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1519395

2024-2032 年行動加值服務市場報告（按解決方案、設備類型、最終用戶、垂直行業和地區）

Mobile Value-Added Services Market Report by Solution, Device Type, End-User, Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 2-3個工作天內

價格

2023 年，全球行動加值服務 (MVAS) 市場規模達到 9,835 億美元。 展望未來， IMARC Group預計，到 2032 年，市場規模將達到 31,562 億美元，2024 年複合年成長率 (CAGR) 為 13.4%。 .智慧型手機和行動裝置的日益普及、對個人化和便利的用戶體驗不斷成長的需求以及行動技術的創新和第五代（5G）網路的部署是推動市場的一些主要因素。

行動加值服務（MVAS）是指行動電信商為增強用戶體驗並產生額外收入流而提供的超出基本語音通訊和簡訊的附加服務。它們包括廣泛的產品，例如行動應用程式、內容訂閱、行動銀行和娛樂服務。他們擁有行動裝置和網路的能力，為用戶提供方便和增值的功能。隨著他們創造全面且個人化的行動體驗，全球對行動加值服務的需求正在增加。

目前，導航、本地推薦和地理定位行銷等基於位置的服務擴大整合到行動增值服務中，以提高用戶參與度，這正在促進市場的成長。與此一致的是，對更快、更可靠的資料傳輸的需求不斷成長，帶來了積極的市場前景。此外，行動應用程式和數位內容消費的日益普及為行業投資者提供了利潤豐厚的成長機會。除此之外，全球大眾對行動支付和金融服務的日益偏好正在加強市場的成長。此外，全球有利的政府政策正在支持市場的成長。除此之外，醫療保健領域的健身應用、遠端患者監控和健康指導對行動增值服務的需求不斷成長，以及人們對健康和自我保健的日益關注，正在推動市場的成長。

行動加值服務 (MVAS) 市場趨勢/促進因素：

智慧型手機和行動裝置的普及率不斷上升

智慧型手機和其他行動裝置在大眾中的日益普及，以及世界各地網路設施的便利性，正在促進市場的成長。此外，智慧型手機作為一個多功能平台，有助於輕鬆有效地處理日常任務​​。行動裝置使個人能夠即時存取各種資訊和服務。與此一致的是，高速網際網路連接的可用性使用戶能夠保持連接、訪問社交媒體平台並無縫瀏覽網際網路，而不會出現任何延遲和中斷。除此之外，用戶擴大尋求基本通訊以外的價值，這提供了積極的市場前景。從娛樂和教育到生產力和健康，行動加值服務滿足用戶的各個方面。

對個人化和便利體驗的需求不斷成長

全球個人對個人化和便利體驗的需求不斷成長，推動了市場的成長。為此，MVAS 提供了滿足個人喜好和需求的客製化解決方案。消費者希望無縫獲得符合他們興趣和行為的服務。除此之外，行動增值服務還透過提供個人化內容推薦、基於位置的服務和客製化通知等服務來滿足個人的不同需求。此外，即時存取相關資訊和服務的能力有助於提高用戶滿意度和參與度，這對市場產生積極影響。行動加值服務 (MVAS) 供應商不斷創新其產品，以在競爭格局中保持領先地位。

行動技術和連接方面的創新

不同的參與者正在創新行動技術，以吸引全球龐大的消費者群。此外，第五代（5G）網路的部署正在增強行動裝置的功能。除此之外，5G 技術由於其更高的資料速度、更低的延遲和更大的網路容量，有助於增強提供更身臨其境和資料密集型行動增值服務內容的潛力。與此一致的是，這些進步對於擴增實境 (AR)、虛擬實境 (VR) 和高清視訊串流等服務尤其重要。改進的連接性使企業能夠創建和提供改進的、更具互動性的行動增值服務（MVAS）產品，從而增強用戶體驗。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 資料來源
    • 主要資源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球行動加值服務 (MVAS) 市場

  • 市場概況
  • 市場業績
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依解決方案

  • 簡訊服務 (SMS)
    • 市場走向
    • 市場預測
  • 多媒體訊息服務 (MMS)
    • 市場走向
    • 市場預測
  • 基於位置的服務
    • 市場走向
    • 市場預測
  • 行動電子郵件和即時通訊
    • 市場走向
    • 市場預測
  • 行動貨幣
    • 市場走向
    • 市場預測
  • 行動廣告
    • 市場走向
    • 市場預測
  • 行動資訊娛樂
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 7 章：市場區隔：按設備類型

  • 智慧型手機
    • 市場走向
    • 市場預測
  • 平板電腦
    • 市場走向
    • 市場預測
  • 筆記型電腦/數據卡
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 8 章：市場區隔：依最終用戶

  • 中小企業
    • 市場走向
    • 市場預測
  • 企業
    • 市場走向
    • 市場預測

第 9 章：市場區隔：依垂直領域

  • BFSI
    • 市場走向
    • 市場預測
  • 媒體與娛樂
    • 市場走向
    • 市場預測
  • 衛生保健
    • 市場走向
    • 市場預測
  • 教育
    • 市場走向
    • 市場預測
  • 零售
    • 市場走向
    • 市場預測
  • 政府
    • 市場走向
    • 市場預測
  • 電信與資訊技術
    • 市場走向
    • 市場預測
  • 其他
    • 市場走向
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場走向
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格指標

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • AT&T
    • Alphabet Inc.
    • Amazon.com Inc.
    • Apple Inc.
    • Baidu Inc.
    • Comverse Technology Inc.
    • Gaana.com
    • Gemalto
    • Google LLC
    • InMobi
    • Kongzhong Corp
    • Mahindra Comviva
    • Mobily
    • One97 Communications Ltd.
    • OnMobile
    • Vodafone Group Plc
Product Code: SR112024A2123

The global mobile value-added services (MVAS) market size reached US$ 983.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 3,156.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.4% during 2024-2032. The growing adoption of smartphones and mobile devices, rising demand for personalized and convenient user experiences, and innovations in mobile technology and deployment of fifth generation (5G) networks are some of the major factors propelling the market.

Mobile value-added services (MVAS) refer to additional services that are beyond basic voice communication and text messaging that mobile operators offer to enhance user experience and generate additional revenue streams. They comprise a wide range of offerings, such as mobile apps, content subscriptions, mobile banking, and entertainment services. They have capabilities of mobile devices and networks to provide users with convenient and value-enhancing functionalities. As they create a comprehensive and personalized mobile experience, the demand for MVAS is increasing across the globe.

At present, the rising integration of location-based services, such as navigation, local recommendations, and geotargeted marketing, in MVAS to enhance user engagement, is contributing to the growth of the market. In line with this, the growing demand for faster and more reliable data transmission is providing a positive market outlook. Moreover, the increasing popularity of mobile apps and digital content consumption is offering lucrative growth opportunities to industry investors. Apart from this, the rising preference for mobile payments and financial services among the masses around the world is strengthening the growth of the market. Furthermore, favorable government policies worldwide are supporting the growth of the market. Besides this, the rising demand for MVAS in the healthcare sector in fitness apps, remote patient monitoring, and wellness coaching, along with the increasing focus on health and self-care, is bolstering the growth of the market.

Mobile Value-Added Services (MVAS) Market Trends/Drivers:

Rising adoption of smartphones and mobile devices

The rising adoption of smartphones and other mobile devices among the masses, along with the ease of internet facilities around the world, is contributing to the growth of the market. In addition, smartphones act as a versatile platform that assists in handling daily tasks easily and efficiently. Mobile devices provide individuals with instant access to a wide range of information and services. In line with this, the availability of high-speed internet connectivity allows users to stay connected, access social media platforms, and browse the internet seamlessly without any delay and disruptions. Apart from this, users are increasingly seeking value beyond basic communication, which is offering a positive market outlook. From entertainment and education to productivity and health, MVAS caters to various aspects of users.

Increasing demand for personalized and convenient experiences

The increasing demand for personalized and convenient experiences among individuals worldwide is bolstering the growth of the market. In line with this, MVAS provides tailored solutions that cater to individual preferences and needs. Consumers expect seamless access to services that align with their interests and behaviors. Apart from this, MVAS caters to the different needs of individuals by offering services, such as personalized content recommendations, location-based services, and customized notifications. In addition, the ability to access relevant information and services in real time assists in enhancing user satisfaction and engagement, which is positively influencing the market. MVAS providers are continuously innovating their offerings to stay relevant in a competitive landscape.

Innovations in mobile technology and connectivity

Various players are innovating mobile technology to attract a large consumer base across the globe. In addition, the deployment of fifth generation (5G) networks is increasing the capabilities of mobile devices. Besides this, the 5G technology assists in enhancing the potential for delivering more immersive and data intensive MVAS content due to its higher data speeds, lower latency, and increased network capacity. In line with this, these advancements are particularly crucial for services, such as augmented reality (AR), virtual reality (VR), and high-definition video streaming. The improved connectivity allows businesses to create and deliver improved and more interactive MVAS offerings that enhance user experiences.

Mobile Value-Added Services (MVAS) Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mobile value-added services (MVAS) market report, along with forecasts at the global, regional and country levels for 2024-2032. Our report has categorized the market based on solution, device type, end-user, and vertical.

Breakup by Solution:

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Location Based Services

Mobile Email and IM

Mobile Money

Mobile Advertising

Mobile Infotainment

Others

Short messaging service (SMS) represents the largest market segment

The report has provided a detailed breakup and analysis of the market based on the solution. This includes short messaging service (SMS), multimedia messaging service (MMS), location based services, mobile email and IM, mobile money, mobile advertising, mobile infotainment, and others. According to the report, short messaging service (SMS) represented the largest segment. Short messaging service (SMS) is an essential component of MVAS that enables users to exchange concise text messages over mobile networks. SMS-based solutions comprise a wide range of functionalities, such as transactional notifications, alerts, two-factor authentication, and marketing campaigns. In addition, businesses are integrating SMS for enhanced customer engagement, sending timely updates, promotions, and service-related information. It is compatible with virtually all mobile devices and has low cost and minimal technical requirements, which makes SMS a viable option in various regions and industries.

Breakup by Device Type:

Mobile Phone

Tablet PC

Laptop or Data-Card

Others

The report has provided a detailed breakup and analysis of the market based on the device type. This includes mobile phone, tablet PC, laptop or data-card, and others.

These services in mobile phones range from SMS-based solutions to mobile apps that cater to various needs, such as communication, entertainment, and productivity among the masses. In addition, the portability and connectivity of mobile phones enable users to access a diverse range of MVAS easily.

Tablet PCs offer a larger screen and enhanced multimedia capabilities, which makes them suitable for content consumption and interactive experiences. MVAS tailored for tablets, includes e-books, video streaming, and interactive educational apps. Users often opt for tablet-specific applications due to their larger display for a more immersive experience.

Laptop or data-card enables users to access MVAS with a focus on productivity, research, and connectivity. These devices are commonly used for work-related services, such as cloud-based collaboration, online meetings, and data-intensive applications. Laptops provide a more comprehensive interface for MVAS requiring extensive input or complex interactions.

Breakup by End-User:

SMBs

Enterprises

Enterprises account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the end-user. This includes SMBs and enterprises. According to the report, enterprises represented the largest segment. Enterprises encompass a wide range of businesses of all sizes of various industries. Enterprises are seeking to leverage MVAS to enhance their operations, customer engagement, and overall efficiency, which is offering a positive market outlook. MVAS solutions tailored for enterprises include mobile marketing campaigns, business communication tools, mobile payment integrations, and workforce management applications. Enterprises utilize MVAS to streamline communication with customers and clients and facilitate real-time updates, transaction notifications, and personalized offers. Additionally, mobile apps and services cater to internal functions, optimize employee collaboration, project management, and data analysis.

Breakup by Vertical:

BFSI

Media and Entertainment

Healthcare

Education

Retail

Government

Telecom and IT

Others

Government holds the biggest market share

The report has provided a detailed breakup and analysis of the market based on the vertical. This includes BFSI, media and entertainment, healthcare, education, retail, government, telecom and IT, and others. According to the report, government represented the largest segment. MVAS solutions for governments encompass a range of applications, such as emergency alerts, public information dissemination, and interactive platforms for citizen feedback. Government agencies also utilize MVAS for administrative processes, such as mobile-based e-governance services for applications like online tax payment, vehicle registration, and document verification. These solutions enhance convenience for citizens and promote transparency in government operations. Furthermore, MVAS aids in disaster management and enables timely alerts and coordination during crises.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest mobile value-added services (MVAS) market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest market share due to the increasing adoption of mobile technology. In addition, rising collaborations between mobile operators and content providers is propelling the growth of the market. Apart from this, the growing adoption of smartphones among individuals is offering a positive market outlook in the region. Additionally, favorable government initiatives for promoting digitalization and smart city development are contributing to the growth in the Asia Pacific market.

Competitive Landscape:

Key players are continually introducing new and diverse services by developing mobile apps, content subscriptions, personalized experiences, and interactive platforms to cater to a wide range of user needs, from entertainment to productivity. In addition, increasing collaborations between MVAS providers, mobile operators, content creators, and technology companies facilitate the integration of content, technology, and distribution channels, that enhance the MVAS ecosystem. Apart from this, companies are focusing on improving user experiences by enhancing the design, functionality, and ease of use of their services. They are incorporating user feedback to refine services and ensure optimal engagement of users. Furthermore, manufacturers are investing in advanced security measures to ensure the data protection of users.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

AT&T

Alphabet Inc.

Amazon.com Inc.

Apple Inc.

Baidu Inc.

Comverse Technology Inc.

Gaana.com

Gemalto

Google LLC

InMobi

Kongzhong Corp

Mahindra Comviva

Mobily

One97 Communications Ltd.

OnMobile

Vodafone Group Plc

Recent Developments:

In 2021, InMobi collaborated with The Trade Desk to expand access to the pulse brand lift solution for marketers. Through the partnership, InMobi's mobile-first consumer intelligence platform - InMobi Pulse, will be available on The Trade Desk's demand side platform (DSP).

In 2020, Apple announced that even more customers can enjoy many of Apple's most popular Services. The App Store, Apple Arcade, Apple Music, Apple Podcasts, and iCloud are now available in 20 more countries, and Apple Music is available in 52 additional countries.

In 2023, Google announced a range of new artificial intelligence-powered features in its translation application at its Live from Paris virtual event. The new features include more contextual translation options with descriptions and examples, a redesigned app for Apple's iOS operating system, and an augmented-reality translation feature through Google Lens.

Key Questions Answered in This Report:

  • How has the global mobile value-added services (MVAS) market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global mobile value-added services (MVAS) market?
  • What is the impact of each driver, restraint, and opportunity on the global mobile value-added services (MVAS) market?
  • What are the key regional markets?
  • Which countries represent the most attractive mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the solution?
  • Which is the most attractive solution in the mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the device type?
  • Which is the most attractive device type in the mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the end-user?
  • Which is the most attractive end-user in the mobile value-added services (MVAS) market?
  • What is the breakup of the market based on the vertical?
  • Which is the most attractive vertical in the mobile value-added services (MVAS) market?
  • What is the competitive structure of the global mobile value-added services (MVAS) market?
  • Who are the key players/companies in the global mobile value-added services (MVAS) market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile Value-Added Services (MVAS) Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Solution

  • 6.1 Short Messaging Service (SMS)
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Multimedia Messaging Service (MMS)
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Location Based Services
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Mobile Email & IM
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Mobile Money
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Mobile Advertising
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Mobile Infotainment
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast
  • 6.8 Others
    • 6.8.1 Market Trends
    • 6.8.2 Market Forecast

7 Market Breakup by Device Type

  • 7.1 Mobile Phone
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Tablet PC
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Laptop/Data-Card
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End-User

  • 8.1 SMBs
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Media and Entertainment
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Healthcare
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Education
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Retail
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Government
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Telecom & IT
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 AT&T
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Alphabet Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Amazon.com Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Apple Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Baidu Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Comverse Technology Inc.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Gaana.com
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Gemalto
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Google LLC
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 SWOT Analysis
    • 15.3.10 InMobi
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Kongzhong Corp
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Mahindra Comviva
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
    • 15.3.13 Mobily
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 One97 Communications Ltd.
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
    • 15.3.15 OnMobile
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio
      • 15.3.15.3 Financials
    • 15.3.16 Vodafone Group Plc
      • 15.3.16.1 Company Overview
      • 15.3.16.2 Product Portfolio
      • 15.3.16.3 Financials
      • 15.3.16.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile Value-Added Services Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile Value-Added Services Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Mobile Value-Added Services Market: Breakup by Solution (in %), 2023
  • Figure 4: Global: Mobile Value-Added Services Market: Breakup by Device Type (in %), 2023
  • Figure 5: Global: Mobile Value-Added Services Market: Breakup by End-User (in %), 2023
  • Figure 6: Global: Mobile Value-Added Services Market: Breakup by Vertical (in %), 2023
  • Figure 7: Global: Mobile Value-Added Services Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Mobile Value-Added Services Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Mobile Value-Added Services (Short Messaging Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Mobile Value-Added Services (Short Messaging Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Mobile Value-Added Services (Multimedia Messaging Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Mobile Value-Added Services (Location Based Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Mobile Value-Added Services (Location Based Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Mobile Value-Added Services (Mobile Email & IM) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Mobile Value-Added Services (Mobile Email & IM) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Mobile Value-Added Services (Mobile Money) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Mobile Value-Added Services (Mobile Money) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Mobile Value-Added Services (Mobile Advertising) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Mobile Value-Added Services (Mobile Advertising) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Mobile Value-Added Services (Mobile Infotainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Mobile Value-Added Services (Mobile Infotainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Mobile Value-Added Services (Other Solutions) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Mobile Value-Added Services (Other Solutions) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Mobile Value-Added Services (Mobile Phone) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Mobile Value-Added Services (Mobile Phone) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Mobile Value-Added Services (Tablet PC) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Mobile Value-Added Services (Tablet PC) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Mobile Value-Added Services (Laptop/Data-Card) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Mobile Value-Added Services (Laptop/Data-Card) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Mobile Value-Added Services (Other Device Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Mobile Value-Added Services (Other Device Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Mobile Value-Added Services (SMBs) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Mobile Value-Added Services (SMBs) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Mobile Value-Added Services (Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Mobile Value-Added Services (Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Mobile Value-Added Services (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Mobile Value-Added Services (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Mobile Value-Added Services (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Mobile Value-Added Services (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Mobile Value-Added Services (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Mobile Value-Added Services (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Mobile Value-Added Services (Education) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Mobile Value-Added Services (Education) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Global: Mobile Value-Added Services (Retail) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Global: Mobile Value-Added Services (Retail) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Global: Mobile Value-Added Services (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Global: Mobile Value-Added Services (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Global: Mobile Value-Added Services (Telecom & IT) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Global: Mobile Value-Added Services (Telecom & IT) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Global: Mobile Value-Added Services (Other Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Global: Mobile Value-Added Services (Other Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: North America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: North America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: United States: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: United States: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Canada: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Canada: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Asia Pacific: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Asia Pacific: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: China: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: China: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Japan: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Japan: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: India: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: India: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: South Korea: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: South Korea: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Australia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Australia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Indonesia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Indonesia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Europe: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Europe: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Germany: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Germany: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: France: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: France: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: United Kingdom: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: United Kingdom: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Italy: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Italy: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Spain: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Spain: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Russia: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Russia: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Latin America: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Latin America: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Brazil: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 94: Brazil: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 95: Mexico: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 96: Mexico: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 97: Others: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 98: Others: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 99: Middle East and Africa: Mobile Value-Added Services Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 100: Middle East and Africa: Mobile Value-Added Services Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 101: Global: Mobile Value-Added Services Industry: SWOT Analysis
  • Figure 102: Global: Mobile Value-Added Services Industry: Value Chain Analysis
  • Figure 103: Global: Mobile Value-Added Services Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile Value-Added Services Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Mobile Value-Added Services Market Forecast: Breakup by Solution (in Million US$), 2024-2032
  • Table 3: Global: Mobile Value-Added Services Market Forecast: Breakup by Device Type (in Million US$), 2024-2032
  • Table 4: Global: Mobile Value-Added Services Market Forecast: Breakup by End-User (in Million US$), 2024-2032
  • Table 5: Global: Mobile Value-Added Services Market Forecast: Breakup by Vertical (in Million US$), 2024-2032
  • Table 6: Global: Mobile Value-Added Services Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Mobile Value-Added Services Market: Competitive Structure
  • Table 8: Global: Mobile Value-Added Services Market: Key Players