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市場調查報告書
商品編碼
1519349

2024-2032 年按組件、平台類型、部署類型、內容類型、收入模式、服務類型、垂直行業和區域分類的頂級市場報告

Over the Top Market Report by Component, Platform Type, Deployment Type, Content Type, Revenue Model, Service Type, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球OTT市場規模達到4,610億美元。網路普及率的不斷提高、智慧型裝置的普及、對多樣化內容的需求不斷增加以及用戶偏好從傳統廣播向點播、個人化媒體服務的轉變是推動市場成長的一些因素。

頂級 (OTT) 市場分析：

主要市場促進因素：由於網路普及率不斷提高和智慧設備的普及，市場正在經歷強勁成長。此外，提高串流媒體功能和使用者體驗的技術進步，以及使用者對點播內容偏好的變化，正在加強市場成長。

主要市場趨勢：OTT 平台正努力透過增加原創內容的製作來脫穎而出。此外，擴大使用人工智慧（AI）和機器學習（ML）技術來增強內容推薦引擎和用戶服務，從而提高了用戶參與度。

地理趨勢：由於網路普及率高以及該地區主要參與者的存在，北美在市場上佔據主導地位。

競爭格局：該行業的一些主要市場參與者包括 Amazon.com, Inc.、Eros International Plc.、Google Inc.、Hulu, LLC、國際商業機器 (IBM) Corporation、Limelight Networks、Microsoft Corporation、Netflix, Inc. .、Nimbuzz、Star India、騰訊控股有限公司、澳洲電信有限公司、華特迪士尼公司、雅虎等等。

挑戰與機會：內容創建和獲取成本的上升正在影響 OTT 市場的成長。然而，有機會整合虛擬實境（VR）和擴增實境（AR）等先進技術來提供身臨其境的觀看體驗。

頂級 (OTT) 市場趨勢：

訂閱模式多角化及捆綁服務

訂閱模式的多樣性和服務的策略性捆綁有所增加，沃達豐Idea 於2024 年6 月推出的新OTT 訂閱捆綁計劃表明了這一點。提供了透過 Disney+ Hotstar 和 Sony LIV 等服務觀看體育賽事直播。 Vodafone Idea 旨在透過將 OTT 服務與資料和通話優惠等傳統電信服務相結合，吸引更廣泛的受眾，特別是尋求便捷和增值套餐的體育迷。這種方法透過增加訂閱的感知價值來提高用戶忠誠度，並透過專注於板球和足球等特定興趣來吸引各種觀眾。這種方法利用了行動資料使用和內容使用之間的聯繫，增加了訂戶數量及其對 OTT 行業的參與度。

增強的內容安全性和基礎設施可擴展性

Verimatrix 於 2024 年 2 月與 Amazon Web Services (AWS) 的合作凸顯了改善內容安全性和基礎設施可擴展性對於支援 OTT 市場成長的重要性。此次合作旨在利用AWS 強大的雲端服務（例如Global Accelerator 和Route 53）增強Streamkeeper Multi-DRM 平台的可擴展性和可靠性。和付費內容內容，非常容易受到網路攻擊。透過增強安全協議和交付服務，OTT 提供者能夠為個人提供可靠且流暢的觀看體驗。這不僅確保當前訂閱者對資料保護和觀看體驗感到滿意，而且還吸引了重視內容安全和品質的新用戶。

策略性收購和合作夥伴關係

領先的 OTT 公司可以透過獲取新平台或與內容創作者、技術提供者和分銷管道合作，快速擴大其內容庫、提高技術能力並擴大市場覆蓋範圍。這些合作關係能夠快速適應不斷變化的觀眾品味和技術進步。收購有可能引入先進的串流媒體技術或內部獨家內容，從而使平台與競爭對手區分開來。與本地內容製作商或電信公司合作可以利用現有的本地基礎設施或用戶群來幫助進入新的地理市場。這項策略在鞏固市場地位的同時推動成長和創新，凸顯了策略性收購和合作關係對於在不斷發展的 OTT 領域取得成功的重要性。例如，2024年2月，信實工業（RIL）開始談判從迪士尼購買Tata Play 29.8%的股份，目標是將JioCinema內容與Tata Play的服務結合起來，擴大其在電視發行行業的足跡。迪士尼計劃在 Tata Play 的 IPO 推遲後出售其股票，為潛在的收購鋪平道路。

頂級 (OTT) 市場區隔：

IMARC Group提供了每個細分市場主要 OTT 市場趨勢的分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、平台類型、部署類型、內容類型、收入模式、服務類型和垂直領域對市場進行了分類。

按組件分類：

解決方案

服務

解決方案佔據大部分市場佔有率

該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。根據該報告，解決方案代表了最大的部分。

按平台類型分類：

智慧型手機

智慧電視的

筆記型電腦、桌上型電腦和平板電腦

遊戲機

機上盒

其他

智慧型手機佔據產業最大佔有率

報告還根據平台類型對市場進行了詳細的細分和分析。這包括智慧型手機、智慧型電視、筆記型電腦、桌上型電腦和平板電腦、遊戲機、機上盒等。報告顯示，智慧型手機佔據了最大的市場。

依部署類型細分：

雲

本地部署

本地部署代表了領先的細分市場

該報告根據部署模式對市場進行了詳細的細分和分析。這包括雲端和本地。根據該報告，本地部署代表了最大的部分。

按內容類型細分：

IP語音

文字與圖像

影片

其他

影片是主要細分市場

報告還根據內容類型對市場進行了詳細的細分和分析。這包括 IP 語音、文字和圖像、視訊等。報告稱，影片佔據了最大的市場佔有率。

按收入模式細分：

訂閱

採購

出租

其他

訂閱市場領先，佔據最大OTT市場佔有率

報告還根據收入模式對市場進行了詳細的細分和分析。這包括訂閱、採購、租賃等。報告顯示，訂閱佔據了最大的市場佔有率。

按服務類型細分：

諮詢

安裝與維護

培訓和支持

管理服務

培訓和支持主導市場

該報告根據服務類型對市場進行了詳細的細分和分析。這包括諮詢、安裝和維護、培訓和支援以及託管服務。根據該報告，培訓和支援佔最大部分。

按垂直細分：

媒體與娛樂

教育與培訓

健康與健身

資訊科技與電信

電子商務

BFSI

政府

其他

媒體和娛樂是主要細分市場

報告還提供了基於垂直市場的詳細細分和分析。這包括媒體和娛樂、教育和培訓、健康和健身、IT 和電信、電子商務、BFSI、政府等。報告顯示，媒體和娛樂佔據了最大的市場。

按地區分類：

北美洲

美國

加拿大

亞太地區

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據最大市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是 Over the Top (OTT) 最大的區域市場。

競爭格局：

OTT市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。該行業的一些主要市場參與者包括 Amazon.com, Inc.、Eros International Plc.、Google Inc.、Hulu, LLC、國際商業機器 (IBM) Corporation、Limelight Networks、Microsoft Corporation、Netflix, Inc.、Nimbuzz 、 Star India、騰訊控股有限公司、澳洲電信有限公司、華特迪士尼公司和雅虎！

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

OTT 產業的主要參與者正在透過結成策略聯盟、與其他公司合併和收購等方式，積極增加觀眾數量並改善服務選擇。他們正在投資創作內容、獲得流行節目和電影的獨家版權以及製作原創節目，以使他們的平台從競爭對手中脫穎而出。這些企業還優先考慮技術進步，以提高串流品質和用戶體驗，整合人工智慧和機器學習以提供個人化內容建議並提高用戶參與度。此外，他們還透過調整內容和修改服務模式來進入新的地理市場，以滿足當地的偏好和法規。這種多方面的方法旨在鞏固他們的地位，並在競爭激烈的市場中推動長期的超額需求。 2024 年 2 月，Reliance Industries、Viacom18 Media 和華特迪士尼公司成立了一家合資企業，將 Viacom18 和 Star India 的電視和數位串流媒體業務合併為印度價值 85 億美元的娛樂實體。 Reliance 向該合資企業投資了 14 億美元。

本報告回答的關鍵問題

  • 2023 年全球 OTT 市場規模是多少
  • 2024-2032年全球OTT市場的預期成長率是多少
  • 推動全球OTT（OTT）市場發展的關鍵因素是什麼
  • COVID-19 對全球 OTT 市場有何影響
  • 全球OTT市場按組件分類是怎樣的
  • 全球OTT市場依平台類型分類是怎樣的
  • 根據部署類型，全球 OTT 市場的細分如何
  • 根據內容類型，全球 OTT 市場的細分如何
  • 基於收入模式的全球 OTT 市場的細分是怎樣的
  • 10. 全球OTT市場依服務類型分類是怎樣的？
  • 11. 全球OTT市場的垂直細分是怎麼樣的？
  • 12. 全球OTT市場的主要區域有哪些？
  • 13. 全球OTT (OTT) 市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2023 年全球 OTT 市場規模有多大？
  • 2024-2032年全球OTT市場的預期成長率是多少？
  • 推動全球網路電視 (OTT) 市場發展的關鍵因素是什麼？
  • COVID-19 對全球 OTT 市場有何影響？
  • 全球OTT（OTT）市場按組件分類是怎樣的？
  • 全球OTT市場依平台類型分類是怎樣的？
  • 根據部署類型，全球 OTT 市場的詳細情形如何？
  • 根據內容類型，全球 OTT 市場的詳細情形如何？
  • 從收入模式來看，全球 OTT 市場的分類是怎麼樣的？
  • 根據服務類型，全球 OTT 市場的詳細情形如何？
  • 全球OTT（OTT）市場的垂直細分是怎麼樣的？
  • 全球OTT市場的關鍵區域有哪些？
  • 全球頂級 (OTT) 市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球 OTT (OTT) 市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 解決方案
    • 市場走向
    • 市場預測
  • 服務
    • 市場走向
    • 市場預測

第 7 章：市場區隔：依平台類型

  • 智慧型手機
    • 市場走向
    • 市場預測
  • 智慧電視的
    • 市場走向
    • 市場預測
  • 筆記型電腦、桌上型電腦和平板電腦
    • 市場走向
    • 市場預測
  • 遊戲機
    • 市場走向
    • 市場預測
  • 機上盒
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依部署類型

  • 雲
    • 市場走向
    • 市場預測
  • 本地部署
    • 市場走向
    • 市場預測

第 9 章：市場區隔：按內容類型

  • IP語音
    • 市場走向
    • 市場預測
  • 文字與圖像
    • 市場走向
    • 市場預測
  • 影片
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：市場區隔：依收入模式

  • 訂閱
    • 市場走向
    • 市場預測
  • 採購
    • 市場走向
    • 市場預測
  • 出租
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 11 章：市場區隔：依服務類型

  • 諮詢
    • 市場走向
    • 市場預測
  • 安裝與維護
    • 市場走向
    • 市場預測
  • 培訓和支持
    • 市場走向
    • 市場預測
  • 管理服務
    • 市場走向
    • 市場預測

第 12 章：市場區隔：依垂直領域

  • 媒體與娛樂
    • 市場走向
    • 市場預測
  • 教育與培訓
    • 市場走向
    • 市場預測
  • 健康與健身
    • 市場走向
    • 市場預測
  • 資訊科技與電信
    • 市場走向
    • 市場預測
  • 電子商務
    • 市場走向
    • 市場預測
  • BFSI
    • 市場走向
    • 市場預測
  • 政府
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 13 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 14 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 15 章：價值鏈分析

第16章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第17章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Amazon.com, Inc.
    • Eros International Plc.
    • Google Inc.
    • Hulu, LLC
    • International Business Machines (IBM) Corporation
    • Limelight Networks
    • Microsoft Corporation
    • Netflix, Inc.
    • Nimbuzz
    • Star India
    • Tencent Holdings Ltd.
    • Telstra Corporation Limited
    • The Walt Disney Company
    • Yahoo!
Product Code: SR112024A1901

The global over the top (OTT) market size reached US$ 461.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,400.0 Billion by 2032, exhibiting a growth rate (CAGR) of 24.1% during 2024-2032. The growing internet penetration, rising adoption of smart devices, increasing demand for diverse content, and shift in user preferences from traditional broadcasting to on-demand, personalized media services are some of the factors bolstering the market growth.

Over the Top (OTT) Market Analysis:

Major Market Drivers: The market is experiencing robust growth owing to the rising internet penetration and the proliferation of smart devices. Additionally, technological advancements that improve streaming capabilities and user experience, along with changing user preferences for on-demand content, are strengthening the market growth.

Key Market Trends: OTT platforms are striving to distinguish themselves by ramping up the production of original content. Furthermore, the growing use of artificial intelligence (AI) and machine learning (ML) technologies in order to enhance content recommendation engines and user service is improving user engagement.

Geographical Trends: North America dominates the market attributed to the high internet penetration and the presence of major players in the region.

Competitive Landscape: Some of the major market players in the industry include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, Yahoo!, among many others.

Challenges and Opportunities: The rising cost of content creation and acquisition is influencing the OTT market growth. However, there is an opportunity to integrate advanced technologies such as virtual reality (VR) and augmented reality (AR) to provide immersive viewing experiences.

Over the Top (OTT) Market Trends:

Diversification of Subscription Models and Bundling Services

There is a rise in the variety of subscription models and the strategic bundling of services as shown by the introduction of new OTT subscription bundled plans by Vodafone Idea in June 2024. The plans had varying prices for postpaid and prepaid users, providing them with the ability to watch live sports on services, such as Disney+ Hotstar and Sony LIV. Vodafone Idea aims to reach a wider audience, especially sports fans looking for convenient and value-enhanced packages, by combining OTT services with traditional telecom services like data and call benefits. This method improves user loyalty by increasing the perceived value of their subscriptions and also draws a variety of viewers by focusing on specific interests including cricket and football. This approach capitalizes on the connections between using mobile data and utilizing content, increasing the number of subscribers and their involvement in the OTT sector.

Enhanced Content Security and Infrastructure Scalability

Verimatrix's collaboration with Amazon Web Services (AWS) in February 2024 highlights the importance of improved content security and infrastructure scalability in supporting the over the top (OTT) market growth. This collaboration aimed to enhance the scalability and dependability of the Streamkeeper Multi-DRM platform, utilizing AWS's strong cloud services, such as Global Accelerator and Route 53. These improvements are crucial to guarantee quick and safe distribution of content, especially for live streaming and premium content, which are very vulnerable to cyber-attacks. Through enhancing security protocols and delivery services, OTT providers are able to present individuals with a viewing experience that is both reliable and smooth. This not only ensures that current subscribers are happy with their data protection and viewing experience but also appeals to new users who value content security and quality.

Strategic Acquisitions and Partnerships

Leading OTT companies can quickly grow their content libraries, improve their tech capabilities, and expand their market reach by obtaining new platforms or partnering with content creators, tech providers, and distribution channels. These partnerships enable rapid adjustment to evolving viewer tastes and advancements in technology. Acquisitions have the potential to introduce advanced streaming technologies or exclusive content in-house, distinguishing a platform from its rivals. Collaborating with local content producers or telecom companies can assist in accessing new geographical markets by utilizing established local infrastructure or user bases. This strategy drives both growth and innovation while solidifying market presence, highlighting the importance of strategic acquisitions and partnerships in succeeding within the ever-evolving OTT landscape. For example, in February 2024, Reliance Industries (RIL) started negotiations to purchase a 29.8% share in Tata Play from Disney, with the goal of combining JioCinema content with Tata Play's services and expanding its footprint in the TV distribution industry. Disney plans to sell its shares following the postponement of Tata Play's IPO, paving the way for a potential acquisition.

Over the Top (OTT) Market Segmentation:

IMARC Group provides an analysis of the key OTT market trends in each segment, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, platform type, deployment type, content type, revenue model, service type, and vertical.

Breakup by Component:

Solution

Services

Solution accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represented the largest segment.

Breakup by Platform Type:

Smartphones

Smart TV's

Laptops Desktops and Tablets

Gaming Consoles

Set-Top Boxes

Others

Smartphones holds the largest share of the industry

A detailed breakup and analysis of the market based on the platform type have also been provided in the report. This includes smartphones, smart TV's, laptops desktops and tablets, gaming consoles, set-top boxes, and others. According to the report, smartphones accounted for the largest market share.

Breakup by Deployment Type:

Cloud

On-Premise

On-premise represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes cloud and on-premise. According to the report, on-premise represented the largest segment.

Breakup by Content Type:

Voice Over IP

Text and Images

Video

Others

Video is the predominant market segment

A detailed breakup and analysis of the market based on the content type have also been provided in the report. This includes voice over IP, text and images, video, and others. According to the report, video accounted for the largest market share.

Breakup by Revenue Model:

Subscription

Procurement

Rental

Others

Subscription leads the market, accounting for the largest OTT market share

A detailed breakup and analysis of the market based on the revenue model have also been provided in the report. This includes subscription, procurement, rental, and others. According to the report, subscription accounted for the largest market share.

Breakup by Service Type:

Consulting

Installation and Maintenance

Training and Support

Managed Services

Training and support dominates the market

The report has provided a detailed breakup and analysis of the market based on the service type. This includes consulting, installation and maintenance, training and support, and managed services. According to the report, training and support represented the largest segment.

Breakup by Vertical:

Media & Entertainment

Education & Training

Health & Fitness

IT & Telecom

E-Commerce

BFSI

Government

Others

Media and entertainment is the predominant market segment

A detailed breakup and analysis of the market based on vertical has also been provided in the report. This includes media and entertainment, education and training, health and fitness, IT and telecom, e-commerce, BFSI, government, and others. According to the report, media and entertainment accounted for the largest market share.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for Over the Top (OTT).

Competitive Landscape:

The OTT market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Amazon.com, Inc., Eros International Plc., Google Inc., Hulu, LLC, International Business Machines (IBM) Corporation, Limelight Networks, Microsoft Corporation, Netflix, Inc., Nimbuzz, Star India, Tencent Holdings Ltd., Telstra Corporation Limited, The Walt Disney Company, and Yahoo!.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Major participants in the OTT sector are actively increasing their viewer numbers and improving service options by forming strategic alliances, merging with other companies, and making acquisitions. They are making investments in creating content, obtaining exclusive rights to popular shows and movies, and producing original programming to set their platforms apart from rivals. These businesses are also prioritizing technological progress to enhance the quality of streaming and user experience, integrating AI and ML for personalized content suggestions and improved user engagement. Additionally, they are entering new geographical markets by adapting content and modifying their service models to meet local preferences and regulations. This multifaceted approach aims to solidify their presence and drive long-term over the top demand in a highly competitive market. In February 2024, Reliance Industries, Viacom18 Media, and The Walt Disney Corporation formed a joint venture, merging Viacom18's and Star India's television and digital streaming businesses into an $8.5 billion entertainment entity in India. Reliance invested $1.4 billion into the venture.

Key Questions Answered in This Report

  • 1. What was the size of the global over the top (OTT) market in 2023?
  • 2. What is the expected growth rate of the global over the top (OTT) market during 2024-2032?
  • 3. What are the key factors driving the global over the top (OTT) market?
  • 4. What has been the impact of COVID-19 on the global over the top (OTT) market?
  • 5. What is the breakup of the global over the top (OTT) market based on the component?
  • 6. What is the breakup of the global over the top (OTT) market based on the platform type?
  • 7. What is the breakup of the global over the top (OTT) market based on the deployment type?
  • 8. What is the breakup of the global over the top (OTT) market based on the content type?
  • 9. What is the breakup of the global over the top (OTT) market based on the revenue model?
  • 10. What is the breakup of the global over the top (OTT) market based on the service type?
  • 11. What is the breakup of the global over the top (OTT) market based on the vertical?
  • 12. What are the key regions in the global over the top (OTT) market?
  • 13. Who are the key players/companies in the global over the top (OTT) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Over the Top (OTT) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Solution
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Platform Type

  • 7.1 Smartphones
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Smart TV's
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptops Desktops and Tablets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Gaming Consoles
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Set-Top Boxes
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast
  • 7.6 Others
    • 7.6.1 Market Trends
    • 7.6.2 Market Forecast

8 Market Breakup by Deployment Type

  • 8.1 Cloud
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On-Premise
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Content Type

  • 9.1 Voice Over IP
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Text and Images
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Video
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Others
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Revenue Model

  • 10.1 Subscription
    • 10.1.1 Market Trends
    • 10.1.2 Market Forecast
  • 10.2 Procurement
    • 10.2.1 Market Trends
    • 10.2.2 Market Forecast
  • 10.3 Rental
    • 10.3.1 Market Trends
    • 10.3.2 Market Forecast
  • 10.4 Others
    • 10.4.1 Market Trends
    • 10.4.2 Market Forecast

11 Market Breakup by Service Type

  • 11.1 Consulting
    • 11.1.1 Market Trends
    • 11.1.2 Market Forecast
  • 11.2 Installation and Maintenance
    • 11.2.1 Market Trends
    • 11.2.2 Market Forecast
  • 11.3 Training and Support
    • 11.3.1 Market Trends
    • 11.3.2 Market Forecast
  • 11.4 Managed Services
    • 11.4.1 Market Trends
    • 11.4.2 Market Forecast

12 Market Breakup by Vertical

  • 12.1 Media & Entertainment
    • 12.1.1 Market Trends
    • 12.1.2 Market Forecast
  • 12.2 Education & Training
    • 12.2.1 Market Trends
    • 12.2.2 Market Forecast
  • 12.3 Health & Fitness
    • 12.3.1 Market Trends
    • 12.3.2 Market Forecast
  • 12.4 IT & Telecom
    • 12.4.1 Market Trends
    • 12.4.2 Market Forecast
  • 12.5 E-Commerce
    • 12.5.1 Market Trends
    • 12.5.2 Market Forecast
  • 12.6 BFSI
    • 12.6.1 Market Trends
    • 12.6.2 Market Forecast
  • 12.7 Government
    • 12.7.1 Market Trends
    • 12.7.2 Market Forecast
  • 12.8 Others
    • 12.8.1 Market Trends
    • 12.8.2 Market Forecast

13 Market Breakup by Region

  • 13.1 North America
    • 13.1.1 United States
      • 13.1.1.1 Market Trends
      • 13.1.1.2 Market Forecast
    • 13.1.2 Canada
      • 13.1.2.1 Market Trends
      • 13.1.2.2 Market Forecast
  • 13.2 Asia Pacific
    • 13.2.1 China
      • 13.2.1.1 Market Trends
      • 13.2.1.2 Market Forecast
    • 13.2.2 Japan
      • 13.2.2.1 Market Trends
      • 13.2.2.2 Market Forecast
    • 13.2.3 India
      • 13.2.3.1 Market Trends
      • 13.2.3.2 Market Forecast
    • 13.2.4 South Korea
      • 13.2.4.1 Market Trends
      • 13.2.4.2 Market Forecast
    • 13.2.5 Australia
      • 13.2.5.1 Market Trends
      • 13.2.5.2 Market Forecast
    • 13.2.6 Indonesia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.3 Europe
    • 13.3.1 Germany
      • 13.3.1.1 Market Trends
      • 13.3.1.2 Market Forecast
    • 13.3.2 France
      • 13.3.2.1 Market Trends
      • 13.3.2.2 Market Forecast
    • 13.3.3 United Kingdom
      • 13.3.3.1 Market Trends
      • 13.3.3.2 Market Forecast
    • 13.3.4 Italy
      • 13.3.4.1 Market Trends
      • 13.3.4.2 Market Forecast
    • 13.3.5 Spain
      • 13.3.5.1 Market Trends
      • 13.3.5.2 Market Forecast
    • 13.2.6 Russia
      • 13.2.6.1 Market Trends
      • 13.2.6.2 Market Forecast
    • 13.2.7 Others
      • 13.2.7.1 Market Trends
      • 13.2.7.2 Market Forecast
  • 13.4 Latin America
    • 13.4.1 Brazil
      • 13.4.1.1 Market Trends
      • 13.4.1.2 Market Forecast
    • 13.4.2 Mexico
      • 13.4.2.1 Market Trends
      • 13.4.2.2 Market Forecast
    • 13.4.3 Others
      • 13.4.3.1 Market Trends
      • 13.4.3.2 Market Forecast
  • 13.5 Middle East and Africa
    • 13.5.1 Market Trends
    • 13.5.2 Market Breakup by Country
    • 13.5.3 Market Forecast

14 SWOT Analysis

  • 14.1 Overview
  • 14.2 Strengths
  • 14.3 Weaknesses
  • 14.4 Opportunities
  • 14.5 Threats

15 Value Chain Analysis

16 Porters Five Forces Analysis

  • 16.1 Overview
  • 16.2 Bargaining Power of Buyers
  • 16.3 Bargaining Power of Suppliers
  • 16.4 Degree of Competition
  • 16.5 Threat of New Entrants
  • 16.6 Threat of Substitutes

17 Competitive Landscape

  • 17.1 Market Structure
  • 17.2 Key Players
  • 17.3 Profiles of Key Players
    • 17.3.1 Amazon.com, Inc.
      • 17.3.1.1 Company Overview
      • 17.3.1.2 Product Portfolio
      • 17.3.1.3 Financials
      • 17.3.1.4 SWOT Analysis
    • 17.3.2 Eros International Plc.
      • 17.3.2.1 Company Overview
      • 17.3.2.2 Product Portfolio
    • 17.3.3 Google Inc.
      • 17.3.3.1 Company Overview
      • 17.3.3.2 Product Portfolio
      • 17.3.3.3 Financials
      • 17.3.3.4 SWOT Analysis
    • 17.3.4 Hulu, LLC
      • 17.3.4.1 Company Overview
      • 17.3.4.2 Product Portfolio
      • 17.3.4.3 Financials
      • 17.3.4.4 SWOT Analysis
    • 17.3.5 International Business Machines (IBM) Corporation
      • 17.3.5.1 Company Overview
      • 17.3.5.2 Product Portfolio
    • 17.3.6 Limelight Networks
      • 17.3.6.1 Company Overview
      • 17.3.6.2 Product Portfolio
      • 17.3.6.3 Financials
      • 17.3.6.4 SWOT Analysis
    • 17.3.7 Microsoft Corporation
      • 17.3.7.1 Company Overview
      • 17.3.7.2 Product Portfolio
      • 17.3.7.3 Financials
    • 17.3.8 Netflix, Inc.
      • 17.3.8.1 Company Overview
      • 17.3.8.2 Product Portfolio
      • 17.3.8.3 Financials
      • 17.3.8.4 SWOT Analysis
    • 17.3.9 Nimbuzz
      • 17.3.9.1 Company Overview
      • 17.3.9.2 Product Portfolio
    • 17.3.10 Star India
      • 17.3.10.1 Company Overview
      • 17.3.10.2 Product Portfolio
    • 17.3.11 Tencent Holdings Ltd.
      • 17.3.11.1 Company Overview
      • 17.3.11.2 Product Portfolio
      • 17.3.11.3 Financials
    • 17.3.12 Telstra Corporation Limited
      • 17.3.12.1 Company Overview
      • 17.3.12.2 Product Portfolio
    • 17.3.13 The Walt Disney Company
      • 17.3.13.1 Company Overview
      • 17.3.13.2 Product Portfolio
      • 17.3.13.3 Financials
      • 17.3.13.4 SWOT Analysis
    • 17.3.14 Yahoo!
      • 17.3.14.1 Company Overview
      • 17.3.14.2 Product Portfolio

List of Figures

  • Figure 1: Global: Over the Top Market: Major Drivers and Challenges
  • Figure 2: Global: Over the Top Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Over the Top Market: Breakup by Component (in %), 2023
  • Figure 4: Global: Over the Top Market: Breakup by Platform Type (in %), 2023
  • Figure 5: Global: Over the Top Market: Breakup by Deployment Type (in %), 2023
  • Figure 6: Global: Over the Top Market: Breakup by Content Type (in %), 2023
  • Figure 7: Global: Over the Top Market: Breakup by Revenue Model (in %), 2023
  • Figure 8: Global: Over the Top Market: Breakup by Service Type (in %), 2023
  • Figure 9: Global: Over the Top Market: Breakup by Vertical (in %), 2023
  • Figure 10: Global: Over the Top Market: Breakup by Region (in %), 2023
  • Figure 11: Global: Over the Top Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 12: Global: Over the Top (Solution) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Over the Top (Solution) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Over the Top (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Over the Top (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Over the Top (Smartphones) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Over the Top (Smartphones) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Over the Top (Smart TV's) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Over the Top (Smart TV's) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Over the Top (Laptops Desktops and Tablets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Over the Top (Laptops Desktops and Tablets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Over the Top (Gaming Consoles) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Over the Top (Gaming Consoles) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Over the Top (Set-Top Boxes) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Over the Top (Set-Top Boxes) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Over the Top (Other Platform Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Over the Top (Other Platform Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Global: Over the Top (Cloud) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Global: Over the Top (Cloud) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: Global: Over the Top (On-Premise) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: Global: Over the Top (On-Premise) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Global: Over the Top (Voice Over IP) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Global: Over the Top (Voice Over IP) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Global: Over the Top (Text and Images) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Global: Over the Top (Text and Images) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: Global: Over the Top (Video) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: Global: Over the Top (Video) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Global: Over the Top (Other Content Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Global: Over the Top (Other Content Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Global: Over the Top (Subscription) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Global: Over the Top (Subscription) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Global: Over the Top (Procurement) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Global: Over the Top (Procurement) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Global: Over the Top (Rental) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Global: Over the Top (Rental) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Global: Over the Top (Other Revenue Models) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Global: Over the Top (Other Revenue Models) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Global: Over the Top (Consulting) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Global: Over the Top (Consulting) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Global: Over the Top (Installation and Maintenance) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Global: Over the Top (Installation and Maintenance) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Global: Over the Top (Training and Support) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Global: Over the Top (Training and Support) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Global: Over the Top (Managed Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Global: Over the Top (Managed Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Global: Over the Top (Media & Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Global: Over the Top (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Global: Over the Top (Education & Training) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Global: Over the Top (Education & Training) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Global: Over the Top (Health & Fitness) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Global: Over the Top (Health & Fitness) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Global: Over the Top (IT & Telecom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Global: Over the Top (IT & Telecom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Global: Over the Top (E-Commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Global: Over the Top (E-Commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Global: Over the Top (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Global: Over the Top (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Global: Over the Top (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Global: Over the Top (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Global: Over the Top (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Global: Over the Top (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: North America: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: North America: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: United States: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: United States: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 76: Canada: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 77: Canada: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 78: Asia Pacific: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 79: Asia Pacific: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 80: China: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 81: China: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 82: Japan: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 83: Japan: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: India: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 85: India: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 86: South Korea: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 87: South Korea: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 88: Australia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 89: Australia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 90: Indonesia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 91: Indonesia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 92: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 93: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Europe: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 95: Europe: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 96: Germany: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 97: Germany: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 98: France: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 99: France: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 100: United Kingdom: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 101: United Kingdom: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 102: Italy: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 103: Italy: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 104: Spain: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 105: Spain: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 106: Russia: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 107: Russia: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 108: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 109: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 110: Latin America: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 111: Latin America: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 112: Brazil: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 113: Brazil: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 114: Mexico: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 115: Mexico: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 116: Others: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 117: Others: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 118: Middle East and Africa: Over the Top Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 119: Middle East and Africa: Over the Top Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 120: Global: Over the Top Industry: SWOT Analysis
  • Figure 121: Global: Over the Top Industry: Value Chain Analysis
  • Figure 122: Global: Over the Top Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Over the Top Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Over the Top Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Over the Top Market Forecast: Breakup by Platform Type (in Million US$), 2024-2032
  • Table 4: Global: Over the Top Market Forecast: Breakup by Deployment Type (in Million US$), 2024-2032
  • Table 5: Global: Over the Top Market Forecast: Breakup by Content Type (in Million US$), 2024-2032
  • Table 6: Global: Over the Top Market Forecast: Breakup by Revenue Model (in Million US$), 2024-2032
  • Table 7: Global: Over the Top Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 8: Global: Over the Top Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 9: Global: Over the Top Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 10: Global: Over the Top Market: Competitive Structure
  • Table 11: Global: Over the Top Market: Key Players