市場調查報告書
商品編碼
1521291
2024-2032 年按類型(近眼、投影)、解析度(高清、全高清)、最終用途產業(汽車、醫療保健、消費性電子產品、軍事、執法等)和地區分類的 OLED 微顯示器市場報告OLED Microdisplay Market Report by Type (Near-To-Eye, Projections), Resolution (HD, Full HD), End Use Industry (Automotive, Healthcare, Consumer Electronics, Military, Law Enforcement, and Others), and Region 2024-2032 |
2023年,全球OLED微顯示器市場規模達到2.358億美元。消費性電子產業的不斷進步,以及醫療顯示器和穿戴式裝置需求的不斷成長,主要支撐了全球市場。
主要市場促進因素:消費者對電子設備小型化以及寬視角和更清晰影像的顯示器的日益偏好是推動市場的關鍵促進因素。此外,汽車產業中用於車輛虛擬設計原型的產品應用的不斷擴大也刺激了全球市場。
主要市場趨勢:眾多技術創新,例如超高清和高清 (UHD/HD) OLED 微顯示器的開發,提供高光學性能和出色的對比度,是重要的成長誘導因素。除此之外,研發活動投資的增加將在未來幾年持續推動市場發展。
競爭格局:市場上一些知名的公司包括 eMagin Corporation、Fraunhofer FEP、Kopin Corporation、MicroOLED SAS (Photonis Technologies SAS)、Seiko Epson Corporation、Silicon Micro Display Inc.、Sony Group Corporation、Sunlike Display Tech Corporation、Winstar Display有限公司和智晶半導體有限公司等。
地理趨勢:由於虛擬實境、擴增實境和穿戴式裝置製造中對高解析度顯示器的需求不斷增加,北美在市場上表現出明顯的主導地位。除此之外,主要參與者對增強用戶遊戲體驗的日益關注進一步推動了該區域市場的發展。
挑戰與機會:阻礙市場的主要挑戰之一是製造成本高,可以透過投資先進生產技術並實現規模經濟來降低開支來克服這一挑戰。
新興的 AR/VR 應用
OLED微顯示器因其響應時間快、解析度高、對比度高等優點而廣泛應用於AR和VR技術。以及4K解析度的大尺寸1.3型OLED微顯示器。它通常用於虛擬實境 (VR) 和擴增實境 (AR) 頭戴式顯示器應用。同樣,像微軟的 HoloLens 這樣的 AR 設備利用這些顯示器將數位資訊無縫地疊加到現實世界中。此外,教育、醫療保健、遊戲和工業培訓領域不斷成長的應用正在鼓勵合作和夥伴關係,這是一個重要的成長誘導因素。例如,2023年7月,三星顯示器收購了美國OLED微顯示器製造商eMagin,以擴大其用於擴增實境(AR)和虛擬實境(VR)裝置的OLED微顯示器生產。除此之外,主要參與者正在利用 OLED 微顯示器為用戶提供更逼真的視覺效果和更流暢的運動追蹤,預計這將在預測期內推動市場發展。 2024年2月,TCL推出RayNeo X2獨立式AR眼鏡眾籌活動,售價700美元。此外,2024 年 3 月,歐洲 OLED 微顯示器供應商之一的 MICROOLED 開發了與 VSpeak Glasses 模組相容的 ActiveLook 技術,這是首款專為航模愛好者設計的智慧擴增實境 (AR) 眼鏡解決方案。這項創新模組與所有 ActiveLook 眼鏡無縫整合,可將即時遙測資料直接提供到飛行員的視野中,從而增強模型飛行員與其小型飛行器互動的方式。
製造程序的進步
知名企業對製造技術的日益重視正在刺激市場。例如,2024 年 4 月,弗勞恩霍夫 IPMS 的研究人員推出了一種半透明高解析度 OLED 微顯示器,它比傳統的基於組合器的光學透視近眼系統輕得多。此外,噴墨印刷和捲對捲加工等創新技術正在獲得廣泛的關注,以提高生產效率和良率。這些技術旨在減少材料浪費並降低整體製造成本,使 OLED 微顯示器更容易獲得且價格實惠。 2024年4月,OLED微顯示器開發商之一的視亞科技宣佈在上海啟動第二條OLED微顯示器生產線。除此之外,主要參與者正在努力擴大生產規模,同時保持產品質量,這正在加強市場。例如,據報道,2023年8月,蘋果測試了OLED微顯示器供應商,以增加未來視覺耳機的生產規模。此外,2023年1月,位於中國江蘇的OLED微顯示器製造商Lakeside Lightning Semiconductor (LLS)與美國Lightning Silicon Technology, Inc. (Lightning Silicon)合作,將超高清和高清技術商業化。顯示器。
擴展穿戴式科技
對採用 OLED 微顯示器的裝置(包括智慧眼鏡、健身追蹤器、智慧手錶等)不斷成長的需求正在刺激市場。例如,2024 年 2 月,小米推出了智慧手環 8 Pro 健身手環,配備 1.74 吋 60Hz 336x480 AMOLED 顯示螢幕,擁有超過 150 種運動模式、4 通道心率監測和 14 天的電池壽命。許多優勢,例如功耗更低、在各種照明條件下具有更好的可視性、能夠產生鮮豔的色彩和深黑色等。其他公司開發新的SoC此外,包括 Apple Watch 在內的智慧手錶和 Fitbit 等健身追蹤器都配備了 OLED 技術,可以透過更清晰、更生動的螢幕來增強用戶體驗。大學(POSTECH) 和韓國工業技術研究所的研究人員利用雷射燒蝕圖案化技術製造了可變形微型超級電容器(MSC),用於在軟電子設備中儲存能量。
The global OLED microdisplay market size reached US$ 235.8 Million in 2023. Looking forward, the market is expected to reach US$ 1,223.1 Million by 2032, exhibiting a growth rate (CAGR) of 19.7% during 2024-2032. Continuous improvements in the consumer electronics industry, along with the escalating demand for medical displays and wearables, are primarily bolstering the global market.
Major Market Drivers: The increasing preferences among consumers toward the miniaturization of electronic devices and a display with a wide-view angle and cleaner image are among the key drivers propelling the market. Moreover, the expanding product application in the automotive industry for prototyping the virtual design of the vehicle is also stimulating the global market.
Key Market Trends: Numerous technological innovations, such as the development of ultra-high-definition and high-definition (UHD/HD) OLED microdisplays, which provide high optical performance with an excellent contrast ratio, are acting as significant growth-inducing factors. Besides this, the elevating investments in R&D activities will continue to fuel the market in the coming years.
Competitive Landscape: Some of the prominent companies in the market include eMagin Corporation, Fraunhofer FEP, Kopin Corporation, MicroOLED S.A.S. (Photonis Technologies SAS), Seiko Epson Corporation, Silicon Micro Display Inc., Sony Group Corporation, Sunlike Display Tech Corporation, Winstar Display Co. Ltd., and WiseChip Semiconductor Inc., among many others.
Geographical Trends: North America exhibits a clear dominance in the market, owing to the elevating demand for high-resolution displays in the manufacturing of virtual reality, augmented reality, and wearable devices. Apart from this, the inflating focus of key players on enhancing the gaming experience of users is further catalyzing the regional market.
Challenges and Opportunities: One of the key challenges hindering the market is the high manufacturing costs, which can be overcome by investing in advanced production technologies and achieving economies of scale to reduce expenses.
Rising AR/VR Applications
OLED microdisplays are extensively used in AR and VR technologies, owing to their fast response times, high resolution, superior contrast ratios, etc. For example, in October 2023, Sony Semiconductor Solutions Corp. (SSS) launched the ECX344A, a high-definition and large-size 1.3-type OLED microdisplay with 4K resolution. It is usually intended for virtual reality (VR) and augmented reality (AR) head-mounted display applications. Similarly, AR devices like Microsoft's HoloLens utilize these displays to overlay digital information seamlessly onto the real world. Moreover, the growing applications in education, healthcare, gaming, and industrial training are encouraging collaborations and partnerships, which is acting as a significant growth-inducing factor. For example, in July 2023, Samsung Display acquired the U.S.-based OLED microdisplay manufacturer eMagin to expand its OLED microdisplay production for augmented reality (AR) and virtual reality (VR) devices. Apart from this, key players are leveraging OLED microdisplays to provide users with more lifelike visuals and smoother motion tracking, which is expected to fuel the market over the forecasted period. In February 2024, TCL introduced the crowdfunding campaign for RayNeo X2 standalone AR glasses, priced at US$700. Additionally, in March 2024, MICROOLED, one of the providers of OLED microdisplays based in Europe, developed ActiveLook technology compatible with the VSpeak Glasses module, the first-ever smart augmented reality (AR) glasses solution specifically designed for aeromodelling enthusiasts. This innovative module seamlessly integrates with all ActiveLook glasses to offer real-time telemetry data directly into the pilot's field of view, thereby enhancing the way model pilots interact with their small air vehicles.
Advancements in Manufacturing Processes
The rising emphasis of prominent players on manufacturing techniques is catalyzing the market. For instance, in April 2024, researchers from the Fraunhofer IPMS introduced a semi-transparent high-resolution OLED microdisplay that is significantly lighter than conventional combiner-based optical see-through near-to-eye systems. Moreover, innovations, such as inkjet printing and roll-to-roll processing, are gaining extensive traction to improve production efficiency and yield rates. These techniques aim to reduce material waste and lower overall manufacturing costs, making OLED microdisplays more accessible and affordable. In April 2024, one of the OLED microdisplay developers, Seeya Technology, announced the launch of its second OLED microdisplay production line in Shanghai. Besides this, key players are working to scale up production while maintaining the quality of their product offerings, which is strengthening the market. For example, in August 2023, Apple reportedly tested OLED microdisplay suppliers to increase the production scale of future vision headsets. Additionally, in January 2023, Lakeside Lightning Semiconductor (LLS), an OLED microdisplay manufacturer based in Jiangsu, China, collaborated with the U.S.-based Lightning Silicon Technology, Inc. (Lightning Silicon), to commercialize ultra-high-definition and high-brightness silicon-based OLED microdisplays.
Expanding Wearable Technology
The escalating demand for devices, including smart glasses, fitness trackers, smartwatches, etc., that are incorporated with OLED microdisplays is stimulating the market. For example, in February 2024, Xiaomi launched the Smart Band 8 Pro fitness band that offers a 1.74" 60Hz 336x480 AMOLED display with over 150 sport modes, 4-channel heart rate monitoring, and a 14-day battery life. Apart from this, OLED microdisplays offer numerous advantages, such as lower power consumption, better visibility under various lighting conditions, the ability to produce vivid colors and deep blacks, etc. For instance, in January 2024, Qualcomm unveiled a SoC designed to help other companies develop a new generation of mixed-reality headsets. Moreover, smartwatches, including the Apple Watch, and fitness trackers like Fitbit, are equipped with OLED technology to enhance user experience with sharper and more vibrant screens. Besides this, several advancements in R&D activities are further catalyzing the global market. In May 2024, utilizing a laser ablation patterning technique, researchers from the Pohang University of Science and Technology (POSTECH) and Korea Institute of Industrial Technology fabricated deformable micro-supercapacitors (MSCs) for storing energy in soft electronic devices.
IMARC Group provides an analysis of the key trends in each segment of the market, along with the forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on the type, resolution, and end use industry.
Near-To-Eye
Projections
Among these, near-to-eye currently exhibit a clear dominance in the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes near-to-eye and projections. According to the report, near-to-eye represented the largest market segmentation.
Near-to-eye (NTE) OLED microdisplays are gaining significant traction in various applications due to their exceptional image quality, compact size, and energy efficiency. These microdisplays are specifically designed for devices where the screen is placed close to the user's eyes, such as virtual reality (VR) headsets, augmented reality (AR) glasses, and wearable heads-up displays (HUDs). For example, in April 2024, researchers from the Fraunhofer IPMS introduced a semi-transparent high-resolution OLED microdisplay that is significantly lighter than conventional combiner-based optical see-through near-to-eye systems. The high resolution and contrast of OLED technology make these displays ideal for immersive experiences, providing sharp, vibrant images with deep blacks and vivid colors. Moreover, their fast response times ensure smooth motion rendering, which is crucial for VR and AR applications. Companies like Sony and eMagin are at the forefront of developing advanced NTE OLED microdisplays.
HD
Full HD
The report has provided a detailed breakup and analysis of the market based on the resolution. This includes HD and full HD.
HD OLED microdisplays, with their 720p resolution, are commonly used in applications where moderate resolution is sufficient, such as entry-level VR headsets, basic AR devices, and various consumer electronics. They offer a balance between image clarity and cost, making them accessible for a wide range of products. On the other hand, full HD OLED microdisplays, with their 1080p resolution, cater to high-end applications that demand superior visual performance. As per the OLED microdisplay market overview, they are essential in advanced VR headsets, professional AR systems, and sophisticated military and medical devices, where crystal-clear imagery and details are critical. Additionally, advancements in OLED technology are continually improving the performance and reducing the costs of these high-resolution displays, further boosting their adoption across various sectors.
Automotive
Healthcare
Consumer Electronics
Military
Law Enforcement
Others
Among these, the consumer electronics currently represents the largest market share
The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes automotive, healthcare, consumer electronics, military, law enforcement, and others. According to the report, consumer electronics represented the largest market segmentation.
OLED microdisplays are making significant advancements in the consumer electronics industry, enhancing the visual experience across a variety of devices. In virtual reality (VR) headsets, such as the Oculus Quest 2 and HTC Vive Pro, OLED microdisplays provide exceptional resolution, contrast, and color accuracy, creating immersive environments that feel lifelike. Smart glasses, like Google Glass and Vuzix Blade, leverage OLED microdisplays to deliver clear, vibrant augmented reality (AR) overlays without compromising on size or weight, making them comfortable for prolonged use. Additionally, in high-end cameras and camcorders, OLED microdisplays are used in electronic viewfinders (EVFs) to offer photographers and videographers sharp, true-to-life previews of their shots, aiding in precise framing and focus. The inclusion of OLED microdisplays in these devices demonstrates their ability to deliver superior image quality and performance, enhancing the overall user experience and setting new standards in the consumer electronics industry.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America currently dominates the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The increasing demand for various high-tech applications is positively influencing the market in North America. As per the OLED microdisplay market analysis, advancements in wearable technology, including the development of smart glasses and head-up displays (HUDs) in both consumer and professional sectors, are stimulating the market across the region. In March 2024, OLED lighting developer, OLEDWorks, received project by the U.S. Army to develop high-performance OLED microdisplays for consumer and defense applications. Apart from this, prominent companies in the region are focusing on continuously innovating to improve display characteristics and reduce production costs, which are anticipated to fuel the market in the coming years. For instance, in May 2023, Samsung Display acquired the U.S.-based OLED microdisplay manufacturer eMagin to expand its OLED microdisplay production for augmented reality (AR) and virtual reality (VR) devices.
eMagin Corporation
Fraunhofer FEP
Kopin Corporation
MicroOLED S.A.S. (Photonis Technologies SAS)
Seiko Epson Corporation
Silicon Micro Display Inc.
Sony Group Corporation
Sunlike Display Tech Corporation
Winstar Display Co. Ltd.
WiseChip Semiconductor Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
April 2024: Researchers from the Fraunhofer IPMS developed a semi-transparent high-resolution OLED microdisplay that is significantly lighter than conventional combiner-based optical see-through near-to-eye systems.
April 2024: Seeya Technology, one of the OLED microdisplay developers, launched its second production line of OLED microdisplay in Shanghai, China.
March 2024: MICROOLED, one of the providers of OLED microdisplays based in Europe, introduced ActiveLook technology compatible with the VSpeak Glasses module, the first-ever smart augmented reality (AR) glasses solution specifically designed for aeromodelling enthusiasts.