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市場調查報告書
商品編碼
1520412
2024-2032 年按技術、連接解決方案、服務、終端市場(原始設備製造商、售後市場)和地區分類的連網汽車市場報告Connected Car Market Report by Technology, Connectivity Solutions, Service, End Market (Original Equipment Manufacturer, Aftermarket), and Region 2024-2032 |
IMARC Group年全球連網汽車市場規模達849億美元。連接技術的不斷進步、對安全和保障的重視、不斷變化的監管環境、消費者對個人化和便捷駕駛體驗的偏好不斷變化,以及多樣化連接解決方案和服務的整合是推動市場成長的一些關鍵因素。
市場成長與規模:由於對車輛先進連接功能的需求不斷成長,全球連網汽車市場正在經歷強勁成長。隨著消費者優先考慮車輛的安全、娛樂和便利服務,市場規模正在顯著擴大。
主要市場促進因素:主要促進因素包括 4G/LTE、3G 和 5G 連接等技術進步、安全法規、不斷變化的消費者偏好以及對駕駛員輔助和車輛管理服務的關注。除此之外,不斷變化的監管環境,特別是在歐洲和北美等地區,在塑造市場動態方面發揮著至關重要的作用。
技術進步:持續的技術進步,特別是 5G 等連接技術,正在推動連網汽車市場向前發展。這些進步促進了即時資料交換、無線更新以及先進駕駛輔助系統(ADAS) 的整合,有助於提供更安全、更互聯的駕駛體驗。
產業應用:連網汽車技術在不同的產業領域都有應用,包括安全服務、娛樂、車輛管理和行動管理。這些應用程式同時滿足原始設備製造商 (OEM) 和售後市場的需求,滿足廣泛的消費者需求和偏好。
主要市場趨勢:主要趨勢包括娛樂服務的整合、智慧移動解決方案以及車輛中的嵌入式連接解決方案。此外,市場也見證了傳統汽車製造商與科技公司之間的合作,凸顯了合作關係在推動創新方面的重要性。
地理趨勢:從地理上看,由於精通技術的消費者基礎和嚴格的安全法規,北美在聯網汽車的採用方面處於領先地位。在城市化和可支配收入增加的推動下,亞太地區正在快速成長。歐洲受益於支持性監管框架,而拉丁美洲和中東則見證了基礎設施改善推動的需求不斷成長。
競爭格局:競爭格局的特徵是老牌汽車製造商、科技巨頭和電信公司之間的激烈競爭。同時,專門從事特定連網汽車解決方案的新創公司為創新做出了貢獻,導致傳統和顛覆性參與者的融合。
挑戰與機會:挑戰包括解決網路安全問題、確保合規性以及滿足不同的消費者需求。機會在於持續的技術創新、戰略合作夥伴關係以及利用連接來創造新的個人化車內體驗。市場的演變也為專注於利基解決方案的新創公司和公司提供了機會。
連接技術的重大進步
連接技術的不斷發展是影響全球連網汽車市場的關鍵因素之一。高速網際網路、4G 和 5G 網路以及先進通訊協定的整合推動了從傳統獨立車輛到連網智慧汽車的轉變。這些技術可實現車輛與更廣泛的交通生態系統之間的無縫通訊,促進即時資料交換。連網汽車利用這些進步來提供一系列功能,包括即時交通更新、遠端診斷、無線軟體更新和增強的導航系統。隨著這些技術的成熟,連網汽車市場可望進一步擴大,提供更身臨其境、更安全的駕駛體驗。
日益重視安全與保障
安全考量是加強全球連網汽車市場的關鍵因素。 ADAS 和車聯網 (V2X) 通訊的整合在增強道路安全方面發揮關鍵作用。連網汽車利用感測器、攝影機和通訊模組來收集和傳輸有關車輛周圍環境、潛在危險和交通狀況的資料。這些資訊不僅被車輛本身用來做出明智的決策,而且還與其他連網車輛和基礎設施共享,從而創建一個協作安全生態系統。此外,連網汽車通常具有強大的網路安全措施,以防範潛在的網路威脅,確保車輛與外部系統之間交換的資料的完整性和機密性。
不斷變化的監管環境
世界各國政府和監管機構正在透過制定和實施支持性政策,積極為連網汽車市場的成長做出貢獻。同時,嚴格的法規的訂定,要求新車配備某些安全功能和連接功能,例如歐盟的 eCall 法規,要求所有新車配備緊急呼叫系統,這正在促進市場成長。此類法規推動了聯網汽車技術的採用,並創建了一個標準化框架,促進不同車輛和基礎設施組件之間的互通性和相容性,從而推動了市場成長。
不斷變化的消費者偏好和期望
消費者對更互聯、個人化和便利的駕駛體驗的需求不斷成長,這是另一個重要的成長因素。連網汽車透過提供車載資訊娛樂系統、語音控制助理以及與智慧型手機和智慧家居設備整合等功能來滿足這些不斷變化的偏好。遠端控制和監控車輛各個方面(從氣候設定到車輛診斷)的能力與尋求增強便利性和控制性的現代消費者產生了良好的共鳴,有助於市場擴張。此外,隨著消費者變得更加精通技術並習慣於連接所提供的便利,包括乘車共享、預測性維護和自動停車等服務在內的連接移動概念正在獲得越來越多的關注,這正在推動市場向前發展。
The global connected car market size reached US$ 84.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 267.2 Billion by 2032, exhibiting a growth rate (CAGR) of 13.3% during 2024-2032. Ongoing advancements in connectivity technologies, an emphasis on safety and security, evolving regulatory landscapes, changing consumer preferences towards personalized and convenient driving experiences, and the integration of diverse connectivity solutions and services are some of the key factors bolstering the market growth.
Market Growth and Size: The global connected car market is experiencing robust growth, driven by an increasing demand for advanced connectivity features in vehicles. The market size is expanding significantly as consumers prioritize safety, entertainment, and convenience services in their vehicles.
Major Market Drivers: Key drivers include technological advancements such as 4G/LTE, 3G, and 5G connectivity, safety regulations, changing consumer preferences, and a focus on driver assistance and vehicle management services. Besides this, the evolving regulatory landscape, particularly in regions like Europe and North America, plays a crucial role in shaping market dynamics.
Technological Advancements: Continuous technological advancements, especially in connectivity technologies like 5G, are propelling the connected car market forward. These advancements facilitate real-time data exchange, over-the-air updates, and the integration of advanced driver assistance systems (ADAS), contributing to a safer and more connected driving experience.
Industry Applications: Connected car technologies find applications in diverse industry segments, including safety services, entertainment, vehicle management, and mobility management. These applications cater to both original equipment manufacturers (OEMs) and the aftermarket, addressing a wide range of consumer needs and preferences.
Key Market Trends: Key trends include the integration of entertainment services, smart mobility solutions, and embedded connectivity solutions in vehicles. Moreover, the market is also witnessing collaboration between traditional automotive manufacturers and technology companies, emphasizing the importance of partnerships in driving innovation.
Geographical Trends: Geographically, North America leads in the adoption of connected cars due to a tech-savvy consumer base and stringent safety regulations. Asia Pacific is rapidly growing, driven by urbanization and increasing disposable income. Europe benefits from supportive regulatory frameworks, while Latin America and the Middle East witness rising demand driven by infrastructure improvements.
Competitive Landscape: The competitive landscape is characterized by intense rivalry among established automotive manufacturers, tech giants, and telecommunications companies. Concurrent with this, startups specializing in specific connected car solutions contribute to innovation, resulting in a convergence of traditional and disruptive players.
Challenges and Opportunities: Challenges include addressing cybersecurity concerns, ensuring regulatory compliance, and meeting diverse consumer demands. Opportunities lie in continued technological innovation, strategic partnerships, and leveraging connectivity to create new and personalized in-car experiences. The market's evolution also presents opportunities for startups and companies focusing on niche solutions.
Significant advancements in connectivity technologies
The continuous evolution of connectivity technologies represents one of the key factors influencing the global connected car market. The shift from traditional standalone vehicles to interconnected smart cars is fueled by the integration of high-speed internet, 4G and 5G networks, and advanced communication protocols. These technologies enable seamless communication between vehicles and the broader transportation ecosystem, facilitating real-time data exchange. Connected cars leverage these advancements to provide a range of features, including real-time traffic updates, remote diagnostics, over-the-air software updates, and enhanced navigation systems. As these technologies mature, the connected car market is poised to expand further, offering a more immersive and safer driving experience.
Rising emphasis on safety and security
Safety and security considerations are key factors strengthening the global connected car market. The integration of ADAS and vehicle-to-everything (V2X) communication plays a pivotal role in enhancing road safety. Connected cars leverage sensors, cameras, and communication modules to collect and transmit data about the vehicle's surroundings, potential hazards, and traffic conditions. This information is not only utilized by the vehicle itself to make informed decisions but is also shared with other connected vehicles and infrastructure, creating a collaborative safety ecosystem. Additionally, connected cars often feature robust cybersecurity measures to protect against potential cyber threats, ensuring the integrity and confidentiality of the data exchanged between vehicles and external systems.
Evolving regulatory landscape
Governments and regulatory bodies worldwide are actively contributing to the growth of the connected car market through the formulation and implementation of supportive policies. In line with this, the introduction of stringent regulations mandating the inclusion of certain safety features and connectivity capabilities in new vehicles, such as the European Union's eCall regulation requiring all new cars to be equipped with an emergency call system, is bolstering the market growth. Such regulations drive the adoption of connected car technologies and create a standardized framework that fosters interoperability and compatibility among different vehicles and infrastructure components, providing an impetus to the market growth.
Changing consumer preferences and expectations
The rising consumer demand for a more connected, personalized, and convenient driving experience is acting as another significant growth-inducing factor. Connected cars cater to these changing preferences by offering features such as in-car infotainment systems, voice-controlled assistants, and integration with smartphones and smart home devices. The ability to remotely control and monitor various aspects of the vehicle, from climate settings to vehicle diagnostics, resonates well with modern consumers seeking enhanced convenience and control, aiding in market expansion. Furthermore, the concept of connected mobility, which includes services like ride-sharing, predictive maintenance, and automated parking, is gaining traction as consumers become more tech-savvy and accustomed to the conveniences offered by connectivity, which is propelling the market forward.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on technology, connectivity solutions, services, and end market.
3G
4G/LTE
5G
4G/LTE accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the technology. This includes 3G, 4G/LTE, and 5G. According to the report, 4G/LTE represented the largest segment.
Integrated
Embedded
Tethered
Integrated holds the largest share in the industry
A detailed breakup and analysis of the market based on the connectivity solution have also been provided in the report. This includes integrated, embedded, and tethered. According to the report, integrated accounted for the largest market share.
Driver Assistance
Safety
Entertainment
Vehicle Management
Mobility Management
Others
Driver assistance represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the service. This includes driver assistance, safety, entertainment, vehicle management, mobility management, and others. According to the report, driver assistance represented the largest segment.
Original Equipment Manufacturer (OEMs)
Aftermarket
Original equipment manufacturer (OEMs) exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the end market have also been provided in the report. This includes original equipment manufacturer (OEMs) and aftermarket. According to the report, original equipment manufacturer (OEMs) accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest connected car market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
AT&T Inc.
Audi AG (Volkswagen AG)
Bayerische Motoren Werke AG
Continental AG
Ford Motor Company
Mercedes-Benz Group AG
Qualcomm Incorporated
Robert Bosch GmbH
Samsung Electronics Co. Ltd.
Sierra Wireless
Tesla Inc.
TomTom N.V.
Valeo
Verizon Communications Inc.
Vodafone Group Plc