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市場調查報告書
商品編碼
1519390
2024-2032 年按連接類型、解析度(高清、超高清)、相機類型、垂直、應用、配銷通路和地區分類的 360 度相機市場報告360-Degree Camera Market Report by Connectivity Type, Resolution (High-definition, Ultra-high-definition ), Camera Type, Vertical, Application, Distribution Channel, and Region 2024-2032 |
2023年,全球360度攝影機IMARC Group規模達到13.54億美元。虛擬和擴增實境(VR/AR)在各種視訊遊戲中的日益普及、創建和共享內容的社交網路平台數量的增加以及與行動裝置的日益整合是推動市場發展的一些關鍵因素。
對改善安全保障措施的需求不斷成長,促進了市場成長
各種公共、商業空間和住宅區中安全漏洞事件的不斷增加以及威脅和入室盜竊案件的增加正在推動 360 度攝影機市場的成長。除此之外,主要市場參與者正在將技術先進和智慧的方面整合到監視攝影機中,以提高其效率和功能。此外,擴大在各種設施和工業區域安裝 360 度監視器,用於監控裝卸區、倉庫、停車場、零售場所和倉庫等開放區域,這也推動了市場的成長360 度攝影機。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。市場結構由數量有限的全球和區域參與者鞏固,這些參與者擁有與競爭對手的創新相匹配的資源。隨著供應商採用先進技術以獲得競爭優勢,市場競爭預計將加劇。由於360度攝影機市場具有相當大的成長潛力,該行業的新進入者數量較多,而由於市場參與者正在製造、開發、設計、規劃和擴建其現有設施,因此產品差異化率較低。
什麼是 360 度攝影機?
360度攝影機是指能夠捕捉360度視野的小型手提式全向攝影機。它包括相機機身、下鏡和上鏡、光圈、玻璃外殼和蓋子。它的功能是利用多個以圓形排列的廣角鏡頭在一次拍攝中捕捉整個場景。它用於需要廣泛視野覆蓋的領域,例如全景攝影、機器人、影片以及生動的照片和影片。它還可以拍攝單視野和立體影片,為行銷提供客製化的虛擬實境 (VR) 體驗。它還發現水下應用程式可以為教育和娛樂目的創建逼真的內容。它通常與基於智慧型手機的 VR 耳機整合,放置在體育和活動場地周圍,使球迷能夠觀看現場比賽和音樂會。它還可以透過無線保真度(Wi-Fi)或藍牙連接到智慧型手機,這使得在各種社交媒體平台上的編輯、傳輸、後製和共享變得更加容易和快速。 360度攝影機廣泛用於監控和偵測大範圍的可疑活動、追蹤公共場所和住宅區的人員活動、加強安全系統以及進行室內外監控。
新型冠狀病毒的爆發對360度攝影機產業造成了負面影響,導致整個市場產銷量大幅下滑。由於封鎖和社交距離,人們無法走出家門進行任何商業或專業活動、拍攝、旅行和美食影片BLOG,這導致對相機的需求減少。除此之外,生產工廠的關閉、供應鏈中斷和運輸限制阻礙了全球 360 度攝影機的製造過程。此外,由於疫情期間實施運輸限制和航班取消,半導體、電容器、處理器等原料無法運送到生產單位,導致市場供應流失。此外,感測器、晶片等各類整體原料進口大幅減少,加上疾病發生導致生產工廠勞動力短缺,對市場成長產生負面影響。
目前,對 360 度相機的需求不斷成長,因為它們非常有效且能產生高解析度影像,是對市場產生正面影響的主要因素之一。除此之外,虛擬和擴增實境(VR/AR)在各種視訊遊戲和其他形式的互動娛樂中的使用不斷增加正在推動市場的成長。此外,由於人們越來越喜歡即時 4K 和高動態範圍 (HDR) 內容,360 度相機擴大整合到行動裝置中,這提供了良好的市場前景。除此之外,越來越多的社群網路平台(例如 YouTube 和 Facebook)使用戶能夠創建和分享 360 度相機內容,這正在加強市場的成長。此外,汽車行業擴大使用 360 度攝影機來幫助駕駛員更好地了解周圍環境、障礙物意識和整體道路安全,這也支持了市場的成長。
The global 360-degree camera market size reached US$ 1,354.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 9,132.4 Million by 2032, exhibiting a growth rate (CAGR) of 22.9% during 2024-2032. The rising prevalence of virtual and augmented reality (VR/AR) in various video games, increasing number of social networking platforms to create and share content, and the growing integration into mobile devices represent some of the key factors driving the market.
Growing Demand for Improved Safety and Security Measures Fostering Market Growth
The growing incidences of security breaches and the increasing number of threat and burglary cases in various public and commercial spaces and residential complexes are driving the growth of the 360-degree camera market. Besides this, key market players are integrating technologically advanced and intelligent aspects into surveillance cameras to improve their efficiency and functionality. In addition, the increasing installation of 360-degree surveillance cameras in various facilities and industrial areas for surveillance of wide-open areas, such as loading bays, warehouses, parking lots, retail locations, and storehouses, is propelling the growth of the market of 360-degree cameras.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is consolidated with a limited number of global and regional players that have the resources to match the innovations of their competitors. The competition in the market is expected to intensify as vendors adopt advanced technologies to gain competitive advantages. The number of new entrants in the industry is high as the 360-degree camera market possesses a considerable growth potential and the rate of product differentiation is low as market players are manufacturing, developing, designing, planning, and expanding their existing facilities.
What is 360-Degree Camera?
360-degree camera refers to a small portable omnidirectional camera that can capture a 360-degree field view. It comprises a camera body, lower and upper mirror, aperture, glass housing, and cover. It functions by capturing an entire scene in a single shot by utilizing multiple wide-angle lenses arranged in a circular form. It is used in areas wherein extensive visual field coverage is required, such as panoramic photography, robotics, films, and vivid photos and videos. It can also film both monoscopic and stereoscopic videos to offer customized virtual reality (VR) experiences for marketing. It also finds applications underwater to create realistic content for educational and entertainment purposes. It is often integrated with smartphone-based VR headsets and placed around the sports and events arenas to enable fans to watch live games and concerts. It can also be connected to smartphones via wireless fidelity (Wi-Fi) or Bluetooth, which makes editing, transferring, post-processing, and sharing on various social media platforms easier and faster. A 360-degree camera is extensively utilized for monitoring and detecting suspicious activities in large areas, tracking the movement of people in public places and residential areas, strengthening security systems, and conducting indoor and outdoor surveillance.
The outbreak of the coronavirus negatively impacted the 360-degree camera industry, causing a heavy dip in production and sales in the overall market. Due to lockdowns and social distancing, people could not move out of their houses to perform any business or professional event, shooting, and travel and food vlogging, which caused a decrement in demand for cameras. Besides this, the shutdown of production plants, supply chain disruptions, and transport restrictions hampered the 360-degree camera manufacturing process worldwide. Moreover, due to the implementation of transport restrictions and cancellation of flights during the pandemic, raw materials like semiconductors, capacitors, and processors could not be transported to the manufacturing units, which led to the loss of supply in the market. Furthermore, there was a considerable reduction in the import of various integral raw materials, such as sensors and chips, along with the shortage of labor in the production plants due to the occurrence of diseases, which negatively impacted the growth of the market.
At present, the increasing demand for 360-degree cameras, as they are extremely effective and produce high-resolution images, represents one of the major factors influencing the market positively. Besides this, the rising utilization of virtual and augmented reality (VR/AR) in various video games and other forms of interactive entertainment is propelling the growth of the market. In addition, the growing integration of 360-degree cameras into mobile devices on account of the increasing preference for real-time 4K and high dynamic range (HDR) content is offering a favorable market outlook. Apart from this, the increasing number of social networking platforms, such as YouTube and Facebook, enabling users to create and share 360-degree camera content is strengthening the growth of the market. Additionally, the rising employment of 360-degree cameras in the automotive sector to provide drivers with a better understanding of their surroundings, obstruction awareness, and overall road safety is supporting the growth of the market.
IMARC Group provides an analysis of the key trends in each segment of the global 360-degree camera market report, along with forecasts at the global and regional levels from 2024-2032. Our report has categorized the market based on connectivity type, resolution, camera type, vertical, application, and distribution channel.
Wired
Wireless
The report has provided a detailed breakup and analysis of the 360-degree camera market based on the connectivity type. This includes wired and wireless. According to the report, wired represented the largest segment as it assists in connecting the camera with any portable devices, such as smart phones, laptops, and tablets. In addition, wired connectivity assists in transferring, editing, and sharing files on social media easier and faster, which is propelling the growth of the respective segment.
High-definition (HD)
Ultra-high-definition (UHD)
A detailed breakup and analysis of the 360-degree camera market based on the resolution has also been provided in the report. This includes high-definition (HD) and ultra-high-definition (UHD). According to the report, high-definition accounted for the largest market share as it offers increased pixel density and enables cameras to record images in a widescreen aspect ratio. In addition, the increasing integration of high-definition (HD) cameras in mobiles to record real-time HD content is strengthening the market growth.
Single
Professional
A detailed breakup and analysis of the 360-degree camera market based on the camera type has also been provided in the report. This includes single and professional. According to the report, professional accounted for the largest market share as it requires minimum installation time and costs. In addition, the growing utilization of professional cameras for sports photography and event photography is bolstering the market growth.
Media and Entertainment
Consumer
Military and Defense
Travel and Tourism
Automotive
Commercial
Healthcare
Others
A detailed breakup and analysis of the 360-degree camera market based on the vertical has also been provided in the report. This includes media and entertainment, consumer, military and defense, travel and tourism, automotive, commercial, healthcare, and others. According to the report, media and entertainment accounted for the largest market share due to the introduction of technologically advanced virtual reality (VR) devices, along with the increasing number of professional gamers. In addition, the growing popularity of 3-dimensional (3D) animated movies and emerging trend of recording adventure activities is propelling the growth of the market.
Traffic-Monitoring
Grid Layout
Aerial Scenery
Others
A detailed breakup and analysis of the 360-degree camera market based on the application has also been provided in the report. This includes traffic-monitoring, grid layout, aerial scenery, and others. According to the report, aerial scenery accounted for the largest market share as it provides complete view of an extensive property. In addition, the increasing utilization of 360-degree cameras in aerial scenery to map small ecosystems and dine-scale landscape features is contributing to the growth of the respective segment.
Online Stores
Single-Brand Stores
Multi-Brand Stores
A detailed breakup and analysis of the 360-degree camera market based on the distribution channel has also been provided in the report. This includes online stores, single-brand stores, and multi-brand stores. According to the report, single-brand stores accounted for the largest market share on account of the rising number of single-brand stores offering innovative 360-degree cameras that are convenient and easy to use. Besides this, the increasing number of relaxations in regulations for single-brand retailers, along with the thriving e-commerce industry, is propelling the growth of the market.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for 360-degree camera. Some of the factors driving the North America 360-degree camera market included the rising adoption of technologically advanced virtual and augmented reality (VR/AR) systems for various forms of interactive entertainment, increasing utilization of 360-degree cameras for creating immersive and interactive gaming and viewing experience for various users, and the growing integration of innovative panamorph lens technology in surveillance cameras for enhancing the functionality, etc.
360fly, Inc.
Bubl Technology Inc.
Gopro Inc.
Insta360 (Arashi Vision Inc.)
Eastman Kodak Company
LG Electronics Inc.
Nikon Corporation
Nokia Corporation
Professional360 GmbH (Panono)
Ricoh Company Ltd.
Rylo Inc.
Samsung Electronics Co. Ltd.
Sony Corporation
Xiaomi Group
Please note that this only represents a partial list of companies, and the complete list has been provided in the report.