市場調查報告書
商品編碼
1451303
2024 年二手奢侈品市場報告(按產品類型(手袋、珠寶和手錶、服裝、小皮件、鞋類、配件等)、人口統計(女性、男性、男女皆宜)、配銷通路(線下、線上)及地區) 2032Secondhand Luxury Goods Market Report by Product Type (Handbags, Jewelry & Watches, Clothing, Small Leather Goods, Footwear, Accessories, and Others), Demography (Women, Men, Unisex), Distribution Channel (Offline, Online), and Region 2024-2032 |
2023年全球二手奢侈品市場規模達342億美元。展望未來, IMARC Group預計到2032年市場規模將達到723億美元,2024-2032年複合年成長率(CAGR)為8.9%。人們對永續購物的認知不斷增強,舊貨店越來越受歡迎,以及對快時尚對環境和人類生活的有害影響的認知不斷增強,這些都是推動市場發展的主要因素。
二手奢侈品是指通常與知名品牌相關的高階產品,這些產品在再次出售之前曾由個人擁有和使用過。它們涵蓋廣泛的產品,包括時尚配件、服裝、手袋、手錶、珠寶,甚至高階電子產品。它們的購買者是那些想要炫耀自己的風格、提高社會地位或作為一種自我表達形式的人。它們也被視為潛在的投資,因為某些奢侈品可以隨著時間的推移保值甚至增值。此外,它們還透過延長產品生命週期和減少對新產品的需求來促進永續消費。
目前,作為傳統零售的環保替代品,對二手奢侈品的需求不斷成長,正在推動市場的成長。除此之外,人們越來越意識到快時尚對地球和人類生活的有害影響也促進了市場的成長。此外,奢侈品所有權的日益民主化,以及人們對以實惠價格購買高階產品的興趣日益濃厚,都提供了有利的市場前景。除此之外,認證服務的日益普及、減輕對假冒產品的擔憂以及提高整體市場信譽正在支持市場的成長。此外,奢侈品牌和轉售平台之間不斷加強的合作使轉售產業合法化,這正在加強市場的成長。此外,二手奢侈品賣家也擴大採用有效的行銷策略來與目標受眾建立聯繫,這也促進了市場的成長。
人們對永續購物的認知不斷增強
目前,人們對永續購物行為的認知不斷增強,正在對二手奢侈品市場產生正面影響。隨著人們越來越意識到自己對環境的影響,他們開始轉向二手奢侈品作為更永續的選擇。透過購買二手商品,消費者可以延長產品的生命週期,減少對新產品的需求,並最大限度地減少與製造和運輸新商品相關的碳足跡。循環經濟的概念,即商品被重複使用和回收而不是被丟棄,正在推動二手奢侈品購物。消費者認知到購買二手商品是積極參與這個循環系統的一種方式,有助於減少浪費和節省資源。
節儉日益流行
目前,舊貨越來越受歡迎,隨著出售二手奢侈品的舊貨店越來越多,正在對市場產生積極影響。日益成長的環境問題和對永續時尚選擇的渴望正在鼓勵消費者尋找快時尚和新奢侈品購買的替代品。除此之外,節儉可以讓個人延長奢侈品的生命週期,減少對新產品的整體需求以及相關的環境影響。節儉為人們提供了一種以更實惠的價格購買奢侈品牌的途徑。這種負擔能力因素既吸引了精打細算的消費者,也吸引了那些有興趣在全價購買之前嘗試奢侈品牌的消費者。
越來越多的電子商務平台出售二手奢侈品
銷售各種二手奢侈品的電子商務平台的不斷湧現正在推動更多的人投資奢侈品。電子商務平台覆蓋全球,使賣家能夠與來自世界各地的買家建立聯繫。這擴大了二手奢侈品的潛在客戶群,而這些客戶群以前可能受到地理限制。此外,專門銷售二手奢侈品的電子商務平台的興起支持了循環經濟的概念,即物品可以保持更長時間的流通,而不是在初次使用後就被丟棄。這可以減少浪費並延長奢侈品的使用壽命。此外,電子商務平台可以聚合來自不同賣家的產品,在一個地方提供各種各樣的奢侈品。這種多樣化的選擇吸引了更多具有不同品味、偏好和預算的買家。
The global secondhand luxury goods market size reached US$ 34.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 72.3 Billion by 2032, exhibiting a growth rate (CAGR) of 8.9% during 2024-2032. The growing awareness about sustainable shopping, rising popularity of thrifting stores, and increasing awareness about the harmful impacts of fast fashion on the environment and human life are some of the major factors propelling the market.
Secondhand luxury goods refer to high-end products, often associated with prestigious brands, that have been previously owned and used by individuals before being sold again. They encompass a wide array of products, including fashion accessories, clothing, handbags, watches, jewelry, and even high-end electronic gadgets. They are purchased by individuals who want to flaunt their style, enhance their social status, or as a form of self-expression. They are also viewed as potential investments, as certain luxury items can retain or even increase in value over time. Furthermore, they contribute to sustainable consumption by extending the lifecycle of products and reducing the demand for new production.
At present, the increasing demand for pre-owned luxury items as an eco-friendly alternative to traditional retail is impelling the growth of the market. Besides this, the rising awareness about the harmful impact of fast fashion on the earth and human life is contributing to the growth of the market. In addition, the growing democratization of luxury ownership, along with the rising interest in purchasing high-end products at affordable prices, is offering a favorable market outlook. Apart from this, the increasing prevalence of certified authentication services, mitigating concerns regarding counterfeit products, and enhancing the overall market credibility are supporting the growth of the market. Additionally, rising collaborations between luxury brands and resale platforms to legitimize the resale sector are strengthening the growth of the market. Moreover, the increasing adoption of effective marketing strategies by secondhand luxury item sellers to connect with their targeted audience is bolstering the growth of the market.
Growing awareness about sustainable shopping
At present, the increasing awareness about sustainable shopping practices is positively influencing the secondhand luxury goods market. As people are becoming more conscious of their environmental impact, they are turning to secondhand luxury goods as a more sustainable option. By purchasing pre-owned items, consumers can extend the lifecycle of products, reducing the demand for new production and minimizing the carbon footprint associated with manufacturing and shipping new goods. The concept of a circular economy, where goods are reused and recycled rather than discarded, is propelling secondhand luxury shopping. Consumers are recognizing that buying pre-owned items is a way to actively participate in this circular system, helping to reduce waste and conserve resources.
Rising popularity of thrifting
At present, the rising popularity of thrifting, along with the increasing number of thrift stores selling pre-owned luxury products, is positively influencing the market. The growing environmental concerns and the desire for sustainable fashion choices is encouraging consumers to seek alternatives to fast fashion and new luxury purchases. Besides this, thrifting allows individuals to extend the lifecycle of luxury items, reducing the overall demand for new products and the associated environmental impact. Thrifting provides an avenue for people to access luxury brands at more affordable prices. This affordability factor appeals to both budget-conscious consumers and those who are interested in experimenting with luxury brands before committing to full-price purchases.
Increasing number of e-commerce platforms selling secondhand luxury items
The increasing emergence of e-commerce platforms selling various secondhand luxury items is propelling more individuals to invest in luxury items. E-commerce platforms provide a global reach, enabling sellers to connect with buyers from all over the world. This widens the potential customer base for secondhand luxury goods, which may have previously been limited by geographical constraints. Moreover, the rise of e-commerce platforms dedicated to secondhand luxury goods supports the idea of a circular economy, where items are kept in circulation for longer periods rather than being discarded after initial use. This reduces waste and extends the lifespan of luxury items. Furthermore, e-commerce platforms can aggregate products from various sellers, offering a wide variety of luxury items at one place. This diverse selection attracts a larger pool of buyers with varying tastes, preferences, and budgets.
IMARC Group provides an analysis of the key trends in each segment of the global secondhand luxury goods market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, demography and distribution channel.
Handbags
Jewelry & Watches
Clothing
Small Leather Goods
Footwear
Accessories
Others
Handbags dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes handbags, jewelry and watches, clothing, small leather goods, footwear, accessories, and others. According to the report, handbags represented the largest segment.
Handbags are fashion accessories designed to carry personal items, such as wallets, keys, cosmetics, and other essentials. They come in various shapes, sizes, materials, and styles and are often carried by individuals as both functional items and fashion statements. They are created by designers and brands in a wide range of components, including leather, fabric, and synthetic materials. They can be adorned with various embellishments, such as zippers, clasps, straps, and handles. They are often sold as large and spacious bags with open tops, suitable for carrying a variety of items. They are often used for casual outings, shopping, or work. They are also available as small, handheld bags without straps, usually carried in the hand or tucked under the arm.
Women
Men
Unisex
Women hold the largest share in the market
A detailed breakup and analysis of the market based on the demography has also been provided in the report. This includes men, women, and unisex. According to the report, women accounted for the largest market share.
Luxury goods often come with high price tags due to their premium quality and brand reputation. Purchasing secondhand luxury goods allow women to acquire these items at a significantly minimize cost compared to buying them brand new. This is especially appealing to women who want to own luxury items at low cost. Besides this, women often purchase luxury products with unique accents and designs to experiment with their looks and try out different styles. Moreover, secondhand luxury markets provide access to coveted brands and designs that might be difficult to obtain through regular retail channels. Furthermore, the increasing availability of limited-edition luxury products is encouraging more women to invest in secondhand luxury products.
Offline
Online
Offline holds the biggest share of the market
A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.
Offline stores offer customers the opportunity to physically inspect the items and verify their authenticity before making a purchase. This builds trust and confidence among buyers, as they can be more certain about the quality and legitimacy of the product. Offline stores provide a personalized shopping experience that online platforms may struggle to replicate. Customers can interact with knowledgeable staff who can provide information about the products, offer styling advice, and answer questions in real-time. This level of customer service can enhance the shopping experience and increase customer satisfaction. Offline shopping provides instant gratification as customers can leave the store with their purchased item in hand rather than waiting for it to be shipped. This is particularly appealing for buyers who want immediate access to the luxury item they desire.
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
North America
United States
Canada
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Europe exhibits a clear dominance, accounting for the largest secondhand luxury goods market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); North America (the United States and Canada); Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others); and the Middle East and Africa (Turkey, Saudi Arabia, Iran, United Arab Emirates, and others). According to the report, Europe accounted for the largest market share.
Europe held the biggest market share due to the rising environmental awareness among the masses and increasing focus on sustainable shopping practices. Besides this, the rising implementation of the authentication process to prevent counterfeiting luxury products is propelling the growth of the market. In addition, the increasing presence of flagship stores of various luxury brands and thrift stores selling pre-owned luxury items for lower prices is contributing to the growth of the market.
North America is estimated to expand further in this domain due to the rising emergence of online thrift stores selling secondhand luxury products and delivering them to the doorstep of buyers. Besides this, the increasing availability of limited edition and unique luxury items in retail stores is bolstering the growth of the market.
Key market players are investing in creating user-friendly online platforms and mobile apps that allow customers to browse, purchase, and sell luxury items more conveniently. They are also integrating features, such as virtual try-ons and interactive product showcases. Top companies are investing in advanced authentication technologies, like artificial intelligence (AI)-based algorithms and expert authentication services, to guarantee the legitimacy of the items they sell, as this helps build trust among customers and encourages them to make purchases. They are also focusing on promoting the sustainability aspect of purchasing pre-owned items, highlighting how buying secondhand helps reduce waste and environmental impact associated with fast fashion and mass production. Leading companies are offering personalized recommendations to customers based on their preferences and purchase history.
Fashionphile Group LLC.
Fendi
Garderobe
Inseller
Luxepolis
Luxury Closet, Inc.
So Chic Boutique
The Closet
The RealReal, Inc.
Timepiece360
Vestiaire Collective
Yoogi's Closet, Inc.
In March 2023, RealReal, Inc. announced the improvement of its seller experience by enhancing its consignment service model, now called RealService, which adds a dedicated Consignor Concierge team to guide sellers during every step in the consignment process.
In 2023, Vestiaire Collective partnered with Giglio.com to create a circular economy project aimed at promoting conscious consumption and opening up the opportunity for individuals to resell iconic garments from their wardrobe.