，將刺激預測期內市場的成長。此外，由於預防保健的新興趨勢，人們對嬰兒口腔護理的高度關注增加了對專業嬰兒牙科產品的需求，從而對市場成長產生積極影響。此外，對兒童牙科問題（包括蛀牙和牙齦問題）的日益關注正在推動市場成長。家長們正在積極尋求安全有效的解決方案，例如軟毛牙刷、無氟牙膏和出牙凝膠，以解決這些問題。除此之外，嬰兒出牙不適的日益普遍，增加了對舒緩口腔護理產品的需求，從而促進了市場成長。

嬰兒口腔護理產品市場趨勢/促進因素：

提高早期口腔健康意識

嬰兒口腔護理產品市場的主要驅動力之一是父母和照護者對早期口腔健康重要性的認知不斷提高。近年來，人們的觀念發生了顯著轉變，越來越多的人認知到從嬰兒期起保持口腔衛生的重要性。教育活動、醫療保健專業人員的建議以及有關忽視嬰兒口腔護理的潛在後果的現成訊息推動了這種認知。因此，家長們正在積極尋求專門的嬰兒口腔護理產品，例如溫和的牙刷、無氟牙膏和出牙液，以培養嬰幼兒健康的口腔衛生習慣。這種早期口腔健康意識的增強為市場的持續成長奠定了堅實的基礎。

對預防性醫療保健的重視程度提高

對預防保健實踐的日益重視延伸到嬰兒口腔護理領域，成為嬰兒口腔護理產品市場的另一個關鍵驅動力。父母和照顧者擴大採取積極主動的措施來預防幼兒的牙齒問題，而不是被動地解決這些問題。這種方法的轉變導致對專為嬰幼兒設計的口腔護理產品的需求增加，包括軟毛牙刷和無氟牙膏。這些產品的配方安全有效，符合預防保健的更廣泛趨勢。因此，嬰兒口腔護理產品的採用有所增加，因為它們滿足了尋求為幼兒提供最佳預防性口腔護理的個人不斷變化的需求。

兒童牙科問題不斷升級

許多兒童牙科問題的普遍存在，例如蛀牙和牙齦問題，正在推動市場擴張。父母和照顧者越來越意識到可能影響嬰兒和幼兒的潛在牙齒問題。這種意識導致對旨在解決這些問題的專業嬰兒口腔護理解決方案的需求增加。出牙凝膠和牙齦按摩器等產品備受追捧，以減輕嬰兒的不適並預防與出牙相關的問題。此外，家長們也積極尋找無氟牙膏和軟毛牙刷，以保持孩子的口腔健康。該市場滿足這些特定需求，提供一系列嬰兒口腔護理產品，幫助解決和減輕兒童牙齒問題，從而促進其持續成長。

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 資料來源
  • 主要資源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：簡介

• 概述
• 主要行業趨勢

第 5 章：全球嬰兒口腔護理產品市場

• 市場概況
• 市場業績
• 影響新冠肺炎 (COVID-19)
• 市場區隔：按產品
• 市場區隔：按配銷通路
• 市場區隔：按地區
• 市場預測

第 6 章：市場區隔：依產品

• 牙膏
  • 市場走向
  • 市場預測
• 牙刷
  • 市場走向
  • 市場預測
• 其他
  • 市場走向
  • 市場預測

第 7 章：市場區隔：按配銷通路

• 超級市場和大賣場
  • 市場走向
  • 市場預測
• 百貨公司
  • 市場走向
  • 市場預測
• 便利商店
  • 市場走向
  • 市場預測
• 線上的
  • 市場走向
  • 市場預測
• 其他
  • 市場走向
  • 市場預測

第 8 章：市場區隔：按地區

• 歐洲
  • 市場走向
  • 市場預測
• 北美洲
  • 市場走向
  • 市場預測
• 亞太地區
  • 市場走向
  • 市場預測
• 中東和非洲
  • 市場走向
  • 市場預測
• 拉丁美洲
  • 市場走向
  • 市場預測

第 9 章：SWOT 分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 12 章：價格分析

• 價格指標
• 價格結構
• 利潤分析

第13章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介
  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Procter & Gamble (P&G) Company
  • Pigeon Corporation
  • Unilever Plc

Abstract

The global baby oral care products market size reached US$ 1.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1.6 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032. The rising focus on preventive healthcare, escalating demand for specialized oral care solutions for babies, and increasing pediatric dental concerns are some of the major factors propelling the market.

Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.

The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.

Baby Oral Care Products Market Trends/Drivers:

Increase in the awareness of early oral health

One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.

Rise in the emphasis on preventive healthcare

The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.

Escalating pediatric dental concerns

The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.

Baby Oral Care Products Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global baby oral care products market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on product and distribution channel.

Breakup by Product:

Toothpaste

Toothbrush

Others

Toothpaste represents the most popular product

The report has provided a detailed breakup and analysis of the market based on the product. This includes toothpaste, toothbrush, and others. According to the report, toothpaste represented the largest segment.

Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.

Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Departmental Stores

Convenience Stores

Online

Others

Supermarkets and hypermarkets account for the majority of the market share

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, departmental stores, convenience stores, online, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.

Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.

Breakup by Region:

North America

Europe

Asia Pacific

Middle East and Africa

Latin America

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.

Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.

Competitive Landscape:

The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Church & Dwight Co., Inc.

Colgate-Palmolive Company

Johnson & Johnson

Procter & Gamble (P&G) Company

Pigeon Corporation

Unilever Plc

Recent Developments:

In November 2021, Church & Dwight Co., Inc. announced its definitive agreement to acquire the TheraBreath brand for a substantial sum of $580 million in cash. This bold move reflects the company's commitment to expanding its portfolio of oral care products and strengthening its presence in the global oral hygiene market. With this acquisition, Church & Dwight aims to leverage TheraBreath's reputation and expertise to further enhance its offerings in the oral care sector. This strategic investment underscores the company's dedication to meeting the evolving needs of consumers in the dental hygiene and oral health space and positions it for continued success in this competitive market.

In May 2022, Colgate-Palmolive Company collaborated with the ISS U.S. National Lab to launch missions focused on understanding oral and skin care in microgravity, signifying a remarkable step forward in scientific research and product development. By venturing into the unique environment of space, Colgate-Palmolive is demonstrating a commitment to advancing its knowledge of how oral and skin care products perform beyond the confines of Earth. These missions hold the potential to yield invaluable insights into the challenges faced by astronauts in maintaining their oral and skin health in microgravity conditions, which can be particularly demanding due to the absence of gravity's normal effects.

In June 2021, Procter & Gamble (P&G) Company announced the expansion of its research and development (R&D) capabilities for its baby care portfolio. As part of this expansion, the company has launched its first BabyCare Innovation Lab called Pampers at the P&G Singapore Innovation Center (SgIC). This new research facility will focus on advancing innovation in baby care products and services, utilizing advanced technologies and consumer understanding to develop new and improved offerings.

Key Questions Answered in This Report

• 1. What was the size of the global baby oral care products market in 2023?
• 2. What is the expected growth rate of the global baby oral care products market during 2024-2032?
• 3. What are the key factors driving the global baby oral care products market?
• 4. What has been the impact of COVID-19 on the global baby oral care products market?
• 5. What is the breakup of the global baby oral care products market based on the product?
• 6. What is the breakup of the global baby oral care products market based on the distribution channel?
• 7. What are the key regions in the global baby oral care products market?
• 8. Who are the key players/companies in the global baby oral care products market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Baby Oral Care Products Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact COVID-19
• 5.4 Market Breakup by Product
• 5.5 Market Breakup by Distribution Channel
• 5.6 Market Breakup by Region
• 5.7 Market Forecast

6 Market Breakup by Product

• 6.1 Toothpaste
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Toothbrush
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Others
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Departmental Stores
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Convenience Stores
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Online
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Region

• 8.1 Europe
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 North America
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Asia Pacific
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Middle East and Africa
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Latin America
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 SWOT Analysis

• 9.1 Overview
• 9.2 Strengths
• 9.3 Weaknesses
• 9.4 Opportunities
• 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

• 11.1 Overview
• 11.2 Bargaining Power of Buyers
• 11.3 Bargaining Power of Suppliers
• 11.4 Degree of Competition
• 11.5 Threat of New Entrants
• 11.6 Threat of Substitutes

12 Price Analysis

• 12.1 Price Indicators
• 12.2 Price Structure
• 12.3 Margin Analysis

13 Competitive Landscape

• 13.1 Market Structure
• 13.2 Key Players
• 13.3 Profiles of Key Players
  • 13.3.1 Church & Dwight Co., Inc.
  • 13.3.2 Colgate-Palmolive Company
  • 13.3.3 Johnson & Johnson
  • 13.3.4 Procter & Gamble (P&G) Company
  • 13.3.5 Pigeon Corporation
  • 13.3.6 Unilever Plc

List of Figures

• Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
• Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2023
• Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2023
• Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2023
• Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
• Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
• Figure 9: Global: Baby Oral Care Products Industry: Porter's Five Forces Analysis
• Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million US$), 2018 & 2023
• Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million US$), 2024-2032
• Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million US$), 2018 & 2023
• Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million US$), 2024-2032
• Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million US$), 2018 & 2023
• Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million US$), 2024-2032
• Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million US$), 2018 & 2023
• Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million US$), 2024-2032
• Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million US$), 2018 & 2023
• Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2023 & 2032
• Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million US$), 2024-2032
• Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 5: Global: Baby Oral Care Products Market Structure
• Table 6: Global: Baby Oral Care Products Market: Key Players