市場調查報告書
商品編碼
1467633
2024-2032 年按顯示器類型、技術、應用、垂直產業和地區分類的顯示器市場報告Display Market Report by Display Type, Technology, Application, Industry Vertical, and Region 2024-2032 |
2023年全球顯示器市場規模達1,654億IMARC Group。顯示技術的新興技術進步、教育和汽車行業不斷成長的產品需求以及電子商務行業的顯著擴張是推動市場成長的一些主要因素。
展示是指在螢幕或平台上呈現的視覺內容,以吸引和告知目標受眾。它包括各種格式,例如橫幅廣告、影片、圖像和互動式內容,策略性地放置在網站、社交媒體和應用程式上。它旨在提高品牌知名度、吸引潛在客戶並推動轉換。有效的產品行銷活動使用引人注目的設計和引人注目的訊息來簡潔地傳達價值主張。它使用精心設計的創意和精確的受眾定位,使企業能夠擴大其線上影響力並促進客戶參與。如今,它在醫療保健、汽車和娛樂領域獲得了巨大的吸引力。
由於眾多行業廣泛採用數位化,該市場正在經歷大幅成長。此外,它對於傳達訊息、增強用戶體驗和促進溝通至關重要,從而影響市場成長。此外,零售業擴大使用產品進行互動廣告和產品展示,正在影響消費者行為並推動銷售,這是另一個主要的成長誘導因素。除此之外,醫療保健產業對醫學影像、病患監護和遠距醫療等幫助診斷和治療的產品需求不斷成長,也加速了產品的採用率。除此之外,汽車領域資訊娛樂系統、導航和駕駛輔助產品的廣泛使用有助於提供更安全、更互聯的駕駛體驗,從而推動市場成長。除此之外,遊戲和娛樂產業正在使用高解析度產品來實現身臨其境的體驗。此外,它還應用於機場和交通樞紐等公共場所,用於資訊傳播和尋路,從而促進市場成長。
新興技術進步
有機發光二極體(OLED)產品的推出推動了市場的發展。此外,與傳統發光二極體LCD 螢幕相比,OLED 具有卓越的色彩準確度、高對比度和更快的反應時間,可實現更薄、更靈活的產品,使其成為智慧型手機、電視和穿戴式裝置應用的理想選擇,進而影響市場成長。 OLED 的自發光特性消除了對背光的需求,從而產生更深的黑色並提高能源效率。此外,量子點技術的多項進步催生了量子點產品,提高了色彩準確度並擴大了發光二極體(LCD)螢幕的色域,從而產生充滿活力和逼真的視覺效果,特別是與高動態範圍( HDR)內容結合使用時這是另一個主要的成長誘導因素。除此之外,擴增實境(AR)和虛擬實境(VR)在創造沉浸式體驗的技術中的結合正在推動市場的成長。
教育領域產品需求不斷成長
該市場主要是由產品解決方案需求的大幅成長所推動的。此外,現代課堂正在超越傳統的教學方法,整合數位工具來增強學習體驗,由於互動式和沈浸式內容交付的需要影響了市場的成長,因此對產品解決方案的需求不斷增加。此外,它的範圍從互動式白板到大螢幕,使教育工作者能夠創建動態演示,透過互動活動吸引學生,並促進即時協作,從而促進市場成長。此外,最近爆發的冠狀病毒病(COVID-19)大流行加速了遠距和混合學習模式的採用,增加了對無縫虛擬教學的產品需求,以保持在線環境的參與,這是另一個主要的成長誘導因素。除此之外,教育應用程式、多媒體資源和線上平台的激增正在不斷升級能夠展示豐富多樣化內容的產品需求,從而加快產品採用率。
電子商務產業顯著擴張
電子商務產業正在見證整個市場的顯著擴張。此外,消費者行為的變化、技術的進步和數位化的不斷發展正在影響市場的成長。此外,擴增實境(AR)和虛擬實境(VR)技術的整合正在進一步改變電子商務市場,讓消費者在購買前虛擬體驗產品,彌合線上和線下購物體驗之間的差距,這代表了另一個主要趨勢。除此之外,線上購物平台的激增正在不斷增加對具有視覺吸引力和資訊豐富的產品的需求。同時,社群商務與電商平台的融合也進一步放大了產品的影響力。使用者產生的內容、評論和推薦提供了對產品的真實見解,促進消費者做出明智的決策,並在線上購物環境中培養社群意識,從而推動市場成長。
The global display market size reached US$ 165.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 227.2 Billion by 2032, exhibiting a growth rate (CAGR) of 3.5% during 2024-2032. The emerging technological advancements in display technologies, the increasing product demand in the education and automotive sectors, and the significant expansion in the e-commerce industry are some of the major factors contributing to the market growth.
Display refers to visual content presented on screens or platforms to engage and inform the target audience. It includes various formats, such as banner ads, videos, images, and interactive content, strategically placed on websites, social media, and apps. It aims to raise brand awareness, attract potential customers, and drive conversions. Effective product campaigns use eye-catching designs and compelling messages to convey the value proposition succinctly. It uses well-designed creatives and precise audience targeting, to allow businesses to amplify their online presence and foster customer engagement. Nowadays, it is gaining immense traction across the healthcare, automotive, and entertainment sectors.
The market is experiencing substantial growth due to the widespread adoption of digitalization across numerous industries. In addition, it is essential for conveying information, enhancing user experiences, and facilitating communication, thus influencing market growth. Moreover, the increasing product use in the retail sector for interactive advertising and product showcasing is influencing consumer behavior and driving sales representing another major growth-inducing factor. Besides this, the rising product demand in the healthcare industry in medical imaging, patient monitoring, and telemedicine, to help in diagnosis and treatment is accelerating the product adoption rate. Along with this, the extensive product use in the automotive field for infotainment systems, navigation, and driver assistance is contributing to safer and more connected driving experiences, thus propelling market growth. Apart from this, the gaming and entertainment sectors are using high-resolution products for immersive experiences. Furthermore, it also finds applications in public spaces, such as airports and transportation hubs, for information dissemination and wayfinding, thus augmenting the market growth.
The emerging technological advancements
The market is driven by the introduction of organic light-emitting diode (OLED) product. In addition, OLEDs offer superior color accuracy, high contrast ratios, and faster response times compared to traditional lighting emitting diode LCD screens which allow thinner and more flexible product, making it ideal for applications in smartphones, televisions, and wearable devices, thus influencing the market growth. The self-emissive nature of OLEDs eliminates the need for a backlight, resulting in deeper blacks and improved energy efficiency. Moreover, several advancements in quantum dot technology led to quantum dot products, enhancing color accuracy and expanding the color gamut of the lighting-emitting diode (LCD) screens resulting in vibrant and lifelike visuals, especially when coupled with high dynamic range (HDR) content which represents another major growth-inducing factor. Besides this, the incorporation of augmented reality (AR) and virtual reality (VR), in technologies for creating immersive experiences are propelling the market growth.
The increasing product demand in the education sector
The market is primarily driven by the substantial rise in demand for product solutions. In addition, modern classrooms are evolving beyond traditional teaching methods, integrating digital tools to enhance the learning experience, thus escalating the demand for product solutions due to the need for interactive and immersive content delivery influencing the market growth. Also, it ranges from interactive whiteboards to large format screens, empowers educators to create dynamic presentations, engages students through interactive activities, and facilitates real-time collaboration, thus augmenting market growth. Moreover, the recent onset of the coronavirus disease (COVID-19) pandemic accelerated the adoption of remote and hybrid learning models, escalating the product demand for seamless virtual instruction for maintaining engagement in online settings, representing another major growth-inducing factor. Besides this, the proliferation of educational apps, multimedia resources, and online platforms is escalating the product demand that can showcase rich and diverse content, thus accelerating the product adoption rate.
The significant expansion in the e-commerce industry
The e-commerce industry is witnessing a significant expansion across the market. In addition, changing consumer behaviors, advancements in technology, and rising digitization are influencing market growth. Moreover, the integration of augmented reality (AR) and virtual reality (VR) technologies is further transforming the e-commerce market by allowing consumers to virtually experience products before making a purchase, bridging the gap between online and offline shopping experiences which represents another major growth-inducing factor. Besides this, the proliferation of online shopping platforms is escalating the demand for visually appealing and informative product. Along with this, the integration of social commerce into e-commerce platforms further amplifies the impact of product. User-generated content, reviews, and testimonials provide authentic insights into products, facilitating informed decision-making for consumers and fostering a sense of community within online shopping environments thus propelling the market growth.
IMARC Group provides an analysis of the key trends in each segment of the global display market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on display type, technology, application and industry vertical.
Flat Panel Display
Flexible Panel Display
Transparent Panel Display
Flat panel display represents the most used display type
The report has provided a detailed breakup and analysis of the market based on the display type. This includes flat panel display, flexible panel display, and transparent panel display. According to the report, flat panel displays accounted for the largest market share.
Flat panel displays (FPDs) are adaptable to numerous devices and applications from smartphones and tablets to laptops, televisions, and digital signage. In addition, FPDs offer a consistent and immersive viewing experience. Moreover, technological advancements and the development of organic light-emitting diode (OLED) and liquid crystal display (LCD) technologies led to thinner, energy-efficient, and higher-resolution products representing another major growth-inducing factor. Also, it enhances image quality, color accuracy, and visual clarity, making FPDs particularly appealing to consumers seeking advanced technology.
Besides this, the escalating demand for sleek, space-saving designs is driving the adoption of FPDs in various sectors. Thin profiles and bezel-less designs make FPDs aesthetically pleasing and suitable for modern interiors, consumer electronics, commercial products, and automotive infotainment systems.
Furthermore, FPDs are benefited from their ability to deliver engaging content and interactive experiences. Touchscreen capabilities in FPDs are transforming the way users interact with devices, enabling gestures, multi-touch actions, and intuitive controls which have found applications in education, entertainment, retail, and industrial settings, enhancing user engagement and driving demand.
OLED
Quantum Dot
LED
LCD
E-Paper
Others
LCD holds the largest share of the market
A detailed breakup and analysis of the market based on technology has also been provided in the report. This includes OLED, quantum dot, LED, LCD, e-paper, and others. According to the report, LCD accounted for the largest market share.
The LCD market is driven by its versatility and widespread adoption across various industries. Its ability to deliver high-quality visuals, coupled with cost-effectiveness, has made it a go-to option for consumer electronics and commercial applications, from televisions and computer monitors to digital signage and information product, LCDs offer a balance between performance and affordability, thus influencing the market growth.
Moreover, LCDs are evolving to meet the demands of modern technology and the introduction of LED backlighting is significantly improving color accuracy, contrast ratios, and energy efficiency, thus representing another major growth-inducing factor. Additionally, advancements in panel technology, such as in-plane switching (IPS) and advanced fringe field switching (AFFS), are addressing limitations in viewing angles and color reproduction, enhancing the user experience, which is augmenting the market growth.
Smartphone and Tablet
Smart Wearable
Television and Digital Signage
PC and Laptop
Vehicle Display
Others
Smartphones and tablets presently account for the largest market share
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes smartphones and tablets, smart wearables, television and digital signage, PCs and laptops, vehicle display, and others. According to the report, smartphones and tablets accounted for the largest market share.
Smartphones and tablets are transforming the way individuals access information, connect with others, and conduct business. They are combined with high-resolution products, delivering an immersive user experience that seamlessly integrates into daily routines. This led to a fundamental shift in consumer preferences, with more individuals relying on these devices for a range of applications.
Moreover, smartphones and tablets are evident in e-commerce and digital marketing industry. The mobile-first approach is encouraging businesses to optimize their online platforms for these devices, transforming their potential to reach a global audience. Mobile shopping apps, interactive advertisements, and seamless payment gateways contribute to making smartphones and tablets integral to the market growth.
Furthermore, the expansion of entertainment and multimedia consumption on smartphones and tablets is creating new avenues for content creators and streaming services. High-definition products, vibrant colors, and touch interfaces are elevating the consumption of videos, games, and interactive content, thereby escalating the demand for advanced product technologies.
BFSI
Retail
Healthcare
Consumer Electronics
Military and Defense
Automotive
Others
Consumer electronics represent the leading segment
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes BFSI, retail, healthcare, consumer electronics, military and defense, automotive, and others. According to the report, consumer electronics accounted for the largest market share.
Consumer electronics includes products such as smartphones, laptops, tablets, televisions, and smart wearables, which provide users with immersive and interactive experiences. The continuous demand for high-resolution, vibrant, and energy-efficient product is driving advancements in technology.
Along with this, the proliferation of smartphones, and the rapid evolution of smartphone, from basic LCDs to sophisticated OLED and AMOLED screens, are redefining user expectations and paving the way for improved visuals, enhanced touch responsiveness, and energy-efficient products are propelling the market growth.
Furthermore, the rise of smart home devices and wearable technology is increasing product use in smartwatches, fitness trackers, and augmented reality (AR) glasses leveraging compact and high-quality product to deliver real-time information and engage users in novel ways.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific market is driven by the growing middle-class family, the rising disposable income, and increased consumer spending, particularly in consumer electronics and digital devices. In addition, the escalating demand for smartphones, tablets, and televisions is driving manufacturers to invest in research and development (R&D) to meet the growing appetite for advanced visual technologies, thus influencing the market growth.
Moreover, the Asia Pacific market is driven by the growing manufacturing infrastructure, serving as a hub for electronics production, with the presence of leading manufacturers and supply chain partners, ensuring efficient production and competitive pricing representing another major growth-inducing factor.
Furthermore, technological innovation and manufacturers customizing product to cater to numerous preferences and sensitivities across countries, enhancing user engagement and market penetration are propelling the market growth.
At present, key players in the market are actively implementing strategic initiatives to solidify their positions and remain competitive in the ever-evolving landscape. These efforts encompass innovation, customer engagement, partnerships, and continuous improvement to maintain leadership and cater to the demands of an increasingly tech-savvy consumer base. They are investing significantly in research and development (R&D) to pioneer new product technologies with numerous advancements in OLED, QLED, microLED, and flexible products allowing these players to offer advanced products that stand out in terms of performance, resolution, and energy efficiency. Moreover, companies are exploring new applications for products beyond traditional markets from foldable smartphones to augmented reality glasses, diversifying the applications of products extends their reach and strengthens market presence. Furthermore, key players are collaborating with content creators, software developers, and other industry stakeholders to optimize compatibility, and create captivating content.
AUO Corporation
BOE Technology Group Co. Ltd.
Corning Incorporated
DuPont de Nemours Inc.
E Ink Holdings Inc. (YFY Inc.)
HP Inc.
Innolux Corporation
Leyard Optoelectronic
LG Display Co. Ltd. (LG Corporation)
Qisda Corporation
Samsung Electronics Co. Ltd.
Seiko Epson Corporation
Sharp Corporation (Hon Hai Precision Industry Co. Ltd.)
Sony Corporation
In August 2023, Samsung Electronics Co. Ltd. introduced the fourth generation of foldable smartphones the Galaxy Z Flip4 and Galaxy Z Fold4 with enhanced display and ultra-fast 5G, available for pre-order.
In May 2023, LG announced the availability of its 2022 organic light-emitting diode (OLED) television (TV) line-up which introduces the widest range of OLED TVs including the world's biggest OLED television (TV) LG OLED EVO which was a 246cm wide television.
In April 2023, Samsung Electronics Co. Ltd. announced that it has a new project underway for future television (TV) offerings which aims to make its quantum dot QLED panels thinner than they are now which would help cut down production costs.