市場調查報告書
商品編碼
1468449
2024-2032 年按產品(衛星、網際網路協議電視 (IPTV)、有線、數位地面電視 (DTT)、網際網路 (OTT)、混合)、應用(住宅、商業)和地區分類的 4K 機上盒市場報告4K Set-Top Box Market Report by Product (Satellite, Internet Protocol Television (IPTV), Cable, Digital Terrestrial Television (DTT), Over The Top (OTT), Hybrid), Application (Residential, Commercial), and Region 2024-2032 |
2023年全球4K機上IMARC Group市場規模達59億美元。消費者支出的增加、先進技術的整合以及行銷活動投資的增加是推動市場發展的一些關鍵因素。
4K 機上盒 (STB) 是一種使用戶能夠將 4K 內容傳輸到電視 (TV) 的裝置。它以超高清 (UHD) 質量傳輸內容,像素解析度為 3840 像素 X 2160 線。它透過 Wi-Fi 或乙太網路連接到網際網路,並與線上串流服務建立連接。它提供了一個方便用戶使用的介面,允許透過遙控器或智慧型手機進行導航。它還支援直播電視服務、高級遊戲功能和虛擬助理 (VA),以使用語音命令控制設備並改善用戶體驗。目前,智慧家庭的興起和智慧設備的使用不斷增加,正在刺激全球4K機上盒的需求。
消費者對高品質音訊和視訊內容的偏好不斷增加,以及在線上視訊串流平台上消費的個人數量不斷增加,是推動全球 4K 機上盒需求的主要因素之一。它還可以歸因於快速的城市化、收入水平的提高、生活水準的提高以及高速網際網路連接的日益普及。此外,杜比全景聲、語音控制、機器學習 (ML) 和人工智慧 (AI) 的整合可根據用戶的觀看歷史推薦內容並提供個人化且無憂的體驗,這有利於市場的成長。此外,人們越來越意識到 4K 串流內容的好處(例如提高影像品質),這也促進了市場的成長。除此之外,越來越多的飯店、餐廳和咖啡館等商業場所安裝 4K 機上盒來提供比賽直播,這也推動了市場的成長。此外,領先企業正在投資行銷活動,以增加整體銷售額並鞏固市場佔有率。除此之外,對線上購物應用程式的高度依賴正在為市場創造積極的前景,這些應用程式提供便利、評論、送貨上門、無數的付款選項以及易於安裝的產品。此外,城市地區寬頻基礎設施的顯著改善和第五代(5G)技術的擴展正在加強市場的成長。
The global 4K set-top box market size reached US$ 5.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 9.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.59% during 2024-2032. The increasing consumer spending, integration of advanced technologies, and rising investments in marketing campaigns represent some of the key factors driving the market.
A 4K set-top box (STB) is a device that enables users to stream 4K content to their television (TV). It streams content in ultra-high-definition (UHD) quality with a pixel resolution of 3840 pixels X 2160 lines. It connects to the internet via Wi-Fi or ethernet and establishes a connection with online streaming services. It offers a user-friendly interface that allows navigation through a remote control or smartphone. It also supports live TV services, advanced gaming capabilities, and virtual assistants (VAs) to control the device using voice commands and improve user experience. At present, the emerging trend of smart homes and the increasing utilization of smart devices is catalyzing the demand for 4K STB across the globe.
The increasing consumer preferences toward high-quality audio and video content and the rising number of individuals spending on online video streaming platforms represent one of the major factors driving the demand for 4K STBs around the world. It can also be attributed to rapid urbanization, inflating income levels, improving standards of living, and the growing penetration of the high-speed internet connectivity. Moreover, the integration of Dolby Atmos, voice control, machine learning (ML), and artificial intelligence (AI) to recommend content based on the viewing history of the users and provide a personalized and hassle-free experience is favoring the growth of the market. In addition, the increasing awareness about the benefits of streaming content in 4K, such as improved picture quality, is contributing to the market growth. Apart from this, the rising number of commercial spaces, such as hotels, restaurants, and cafes are installing 4K STBs to offer live streaming of matches is bolstering the growth of the market. Furthermore, leading players are investing in marketing campaigns to increase their overall sales and strengthen their hold in the market share. Besides this, a considerable reliance on online shopping applications that provide convenience, reviews, doorstep delivery, innumerable payment option, and easy installation of the product is creating a positive outlook for the market. Additionally, significant improvements in broadband infrastructure in urban areas and the expansion of fifth generation (5G) technology is strengthening the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global 4K set-top box market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product and application.
Satellite
Internet Protocol Television (IPTV)
Cable
Digital Terrestrial Television (DTT)
Over The Top (OTT)
Hybrid
The report has provided a detailed breakup and analysis of the 4K set-top box market based on the product. This includes satellite, internet protocol television (IPTV), cable, digital terrestrial television (DTT), over the top (OTT), and hybrid. According to the report, satellite represented the largest segment.
Residential
Commercial
A detailed breakup and analysis of the 4K set-top box market based on the application has also been provided in the report. This includes residential and commercial. According to the report, residential accounted for the largest market share.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for 4K set-top box. Some of the factors driving the North America 4K set-top box market included increased number of online video streaming platforms, rising number of commercial spaces, incorporation of advanced technologies, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global 4K set-top box market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Bharti Airtel Limited, DISH Network Corporation, HUMAX Co. Ltd., Infomir Group, Roku Inc., Sagemcom Broadband SAS, Tata Play Limited, ZTE Corporation, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.