市場調查報告書
商品編碼
1520539
2024-2032 年按產品類型、類型、配銷通路、最終用戶和地區分類的奢華化妝品市場報告Luxury Cosmetics Market Report by Product Type, Type, Distribution Channel, End User, and Region 2024-2032 |
IMARC Group年,全球奢侈化妝品市場規模達526億美元。新興市場可支配收入的增加導致高階美容產品支出的增加,以及社交媒體和數位管道在塑造消費者偏好方面的影響力不斷增強,這些都是全球奢侈化妝品市場的主要推動力。
主要市場促進因素:全球個人可支配收入的膨脹以及生活水準的提高是市場成長的主要動力。此外,線上通路上奢華化妝品的供應量不斷增加以及專賣店數量的不斷增加是奢華化妝品市場近期的一些機會。
主要市場趨勢:由於強大的活性成分和經過驗證的純素成分的存在,消費者對清真化妝品的需求不斷成長,這對市場產生了積極影響。除此之外,擴大使用奢侈化妝品來解決頭髮和皮膚相關問題,如脫髮、頭皮屑、皮疹和痤瘡,為市場參與者提供了利潤豐厚的成長機會。
地理格局:根據IMARC的奢侈化妝品市場報告,歐洲目前在全球市場佔據主導地位。歐洲以其悠久的行業歷史而聞名,並且仍然是美容和香水領域的全球領導者。此外,歐洲人可支配收入的增加和生活水準的提高也促進了該地區的成長。
競爭格局:一些領先的奢華化妝品市場公司包括雅芳產品公司(Natura & Co.)、科蒂公司、雅詩蘭黛公司、花王公司、高絲公司、歐萊雅公司、LVMH Moet Hennessy Louis Vuitton、 Oriflame Cosmetics AG、Puig、Revlon Inc.、Shiseido Company Limited 和Tatcha LLC. 等。
挑戰與機會:挑戰包括提供獨特產品和體驗的獨立品牌和利基品牌的日益激烈的競爭,以及對永續和道德來源的成分和包裝不斷成長的需求。然而,奢侈化妝品市場統計數據表明,有機會利用數位技術和社交媒體來創造身臨其境的個人化品牌體驗。此外,向天然和有機化妝品的轉變為奢侈化妝品品牌提供了擴大產品線和產品的機會。
改變消費者偏好和生活方式
全球個人消費能力的增強、工作人口的增加以及生活方式標準的提高是奢侈化妝品市場成長的主要動力。考慮到這一點,各市場主體擴大投資於產品創新和併購。例如,2023 年 4 月,個人護理和美容品牌 The Body Shop 在印度市場推出了「積極分子」產品系列。新系列透過精選的護膚產品和彩妝強化了該品牌在該國的永續承諾。同樣,領先的化妝品公司和大型化妝品銷售市場之間的合作也促進了市場的成長。例如,雅詩蘭黛 (Estee Lauder) 與 Shoppers Stop 在孟買開設了一家 SS Beauty 專賣店。透過此次成立,兩家公司加強了在印度的合作關係。 SS 美容店將只販售雅詩蘭黛品牌,如 MAC Cosmetics、Clinique、Bobbi Brown、Jo Malone、Estee Lauder、Smashbox 和 Tom Ford。除此之外,BALMAIN BEAUTY 也推出了「Projet Confidentiel」活動,將於2024 年9 月推出,宣傳品牌的奢華香水體驗。了一系列引人注目的資產,其中包括啞光黑色無標籤香水瓶,兩側飾有標誌性的 Balmain PB 標誌。預計此類高階品牌推出的更多產品將在未來幾年增加奢華化妝品的市場佔有率。
持續轉向天然和有機產品
人們越來越擔心個人護理產品中化學物質的副作用,導致皮膚刺激、過敏和暗沉,這增加了對天然和有機護膚品的需求。長期使用合成化妝品可能會導致各種健康問題,例如刺激、荷爾蒙失衡和毒性。考慮到這一點,許多市場參與者正在推出由植物萃取物和天然油等有機成分製成的化妝品。例如,2022 年 2 月,英國時尚公司 Boohoo 推出了包含 50 多種產品的純素美容系列。 Boohoo Beauty 的化妝品系列包括螢光棒、腮紅、定型噴霧、彩妝盤以及其他獨家產品。同樣,2022年4月,資生堂推出了新護膚品牌Ule。它從當地的垂直農場採購無農藥的植物原料。此類產品的不斷增加預計將在未來幾年推動奢侈化妝品市場的收入。
不斷上升的社群媒體影響力和美容趨勢
社群媒體改變了消費者發現、研究和購買化妝品的方式。此外,根據奢華化妝品市場概況,Instagram、YouTube和TikTok等平台已成為化妝品品牌強大的行銷工具,使它們能夠接觸全球受眾並直接與消費者互動。此外,美容公司正在尋求有影響力的人來提高品牌知名度並接觸潛在消費者。例如,2022 年 9 月,作為全球擴張的一部分,清潔生活方式公司 Honest Company 在中國開展業務。為了利用相對較小但不斷成長的衛生美容產品需求,這家數位原生公司在阿里巴巴集團的跨境電子商務平台天貓國際上創建了旗艦店。化妝品品牌也與熱門網路影集和名人合作,推出並推廣其產品。例如,2022 年 5 月,雅詩蘭黛旗下 MAC Cosmetics 與 Netflix 合作推出了獨家《怪奇物語》彩妝系列。新產品具有獨特的色調名稱和限量版包裝,靈感來自標誌性的現實世界霍金斯高中和顛倒。與此一致的是,年輕人與社群媒體內容創作者的聯繫日益緊密,正在幫助品牌更有效地推廣其產品。反過來,這將繼續促進奢侈化妝品市場的需求。
The global luxury cosmetics market size reached US$ 52.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 77.6 Billion by 2032, exhibiting a growth rate (CAGR) of 4.3% during 2024-2032. The rising disposable incomes in emerging markets, leading to increased spending on premium beauty products, along with the growing influence of social media and digital channels in shaping consumer preferences are primarily driving the global luxury cosmetics market.
Major Market Drivers: The inflating disposable incomes of individuals across the globe, along with their elevating levels of living, are primarily driving the growth of the market. Moreover, the increasing availability of luxury makeup products across online channels and escalating number of specialty stores are some of luxury cosmetics market recent opportunities.
Key Market Trends: The escalating demand for halal cosmetics among consumers due to the presence of powerful actives and proven vegan ingredients is positively influencing the market. Besides this, the rising utilization of luxury cosmetics to solve hair and skin-related problems, such as hair fall, dandruff, skin rashes, and acne, is offering lucrative growth opportunities to the market players.
Geographical Landscape: According to the luxury cosmetics market report by IMARC, Europe currently dominates the global market. Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth.
Competitive Landscape: Some of the leading luxury cosmetics market companies include Avon Products Inc. (Natura & Co.), Coty Inc., Estee Lauder Companies Inc., Kao Corporation, Kose Corporation, L'Oreal S.A., LVMH Moet Hennessy Louis Vuitton, Oriflame Cosmetics AG, Puig, Revlon Inc., Shiseido Company Limited and Tatcha LLC., among many others.
Challenges and Opportunities: Challenges include the increasing competition from indie and niche brands offering unique products and experiences, as well as the growing demand for sustainable and ethically sourced ingredients and packaging. However, luxury cosmetics market statistics indicate that there are opportunities in leveraging digital technologies and social media to create immersive and personalized brand experiences. Additionally, the shift towards natural and organic cosmetics products presents an opportunity for luxury cosmetics brands to expand their product lines and offerings.
Changing Consumer Preferences and Lifestyle
The increasing spending capacities of individuals across the globe, the rising working population, and elevating standards of lifestyles are primarily driving the luxury cosmetics market growth. Considering this, various market players are increasingly investing in product innovations and mergers and acquisitions. For instance, in April 2023, a personal care and beauty brand, The Body Shop, launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics. Similarly, collaborations among leading cosmetic companies and giant makeup-selling marketplaces are also contributing to the market growth. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford. In addition to this, BALMAIN BEAUTY unveiled " Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabeled fragrance bottle flanked by the iconic Balmain PB logo. Increasing product launches by such high-end premium brands are projected to contribute to the luxury cosmetics market share in the coming years.
Ongoing Shift toward Natural and Organic Products
The growing concerns regarding the side effects of chemicals in personal care products, leading to skin irritation, allergies, and dullness, is bolstering the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. Considering this, numerous market players are launching cosmetic products made with organic ingredients, such as plant extracts and natural oils. For instance, in February 2022, a United Kingdom-based fashion company, Boohoo, launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes highlighter sticks, blush, setting sprays, cosmetic palettes, and others available exclusively. Similarly, in April 2022, Shiseido revealed a new skincare brand, Ule. It sources pesticide-free botanicals from local vertical farms. The increasing availability of such products is anticipated to propel the luxury cosmetics market revenue in the coming years.
Rising Social Media Influence and Beauty Trends
Social media has transformed the way consumers discover, research, and purchase cosmetic products. Moreover, as per the luxury cosmetics market overview, platforms like Instagram, YouTube, and TikTok have become powerful marketing tools for cosmetic brands, allowing them to reach a global audience and engage directly with consumers. Furthermore, beauty companies are turning to influencers to increase their brand awareness and reach potential consumers. For instance, in September 2022, as part of its global expansion, the Honest Company, a clean lifestyle company, launched its business in China. To capitalize on the relatively small but rising demand for sanitary beauty products, the digitally native company created a flagship store on Tmall Global, Alibaba Group's cross-border e-commerce platform. Cosmetic brands are also collaborating with trending web series and celebrities to launch and promote the adoption of their products. For instance, in May 2022, Estee Lauder's M.A.C Cosmetics and Netflix collaborated to launch an exclusive Stranger Things makeup collection. The new products have unique shade names and limited-edition packaging inspired by the iconic Real World Hawkins High and The Upside Down. In line with this, the growing connectivity of youth with social media content creators is helping brands promote their products more effectively. This, in turn, will continue to contribute to the luxury cosmetics market demand.
IMARC Group provides an analysis of the key trends in each sub-segment of the global luxury cosmetics market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, type, distribution channel and end user.
Skincare
Haircare
Makeup
Fragrances
Skincare holds the majority of the total market share
The report has provided a detailed breakup and analysis of the market based on the product type. This includes skincare, haircare, makeup, and fragrances. According to the report, skincare holds the majority of the total market share.
The main factors that are driving the expansion of this segment include the growing emphasis on self-care, coupled with the rising awareness about the importance of skincare among the masses, which has significantly influenced consumer behavior. Moreover, various renowned fashion and apparel brands are also venturing into skincare to expand their product portfolio and increase their consumer base, which is positively impacting the luxury cosmetics market outlook. For instance, in 2023, Prada announced that it would venture into skincare and color cosmetics. It wasn't the first time that a luxury house specializing in garments and accessories entered the beauty market. Tom Ford's fine fragrances and makeup lines have also enjoyed significant success. It has also earned the respect of beauty insiders and enthusiasts. Heritage brands from Chanel to Hermes and Dior have carved out their names in the world of skincare, fragrances, and makeup artistry.
Organic
Conventional
Conventional products currently exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes organic and conventional. According to the report, conventional products currently exhibit a clear dominance in the market.
The conventional segment encompasses a wide range of beauty and personal care products manufactured using a variety of synthetic chemicals and compounds. This segment has traditionally dominated the market in Europe, driven by its extensive product offerings, brand variety, and widespread availability. Conventional products are known for their long shelf life, diverse color palettes, and high-performance formulations. Despite the growing interest in natural and organic products, conventional makeup products continue to hold a significant market share due to their cost-effectiveness, established brand loyalty, and continuous innovations in product formulations.
Supermarkets and Hypermarkets
Specialty and Monobrand Stores
Online Stores
Others
Specialty and monobrand stores account for the largest market share
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty and monobrand stores, online stores, and others. According to the report, specialty and monobrand stores account for the largest market share.
Specialty stores are a crucial distribution channel known for offering an extensive selection of beauty and personal care products. These stores specialize in beauty products and often provide a more premium shopping experience, with knowledgeable staff and a focus on customer service. Big beauty and cosmetic brands collaborate with specialty stores to market and sell their products more conveniently. For instance, Estee Lauder with Shoppers Stop opened an exclusive SS Beauty store in Mumbai. With this establishment, the two companies have strengthened their partnership in India. The SS beauty store will offer only Estee Lauder brands like MAC Cosmetics, Clinique, Bobbi Brown, Jo Malone, Estee Lauder, Smashbox, and Tom Ford.
Male
Female
Female stores account for the largest market share
The report has provided a detailed breakup and analysis of the market based on the end user. This includes males and females. According to the report, female stores account for the largest market share.
The increasing working population across the globe is primarily driving the growth of this segment. Moreover, the women's segment has traditionally been the cornerstone of the market, encompassing a wide array of products tailored specifically for women. Furthermore, luxury cosmetics market forecast indicated that the evolving societal standards and increased awareness regarding self-care are bolstering the demand for beauty and personal care products. In recent years, there has been a significant shift towards inclusivity and breaking traditional gender norms due to which people of all genders are taking care of their appearance and well-being. Consequently, beauty and personal care brands are now offering more gender-neutral and gender-specific products.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Europe currently dominates the global market
The report has provided a detailed breakup and analysis of the market based on the region. This includes North America, Asia-Pacific, Europe, Latin America, and Middle East and Africa. According to the report, Europe currently dominates the global market.
As per the luxury cosmetics market overview, Europe is renowned for its long-standing history in the industry, and it remains a global leader in beauty and fragrance. Moreover, the inflating disposable income of Europeans and elevating standards of living are also contributing to the region's growth. For instance, French consumers prioritize luxury and quality, making France a hub for high-end beauty brands. Similarly, Spain's market is characterized by a focus on sun care and skincare products due to its sunny climate. Sunscreen, moisturizers, and anti-aging products are particularly popular among Spanish consumers. Additionally, a strong e-commerce presence, with rising online sales, continue to bolster the luxury cosmetics market recent prices in the region.
Avon Products Inc. (Natura & Co.)
Coty Inc.
Estee Lauder Companies Inc.
Kao Corporation
Kose Corporation
L'Oreal S.A.
LVMH Moet Hennessy Louis Vuitton
Oriflame Cosmetics AG
Puig
Revlon Inc.
Shiseido Company Limited
Tatcha LLC.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Luxury Cosmetics Market Recent Developments
February 2024: BALMAIN BEAUTY unveiled "Projet Confidentiel," a campaign teasing the brand's luxury fragrance experience, launching September 2024. Ahead of the Balmain fashion show on February 28, 2024, the Projet Confidentiel campaign debuted a series of striking assets featuring a matte black unlabelled fragrance bottle flanked by the iconic Balmain PB logo.
January 2024: Now owned by China's Yatsen group, Galenic, launched an endowment fund to stimulate research in dermatology. The company aims to strengthen its footprint in the luxury skincare market.