市場調查報告書
商品編碼
1423292
2024-2032 年按類型(淡味、中味等)、配銷通路(煙草店、超市和大賣場、便利商店、網路商店等)和地區分類的捲菸市場報告Cigarette Market Report by Type (Light, Medium, and Others), Distribution Channel (Tobacco Shops, Supermarkets and Hypermarkets, Convenience Stores, Online Stores, and Others), and Region 2024-2032 |
2023年全球捲菸市場規模達11,200億美元。展望未來, IMARC Group預計到2032年市場規模將達到13,450億美元,2024-2032年複合年成長率(CAGR)為2%。日益成長的社會和文化影響力、眾多有效的行銷和廣告活動以及電子煙或調味捲煙等多種創新捲菸產品的推出是推動市場的一些主要因素。
香菸是一種小型圓柱形紙包裝產品,通常含有乾燥且切細的菸葉。它通常用於吸煙,點燃煙草,然後通過過濾或未過濾端吸入煙霧。它是一種廣泛消費的煙草產品,因其含有尼古丁而令人上癮。吸煙的儀式在不同的文化中已經存在了幾個世紀,並贏得了社會的接受和批評。因此,它在全球範圍內獲得了巨大的吸引力。
這個市場主要是由個人不斷成長的產品需求所推動的。此外,香菸中尼古丁的成癮性使現有吸菸者產生了持續的需求,從而影響了市場的成長。同時,菸草業正在投資廣告和行銷,以吸引新消費者,尤其是發展中國家的消費者,從而促進市場成長。此外,社會和文化環境中對香菸的接受程度越來越高,因為在某些社會中吸菸通常被視為一種社會活動或成年的象徵,這是另一個主要的生長誘導因素。除此之外,久坐的生活方式和現代生活中的壓力可能導致人們轉向吸煙作為應對機制,進一步推動市場成長。除此之外,吸引年輕受眾的電子煙等新產品的開發正在推動市場成長。
社會和文化影響力日益增強
日益成長的社會和文化影響正在塑造市場的動態。此外,吸菸常常受到社會規範、同儕壓力和文化接受度的影響,特別是在吸菸已成為日常生活或社交互動一部分的社會中,從而影響市場成長。此外,吸煙被認為是社會地位、成熟或友誼的象徵,導致其融入各種社會場合、聚會和儀式,從而促進市場成長。同儕影響和融入社會群體的願望也會促使個人,尤其是年輕人開始吸菸。此外,電影、電視節目和廣告中對吸煙的描述鼓勵吸煙是令人嚮往或迷人的,這進一步代表了另一個主要的成長誘導因素。除此之外,名人、影響者和運動名人越來越多的吸菸廣告正在影響人們的看法,使其對易受影響的受眾更具吸引力,從而加速市場成長。除此之外,社群媒體平台和線上社群正在成為某些群體吸煙行為正常化的催化劑,從而推動市場成長。
一些有效的行銷和廣告活動
菸草公司正在策略行銷等資源上進行大量投資,以提高品牌知名度、培養品牌忠誠度並吸引新吸菸者。此外,這些活動通常採用複雜的廣告技術來吸引特定的目標受眾。他們使用圖像、口號和敘述來喚起與吸煙相關的情感、願望或生活方式選擇。例如,廣告可能將吸煙描述為自由、成熟、叛逆或社會接受的象徵,吸引潛在吸煙者將積極的屬性與其產品聯繫起來。此外,電影、電視節目和音樂錄影帶中的策略性產品植入有助於將吸煙形象嵌入流行文化中,強化吸煙是可取的和社會接受的觀念。除此之外,菸草公司經常贊助活動、音樂會和運動比賽,利用這些平台向包括年輕人在內的廣大受眾宣傳其品牌和產品,從而加速市場成長。此外,該公司正在利用社交媒體平台和線上廣告,透過有影響力的行銷和贊助內容來吸引年輕受眾,巧妙地向易受影響的觀眾宣傳吸煙,創造積極的市場前景。
推出創新捲菸產品
菸草公司正在使其產品多樣化,推出傳統產品的各種替代品。此外,調味捲菸的推出為消費者提供了傳統煙草口味之外的多種口味選擇,這正在影響市場的成長。此外,調味產品吸引了年輕人群和尋求獨特且有吸引力的吸煙體驗的個人,從而促進了市場成長。此外,菸草公司正在探索降低風險的菸草產品,例如加熱不燃燒裝置和電子煙,這些產品為傳統可燃捲菸提供了潛在危害較小的替代品,吸引了正在考慮減少危害或戒菸的吸菸者,這代表了另一個主要趨勢。生長誘導因子。除此之外,它還因其方便、攜帶、不含有害焦油和燃燒副產品而受到歡迎,從而加速了市場成長。許多吸菸者認為這是危害較小的選擇,並且對完全戒菸有潛在的幫助。
The global cigarette market size reached US$ 1,120 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,345.0 Billion by 2032, exhibiting a growth rate (CAGR) of 2% during 2024-2032. The increasing social and cultural influence, numerous effective marketing and advertising campaigns, and the introduction of several innovative cigarette products, such as e-cigarettes, or flavored cigarettes are some of the major factors propelling the market.
A cigarette is a small cylindrical paper-wrapped product typically containing dried and finely cut tobacco leaves. It is commonly employed for smoking, where the tobacco is ignited, and the smoke is inhaled through the filtered or unfiltered end. It is a widely consumed form of tobacco product, known for its addictive nature due to the presence of nicotine. The ritual of smoking cigarettes has been practiced for centuries across different cultures and has garnered social acceptance and criticism. As a result, it is gaining immense traction across the globe.
The market is primarily driven by the rising product demand among individuals. In addition, the addictive nature of nicotine in cigarettes creates a consistent demand among existing smokers, thus influencing market growth. Along with this, the tobacco industry is investing in advertising and marketing to attract new consumers, especially in developing countries, thus augmenting market growth. Moreover, the increasing acceptance of cigarettes in social and cultural settings as smoking is often perceived as a social activity or a symbol of adulthood in certain societies represents another major growth-inducing factor. Besides this, a sedentary lifestyle, and stress in modern life can lead individuals to turn to smoking as a coping mechanism, further fuelling market growth. Apart from this, the development of new products, such as e-cigarettes, which appeal to a younger audience is propelling the market growth.
The increasing social and cultural influences
The increasing social and cultural influences are shaping the dynamics of the market. In addition, smoking is often influenced by social norms, peer pressure, and cultural acceptance, particularly in societies where smoking is ingrained as a part of daily life or social interactions, thus influencing market growth. Also, smoking is considered a symbol of social status, sophistication, or camaraderie, leading to its integration into various social settings, gatherings, and rituals, thus augmenting market growth. Peer influence and the desire to fit into social groups can also drive individuals, especially younger demographics, to take up smoking. Moreover, depictions of smoking in movies, television shows, and advertisements are encouraging smoking as desirable or glamorous, further representing another major growth-inducing factor. Besides this, the increasing advertisements of smoking by celebrities, influencers, and sports personalities are impacting perceptions, making it more appealing to impressionable audiences thus accelerating the market growth. Along with this, social media platforms and online communities are acting as catalysts in normalizing smoking behavior among certain groups, thus propelling market growth.
Several effective marketing and advertising campaigns
Tobacco companies are investing substantially in resources such as strategic marketing to create brand awareness, foster brand loyalty, and attract new smokers. Additionally, these campaigns often employ sophisticated advertising techniques that appeal to specific target audiences. They use imagery, slogans, and narratives that evoke emotions, aspirations, or lifestyle choices associated with smoking. For instance, advertisements may depict smoking as a symbol of freedom, sophistication, rebellion, or social acceptance, alluring potential smokers to associate positive attributes with their products. Moreover, strategic product placement in movies, television shows, and music videos helps embed smoking imagery in popular culture, reinforcing the notion that smoking is desirable and socially accepted. Besides this, tobacco companies often sponsor events, concerts, and sports competitions, using these platforms to promote their brands and products to wide-ranging audiences, including youth, thus accelerating market growth. Furthermore, companies are using social media platforms and online advertising to reach younger audiences via influencer marketing and sponsored content, subtly promoting smoking to impressionable viewers, creating a positive market outlook.
The introduction of innovative cigarette products
Tobacco companies are diversifying their product offerings, introducing various alternatives to traditional product. In addition, the introduction of flavored cigarettes, offering consumers numerous of taste options beyond traditional tobacco flavors is influencing the market growth. Also, flavored product appeal to younger demographics and individuals looking for unique and appealing smoking experiences, thus augmenting the market growth. Moreover, tobacco companies are exploring reduced-risk tobacco products, such as heat-not-burn devices and e-cigarettes that provide a potentially less harmful alternative to traditional combustible cigarettes, attracting smokers who are considering harm reduction or smoking cessation, representing another major growth-inducing factor. Besides this, it is gaining popularity for its convenience, portability, and absence of harmful tar and combustion by-products, thus accelerating market growth. Many smokers perceive it as a less harmful option and a potential aid in quitting smoking altogether.
IMARC Group provides an analysis of the key trends in each segment of the global cigarette market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on type and distribution channel.
Light
Medium
Others
Light cigarettes represent the most popular types
The report has provided a detailed breakup and analysis of the market based on the type. This includes light, medium and others. According to the report, light cigarettes accounted for the largest market share.
Light cigarettes, also known as low-tar or low-nicotine cigarettes, are characterized by their reduced levels of tar, nicotine, and other harmful compounds compared to regular or full-flavor products. In addition, the perception among smokers is that they are less harmful and pose a lower health risk than regular product is influencing the market growth. Many smokers believe that by choosing light-type products, they can potentially mitigate the adverse health effects associated with smoking.
Moreover, light cigarettes are often marketed as a milder and smoother smoking experience, appealing to individuals who may find the taste and harshness of regular products less desirable which represents another major growth-inducing factor. Besides this, regulatory initiatives in some countries require cigarette manufacturers to label tar and nicotine content on product packs which led some consumers to opt for light products, believing that they are making a safer choice thus accelerating the market growth.
Tobacco Shops
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Cigarettes are widely distributed through tobacco shops
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes tobacco shops, supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, tobacco shops accounted for the largest market share.
Tobacco shops, also known as specialty tobacco retailers or tobacconists, are specialized shops focused on selling tobacco products, including cigarettes, cigars, pipe tobacco, and smoking accessories. Additionally, tobacco shops are establishing a strong presence in the market due to their expertise in tobacco products and the personalized service they offer to customers is influencing the market growth. Also, smokers often prefer purchasing products from these dedicated outlets as they can access numerous kinds of brands and tobacco blends, allowing them to find products that match their preferences.
Moreover, tobacco shops provide a unique shopping experience, offering knowledgeable staff who can assist customers in selecting suitable products and provide insights into different tobacco blends and smoking techniques. This personalized approach fosters customer loyalty and enhances the shopping experience for smokers. Additionally, tobacco shops may have exclusive deals with certain tobacco manufacturers, allowing them to offer limited edition or specialty products that may not be readily available in other retail channels.
Asia Pacific (Excluding Australia)
Eastern Europe
Western Europe
Middle East and Africa
North America
Latin America
Australia
Asia Pacific (excluding Australia) exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (excluding Australia), Eastern Europe, Western Europe, the Middle East and Africa, North America, Latin America, and Australia. According to the report, Asia Pacific (excluding Australia) accounted for the largest market share.
Additionally, the growing population, rapid urbanization, diverse smoking culture, and the presence of significant tobacco-consuming countries are contributing to its prominence in the industry. Also, countries such as China, India, Indonesia, and Japan are among the largest consumers of cigarettes in the world. Along with this, the smoking prevalence in these nations is often influenced by cultural factors, social acceptance, and longstanding traditions associated with smoking. Moreover, the rising product demand among individuals across the region and several companies adapting their marketing efforts to align with local preferences and cultural norms, are further enhancing their market presence.
Besides this, North America market is witnessing a rising demand for reduced-risk tobacco products such as e-cigarettes and heat-not-burn devices, indicating a shift toward harm reduction and smoking cessation initiatives, thus representing another major growth-inducing factor. Furthermore, the increasing investment in product innovation and marketing efforts to retain its consumer base are accelerating the market growth.
Nowadays, key players in the market are employing various strategies to strengthen their position and maintain their competitive edge. They are diversifying their product portfolios to include numerous brands, flavors, and product variants to appeal to different consumer preferences. Moreover, companies are investing in innovative and eye-catching packaging designs to differentiate their brands and attract consumers at the point of sale. They are investing in the development and marketing of reduced-risk tobacco products, such as e-cigarettes and heat-not-burn devices, to cater to consumers seeking alternatives to traditional products. Furthermore, continuous research and development (R&D) efforts are dedicated to product innovation, including advancements in filter technology, tobacco blends, and smoking experience enhancements. They are actively expanding their market presence into emerging economies and high-potential regions to tap into new consumer markets and increase their sales volume.
China National Tobacco Corporation
Phillip Morris International
British America Tobacco
Japan Tobacco International
Imperial Tobacco Group
In August 2021, Japan Tobacco International launched Ploom X, its next-generation heated tobacco sticks, that is available across Japan, including convenience stores and select tobacco retail stores.
In May 2022, British America Tobacco (BAT) test-launched a new single-use, or disposable, e-cigarette called Vuse Go in the UK., that are available in nine flavours including mint ice, creamy tobacco, and multiple fruit flavors.
In February 2021, Imperial Tobacco Group launched new crush embassy cigarettes designed specifically for ex-menthol crushball smokers, featuring a cooling sensation filter, promoting to be employed specifically with its menthol-flavored cardboard inserts.