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1541041

2024-2032 年按產品類型、配銷通路、成分、應用和地區分類的家用清潔劑市場報告

Household Cleaners Market Report by Product Type, Distribution Channel, Ingredient, Application, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 148 Pages | 商品交期: 2-3個工作天內

價格

IMARC Group年，全球家用清潔劑市場規模達373億美元。大眾對健康和衛生的認知和重要性不斷增強，政府計劃和衛生組織不斷推廣衛生習慣，以及零售通路的擴張是推動市場的主要因素。

家用清潔劑是專為清潔家中各種表面和物體而設計的產品。這些清潔劑有液體、噴霧劑、粉末或濕巾形式，用於去除污垢、污垢、污漬和細菌。家用清潔劑的主要成分通常包括水、清潔劑、研磨劑，有時還包括消毒劑。這些成分共同作用，分解並清除不需要的物質，營造衛生、宜人的生活環境。不同的清潔劑是針對特定任務配製的，例如清潔玻璃、地板、浴室或廚房用具。由於這些產品含有化學物質，因此必須遵循製造商的說明並採取必要的預防措施，例如戴手套或確保適當的通風，以保護健康。為特定任務選擇合適的清潔劑可以提高清潔效率並保持被清潔表面的外觀和完整性。

人們對健康和衛生的認知和重要性不斷提高，主要推動了全球市場的發展。此外，人們對衛生的日益重視導致了家用清潔劑（包括消毒劑）的廣泛使用。政府措施、衛生組織和媒體在促進衛生習慣方面發揮了至關重要的作用。因此，這對市場有很大的支撐。同時，社群媒體和影響者在推廣清潔產品方面的作用也對市場產生了積極影響。教學課程、清潔竅門和有影響力的產品認可使清潔成為一項更具吸引力和吸引力的苦差事，從而導致專業家居清潔產品的銷售增加。此外，品牌的全球化和零售通路（包括超市和大賣場）的擴張，使不同地區的廣大消費者更容易獲得家用清潔劑。這種可用性正在支持市場的成長。除此之外，對清潔的文化態度和季節性清潔趨勢也會影響購買模式。這些文化差異和清潔活動的周期性增加也是該行業成長的促進因素。此外，產品配方、質地和香味方面的創新正在創造積極的市場前景。

家用清潔劑市場趨勢/促進因素：

環境問題和對環保產品的需求

人們對環境保護和傳統清潔產品的有害影響的意識不斷增強，是家庭清潔劑行業的重要推動力。消費者越來越了解清潔產品中使用的化學物質及其對環境和人類健康的潛在影響。這種意識推動了對綠色環保清潔解決方案的需求。許多公司現在專注於開發可生物分解、無毒且對環境負責的產品。這些產品通常帶有諸如無殘忍或有機等認證，吸引了重視永續發展的部分消費者。此外，法規和準則也在不斷發展，推動製造商遵守環境標準。這種向環保產品的轉變開闢了新的細分市場，並提供了創新機會，從而促進了行業成長。

都市化和生活方式的變化

全球城市化趨勢導致生活方式和居住安排發生重大變化。城市生活通常意味著更小的居住空間、更高的人口密度以及對清潔問題的更多關注。此外，城市居民快節奏的生活方式也促使人們偏好方便、易用、省時省力的清潔產品。同時，雙收入家庭數量的增加和女性勞動參與率的提高也推動了這一趨勢。人們更加依賴能夠有效管理日常清潔任務的有效清潔解決方案。業界對此做出了回應，提供了一系列滿足不同表面和清潔需求的專業產品，所有這些產品都是為了快速、無憂的應用而設計的。持續的城市化趨勢和相關生活方式的變化預計仍將是家庭清潔劑行業的主要驅動力。

電子商務的成長與可近性

電子商務的興起提高了可及性和便利性，大大推動了家用清潔劑產業的發展。消費者現在可以舒適地在家中探索、比較和購買各種清潔產品。這個線上平台使品牌能夠覆蓋更廣泛的客戶群，包括偏遠或服務不足地區的客戶群。訂閱模式和頻繁的線上促銷可以提高忠誠度並增加銷售。此外，線上空間可以快速傳播訊息和評論，使消費者能夠做出更明智的決定。電子商務平台也使小型和小眾品牌能夠與老牌企業進行有效競爭，為市場注入創新和多樣性。線上零售的持續成長，加上人工智慧和個人化推薦等技術的整合，可能仍然是家庭清潔劑市場擴張的基本驅動力。

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球家用清潔劑市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依產品類型

  • 表面清潔劑
    • 市場趨勢
    • 市場預測
  • 玻璃清潔劑
    • 市場趨勢
    • 市場預測
  • 馬桶清潔劑
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：按配銷通路

  • 超級市場和大賣場
    • 市場趨勢
    • 市場預測
  • 便利商店
    • 市場趨勢
    • 市場預測
  • 網路商店
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依成分

  • 界面活性劑
    • 市場趨勢
    • 市場預測
  • 建設者
    • 市場趨勢
    • 市場預測
  • 溶劑
    • 市場趨勢
    • 市場預測
  • 抗菌劑
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：按應用

  • 浴室
    • 市場趨勢
    • 市場預測
  • 廚房
    • 市場趨勢
    • 市場預測
  • 地面
    • 市場趨勢
    • 市場預測
  • 織物
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格指標

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Bombril S/A
    • Church & Dwight Co. Inc.
    • Colgate-Palmolive Company
    • Godrej Consumer Products Limited
    • Henkel AG & Company KGaA
    • Kao Corporation
    • Reckitt Benckiser Group plc.
    • SC Johnson & Son Inc.
    • The Procter & Gamble Company
    • Unilever Plc
Product Code: SR112024A2248

The global household cleaners market size reached US$ 37.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 52.5 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The growing awareness and importance of health and hygiene among the masses, the escalating promotion of sanitary habits by government initiatives, and health organizations, and the expansion of retail channels are some of the major factors propelling the market.

Household cleaners are products designed specifically for cleaning various surfaces and objects within the home. These cleaners can be found in the form of liquids, sprays, powders, or wipes and are utilized to remove dirt, grime, stains, and germs. The main ingredients in household cleaners often include water, detergents, abrasives, and sometimes disinfectants. These components work together to break down and lift away unwanted substances, contributing to a hygienic and pleasant living environment. Different cleaners are formulated for specific tasks, such as cleaning glass, floors, bathrooms, or kitchen appliances. As these products contain chemicals, it's important to follow the manufacturer's instructions and take necessary precautions, like wearing gloves or ensuring proper ventilation, to protect one's health. The selection of the right cleaner for a specific task can lead to more efficient cleaning and preserve the appearance and integrity of the surfaces being cleaned.

The accelerating awareness and importance of health and hygiene majorly drives the global market. Additionally, the growing emphasis on hygiene has led to the extensive use of household cleaners, including disinfectants. Government initiatives, health organizations, and the media have played crucial roles in promoting sanitary habits. Therefore, this is significantly supporting the market. Along with this, the role of social media and influencers in promoting cleaning products is also positively influencing the market. Tutorials, cleaning hacks, and product endorsements by influencers are making cleaning a more engaging and attractive chore, leading to increased sales of specialized household cleaning products. In addition, the globalization of brands and the expansion of retail channels, including supermarkets and hypermarkets, are making household cleaners more accessible to a broad spectrum of consumers across different geographies. This availability is supporting the growth of the market. Apart from this, cultural attitudes towards cleanliness and seasonal cleaning trends influence buying patterns. These cultural nuances and periodic upticks in cleaning activities are also contributing factors to the industry's growth. Moreover, innovations in product formulations, textures, and scents are creating a positive market outlook.

Household Cleaners Market Trends/Drivers:

Environmental Concerns and Demand for Eco-Friendly Products

The rising consciousness regarding environmental conservation and the harmful effects of conventional cleaning products is a significant driver for the household cleaners industry. Consumers are becoming more knowledgeable about the chemicals used in cleaning products and their potential impact on the environment and human health. This awareness has driven a demand for green and eco-friendly cleaning solutions. Numerous companies are now focusing on developing biodegradable, non-toxic, and environmentally responsible products. These products often carry certifications such as cruelty-free or organic, appealing to a segment of consumers who prioritize sustainability. In addition, regulations and guidelines are also evolving, pushing manufacturers to comply with environmental standards. This shift towards eco-friendly products opens up new market segments and provides opportunities for innovation, contributing to industry growth.

Urbanization and Lifestyle Changes

The global trend towards urbanization has led to significant changes in lifestyles and living arrangements. Urban living often implies smaller living spaces, higher population density, and increased concerns about cleanliness. In addition, the fast-paced lifestyle of urban dwellers has driven a preference for convenient, easy-to-use cleaning products that save time and effort. Along with this, the growing number of dual-income families and the rising participation of women in the workforce have contributed to this trend. There is a greater reliance on effective cleaning solutions that can manage daily cleaning tasks efficiently. The industry is responding by offering a range of specialized products catering to different surfaces and cleaning needs, all designed for quick and hassle-free application. The continued urbanization trend and associated lifestyle changes are expected to remain key drivers for the household cleaners industry.

E-commerce Growth and Accessibility

The rise of e-commerce has provided a significant boost to the household cleaners industry by enhancing accessibility and convenience. Consumers now have the ability to explore, compare, and purchase a wide array of cleaning products from the comfort of their homes. The online platform allows brands to reach a broader customer base, including those in remote or underserved areas. Subscription models and frequent online promotions create loyalty and increase sales. Furthermore, the online space allows for the rapid dissemination of information and reviews, enabling consumers to make more informed decisions. E-commerce platforms also enable smaller and niche brands to compete effectively with established players, infusing the market with innovation and variety. The continuing growth of online retail, coupled with the integration of technology such as AI and personalized recommendations, is likely to remain a fundamental driver for the expansion of the household cleaners market.

Household Cleaners Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global household cleaners market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on product type, distribution channel, ingredient and application.

Breakup by Product Type:

Surface Cleaner

Glass Cleaner

Toilet Bowl Cleaner

Others

Surface cleaner dominates the market

The report has provided a detailed breakup and analysis of the market based on the product type. This includes surface cleaner, glass cleaner, toilet bowl cleaner, and others. According to the report, surface cleaner represented the largest segment.

Surface cleaners are designed to address a wide range of cleaning needs, from kitchen countertops and bathroom fixtures to glass surfaces and electronics. Their versatility makes them essential for various cleaning tasks, giving them a broad consumer appeal. Cleaning is an integral part of daily life, and surface cleaners cater to this constant demand. Regular use of surface cleaners to maintain cleanliness and hygiene contributes to their consistent market demand. It often comes in convenient spray or wipe formats, simplifying the cleaning process. Their user-friendly nature appeals to consumers seeking effective and hassle-free cleaning solutions. Many surface cleaners are formulated to work on various surfaces, eliminating the need for multiple specialized products. This not only saves consumers money but also reduces clutter under the sink. Surface cleaners have a broad consumer base, spanning households, offices, educational institutions, healthcare facilities, and more. This wide reach contributes to their market dominance.

Breakup by Distribution Channel:

Supermarkets and Hypermarkets

Convenience Stores

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets accounted for the largest market share.

In the household cleaners industry, the distribution channel of supermarkets and hypermarkets is driven by a confluence of factors that shape its growth and influence. These retail giants are favored by consumers for their wide product assortments, convenient locations, and one-stop shopping experiences. The modern lifestyle of consumers, marked by time constraints and the desire for convenience, has led to an increased reliance on these retail formats. Moreover, the pandemic has underscored the importance of access to essential products, and supermarkets/hypermarkets have proven to be reliable sources for household cleaning items. The purchasing power of consumers, especially in densely populated urban areas, contributes to the sustained demand for cleaners within these retail spaces. Additionally, strategic collaborations between manufacturers and these distribution channels have streamlined supply chains, ensuring consistent product availability. As consumers become more conscious of product attributes such as eco-friendliness and value for money, supermarkets and hypermarkets are well-positioned to cater to these preferences. Therefore, these market drivers collectively contribute to the robust growth and significance of the supermarkets and hypermarkets distribution channel within the household cleaners industry.

Breakup by Ingredient:

Surfactants

Builders

Solvents

Antimicrobials

Others

The report has provided a detailed breakup and analysis of the market based on the ingredient. This includes surfactants, builders, solvents, antimicrobials, and others.

Market drivers exert a significant influence on the household cleaners industry, particularly in relation to surfactants a crucial component of cleaning formulations. The escalating demand for effective cleaning solutions has fueled the growth of surfactants, owing to their ability to reduce surface tension and enhance cleaning efficiency. As consumers become more conscious of health and hygiene, there is a growing preference for products that offer superior cleaning performance. Moreover, the expansion of urbanization and increasing disposable incomes have led to a rise in the number of households, consequently amplifying the need for efficient cleaning agents. Surfactants also play a pivotal role in product innovation, enabling manufacturers to develop specialized cleaners for various surfaces and applications.

On the contrary, builders is an essential component of household cleaning formulations, are driven by a myriad of factors that shape the dynamics of the cleaning industry. The rising emphasis on cleanliness and hygiene, fueled by increased health awareness, has escalated the demand for effective cleaning solutions. Builders play a pivotal role in enhancing the performance of cleaning agents, enabling them to effectively remove tough stains and dirt. As urbanization continues to expand, the number of households grows, thereby augmenting the need for efficient cleaning products. Moreover, advancements in technology have paved the way for innovative formulations, allowing manufacturers to create cleaners tailored to specific surfaces and challenges.

Breakup by Application:

Bathroom

Kitchen

Floor

Fabric

Others

Bathroom holds the largest share in the market

A detailed breakup and analysis of the market based on the application has also been provided in the report. This includes bathroom, kitchen, floor, fabric, and others. According to the report, bathroom accounted for the largest market share.

The escalating emphasis on cleanliness and hygiene, heightened by growing health awareness, has accelerated the demand for effective cleaning solutions tailored to bathrooms. With bathrooms being high-traffic areas prone to germs and grime buildup, consumers are seeking cleaning products that provide optimal disinfection and sanitation. The expanding urban population and changing lifestyles have led to an augmented number of households, thereby amplifying the requirement for specialized bathroom cleaners. Furthermore, the trend toward environmentally friendly options has driven the demand for eco-conscious bathroom cleaning products, aligning with consumers' sustainable preferences. The ongoing impact of the COVID-19 pandemic has further underscored the importance of maintaining hygienic spaces, driving the demand for bathroom cleaners with potent antibacterial properties. As a result of these driving forces, the bathroom application segment stands as a significant catalyst within the household cleaners' industry, shaping product innovation, consumer choices, and market expansion.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance, accounting for the largest household cleaners market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

The household cleaners industry in North America is influenced by a range of market drivers that shape its growth trajectory. The heightened awareness of health and hygiene, accentuated by the ongoing concerns surrounding cleanliness, has led to an increased demand for effective cleaning solutions across the region. The region's urbanization and evolving lifestyles have contributed to a rise in the number of households, consequently amplifying the need for convenient and efficient cleaning products. Additionally, the consumer trend towards environmentally friendly options has driven the demand for sustainable and non-toxic cleaning products.

In addition, technological advancements continue to drive innovation in the industry, with smart cleaning devices and advanced formulations gaining traction among consumers. Moreover, the persistent impact of the COVID-19 pandemic has accentuated the importance of stringent cleaning practices, further bolstering the demand for household cleaning products. The North American market's response to these drivers has not only influenced product development and consumer preferences but has also positioned the region as a key driver of growth and innovation within the global household cleaners industry.

Competitive Landscape:

The global household cleaners market is experiencing significant growth due to the introduction of a variety of strategies and initiatives to cater to evolving consumer preferences, industry trends, and sustainability concerns. Numerous companies are focusing on product innovation, developing formulations that target specific cleaning needs, such as eco-friendly options, allergen removal, and multi-surface applications. Smart and automated cleaning devices are also gaining traction, allowing consumers to integrate technology into their cleaning routines. Along with this, companies are investing in research and development to create more effective and efficient cleaning agents while minimizing the environmental impact of their products. This includes exploring new ingredients, sustainable packaging solutions, and reducing the use of harmful chemicals. Collaboration with suppliers and partners to ensure the availability of high-quality components is also a common strategy. Furthermore, key players are emphasizing their commitment to social responsibility by participating in initiatives related to community hygiene and cleanliness, which is contributing to the market.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Bombril S/A

Church & Dwight Co. Inc.

Colgate-Palmolive Company

Godrej Consumer Products Limited

Henkel AG & Company KGaA

Kao Corporation

Reckitt Benckiser Group plc.

S. C. Johnson & Son Inc.

The Procter & Gamble Company

Unilever Plc

Recent Developments:

In August 2023, Colgate-Palmolive Company stated to focus more on a broader range of fast-moving consumer goods (FMCG) categories as it looks to expand its reach beyond oral hygiene. Its FMCG portfolio includes soaps (Softsoap, Protex, Sanex), home cleaners (Ajax, Fabuloso), fabric care (Fluffy, Cuddly), deodorants, dishwashing products (Axion, Palmolive), surface cleaners, shampoos, and pet nutrition products all over the world.

In July 2023, Godrej Consumer Products Limited introduced Godrej Magic Floor cleaning, a novel, inexpensive, and environmentally friendly ready-to-mix floor cleaning.

In November 2022, Church & Dwight Co. Inc. announced choosing IRI as its partner for market insights. Through the utilisation of IRI's technology and range of products, such as IRI ShopperSightsTM and E-Market Insights, the relationship will hasten the identification of growth areas within Church & Dwight's target markets and result in quicker decision-making.

Key Questions Answered in This Report

  • 1. How big is the global household cleaners market?
  • 2. What is the expected growth rate of the global household cleaners market during 2024-2032?
  • 3. What are the key factors driving the global household cleaners market?
  • 4. What has been the impact of COVID-19 on the global household cleaners market?
  • 5. What is the breakup of the global household cleaners market based on the product type?
  • 6. What is the breakup of the global household cleaners market based on the distribution channel?
  • 7. What is the breakup of the global household cleaners market based on the application?
  • 8. What are the key regions in the global household cleaners market?
  • 9. Who are the key players/companies in the global household cleaners market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Household Cleaners Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Surface Cleaner
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Glass Cleaner
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Toilet Bowl Cleaner
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Others
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Convenience Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Online Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Ingredient

  • 8.1 Surfactants
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Builders
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Solvents
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Antimicrobials
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Others
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Bathroom
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Kitchen
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Floor
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Fabric
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Bombril S/A
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Church & Dwight Co. Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Colgate-Palmolive Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
      • 15.3.3.4 SWOT Analysis
    • 15.3.4 Godrej Consumer Products Limited
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
    • 15.3.5 Henkel AG & Company KGaA
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Kao Corporation
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
      • 15.3.6.4 SWOT Analysis
    • 15.3.7 Reckitt Benckiser Group plc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 S. C. Johnson & Son Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 SWOT Analysis
    • 15.3.9 The Procter & Gamble Company
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Unilever Plc
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
      • 15.3.10.3 Financials
      • 15.3.10.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Household Cleaners Market: Major Drivers and Challenges
  • Figure 2: Global: Household Cleaners Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Household Cleaners Market: Breakup by Product Type (in %), 2023
  • Figure 4: Global: Household Cleaners Market: Breakup by Distribution Channel (in %), 2023
  • Figure 5: Global: Household Cleaners Market: Breakup by Ingredient (in %), 2023
  • Figure 6: Global: Household Cleaners Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Household Cleaners Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Household Cleaners Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Household Cleaners (Surface Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Household Cleaners (Surface Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Household Cleaners (Glass Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Household Cleaners (Glass Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Household Cleaners (Toilet Bowl Cleaner) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Household Cleaners (Toilet Bowl Cleaner) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Household Cleaners (Other Product Types) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Household Cleaners (Other Product Types) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Household Cleaners (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Household Cleaners (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Household Cleaners (Convenience Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Household Cleaners (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Household Cleaners (Online Stores) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Household Cleaners (Online Stores) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Household Cleaners (Other Distribution Channels) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Household Cleaners (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Household Cleaners (Surfactants) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Household Cleaners (Surfactants) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Household Cleaners (Builders) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Household Cleaners (Builders) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Household Cleaners (Solvents) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Household Cleaners (Solvents) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Household Cleaners (Antimicrobials) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Household Cleaners (Antimicrobials) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Household Cleaners (Other Ingredients) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Household Cleaners (Other Ingredients) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Global: Household Cleaners (Bathroom) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Global: Household Cleaners (Bathroom) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Global: Household Cleaners (Kitchen) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Global: Household Cleaners (Kitchen) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Global: Household Cleaners (Floor) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Global: Household Cleaners (Floor) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Global: Household Cleaners (Fabric) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Global: Household Cleaners (Fabric) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: Global: Household Cleaners (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: Global: Household Cleaners (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: North America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: North America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: United States: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: United States: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Canada: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Canada: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Asia Pacific: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Asia Pacific: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: China: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: China: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Japan: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Japan: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: India: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: India: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: South Korea: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: South Korea: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Australia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Australia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Indonesia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Indonesia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Europe: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Europe: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Germany: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Germany: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: France: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: France: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: United Kingdom: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: United Kingdom: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Italy: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Italy: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Spain: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Spain: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Russia: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Russia: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 83: Latin America: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 84: Latin America: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 85: Brazil: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 86: Brazil: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 87: Mexico: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 88: Mexico: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 89: Others: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 90: Others: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 91: Middle East and Africa: Household Cleaners Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 92: Middle East and Africa: Household Cleaners Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 93: Global: Household Cleaners Industry: SWOT Analysis
  • Figure 94: Global: Household Cleaners Industry: Value Chain Analysis
  • Figure 95: Global: Household Cleaners Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Household Cleaners Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Household Cleaners Market Forecast: Breakup by Product Type (in Million US$), 2024-2032
  • Table 3: Global: Household Cleaners Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Household Cleaners Market Forecast: Breakup by Ingredient (in Million US$), 2024-2032
  • Table 5: Global: Household Cleaners Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Household Cleaners Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Household Cleaners Market: Competitive Structure
  • Table 8: Global: Household Cleaners Market: Key Players