市場調查報告書
商品編碼
1451752
2024-2032 年按類型、價位、預訂方式、應用和地區分類的旅行住宿市場報告Travel Accommodation Market Report by Type, Price Point, Mode of Booking, Application, and Region 2024-2032 |
2023年全球旅行住宿市場規模達7,908億美元。展望未來, IMARC Group預計到2032年市場規模將達到1,9918億美元,2024-2032年複合年成長率(CAGR)為10.48%。蓬勃發展的旅遊業、對經濟實惠的旅行住宿的需求不斷成長以及一些國家簽證規定的自由化是推動市場的一些關鍵因素。
旅行住宿是指個人或團體離開常住地旅行時所提供的住宿或住宿設施。它在整體旅行體驗中發揮著至關重要的作用,為旅行者提供舒適、安全的休息和恢復活力的環境。旅行住宿的優點是多方面的,例如為旅客提供安全、私密的放鬆空間。此外,優質的住宿選擇通常還配備 Wi-Fi、客房服務和娛樂設施等設施,以增加便利性和享受。旅遊住宿有多種類型,包括飯店、汽車旅館、度假出租屋、旅館和民宿,可滿足不同的喜好和預算。
全球旅遊住宿市場受到中產階級人口成長和交通網路改善所推動的國際旅遊和旅行成長趨勢的影響。此外,線上預訂平台和行動應用程式的興起使旅客更容易搜尋和預訂住宿,提高了市場可近性。此外,消費者對獨特和個人化體驗的偏好不斷變化,刺激了對精品旅館、寄宿家庭和度假租賃的需求,這反過來又促進了市場成長。此外,全球化和行業活動導致商務旅行的擴展促進了對住宿服務的穩定需求,從而支持了市場成長。除此之外,環保和永續住宿選擇的出現、旅客對環境責任的日益關注以及社交媒體的影響正在推動市場成長。
國際旅遊和旅行的成長趨勢
全球旅遊住宿市場受到國際旅遊和旅遊趨勢的升級所推動。這現象的主要動力是全球中產階級人口的不斷擴大,以及交通網路的改善,使跨境旅行變得更加便捷。隨著可支配收入的增加,越來越多的人正在尋求多樣化的體驗並探索新的目的地。這一推動因素導致對從經濟型住宿到豪華度假村等各種類型住宿的需求激增。遊客的湧入也促進了新的住宿設施的開發,從而刺激了市場的成長。因此,住宿業發現自己處於滿足這些全球旅行者多樣化偏好和需求的最前沿。
線上預訂平台和行動應用程式的興起
隨著線上預訂平台和行動應用程式的出現,旅行住宿格局發生了重大轉變。這些技術進步徹底改變了旅客搜尋、比較和預訂住宿的方式。觸手可及的眾多選擇,旅客可以輕鬆瀏覽從飯店到度假出租屋的各種住宿。這些平台提供的便利性和透明度使消費者能夠做出明智的決定,從而推動住宿提供者之間的良性競爭。此外,用戶評論和評分的整合可以讓潛在客人深入了解不同住宿的品質和體驗。這項推動因素不僅簡化了預訂流程,還提高了各種住宿機構的知名度,從而推動了科技時代的市場成長。
消費者對獨特和個人化體驗的偏好不斷變化
消費者偏好的變化導致旅行住宿市場發生了向獨特和個性化體驗的重大轉變。現代旅客擴大尋求符合他們個人興趣和喜好的住宿。這項推動力帶動了精品旅館、寄宿家庭和度假租賃的流行,這些飯店提供獨特的氛圍和當地風味。這些傳統酒店的替代方案迎合了渴望真實和身臨其境體驗的旅客。對個人化設施、當地美食和文化豐富的住宿的需求迫使住宿提供者提供多樣化的服務。因此,市場見證了創意和創新的住宿概念的出現,這些概念不僅迎合了不同的喜好,而且還促進了行業的整體成長和發展。
The global travel accommodation market size reached US$ 790.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,991.8 Billion by 2032, exhibiting a growth rate (CAGR) of 10.48% during 2024-2032. The burgeoning tourism industry, rising demand for budget-friendly travel accommodations, and the liberalization of visa regulations in several countries represent some of the key factors driving the market.
Travel accommodation refers to the lodging or housing facilities that individuals or groups avail themselves of when traveling away from their usual place of residence. It plays a crucial role in the overall travel experience, offering a comfortable and secure environment for travelers to rest and rejuvenate. The advantages of travel accommodation is multifaceted, such as it provides a safe and private space for travelers to unwind. Additionally, quality accommodation options often come with amenities such as Wi-Fi, room service, and recreational facilities, enhancing convenience and enjoyment. There are various types of travel accommodations, including hotels, motels, vacation rentals, hostels, and bed and breakfast establishments, catering to different preferences and budget.
The global travel accommodation market is influenced by the increasing trend of international tourism and travel, driven by a growing middle-class population and improved transportation networks. Moreover, the rise of online booking platforms and mobile applications has made it easier for travelers to search for and book accommodations, enhancing market accessibility. Furthermore, evolving consumer preferences toward unique and personalized experiences have spurred the demand for boutique hotels, homestays, and vacation rentals, which, in turn, is augmenting the market growth. Additionally, the expansion of business travel due to globalization and industry events fosters a steady demand for accommodation services, thus supporting the market growth. Apart from this, the emergence of eco-friendly and sustainable lodging options, growing concern for environmental responsibility among travelers, and the influence of social media are boosting the market growth.
Increasing trend of international tourism and travel
The global travel accommodation market is propelled by the escalating trend of international tourism and travel. This phenomenon is primarily fueled by the expanding middle-class population across the globe, coupled with the improvement of transportation networks that have made cross-border travel more accessible and convenient. As disposable incomes rise, more individuals are seeking diverse experiences and exploring new destinations. This driver creates a surge in demand for various types of accommodations, from budget lodgings to luxury resorts. The influx of tourists also prompts the development of new accommodation establishments, thereby stimulating the market's growth. As a result, the accommodation industry finds itself at the forefront of catering to the diverse preferences and needs of these global travelers.
Rise of online booking platforms and mobile applications
The travel accommodation landscape has undergone a significant transformation with the advent of online booking platforms and mobile applications. These technological advancements have revolutionized the way travelers search for, compare, and book accommodations. With a vast array of options at their fingertips, travelers can effortlessly browse through a wide range of accommodations, from hotels to vacation rentals. The convenience and transparency offered by these platforms empower consumers to make informed decisions, driving healthy competition among accommodation providers. Moreover, the integration of user reviews and ratings provides potential guests with insights into the quality and experiences of different accommodations. This driver not only simplifies the booking process but also amplifies the visibility of various accommodation establishments, thus propelling the market's growth in a tech-savvy era.
Evolving consumer preferences for unique and personalized experiences
Changing consumer preferences have led to a significant shift in the travel accommodation market towards unique and personalized experiences. Modern travelers are increasingly seeking accommodations that align with their individual interests and preferences. This driver has given rise to the popularity of boutique hotels, homestays, and vacation rentals, which offer distinctive atmospheres and local flavors. These alternatives to traditional hotels cater to travelers who yearn for authentic and immersive experiences. The demand for personalized amenities, local cuisine, and culturally enriched stays has compelled accommodation providers to diversify their offerings. As a result, the market has witnessed the emergence of creative and innovative lodging concepts that not only cater to varied preferences but also contribute to the overall growth and evolution of the industry.
IMARC Group provides an analysis of the key trends in each segment of the global travel accommodation market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on type, price point, mode of booking, and application.
Hotels
Hostels
Resorts
Vacation Rentals
Others
Hotels dominate the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes hotels, hostels, resorts, vacation rentals, and others. According to the report, hotels represented the largest segment.
The hotel segment dominates the global travel accommodation market as it offers a wide range of options catering to diverse customer preferences, from budget accommodations to luxury stays, allowing them to capture a broad spectrum of travelers. Furthermore, hotels often come equipped with comprehensive amenities such as restaurants, fitness centers, and conference facilities, making them an attractive choice for both leisure and business travelers. Their established infrastructure and service standards contribute to a sense of reliability and consistency, a crucial factor for travelers seeking a hassle-free experience. In line with this, the brand recognition and loyalty programs offered by major hotel chains foster a sense of trust and familiarity among travelers, encouraging repeat business. Additionally, hotels benefit from their strategic locations in key tourist destinations and business hubs, enhancing accessibility and convenience for guests. The extensive marketing and distribution networks of hotel chains further amplify their visibility and reach in the market. Furthermore, the digitization of the hotel booking process through online platforms and mobile apps has significantly eased the reservation process, boosting hotel bookings. The established regulatory framework and industry standards in the hospitality sector also play a role in enhancing the credibility and safety perception of hotels.
Economy
Mid-Range
Luxury
Mid-range dominates the market
The report has provided a detailed breakup and analysis of the market based on the price point. This includes economy, mid-range, and luxury. According to the report, mid-range represented the largest segment.
The mid-range segment leads the global travel accommodation market by effectively balancing affordability and quality, thereby attracting a wide range of travelers including families, business professionals, and solo adventurers. This segment benefits from technological advancements like online booking platforms and mobile apps, which enhance accessibility and boost its popularity. Evolving consumer preferences for personalized experiences also play a significant role; the mid-range accommodations can offer an array of amenities like well-appointed rooms, on-site dining, and recreational facilities to meet these demands. The segment's adaptability to market trends and its capability to cater to both leisure and business travelers further solidify its dominant position. Overall, by focusing on reliable comfort and quality, mid-range accommodations have successfully captured a significant market share by addressing the diverse needs of a discerning clientele.
Direct Booking
Online Travel Agency
Others
Direct booking dominates the market
The report has provided a detailed breakup and analysis of the market based on the mode of booking. This includes direct booking, online travel agency, and others. According to the report, direct booking represented the largest segment.
The direct booking segment holds a dominant position in the travel accommodation market, offering travelers greater control and customization over their reservations. By engaging directly with accommodation providers, guests can personalize their stay, negotiate terms, and avail themselves of specific amenities, leading to a tailored experience. Additionally, direct bookings often come with financial advantages such as exclusive deals and discounts, thereby sidestepping third-party fees and appealing to budget-conscious travelers. The trust factor is another significant aspect; direct bookings enable transparent and reliable communication between guests and providers, fostering trust and enhancing the overall experience. Loyalty programs offering room upgrades, special deals, and point accumulation further incentivize this booking method. The emergence of user-friendly websites and mobile applications has also contributed to the popularity of direct bookings by providing an easy and convenient interface for travelers to explore, compare, and finalize their accommodations.
Leisure
Professional
Others
Leisure dominates the market
The report has provided a detailed breakup and analysis of the market based on the application. This includes leisure, professional, and others. According to the report, leisure represented the largest segment.
The leisure segment dominates the global travel accommodation market on account of the increasing disposable incomes and expanding middle-class population across various regions, which, in turn, have fueled a rise in leisure travel. Additionally, evolving consumer preferences for personalized and memorable experiences have shifted the focus towards the leisure segment. Accommodations that offer distinct atmospheres, local culture, and recreational facilities align with the desires of leisure travelers, driving their preference for such options over traditional lodging. Furthermore, the rise of online booking platforms and digital marketing has made it easier for leisure travelers to discover and access a wide range of accommodations, thereby increasing the visibility and accessibility of leisure-oriented properties. This ease of booking aligns with the spontaneous nature of leisure travel, contributing to the segment's dominance.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe exhibits a clear dominance, accounting for the largest travel accommodation market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
Europe's leadership in the global travel accommodation market is underpinned by a confluence of factors including its rich cultural heritage, diverse landscapes, and historic landmarks, which attract a steady flow of international and domestic tourists. The continent's robust transportation infrastructure, featuring efficient rail systems and extensive flight connections, enhances its accessibility, further boosting its appeal. Accommodation options in Europe are diverse, ranging from luxury hotels to cozy bed and breakfasts, catering to various budgets and tastes. This wide array of choices ensures that Europe accommodates a broad spectrum of travelers. Additionally, Europe's focus on sustainability and eco-friendly accommodations aligns well with the increasing global demand for responsible travel. The region also benefits from a stable, year-round influx of tourists attracted to its historical and iconic sites, reducing seasonality in demand. Collaborative marketing efforts by governments and tourism boards further amplify Europe's competitive advantage, solidifying its dominant position in the global travel accommodation market.
The competitive landscape of the global travel accommodation market is characterized by a dynamic interplay of diverse players vying for market share. Key factors influencing competition include the range and quality of accommodations, pricing strategies, customer service, and innovative offerings. Established hotel chains, boutique hotels, vacation rental platforms, and online travel agencies (OTAs) are prominent contenders within this landscape. These players focus on differentiation through unique experiences, convenient booking processes, loyalty programs, and personalized services.
Additionally, technological integration, such as user-friendly mobile apps and online platforms, enhances their competitive edge by streamlining customer interactions and providing real-time information. The competitive landscape is also shaped by regional dynamics, as players adapt their strategies to cater to specific preferences and demands in different markets. As the market continues to evolve, staying attuned to consumer trends, sustainability initiatives, and emerging technologies remains essential for companies aiming to thrive in this fiercely competitive environment.
A&O Hotels and Hostels GmbH
Accor S.A.
Airbnb Inc.
Hilton Worldwide Inc.
Hyatt Hotels Corporation
Marriott International Inc.
OYO Rooms
Radisson Hotel Group
Red Lion Hotels Corporation (Sonesta International Hotels Corporation)
Wyndham Destinations
In August 2021, Hyatt Hotels Corporation announced the opening of Hyatt Place Vijayawada in the state of Andhra Pradesh, a significant landmark in Hyatt's brand growth in the market.
In August 2023, Hilton signed two new properties under its flagship Hilton Hotels & Resorts and lifestyle Canopy by Hilton brands: Hilton The Point Residences and Canopy by Hilton The Point.
In August 2023, Accor announced to open 20 new hotels across India.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.