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市場調查報告書
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1540843

2024-2032 年按組件、部署模式、應用程式、垂直產業和區域分類的點擊流分析市場報告

Clickstream Analytics Market Report by Component, Deployment Mode, Application, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 147 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球點擊流分析市場規模達到 17 億美元。電子商務活動的增加、對改善客戶體驗的需求不斷成長、機器學習 (ML) 的顯著進步、對個人化行銷的需求不斷成長、資料分析的興起以及不斷成長的數位行銷策略是推動這一趨勢的主要因素。

點擊流分析市場分析：

主要市場驅動力：電子商務活動的增加，需要增強客戶行為洞察來推動銷售和改善使用者體驗，這是市場的主要驅動力。公司利用點擊流資料來了解客戶旅程、最佳化網站和個人化行銷工作，進而提高客戶保留率和收入。

主要市場趨勢：擴大使用機器學習 (ML) 和人工智慧 (AI) 來增強資料分析代表了市場的主要趨勢。這些技術支援更複雜的模式識別和預測分析，幫助企業預測客戶行為並相應最佳化其策略。

地理趨勢：北美是點擊流分析市場成長最大的地區。電子商務、先進資料分析基礎設施的廣泛採用、對個人化客戶體驗的日益關注以及巨量資料和人工智慧技術的廣泛使用正在推動整個地區市場的成長。

競爭格局：點擊流分析產業的一些主要市場參與者包括AdAdobe Inc.、Connexity (Symphony Technology Group)、DISQO Inc.、Google LLC (Alphabet Inc.)、Hewlett Packard Enterprise Development LP、International Business Machines Corporation 、Microsoft Corporation、Oracle Corporation、SAP SE、Splunk Inc. 和 Talend 等。

挑戰與機會：市場面臨多種挑戰，包括資料隱私問題和嚴格的監管合規要求。將點擊流資料與其他資料來源整合的複雜性以及對高級技術專業知識的需求可能會帶來重大障礙。然而，市場也面臨個人化行銷需求不斷成長、客戶體驗提升等各種機會。

點擊流分析市場趨勢：

不斷發展的電子商務產業

電子商務的快速擴張大大增加了對點擊流分析的需求。企業利用這些資料來了解客戶行為、最佳化網站和個人化行銷工作，進而提高銷售額和客戶保留率。根據產業報告顯示，印度電商產業預計2024年將達44,166.8億印度盧比，年成長率為11.45%，到2029年將達到75,919.4億印度盧比。突破8億。到2029年，電子商務用戶預計將達到5.016億。預計 2024 年用戶滲透率將達到 22.1%，到 2029 年預計將增至 34.0%。政府電子市場 (GeM) 在 2022-23 會計年度創下了 2,011 億美元 GMV 的最高紀錄。自成立以來，截至 2023 年 7 月 23 日，GeM 累計 GMV 已超過 4.5 兆印度盧比。

更加重視客戶體驗

人們越來越重視透過個人化服務和產品來改善客戶體驗，這正在影響市場的成長。點擊流分析提供了有關使用者偏好和行為模式的寶貴見解，幫助企業客製化其產品並提高客戶滿意度和忠誠度。例如，2024 年7 月，AWS 宣布推出一項名為Clickstream Analytics on AWS 的新服務，這是一種端到端解決方案，用於收集、攝取、分析和視覺化組織的Web 和行動應用程式內的點擊流資料。借助此新解決方案，組織可以將其資料保留在其 AWS 帳戶的安全性和合規性範圍內，並根據其要求自訂處理和分析。該解決方案提供了一個用於捕獲、處理和視覺化點擊流資料的後端系統。可以使用 AWS CloudFormation 範本快速部署它。此外，它還包括專門為行動應用程式設計的Java和Swift SDK，簡化了資料收集，並為開發人員提供了方便用戶使用的API來收集應用程式特定的資料，處理本地緩衝、通訊重試等任務。預計這將對未來幾年的點擊流分析市場預測產生積極影響。

巨量資料和人工智慧技術的進步

巨量資料、機器學習和人工智慧的技術進步增強了有效處理和分析大量點擊流資料的能力。這些技術支援複雜的模式識別和預測分析，推動市場成長。例如，2023 年 9 月，Oracle 在 Oracle Analytics Cloud 中展示了新的 AI 驅動功能。利用 Oracle 雲端基礎架構 (OCI) 生成式 AI 服務，新功能可協助分析自助服務使用者進行複雜的分析並做出更好的業務決策，而無需更快、更有效率地等待資料科學家或 IT 團隊。新宣布的功能包括產生人工智慧資料互動、人工智慧驅動的文件理解、上下文洞察和協作軟體整合。

點擊流分析市場區隔：

IMARC Group提供了每個細分市場的主要趨勢分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、部署模式、應用程式和垂直行業對市場進行了分類。

按組件分類：

軟體

服務

軟體佔大部分市場佔有率

該報告根據組成部分提供了詳細的市場細分和分析。這包括軟體和服務。根據該報告，軟體佔據了最大的部分。

點擊流分析市場對軟體組件的需求是由對高級資料處理功能、即時分析以及與現有系統無縫整合的需求所驅動的。企業需要複雜的工具來有效處理大量點擊流資料，獲得可行的洞見並個人化客戶體驗。巨量資料、人工智慧和機器學習技術的興起增強了這些軟體組件的功能，使其成為競爭優勢的關鍵。此外，對數據驅動決策和提高用戶參與度的日益重視也推動了對強大分析軟體的需求。

按部署模式分類：

本地

基於雲端

本地部署佔產業最大佔有率

報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示，本地部署佔據了最大的市場佔有率。

點擊流分析市場對本地部署的需求是由增強資料安全性、遵守嚴格的監管要求以及更好地控制資料管理的需求所驅動的。處理敏感資訊的組織更喜歡本地解決方案來保護資料隱私並確保符合行業標準。此外，本地部署提供了更好的客製化以及與現有 IT 基礎設施的整合，使企業能夠根據其特定需求客製化分析解決方案並保持營運控制。

按應用分類：

點擊路徑最佳化

網站/應用程式最佳化

客戶分析

購物籃分析與個人化

流量分析

其他

點擊路徑最佳化代表了領先的細分市場

該報告根據應用程式提供了詳細的市場細分和分析。這包括點擊路徑最佳化、網站/應用程式最佳化、客戶分析、購物籃分析和個人化、流量分析等。根據該報告，點擊路徑最佳化代表了最大的部分。

點擊流分析市場對點擊路徑最佳化應用程式的需求是由增強用戶體驗、提高轉換率和提高網站效能的需求所驅動的。企業使用這些應用程式來分析使用者導航模式、識別瓶頸並簡化客戶旅程。透過最佳化點擊路徑，公司可以降低跳出率、提高客戶滿意度並促進銷售。此外，電子商務的興起和對數據驅動決策的重視進一步推動了對點擊路徑最佳化工具的需求。

按垂直行業細分：

BFSI

資訊科技和電信

旅遊和酒店業

零售及電子商務

政府

媒體和娛樂

運輸與物流

其他

零售和電子商務在市場中佔據明顯主導地位

報告還提供了基於垂直行業的詳細市場細分和分析。這包括 BFSI、IT 和電信、旅遊和酒店、零售和電子商務、政府、媒體和娛樂、運輸和物流等。報告顯示，零售和電子商務佔據了最大的市場佔有率。

零售和電子商務領域對點擊流分析的需求是由了解客戶行為、最佳化線上購物體驗和個人化行銷工作的需求所驅動的。零售商利用點擊流資料來分析使用者旅程、改善網站導航並增強產品推薦，從而提高轉換率和客戶滿意度。此外，電子商務領域日益激烈的競爭以及對數據驅動決策以保持市場領先地位的重視，進一步推動了該領域對點擊流分析的需求。

按地區分類：

北美洲

美國

加拿大

亞太

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

北美市場領先，佔據最大的點擊流分析市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。根據該報告，北美是點擊流分析的最大區域市場。

不斷增加的電子商務活動、重要的先進資料分析基礎設施以及對個人化客戶體驗的高度重視正在推動整個北美的市場成長。根據美國人口普查局的數據，到 2023 年底，電子商務銷售額占美國零售總額的 15.6%。預計到資料年，全球電子商務銷售額巨量資料超過6 兆美元。

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。點擊流分析行業的一些主要市場參與者包括AdAdobe Inc.、Connexity (Symphony Technology Group)、DISQO Inc.、Google LLC (Alphabet Inc.)、Hewlett Packard Enterprise Development LP、International Business Machines Corporation、Microsoft Corporation 、Oracle Corporation、SAP SE、Splunk Inc. 和 Talend。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

點擊流分析市場的競爭格局非常激烈，其中包括 Google Analytics、Adobe Analytics 和 IBM Digital Analytics 等主要參與者。這些公司提供先進的分析工具，具有強大的資料處理能力、整合選項和方便用戶使用的介面。新興新創公司和專業公司也正在進入市場，提供創新解決方案和利基服務。例如，2024 年 4 月，電子商務個人化平台供應商 Bloomreach 擴大了與 Google Cloud 的合作關係，以進一步增強 Bloomreach Discovery 的搜尋和行銷功能。作為此次合作的一部分，Bloomreach 正在將 Google 的 Gemini 模型和 Vertex AI 平台添加到 Loomi（其專為電子商務構建的 AI）中。在此過程中，渦輪增壓的 Bloomreach Discovery 將使企業能夠在整個線上購物之旅中解鎖更強大的產品發現。

點擊流分析市場新聞：

2024 年 6 月，領先的線上可見性管理 SaaS 平台 Semrush 目前正在將 Semrush 公司 Datos 的全球點擊流資料整合到其專為個人行銷人員、中小企業和企業設計的產品套件中。此次整合增強了 Semrush 的高階競爭情報產品組合及其新的企業 SEO 平台。 Datos 對 Semrush資料分析能力的影響將有助於他們的客戶改善數位行銷工作流程並獲得競爭優勢。

2022 年 11 月，IBM 發布了新軟體，旨在幫助企業打破資料和分析孤島，以便他們能夠快速做出資料驅動的決策並應對不可預測的中斷。 IBM Business Analytics Enterprise 是一套商業智慧規劃、預算、報表、預測和儀表板功能，可為使用者提供整個業務資料來源的強大視圖。除了IBM Planning Analytics with Watson 和IBM Cognos Analytics with Watson 之外，該套件還包括一個新的IBM Analytics Content Hub，可協助簡化使用者在單一個人化儀表板視圖中發現和存取來自多個供應商的分析和規劃工具的方式。

本報告回答的關鍵問題

  • 2023 年全球點擊流分析市場規模有多大
  • 2024-2032 年全球點擊流分析市場的預期成長率是多少
  • COVID-19 對全球點擊流分析市場有何影響
  • 推動全球點擊流分析市場的關鍵因素是什麼
  • 基於組件的全球點擊流分析市場的細分是什麼
  • 全球點擊流分析市場依部署模式分類是怎樣的
  • 基於應用程式的全球點擊流分析市場的細分是什麼
  • 基於垂直行業的全球點擊流分析市場的細分是什麼
  • 全球點擊流分析市場的關鍵區域有哪些
  • 10. 全球點擊流分析市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2023 年全球點擊流分析市場規模有多大？ 2024-2032 年全球點擊流分析市場的預期成長率是多少？
  • COVID-19 對全球點擊流分析市場有何影響？
  • 推動全球點擊流分析市場的關鍵因素是什麼？
  • 基於組件的全球點擊流分析市場的詳細情形如何？
  • 全球點擊流分析市場依部署模式分類是怎樣的？
  • 基於應用程式的全球點擊流分析市場的詳細情形如何？
  • 基於垂直產業的全球點擊流分析市場的細分如何？
  • 全球點擊流分析市場的關鍵區域有哪些？
  • 誰是全球點擊流分析市場的主要參與者/公司？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球點擊流分析市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 軟體
    • 市場趨勢
    • 市場預測
  • 服務
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依部署模式

  • 本地
    • 市場趨勢
    • 市場預測
  • 基於雲端
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：按應用

  • 點擊路徑最佳化
    • 市場趨勢
    • 市場預測
  • 網站/應用程式最佳化
    • 市場趨勢
    • 市場預測
  • 客戶分析
    • 市場趨勢
    • 市場預測
  • 購物籃分析與個人化
    • 市場趨勢
    • 市場預測
  • 流量分析
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：依垂直產業

  • BFSI
    • 市場趨勢
    • 市場預測
  • 資訊科技和電信
    • 市場趨勢
    • 市場預測
  • 旅遊和酒店業
    • 市場趨勢
    • 市場預測
  • 零售及電子商務
    • 市場趨勢
    • 市場預測
  • 政府
    • 市場趨勢
    • 市場預測
  • 媒體和娛樂
    • 市場趨勢
    • 市場預測
  • 運輸與物流
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adobe Inc.
    • Connexity (Symphony Technology Group)
    • DISQO Inc.
    • Google LLC (Alphabet Inc.)
    • Hewlett Packard Enterprise Development LP
    • International Business Machines Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • SAP SE
    • Splunk Inc.
    • Talend
Product Code: SR112024A4279

The global clickstream analytics market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Billion by 2032, exhibiting a growth rate (CAGR) of 13.9% during 2024-2032. The increasing e-commerce activity, the rising need for improved customer experience, significant advancements in machine learning (ML), the growing demand for personalized marketing, the rise of data analytics, and growing digital marketing strategies are some of the major factors propelling the market growth.

Clickstream Analytics Market Analysis:

Major Market Drivers: The increase in e-commerce activities, necessitating enhanced customer behavior insights to drive sales and improve user experience represents a major driver of the market. Companies leverage clickstream data to understand customer journeys, optimized websites, and personalized marketing efforts, leading to increased customer retention and revenue.

Key Market Trends: The increasing use of machine learning (ML) and artificial intelligence (AI) to enhance data analysis represents the key trends in the market. These technologies enable more sophisticated pattern recognition and predictive analytics, helping businesses to anticipate customer behavior and optimize their strategies accordingly.

Geographical Trends: North America accounted for the largest region in the clickstream analytics market growth. The widespread adoption of e-commerce, advanced data analytics infrastructure, increasing focus on personalized customer experiences, and the widespread use of big data and AI technologies are driving the growth of the market across the region.

Competitive Landscape: Some of the major market players in the clickstream analytics industry include Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc., and Talend, among many others.

Challenges and Opportunities: The market faces several challenges including data privacy concerns and strict regulatory compliance requirements. The complexity of integrating clickstream data with other data sources and the need for advanced technical expertise can pose significant hurdles. However, the market also faces various opportunities such as the growing demand for personalized marketing and enhanced customer experience.

Clickstream Analytics Market Trends:

Growing E-commerce Sector

The rapid expansion of e-commerce is significantly increasing the need for clickstream analytics. Businesses leverage this data to understand customer behavior, optimize websites, and personalize marketing efforts, which leads to improved sales and customer retention. According to the industry report, India's e-commerce sector is expected to reach INR 4,416.68 billion in 2024, with an annual growth rate of 11.45% to reach INR 7,591.94 billion by 2029. The UPI transactions touched INR 125.94 trillion in 2022, with a user base exceeding 800 million. By 2029, e-commerce users are expected to reach 501.6 million. User penetration is projected to be 22.1% in 2024, with an anticipated increase to 34.0% by 2029. The average revenue per user (ARPU) is expected to be INR 14,121. The Government e-marketplace (GeM) achieved its highest GMV record of $2011 billion in FY 2022-23. Since its inception, GeM has amassed a cumulative GMV exceeding INR 4.5 trillion by July 23, 2023. This is further fueling the clickstream analytics market statistics significantly.

Increasing Focus on Customer Experience

The growing emphasis on improving customer experience through personalized services and products is influencing the market growth. Clickstream analytics provides valuable insights into user preferences and behavior patterns, helping businesses tailor their offerings and enhance customer satisfaction and loyalty. For instance, in July 2024, AWS announced a new service called Clickstream Analytics on AWS, an end-to-end solution to collect, ingest, analyze, and visualize clickstream data inside organizations' web and mobile applications. With this new solution, organizations can keep their data in their AWS account's security and compliance perimeter and customize the processing and analytics to their requirements. The solution offers a backend system for capturing, processing, and visualizing clickstream data. It can be quickly deployed using an AWS CloudFormation template. Furthermore, it includes Java and Swift SDKs specifically designed for mobile applications, simplifying data collection, and providing developers with a user-friendly API to gather application-specific data, handling tasks such as local buffering, communication retries, and more. This is expected to positively influence the clickstream analytics market forecast over the coming years.

Advancements in Big Data and AI Technologies

Technological advancements in big data, machine learning, and artificial intelligence have enhanced the ability to process and analyze vast amounts of clickstream data efficiently. These technologies enable sophisticated pattern recognition and predictive analytics, driving market growth. For instance, in September 2023, Oracle showcased new AI-powered capabilities within Oracle Analytics Cloud. Leveraging the Oracle Cloud Infrastructure (OCI) Generative AI service, the new capabilities assist analytics self-service users to conduct sophisticated analysis and make better business decisions without having to wait for data scientists or IT teams more quickly and efficiently. Newly announced capabilities include generative AI data interactions, AI-powered document understanding, contextual insights, and collaboration software integrations.

Clickstream Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, application, and industry vertical.

Breakup by Component:

Software

Services

Software accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes software and services. According to the report, software represented the largest segment.

The demand for software components in the clickstream analytics market is driven by the need for advanced data processing capabilities, real-time analytics, and seamless integration with existing systems. Businesses require sophisticated tools to handle vast amounts of clickstream data efficiently, derive actionable insights, and personalize customer experiences. The rise of big data, AI, and machine learning technologies enhances the functionality of these software components, making them essential for competitive advantage. Additionally, the increasing emphasis on data-driven decision-making and improving user engagement fuels the demand for robust analytics software.

Breakup by Deployment Mode:

On-premises

Cloud-based

On-premises holds the largest share of the industry

A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, On-premises accounted for the largest market share.

The demand for on-premises deployment in the clickstream analytics market is driven by the need for enhanced data security, compliance with stringent regulatory requirements, and greater control over data management. Organizations handling sensitive information prefer on-premises solutions to safeguard data privacy and ensure compliance with industry standards. Additionally, on-premises deployment offers better customization and integration with existing IT infrastructure, enabling businesses to tailor analytics solutions to their specific needs and maintain operational control.

Breakup by Application:

Click Path Optimization

Website/Application Optimization

Customer Analysis

Basket Analysis and Personalization

Traffic Analysis

Others

Click path optimization represents the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes click path optimization, website/application optimization, customer analysis, basket analysis and personalization, traffic analysis, and others. According to the report, click path optimization represented the largest segment.

The demand for click path optimization applications in the clickstream analytics market is driven by the need to enhance user experience, increase conversion rates, and improve website performance. Businesses use these applications to analyze user navigation patterns, identify bottlenecks, and streamline the customer journey. By optimizing click paths, companies can reduce bounce rates, improve customer satisfaction, and boost sales. Additionally, the rise of e-commerce and the emphasis on data-driven decision-making further fuel the demand for click path optimization tools.

Breakup by Industry Vertical:

BFSI

IT and Telecommunications

Travel and Hospitality

Retail and E-commerce

Government

Media and Entertainment

Transportation and Logistics

Others

Retail and e-commerce exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes BFSI, IT and telecommunications, travel and hospitality, retail and e-commerce, government, media and entertainment, transportation and logistics, and others. According to the report, retail and e-commerce accounted for the largest market share.

The demand for clickstream analytics in retail and e-commerce is driven by the need to understand customer behavior, optimize online shopping experiences, and personalize marketing efforts. Retailers leverage clickstream data to analyze user journeys, improve website navigation, and enhance product recommendations, leading to higher conversion rates and customer satisfaction. Additionally, the growing competition in e-commerce and the emphasis on data-driven decision-making to stay ahead in the market further boost the demand for clickstream analytics in this sector.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America leads the market, accounting for the largest clickstream analytics market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for clickstream analytics.

The increasing e-commerce activities, significant advanced data analytics infrastructure, and a strong focus on personalized customer experiences are driving market growth across the North American region. According to the U.S. Census Bureau, e-commerce sales made up 15.6% of total U.S. retail sales by the end of 2023. According to eMarketer, China's online e-commerce sales reached over 710 million customers in 2023. According to Insider Intelligence and eMarketer, worldwide e-commerce sales are expected to exceed $6 trillion in 2024. The widespread adoption of big data and artificial intelligence (AI) technologies is enhancing analytics capabilities, while regulatory compliance needs to push businesses to optimize data usage.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the clickstream analytics industry include Adobe Inc., Connexity (Symphony Technology Group), DISQO Inc., Google LLC (Alphabet Inc.), Hewlett Packard Enterprise Development LP, International Business Machines Corporation, Microsoft Corporation, Oracle Corporation, SAP SE, Splunk Inc. and Talend.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

The competitive landscape of the clickstream analytics market is highly competitive, featuring key players like Google Analytics, Adobe Analytics, and IBM Digital Analytics. These companies offer advanced analytics tools with robust data processing capabilities, integration options, and user-friendly interfaces. Emerging startups and specialized firms are also entering the market, providing innovative solutions and niche services. For instance, in April 2024, Bloomreach, an e-commerce personalization platform provider, expanded its partnership with Google Cloud to further enhance Bloomreach Discovery for search and merchandising. As part of this partnership, Bloomreach is adding Google's Gemini models and Vertex AI platform to Loomi, its AI built specifically for e-commerce. In doing so, a turbocharged Bloomreach Discovery will empower businesses to unlock more powerful product discovery across the online shopping journey.

Clickstream Analytics Market News:

In June 2024, Semrush, a leading online visibility management SaaS platform, is now integrating global clickstream data from Datos, a Semrush Company, in its suite of products designed for individual marketers, SMBs, and enterprises. The integration bolsters Semrush's portfolio of upmarket competitive intelligence products, as well as its new Enterprise SEO Platform. Datos' impact on Semrush's data analytics capabilities will help their customers improve their digital marketing workflow and gain an edge over their competition.

In November 2022, IBM announced new software designed to help enterprises break down data and analytics silos so they can make data-driven decisions quickly and navigate unpredictable disruptions. IBM Business Analytics Enterprise is a suite of business intelligence planning, budgeting, reporting, forecasting, and dashboard capabilities that provide users with a robust view of data sources across their entire business. Along with IBM Planning Analytics with Watson and IBM Cognos Analytics with Watson, this suite also includes a new IBM Analytics Content Hub that helps streamline how users discover and access analytics and planning tools from multiple vendors in a single, personalized dashboard view.

Key Questions Answered in This Report

  • 1. What was the size of the global clickstream analytics market in 2023?
  • 2. What is the expected growth rate of the global clickstream analytics market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global clickstream analytics market?
  • 4. What are the key factors driving the global clickstream analytics market?
  • 5. What is the breakup of the global clickstream analytics market based on the component?
  • 6. What is the breakup of the global clickstream analytics market based on the deployment mode?
  • 7. What is the breakup of the global clickstream analytics market based on the application?
  • 8. What is the breakup of the global clickstream analytics market based on the industry vertical?
  • 9. What are the key regions in the global clickstream analytics market?
  • 10. Who are the key players/companies in the global clickstream analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Clickstream Analytics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Software
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Services
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Mode

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Click Path Optimization
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Website/Application Optimization
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Customer Analysis
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Basket Analysis and Personalization
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Traffic Analysis
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 BFSI
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 IT and Telecommunications
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Travel and Hospitality
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Retail and E-commerce
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Government
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Media and Entertainment
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Transportation and Logistics
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast
  • 9.8 Others
    • 9.8.1 Market Trends
    • 9.8.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Connexity (Symphony Technology Group)
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 DISQO Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Google LLC (Alphabet Inc.)
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 SWOT Analysis
    • 15.3.5 Hewlett Packard Enterprise Development LP
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 International Business Machines Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Microsoft Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Oracle Corporation
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 SAP SE
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Splunk Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis
    • 15.3.11 Talend
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
      • 15.3.11.3 Financials

List of Figures

  • Figure 1: Global: Clickstream Analytics Market: Major Drivers and Challenges
  • Figure 2: Global: Clickstream Analytics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Clickstream Analytics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Clickstream Analytics Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Clickstream Analytics Market: Breakup by Deployment Mode (in %), 2023
  • Figure 6: Global: Clickstream Analytics Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Clickstream Analytics Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Clickstream Analytics Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Clickstream Analytics (Software) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Clickstream Analytics (Software) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Clickstream Analytics (Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Clickstream Analytics (Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Clickstream Analytics (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Clickstream Analytics (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Clickstream Analytics (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Clickstream Analytics (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Clickstream Analytics (Click Path Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Clickstream Analytics (Click Path Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Clickstream Analytics (Website/Application Optimization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Clickstream Analytics (Website/Application Optimization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Clickstream Analytics (Customer Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Clickstream Analytics (Customer Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Clickstream Analytics (Basket Analysis and Personalization) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Clickstream Analytics (Basket Analysis and Personalization) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Clickstream Analytics (Traffic Analysis) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Clickstream Analytics (Traffic Analysis) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Clickstream Analytics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Clickstream Analytics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Clickstream Analytics (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Clickstream Analytics (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Clickstream Analytics (IT and Telecommunications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Clickstream Analytics (IT and Telecommunications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Clickstream Analytics (Travel and Hospitality) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Clickstream Analytics (Travel and Hospitality) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Clickstream Analytics (Retail and E-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Clickstream Analytics (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Clickstream Analytics (Government) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Clickstream Analytics (Government) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Clickstream Analytics (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Clickstream Analytics (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Clickstream Analytics (Transportation and Logistics) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Clickstream Analytics (Transportation and Logistics) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Clickstream Analytics (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Clickstream Analytics (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia-Pacific: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia-Pacific: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Clickstream Analytics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Clickstream Analytics Market: Breakup by Country (in %), 2023
  • Figure 93: Middle East and Africa: Clickstream Analytics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 94: Global: Clickstream Analytics Industry: SWOT Analysis
  • Figure 95: Global: Clickstream Analytics Industry: Value Chain Analysis
  • Figure 96: Global: Clickstream Analytics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Clickstream Analytics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Clickstream Analytics Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Clickstream Analytics Market Forecast: Breakup by Deployment Mode (in Million US$), 2024-2032
  • Table 4: Global: Clickstream Analytics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Clickstream Analytics Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Clickstream Analytics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Clickstream Analytics Market: Competitive Structure
  • Table 8: Global: Clickstream Analytics Market: Key Players