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市場調查報告書
商品編碼
1519484
2024-2032 年按產品類型、材料類型、定價、年齡層、配銷通路、最終用戶和地區分類的運動服市場報告Activewear Market Report by Product Type, Material Type, Pricing, Age Group, Distribution Channel, End User, and Region 2024-2032 |
2023年全球運動服市場規模達3,932億IMARC Group。在日益成長的健康和保健趨勢、布料和設計技術進步以及社交媒體和名人代言的影響力的推動下,全球市場正在蓬勃發展,這些共同推動了消費者對適合健身活動和運動的時尚、高性能服裝的需求。
市場成長與規模:根據運動服市場分析,在健康意識增強和向更積極生活方式的文化轉變的推動下,該市場正在經歷強勁成長。這一趨勢在全球範圍內得到體現,已開發經濟體和新興經濟體的市場均顯著擴張。
主要市場促進因素:主要促進因素包括健康和保健趨勢的上升、社交媒體和名人代言的影響以及所有年齡層對戶外和健身活動日益成長的興趣。這些因素導致了更廣泛的消費者基礎和對產品的更高需求。
技術進步:織物技術和製造流程的創新,例如吸濕排汗材料、溫度控制和穿戴式技術整合,正在增強功能性和吸引力,推動消費者興趣和市場成長。
行業應用:它擴大應用於各種活動,而不僅僅是傳統的體育和健身。它包括休閒服裝、專業運動服裝和戶外活動專用裝備,體現了其多功能性和廣泛的吸引力。
主要市場趨勢:在消費者對環境議題的認知推動下,市場對永續和環保服飾的需求不斷增加。此外,運動休閒的出現和日益普及也是一個重要趨勢。
地區趨勢:由於較高的消費者消費能力和濃厚的健身文化,北美仍然是最大的市場,而亞太地區由於健康意識的增強和經濟的發展而呈現快速成長。歐洲注重品質和永續性,拉丁美洲、中東和非洲的新興市場隨著健康意識的提高而不斷擴大。
競爭格局:全球市場競爭激烈,既有知名運動品牌、奢華時尚品牌,也有新興的利基品牌。主要參與者專注於創新、策略合作夥伴關係和數位行銷策略,以佔領運動服市場佔有率。
挑戰與機會:根據運動服市場報告,市場面臨激烈競爭、消費者偏好變化以及永續生產實踐需求等挑戰。然而,在開拓新興市場、利用技術創新和滿足對環保產品不斷成長的需求方面存在著巨大的機會。
健康與養生趨勢
全球對健康、保健和健身的興趣不斷升級是全球市場的主要驅動力。隨著人們擴大採用更健康的生活方式,人們開始轉向定期鍛煉,從而推動了對舒適、多功能和高性能的需求。隨著人們越來越意識到身體健康的重要性及其對心理健康的影響,這一趨勢進一步放大,影響消費者投資於支持他們健身之旅的優質服裝。近年來,尤其是在大流行之後,健身應用程式、線上健身社群和虛擬健身課程的激增,使健身活動變得更加容易,從而擴大了消費者基礎。各品牌紛紛透過環保材料、先進技術功能和時尚設計進行創新,使其適合廣泛的體育活動和日常穿著,從而模糊了運動服和休閒裝之間的界限。
技術進步與創新
全球市場很大程度上受到布料和製造程序的技術進步和創新的推動。現代消費者要求產品不僅提供舒適性和靈活性,而且還具有吸濕排汗、溫度控制、防臭和紫外線防護等先進功能。健身追蹤器和監控生物辨識的智慧織物等穿戴式技術的整合也提升了其功能,使其吸引了精通科技的消費者。製造商不斷探索新材料,例如再生塑膠和可生物分解織物,以增強永續性並吸引具有環保意識的消費者。這些創新滿足了消費者對高性能服裝日益成長的期望,這些服裝既能適應積極的生活方式,又能符合永續發展和道德製造實踐的個人價值觀,從而影響購買決策並推動市場成長。
社群媒體與名人代言的影響
社群媒體平台和名人代言在塑造消費者偏好和推動全球市場方面發揮著至關重要的作用。有影響力的人和名人展示最新的運動服市場趨勢,影響其追隨者的購買選擇並引領時尚潮流。 Instagram 和 TikTok 等平台的視覺特性為品牌提供了完美的展示機會,使他們能夠透過在各種生活方式環境中展示自己的產品來吸引廣泛的受眾。這種知名度不僅提高了品牌知名度,還鼓勵了優先考慮健身和健康的生活方式,進一步刺激了對該產品的需求。品牌與知名人士合作打造標誌性系列也已成為一種重要的市場趨勢,提供排他性並利用這些名人的粉絲群,從而吸引更大的客戶群並推動該行業的銷售。
The global activewear market size reached US$ 393.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 627.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.2% during 2024-2032. The global market is flourishing, driven by a growing health and wellness trend, technological advancements in fabric and design, and the influential power of social media and celebrity endorsements, which together fuel consumer demand for stylish, high-performance attire suitable for fitness activities and everyday wear.
Market Growth and Size: According to activewear market analysis, the market is experiencing robust growth, fueled by increasing health consciousness and a cultural shift towards more active lifestyles. This trend is reflected globally, with significant market expansion in both developed and emerging economies.
Major Market Drivers: Key drivers include the rising trend of health and wellness, the influence of social media and celebrity endorsements, and a growing interest in outdoor and fitness activities among all age groups. These factors are contributing to a broader consumer base and higher demand for the products.
Technological Advancements: Innovations in fabric technology and manufacturing processes, such as moisture-wicking materials, temperature control, and wearable technology integration, are enhancing the functionality and appeal, driving consumer interest and market growth.
Industry Applications: It is increasingly being used across various activities, not just traditional sports and fitness. It includes casual wear, professional sports apparel, and specialized gear for outdoor activities, reflecting its versatility and wide-ranging appeal.
Key Market Trends: The market is witnessing an increase in demand for sustainable and eco-friendly apparel, driven by consumer awareness of environmental issues. Additionally, the emergence and rising popularity of athleisure is a significant trend.
Geographical Trends: North America remains the largest market due to high consumer spending power and a strong fitness culture, while the Asia Pacific region is showing rapid growth because of increasing health awareness and economic development. Europe focuses on quality and sustainability, and emerging markets in Latin America and the Middle East and Africa are expanding with rising health consciousness.
Competitive Landscape: The global market is highly competitive, with a mix of established sports brands, luxury fashion labels, and emerging niche players. Key players are focusing on innovation, strategic partnerships, and digital marketing strategies to capture activewear market share.
Challenges and Opportunities: According to the activewear market report, the market faces challenges such as intense competition, changing consumer preferences, and the need for sustainable production practices. However, there are significant opportunities in tapping into emerging markets, leveraging technological innovations, and meeting the growing demand for eco-friendly products.
Health and wellness trend
The escalating global interest in health, wellness, and fitness is a predominant driver of the global market. As people increasingly adopt healthier lifestyles, there's a significant shift towards regular exercise, propelling the demand for comfortable, versatile, and high-performance. This trend is further amplified by the rising awareness of the importance of physical health and its impact on mental well-being, influencing consumers to invest in quality wear that supports their fitness journey. The proliferation of fitness apps, online workout communities, and virtual fitness classes during recent times, especially post-pandemic, has made fitness activities more accessible, thereby expanding the consumer base. Brands are responding by innovating with eco-friendly materials, advanced technical features, and fashionable designs, making it suitable for a broad range of physical activities and everyday wear, thus blurring the lines between workout clothes and casual attire.
Technological advancements and innovation
The global market is significantly driven by technological advancements and innovations in fabrics and manufacturing processes. Modern consumers demand the product that not only provides comfort and flexibility but also incorporates advanced features such as moisture-wicking, temperature control, anti-odor, and UV protection. The integration of wearable technology, like fitness trackers and smart fabrics that monitor biometrics, has also elevated the functionality of it, making it appealing to tech-savvy consumers. Manufacturers are continuously exploring new materials, such as recycled plastics and biodegradable fabrics, to enhance sustainability and appeal to environmentally conscious consumers. These innovations address the growing consumer expectation for high-performance attire that accommodates an active lifestyle while also aligning with personal values regarding sustainability and ethical manufacturing practices, thus influencing purchasing decisions and driving market growth.
Influence of social media and celebrity endorsements
Social media platforms and celebrity endorsements play a crucial role in shaping consumer preferences and driving the global market. Influencers and celebrities showcase the latest activewear market trends, influencing their followers' buying choices and setting fashion trends. The visual nature of platforms like Instagram and TikTok serves as a perfect showcase for brands, enabling them to reach a broad audience by featuring their products in various lifestyle contexts. This visibility not only boosts brand awareness but also encourages a lifestyle that prioritizes fitness and health, further fueling the demand for the product. Collaborations between brands and high-profile personalities in creating signature lines have also become a significant market trend, offering exclusivity and tapping into the fan base of those personalities, thereby attracting a larger customer base and driving sales in the sector.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on product type, material type, pricing, age group, distribution channel and end user.
Top Activewear
Bottom Activewear
Innerwear
Swimwear
Outerwear
The report has provided a detailed breakup and analysis of the market based on the product type. This includes top activewear, bottom activewear, innerwear, swimwear, and outerwear.
Nylon
Polyester
Cotton
Neoprene
Polypropylene
Spandex
Polyester holds the largest share in the industry
A detailed breakup and analysis of the market based on the material type have also been provided in the report. This includes nylon, polyester, cotton, neoprene, polypropylene, and spandex. According to the report, polyester accounted for the largest market share.
Economy
Premium
The report has provided a detailed breakup and analysis of the market based on the pricing. This includes economy and premium.
More than 65 Years
The report has provided a detailed breakup and analysis of the market based on the age group. This includes 1 - 15 Years, 16 - 30 Years, 31 - 44 Years, 45 - 64 Years, and More than 65 Years.
Online Stores
Offline Stores
Offline stores represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline stores and online stores. According to the report, offline stores represented the largest segment.
Men
Women
Kids
Women represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids. According to the report, women represented the largest segment.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest activewear market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
Adidas AG
ASICS Corporation
Columbia Sportswear Company
DICK's Sporting Goods Inc.
Forever 21
Gap Inc.
Nike Inc.
Puma SE
PVH Corp.
Skechers USA Inc.
The North Face (VF Corporation)
Under Armour Inc.