市場調查報告書
商品編碼
1519451
2024-2032 年按組件、業務功能、部署模式、組織規模、垂直產業和區域分類的物聯網貨幣化市場報告IoT Monetization Market Report by Component, Business Function, Deployment Mode, Organization Size, Industry Vertical, and Region 2024-2032 |
IMARC Group年,全球物聯網貨幣化市場規模達到3,857億美元。個人對智慧型手機和其他連網裝置的使用不斷增加,第五代(5G)網路的引入改善了網路連接,以及快速城市化導致對連網汽車的需求不斷增加,這些都是全球市場成長的主要推動力。
主要市場促進因素:主要市場促進因素之一是人們日益關注提高效率和降低成本。此外,對增強個人化的日益成長的需求正在成為一個成長誘導因素。
主要市場趨勢:由於眾多主要趨勢,包括智慧型手機和其他連接設備的使用率不斷上升以及網路連線的改善,市場需求不斷成長。
地理趨勢:根據報告,北美表現出明顯的主導地位,佔據了市場佔有率。這是由於先進技術的不斷採用。
競爭格局:物聯網貨幣化產業的一些主要市場參與者包括Amdocs、思科系統公司、CSG系統國際公司、通用電氣公司、Infosys Limited、國際商業機器公司、微軟公司、諾基亞公司、甲骨文公司、PTC Inc. 、三星電子有限公司、塔塔諮詢服務有限公司、Telefonaktiebolaget LM Ericsson、泰雷茲集團等。
挑戰與機會:阻礙市場成長的主要挑戰之一是資料管理和隱私問題。儘管如此,組織對數據驅動決策的需求不斷成長,代表了物聯網貨幣化市場的近期機會。
智慧型手機和其他連網裝置的使用率不斷上升
智慧型手機和其他連接設備的使用不斷增加正在支持物聯網貨幣化市場的成長。人們正在採用智慧型手機、筆記型電腦、電腦和穿戴式設備,因為它們的功能增強。第五代 (5G) 網路的部署和行動連線領域的其他持續進步提供了更快的速度、更低的延遲和更高的容量等優勢。據IMARC Group稱,到 2032 年,全球智慧型手機銷量預計將達到 19.687 億部。
改進的網路連接
網路連線的改善正在刺激全球物聯網貨幣化需求。與先前的網路相比,5G 網路可以利用更廣泛的頻寬。 5G 延遲低,下載檔案或與雲端互動等活動的速度比第四代 (4G) 或第三代 (3G) 網路快 10 倍。除此之外,多家公司正在簽署有助於增強 5G 網路的協議。例如,2022 年 5 月 9 日,Orange France 和愛立信簽署了為期五年的 5G 貨幣化平台協議,以實現營運改進、先進的產品敏捷性和靈活性。此外,愛立信充電將使Orange France能夠透過獨特的5G服務為其用戶提供新層次的數位互動和體驗。
快速城市化導致連網汽車需求不斷成長
由於世界各地快速城市化,對連網汽車的需求不斷增加。人們更喜歡提供增強功能並提高滿意度的車輛。連網汽車提供先進的安全功能,例如自動煞車、行人偵測和即時交通警報,有助於吸引更廣泛的消費者群。它們配備了物聯網技術,可以相互通訊並與交通管理系統通訊,以最佳化交通流量、減少擁塞並提高安全性。據德勤稱,到 2025 年,全球連網汽車數量將達到約 4.7 億輛。
IMARC Group提供了每個細分市場的主要趨勢的分析,以及 2024-2032 年全球、區域和國家層面的物聯網貨幣化預測。我們的報告根據組件、業務功能、部署模式、組織規模和行業垂直對市場進行了分類。
解決方案
服務
解決方案佔據大部分市場佔有率
該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。根據該報告,解決方案代表了最大的部分。
物聯網解決方案涉及旨在解決特定業務或消費者需求的軟體、硬體和服務。這種整體方法受到青睞,因為它提供了完整的、可立即實施的軟體包,有助於更輕鬆地採用和整合到現有系統中。許多公司正在採用易於部署和管理的解決方案,並最大限度地減少對廣泛的內部專業知識的需求。 2022 年 1 月 11 日,Oracle 擴大了融合計費範圍,為 1 億用戶提供服務。雲端規模計費是 Oracle 雲端規模貨幣化產品組合中的線上和離線計費解決方案。
行銷與銷售
它
金融
供應鏈
營運
行銷和銷售額佔行業最大佔有率
報告還根據業務功能對市場進行了詳細的細分和分析。這包括行銷和銷售、IT、財務、供應鏈和營運。報告顯示,行銷和銷售佔據了最大的市場佔有率。
行銷和銷售中的物聯網貨幣化利用互聯設備來增強用戶體驗、簡化營運並增加收入。物聯網設備收集有關個人行為和偏好的大量資料,這使行銷和銷售公司能夠追蹤用戶在實體店中互動最多的產品或網站分析如何在線上工作。這些資料可以幫助行銷人員更有效地客製化他們的行銷活動和產品植入,從而提高轉換率。除此之外,公司還可以向個人傳遞個人化的行銷訊息。
本地
基於雲端
基於雲端的代表領先的細分市場
該報告根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。根據該報告,基於雲端的佔據了最大的部分。
基於雲端的物聯網貨幣化利用雲端運算技術來提高物聯網系統的功能,並提供更具可擴展性、靈活且強大的解決方案,組織可以使用這些解決方案從物聯網部署中創造收入。此外,由於其成本效益的性質,公司正在採用基於雲端的模型。 2024 年 2 月 1 日,數位通電訊控股有限公司選擇 Oracle 來改造其業務支援系統 (BSS)。透過升級其傳統解決方案,將預付計費和後付費計費引入統一的雲端原生平台,Oracle Cloud Scale Charging and Billing 將使 SmarTone 能夠有效地推出並擴展差異化產品。
大型企業
中小企業
大型企業市場主導地位明顯
報告還根據組織規模對市場進行了詳細的細分和分析。這包括大型企業和中小企業。報告顯示,大型企業佔據了最大的市場佔有率。
大型企業是指在營運規模、收入、資產和員工數量方面通常超過其他企業的組織。這些企業規模龐大,通常具有廣泛的地理覆蓋範圍,涉及多個國家或國際市場。大型企業擴大採用物聯網貨幣化來提高營運效率和生產力,這有助於市場成長。透過物聯網,大型企業可以從各種來源收集大量資料,透過分析這些數據可以得出有關市場趨勢、使用者行為和營運效率低下的見解。
BFSI
零售
資訊科技和電信
製造業
運輸與物流
衛生保健
能源和公用事業
其他
該報告根據垂直行業對市場進行了詳細的細分和分析。這包括 BFSI、零售、IT 和電信、製造、運輸和物流、醫療保健、能源和公用事業等。
在銀行、金融服務和保險 (BFSI) 行業,物聯網貨幣化代表著增強用戶服務、提高營運效率和開發新業務模式的新興機會。銀行和金融機構正在使用物聯網提供個人化的使用者體驗。
零售業擴大利用物聯網來即時追蹤和自動補貨資訊。它有助於保持最佳庫存水平,同時降低成本。此外,物聯網設備管理能源使用並預測維護需求,從而節省成本並防止故障。
資訊科技 (IT) 和電信領域的物聯網貨幣化使公司能夠透過引入傳統網路連接之外的舉措和服務,將其資料貨幣化並擴展到不同的行業。它有利於增強服務產品、改善網路管理和創造新的收入來源。
製造業中的物聯網貨幣化包括使用物聯網技術來增強製造流程、提高生產力、降低成本並開闢新的收入來源。物聯網設備可以即時監控制造設備的狀況並在故障發生之前進行預測。
在運輸和物流領域,物聯網貨幣化使組織能夠最佳化其維護計劃並提高車隊車輛的品質和使用壽命。物聯網技術可以透過追蹤設備和電腦系統實現無縫資料交換。它還允許管理人員輕鬆追蹤運輸途中的貨物位置,並在貨物到達目的地後立即驗證產品詳細資訊。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美市場領先,佔據最大的物聯網貨幣化市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是物聯網貨幣化最大的區域市場。
先進技術的不斷採用以及北美地區網際網路設施的改善正在推動市場的成長。該地區的主要製造商正在進行併購 (M&A),以擴大其產品組合。 2021年5月26日,美國CSG公司收購了領先的整合策略控制和訊息解決方案供應商Tango Telecom。此次收購是雙方長期合作關係的頂峰,該合作關係為一些全球最大、最成功的通訊服務提供商 (CSP) 提供端到端數位貨幣化解決方案。此外,收購 Tango Telecom 也為 CSG 提供了即時、動態策略和呼叫控制管理。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。物聯網貨幣化產業的一些主要市場參與者包括Amdocs、思科系統公司、CSG 系統國際公司、通用電氣公司、印孚瑟斯有限公司、國際商業機器公司、微軟公司、諾基亞公司、甲骨文公司、PTC 公司、三星電子有限公司、塔塔諮詢服務有限公司、Telefonaktiebolaget LM Ericsson 和泰雷茲集團。
(請注意,這僅代表部分公司名單,完整名單已在報告中提供。)
主要行業參與者正致力於與公司合作以擴大其產品組合範圍。他們推出了一系列先進的產品,有利於提高用戶體驗和滿意度,從而增加物聯網貨幣化市場收入。 2021 年 10 月 26 日,Amdocs 宣布推出數位品牌套件即服務,這是一個完全預先整合的數位業務套件,由 Amazon Web Services (AWS) 提供支援並作為服務交付。該公司的數位品牌套件即服務使數位品牌和小型服務供應商能夠輕鬆為其最終用戶創建、捕獲全數位體驗並從中獲利。
The global IoT monetization market size reached US$ 385.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5,729.3 Billion by 2032, exhibiting a growth rate (CAGR) of 34.3% during 2024-2032. The rising utilization of smartphones and other connected devices among individuals, improved internet connectivity due to the introduction of fifth-generation (5G) networks, along with increasing demand for connected cars due to rapid urbanization are primarily driving the global market growth.
Major Market Drivers: One of the key market drivers are the rising focus on improved efficiency and cost reduction. Moreover, the increasing need for enhanced personalization is acting as a growth-inducing factor.
Key Market Trends: The market demand is propelling owing to numerous primary trends, which include the rising utilization of smartphones and other connected devices and improved internet connectivity.
Geographical Trends: According to the report, North America exhibits a clear dominance, accounting for the market share. This is due to the rising adoption of advanced technologies.
Competitive Landscape: Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, Thales Group., among many others.
Challenges and Opportunities: One of the key challenges hindering the market growth are data management and privacy concerns. Nonetheless, the escalating demand for data-driven decision-making in organizations represents IoT monetization market recent opportunities.
Rising Utilization of Smartphones and Other Connected Devices
The increasing utilization of smartphones and other connected devices is supporting the IoT monetization market growth. People are adopting smartphones, laptops, computers, and wearable devices because of their enhanced functionality. The deployment of fifth-generation (5G) networks and other ongoing advancements in mobile connection provide benefits like faster speeds, lower latency, and increased capacity. According to the IMARC Group, 1,968.7 Million smartphones are expected to be sold globally by 2032.
Improved Internet Connectivity
The improved internet connectivity is catalyzing IoT monetization demand across the globe. 5G networks can utilize a much broader range of bandwidths as compared to previous networks. 5G has low latency that enables the speeds that make activities like downloading a file or interacting with the cloud 10x faster than on a fourth-generation (4G) or three-generation (3G) network. Besides this, various companies are engaging in agreements that aid in enhancing 5G networks. For instance, on 9 May 2022, Orange France and Ericsson signed a five-year 5G monetization platform agreement to deliver operational improvement, advanced product agility and flexibility. In addition, Ericsson charging will enable Orange France to provide new levels of digital interaction and experience to its users with unique 5G offers.
Growing Demand for Connected Cars Due to Rapid Urbanization
There is an increase in the demand for connected cars due to rapid urbanization around the world. People are preferring vehicles that offer enhanced features and increase their satisfaction. Connected cars offer advanced safety features like automatic braking, pedestrian detection, and real time traffic alerts that assist in attracting a broader consumer base. They are equipped with IoT technologies and can communicate with each other and with traffic management systems to optimize traffic flow, reduce congestion, and enhance safety. According to Deloitte, it will be approximately 470 million connected vehicles across the globe by 2025.
IMARC Group provides an analysis of the key trends in each segment of the market, along with IoT monetization forecast at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, business function, deployment mode, organization size, and industry vertical.
Solution
Services
Solution accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represented the largest segment.
Solution in IoT involves software, hardware, and services that are designed to solve specific business or consumer needs. This holistic approach is favored because it delivers complete, ready-to-implement packages that facilitate easier adoption and integration into existing systems. Various companies are adopting solutions that are easy to deploy and manage and minimize the need for extensive in-house expertise. On 11 January 2022, Oracle scaled up converged charging to serve 100 million subscribers. Cloud scale charging is an online and offline charging solution within Oracle's Cloud Scale Monetization portfolio.
Marketing and Sales
IT
Finance
Supply Chain
Operations
Marketing and sales hold the largest share of the industry
A detailed breakup and analysis of the market based on the business function have also been provided in the report. This includes marketing and sales, IT, finance, supply chain, and operations. According to the report, marketing and sales accounted for the largest market share.
IoT monetization in marketing and sales leverages connected devices to enhance user experiences, streamline operations, and drive revenue. IoT devices collect a vast range of data on the behavior and preferences of individuals, which enables marketing and sales companies to track which products users interact with the most in a physical store or how website analytics work online. This data helps marketers tailor their campaigns and product placements more effectively, leading to higher conversion rates. Apart from this, companies can deliver personalized marketing messages to individuals.
On-premises
Cloud-based
Cloud-based represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the deployment mode. This includes on-premises and cloud-based. According to the report, cloud-based represented the largest segment.
Cloud-based IoT monetization uses of cloud computing technology to improve the capabilities of IoT systems and provide more scalable, flexible, and powerful solutions that organizations can use to generate revenue from their IoT deployments. Moreover, companies are adopting cloud-based models due to their cost-effective nature. On 1 February 2024, SmarTone Telecommunications Holdings Limited chosen Oracle to transform its business support systems (BSS). By upgrading its legacy solutions to bring prepaid charging and postpaid billing onto one unified, cloud native platform, Oracle Cloud Scale Charging and Billing will enable SmarTone to efficiently launch as wells as scale differentiated offerings.
Large Enterprises
Small and Medium-sized Enterprises
Large enterprises exhibit a clear dominance in the market
A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes large enterprises and small and medium-sized enterprises. According to the report, large enterprises accounted for the largest market share.
Large enterprises are organizations that usually exceed other businesses in terms of operational scale, revenue, assets, and employee count. These enterprises operate on a large scale and often have a broad geographic reach with multiple national or international markets. The rising adoption of IoT monetization in large enterprises for enhanced operational efficiency and productivity is contributing to the market growth. With IoT, large enterprises can collect vast amounts of data from various sources, which can be analyzed to derive insights about market trends, user behavior, and operational inefficiencies.
BFSI
Retail
IT and Telecom
Manufacturing
Transportation and Logistics
Healthcare
Energy and Utilities
Others
The report has provided a detailed breakup and analysis of the market based on the industry vertical. This includes BFSI, retail, IT and telecom, manufacturing, transportation and logistics, healthcare, energy and utilities, and others.
In the banking, financial services, and insurance (BFSI) industry, IoT monetization represents a burgeoning opportunity to enhance user service, improve operational efficiencies, and develop new business models. Banks and financial institutions are using IoT to offer personalized user experiences.
There is a rise in the utilization of IoT in the retail sector for real time tracking and automated restocking information. It helps in maintaining optimal inventory levels while reducing costs. In addition, IoT devices manage energy use and predict maintenance needs, thereby saving costs and preventing breakdowns.
IoT monetization in information technology (IT) and telecom allows companies to monetize their data and expand into diverse industries by introducing initiatives and services beyond conventional network connectivity. It benefits in enhancing service offerings, improving network management, and creating new revenue streams.
IoT monetization in the manufacturing industry encompasses the use of IoT technologies to enhance manufacturing processes, improve productivity, reduce costs, and open up new revenue streams. IoT devices can monitor the condition of manufacturing equipment in real time and predict failures before they occur.
In transportation and logistics, IoT monetization allows organizations to optimize their maintenance schedules and improve the quality and service life of their fleet vehicles. IoT technology enables seamless data exchange via tracking devices and computer systems. It also allows managers to easily track the location of goods in transit and immediately verify product details as soon as they arrive at the destination.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest IoT monetization market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for IoT monetization.
The rising adoption of advanced technologies, along with improved internet facilities in the North America region, is propelling the market growth. Key manufacturers in the region are engaging in mergers and acquisitions (M&As) to expand their product portfolio. On 26 May 2021, CSG, a company in the US, acquired Tango Telecom, a leading supplier of convergent policy control and messaging solutions. The acquisition is the culmination of a long-standing relationship that delivers end-to-end digital monetization solutions to some of the world's largest and most successful communications service providers (CSPs). Additionally, the acquisition of Tango Telecom arms CSG with real time, dynamic policy, and call control management.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the IoT monetization industry include Amdocs, Cisco Systems Inc., CSG Systems International Inc., General Electric Company, Infosys Limited, International Business Machines Corporation, Microsoft Corporation, Nokia Corporation, Oracle Corporation, PTC Inc., Samsung Electronics Co. Ltd., Tata Consultancy Services Limited, Telefonaktiebolaget LM Ericsson, and Thales Group.
(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)
Major industry players are focusing on collaborating with companies to enhance their portfolio range. They are introducing an advanced product range that benefits in improving user experience and satisfaction, thereby increasing IoT monetization market revenue. On 26 October 2021, Amdocs announced the availability of its Digital Brand Suite as-a-Service, a fully pre-integrated digital business suite, powered by Amazon Web Services (AWS) and delivered as a service. The company's Digital Brand Suite as-a-Service allows digital brands and small-scale service providers to easily create, capture, and monetize an all-digital experience for their end users.