市場調查報告書
商品編碼
1451564
2024-2032 年按產品類型、應用、配銷通路和地區分類的派對用品市場報告Party Supplies Market Report by Product Type, Application, Distribution Channel, and Region 2024-2032 |
2023年,全球派對用品市場規模達到142億美元。展望未來, IMARC Group預計到2032年市場規模將達到261億美元,2024-2032年複合年成長率(CAGR)為6.9%。主題派對的日益普及、虛擬派對在企業領域的日益普及以及目的地婚禮和慶典的成長趨勢是推動市場的一些主要因素。
派對用品是旨在增強和促進各種活動、聚會和場合的慶祝活動的各種物品和材料。它們是營造聚會整體氛圍和享受樂趣的重要組成部分。其中包括氣球、彩帶、橫幅和桌布等裝飾物品,為會場增添了活力和節日氣氛。它們提供便利、創造力和慶祝感,讓任何聚會都成為難忘的時刻。他們迎合不同的喜好和主題,確保每一次慶祝活動都是獨特而難忘的。
復古、奇幻和流行文化等主題派對的日益流行,正在加強市場的成長。此外,消費者環保意識的不斷增強正在刺激對環保和永續派對用品的需求。此外,遠距工作期間企業部門中虛擬聚會的日益普及正在對市場產生積極影響。除此之外,目的地婚禮和慶典的新興趨勢正在推動世界各地對攜帶式和旅行友善派對用品的需求。此外,人們越來越傾向於在特殊場合贈送派對用品,例如派對禮物和個人化禮物,這也推動了市場的成長。
社交慶典和活動增加
生日、婚禮、畢業典禮和節日等社交慶祝活動的持續成長推動了對派對用品的需求。隨著個人和社區更加重視紀念人生里程碑和培養社會聯繫,對派對用品(包括裝飾品、餐具和主題配件)的需求不斷增加。
對線上應用程式和網站的傾向上升
網上購物的便利性對派對用品產業產生了重大影響。電子商務平台的廣泛採用使消費者能夠存取各種產品、比較價格並方便地購物。人們可以輕鬆地從不同的賣家那裡獲得各種派對用品,從而刺激了對這些產品的整體需求。
社群媒體的影響力日益增強
社群媒體平台的普遍性對派對用品市場產生了重大影響。社群媒體在推動潮流方面發揮著至關重要的作用,它激發了創新的派對主題,並展示了美觀的慶祝活動。消費者渴望創造具有視覺吸引力的活動並在社交媒體上分享,因此更傾向於投資時尚、引人注目的派對用品。
The global party supplies market size reached US$ 14.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.1 Billion by 2032, exhibiting a growth rate (CAGR) of 6.9% during 2024-2032. The increasing popularity of themed parties, rising popularity of virtual parties in the corporate sector, and the growing trend of destination weddings and celebrations are some of the major factors propelling the market.
Party supplies are various items and materials designed to enhance and promote the celebration of various events, gatherings, and occasions. They are essential components that contribute to the overall ambiance and enjoyment of parties. They include decorative items, such as balloons, streamers, banners, and tablecloths, which add a vibrant and festive atmosphere to the venue. They offer convenience, creativity, and a sense of celebration that elevates any gathering to a memorable occasion. They cater to diverse preferences and themes, which ensure that every celebration is unique and memorable.
The increasing popularity of themed parties, such as retro, fantasy, and pop culture-inspired themes, is strengthening the growth of the market. Moreover, the rising environmental consciousness among consumers is catalyzing the demand for environment friendly and sustainable party supplies. In addition, the growing popularity of virtual parties in the corporate sector during remote work is influencing the market positively. Apart from this, the emerging trend of destination weddings and celebrations is driving the demand for portable and travel-friendly party supplies around the world. Furthermore, the increasing inclination towards gifting party supplies for special occasions, such as party favors and personalized gifts, is providing a thrust to the market growth.
Increase in social celebrations and events
The demand for party supplies is fueled by the consistent growth in social celebrations and events, such as birthdays, weddings, graduations, and holidays. As individuals and communities place a higher emphasis on commemorating milestones of life and fostering social connections, the need for party supplies, including decorations, tableware, and themed accessories, increases.
Rise in inclination towards online applications and websites
The convenience of online shopping has significantly impacted the party supplies industry. The widespread adoption of e-commerce platforms allows consumers to access a wide range of products, compare prices, and shop at their convenience. This easy accessibility to a diverse selection of party supplies from various sellers is catalyzing the overall demand for these products.
Growing influence of social media
The pervasive presence of social media platforms has significantly impacted the party supplies market. Social media plays a vital role in driving trends, which inspire innovative party themes, and showcasing aesthetically pleasing celebrations. Consumers, eager to create visually appealing events for sharing on social media, are more inclined to invest in trendy and eye-catching party supplies.
IMARC Group provides an analysis of the key trends in each segment of the global party supplies market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, application and distribution channel.
Balloons
Banners
Pinatas
Games
Home Decor
Tableware/Disposables
Others
Tableware/disposables dominate the market
The report has provided a detailed breakup and analysis of the market based on the product type. This includes balloons, banners, pinatas, games, home decor, tableware/disposables, and others. According to the report, tableware/disposables represented the largest segment. Tableware and disposable items are essential for serving food and beverages at parties. They are popular on account of their convenience. They eliminate the need for washing dishes after the event. Additionally, themed or patterned tableware can add to the overall party decor.
Balloons are one of the most iconic and versatile party decorations. They come in various shapes, sizes, colors, and materials. They can be used for decorations, and games and activities during the party.
Party banners are decorative pieces featuring messages, greetings, or images that convey the theme or purpose of the event. They are typically made of paper, plastic, or fabric and can be hung on walls, ceilings, or across doorways. They add a festive touch to the venue and help set the party atmosphere.
Commercial Use
Domestic Use
Domestic use holds the largest share in the market
A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes commercial use and domestic use. According to the report, domestic use accounted for the largest market share. Party supplies are widely used in domestic settings for hosting personal celebrations and gatherings. Individuals and families use these supplies to organize birthday parties, anniversaries, baby showers, and other special occasions. People can easily purchase party supplies from stores or online platforms to decorate their homes or event venues. Balloons, banners, and pinatas create a festive ambiance, while games and tableware entertain guests and make the event more enjoyable.
Supermarkets and Hypermarkets
Convenience Stores
Specialized Stores
Online Stores
Others
Supermarkets and hypermarkets dominate the market
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialized stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment. Party supplies are often available in large supermarkets and hypermarkets, wherein customers can find a wide variety of items conveniently. These stores offer a selection of balloons, banners, tableware, and other party essentials. Shoppers can easily purchase supplies while doing their regular grocery shopping.
Some basic party supplies like balloons and small decorations can be found in convenience stores. These stores provide a quick and accessible option for last-minute party needs.
There are specialty stores dedicated solely to party supplies. These stores offer a comprehensive range of products, including a vast selection of balloons, banners, pinatas, party favors, and other decorations. Customers can find unique and theme-specific items, which makes it a one-stop-shop for party essentials.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest party supplies market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for event management services represents one of the primary factors driving the demand for party supplies in the North America region. Moreover, the wide availability of party supplies through online stores is supporting the market growth in the region. Besides this, the growing popularity of theme parties is influencing the market positively in the region.
Asia Pacific is estimated to witness stable growth, owing to the growing influence of social media, rising emphasis on personalization, increasing sales of environment friendly products, etc.
The leading companies are launching mobile applications that offer a range of features, such as event planning tools, guest list management, budget tracking, and even augmented reality-based decoration previews to simplify the party planning process and ensure a well-organized event. Moreover, key players and suppliers are now utilizing sustainable materials like biodegradable or recycled paper, compostable tableware, and reusable decorations to manufacture party supplies to reduce environmental impact. They are also incorporating smart lighting and sound systems that allow hosts to easily control and customize the atmosphere. They can also be synchronized with music, and their colors can be adjusted to match the party theme, which creates an immersive experience for guests.
American Greetings Corporation
ArtisanoDesigns
Hallmark Cards Inc.
Huhtamaki Oyj
Martha Stewart Living Omnimedia Inc. (Marquee Brands)
MyBirthdaySupplies.in
Oriental Trading Company (Berkshire Hathaway Inc.)
Party City Holdco Inc.
Pioneer Worldwide
Shutterfly LLC
Unique Industries Inc.
In 2023, Huhtamaki Oyj launched sustainable flexible packaging solutions and inaugurated its extension to its existing paper-based packaging manufacturing site in Nules, Spain. Its paper-based packaging includes catering disposables and vending cups.
In 2022, Pioneer Worldwide announced that it has appointed Advanced Sustainable Polymers Pte Ltd as exclusive Supply Chain Manager for its natural rubber latex requirements. Advanced Sustainable Polymers Pte Ltd has also been assigned the task of accelerating the development of alternative natural sources of natural rubber latex in North America, which will allow Pioneer Worldwide to reduce its dependency on imported material over time.