市場調查報告書
商品編碼
1541139
2024-2032 年按類型、應用程式、組件、垂直產業和地區分類的資料分析外包市場報告Data Analytics Outsourcing Market Report by Type, Application, Component, Vertical, and Region 2024-2032 |
2023年IMARC Group資料分析外包市場規模達113億美元。推動市場發展的因素有很多,包括對增強決策的需求不斷成長、金融業的蓬勃發展、主要參與者之間的合作以及各行業對可擴展和靈活解決方案的日益關注。
主要市場促進因素:關鍵市場促進因素之一包括資料的複雜性。此外,越來越需要關注核心能力,這是另一個成長誘導因素。
主要市場趨勢:加強決策的需求不斷成長以及金融業的蓬勃發展是市場的主要趨勢。
地理趨勢:北美表現出明顯的主導地位,由於主要參與者之間的各種併購 (M&A),北美佔據了最大的市場佔有率。
競爭格局:資料分析外包產業的眾多參與者包括 Accenture PLC、Capgemini Services SAS、Fractal Analytics Inc.、Genpact Limited、Infosys Limited、International Business Machines (IBM) Corporation、Mu Sigma Inc.、ElectrifAi LLC、Tata Consultancy Services Limited 、Trianz Incorporated、Wipro Limited、ZS Associates Inc. 等。
挑戰與機會:資料安全和隱私問題是一個關鍵的市場挑戰。儘管如此,先進技術的不斷採用和創新服務模式的出現預計將克服這些挑戰並提供市場機會。
加強決策的需求不斷增加
埃森哲和 Salesforce 於 2023 年 11 月 6 日投資開發 Salesforce 生命科學雲,其中包括由人工智慧和資料驅動的新功能、資源和加速器。兩家公司利用聯合生成式 AI 加速中心為 Salesforce Life Sciences Cloud 開發新的解決方案和用例。這有助於加速資料和分析能力的部署,並支援決策和營運。此外,公司面臨複雜的挑戰,需要快速、準確的決策。資料分析提供的見解可以幫助企業克服這些障礙。依靠專業的外包供應商可以保證獲得卓越的分析,從而促進改進決策。組織需要即時洞察才能保持競爭力。外包資料分析服務包括即時資料處理和分析,有利於提供及時的見解,幫助企業快速應對市場變化和新興趨勢。
蓬勃發展的金融業
2023年6月29日,穆迪公司和微軟於2023年6月29日建立了新的策略聯盟,目標是為金融服務和全球知識工作者提供下一代資料、分析、研究、協作和風險解決方案。 Microsoft Azure OpenAI 服務與 Moody 廣泛的資料和分析技能合作,推出了可改善風險評估和企業智慧的尖端解決方案。此外,銀行業受到嚴格監管,要求公司遵守廣泛的規則和法規。金融組織可以透過外包資料分析來管理合規性並確保遵守多項法律和標準。除此之外,這些組織還使用預測分析和複雜的風險管理模型來提高識別和管理風險的能力。
主要公司之間的合作
2023 年10 月18 日,全球下一代數位服務和諮詢領域的領導者Infosys 宣布擴大與Google Cloud 的合作夥伴關係,以支援企業利用Google Cloud 的生成式AI 解決方案和Infosys Topaz 產品打造AI 驅動的體驗。 Infosys 能夠在 Google Cloud 上擴展其目前的資料、分析和人工智慧知識。 Infosys 與 Google Cloud 合作,為各種業務場景提供一整套產業解決方案和革命性的人工智慧平台。此外,合作夥伴關係使公司能夠匯集其資源和專業知識,並改進其資料分析產品。資料分析公司和雲端服務供應商之間的合作可以提供整合解決方案,其中包括託管在強大的雲端基礎架構上的高級分析功能。合作還有助於獲得尖端技術。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據類型、應用、組件和垂直領域對市場進行了分類。
描述性的
預測性
規定性的
預測性佔大部分市場佔有率
該報告根據類型提供了詳細的市場細分和分析。這包括描述性、預測性和規範性。根據該報告,預測性代表了最大的部分。
預測分析利用統計演算法、機器學習 (ML) 和歷史資料來預測未來趨勢。它使公司能夠預見用戶行為、市場趨勢和可能的危險,從而為公司提供競爭優勢。能夠預測未來事件並採取積極措施解決這些問題的公司將能夠保持相對於競爭對手的優勢。組織還可以利用預測分析來查看用戶資料並預測未來的行為、偏好和購買模式。
銷售分析
行銷分析
財務和風險分析
供應鏈分析
其他
行銷分析佔產業最大佔有率
報告還提供了基於應用程式的詳細市場細分和分析。這包括銷售分析、行銷分析、財務和風險分析、供應鏈分析等。報告顯示,行銷分析佔據了最大的市場佔有率。
有關用戶活動、偏好和購買趨勢的綜合資訊可以在行銷分析中找到。這使得公司能夠根據目標市場的獨特要求和偏好來客製化行銷活動。此外,公司可以透過評估來自各種行銷管道的資料來確定有效的舉措。他們可以改進行銷策略並更有效地利用資源。有針對性的廣告、個人化電子郵件和個人化產品推薦只是行銷分析所實現的客製化行銷策略的一小部分。公司可以使用行銷分析來即時衡量其行銷計劃的績效。
解決方案
服務
該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。
Solutions 擁有用於資料整合、儲存和品質保證的平台和工具。為了進行分析,解決方案確保收集、儲存和維護資料。透過利用過去的資料分析來預測未來趨勢並建議行動,解決方案可以提供更深入的見解。此外,解決方案還檢查公司營運資料,以提高生產力、效率和流程最佳化。
服務提供有關資料設計、策略和實施的專家建議。顧問幫助公司開發和實施專門根據其需求量身定做的資料分析框架。
零售
汽車
製造業
BFSI
資訊科技和電信
其他
BFSI 在市場上表現出明顯的主導地位
報告還提供了基於垂直市場的詳細細分和分析。這包括零售、汽車、製造、BFSI、IT 和電信等。報告顯示,BFSI 佔據最大的市場佔有率。
BFSI 部門依賴資料分析進行風險管理。預測分析有助於評估信用風險、偵測詐欺和管理市場風險。透過外包這些職能,金融機構可以利用先進的分析技術來有效降低風險。金融機構必須遵守眾多法規和報告要求。數據分析外包有助於這些機構管理和分析大型資料集,以確保符合法規要求。 2023 年 10 月 4 日,泰國領先的金融機構 Krungsri(大城銀行 PCL)宣布與全球最大的 IT 基礎設施服務供應商 Kyndryl 建立為期五年的合作夥伴關係。 Kyndryl 將透過實施資料分析、雲端解決方案和自動化,提高銀行適應市場變化的能力,強化其遺留系統,並增強以用戶為中心的數位銀行服務。
北美洲
美國
加拿大
亞太地區
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美市場領先,佔據最大的資料分析外包市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是資料分析外包最大的區域市場。
北美,特別是美國,擁有先進的技術基礎設施,支援資料分析的廣泛使用。尖端技術和高速網際網路的可用性促進了高效的資料處理和分析,從而推動了該地區的市場成長。此外,主要參與者之間的各種合作和併購正在支持市場成長。例如,2024年5月17日,總部位於都柏林的美國跨國專業服務公司埃森哲公司同意收購OPENSTREAM HOLDINGS及其子公司Open Stream和Neutral,幫助客戶利用先進的數位技術重塑業務,成為真正的資料驅動型企業。此次收購將增強埃森哲支援客戶系統和應用現代化的能力,並幫助他們採用雲端、資料、人工智慧和物聯網(IoT)技術。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。資料分析外包產業的一些主要市場參與者包括 Accenture PLC、Capgemini Services SAS、Fractal Analytics Inc.、Genpact Limited、Infosys Limited、International Business Machines (IBM) Corporation、Mu Sigma Inc.、ElectrifAi LLC、Tata Consultancy Services有限公司、Trianz Incorporated、Wipro Limited 和ZS Associates Inc.
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
市場上的主要參與者正在投資創新實驗室來開發新的分析解決方案和服務。這些實驗室專注於人工智慧、機器學習和區塊鏈等新興技術。他們為金融、醫療保健和零售等各行業提供客製化的分析解決方案,解決特定的行業挑戰和需求。此外,頂級參與者專注於將分析解決方案與雲端平台整合,提供可擴展且靈活的分析服務。他們還建立合作夥伴關係,以擴大其能力和市場覆蓋範圍。例如,2023年5月30日,凱捷和Google雲端宣布大幅擴展雙方在資料分析和人工智慧領域的長期策略合作夥伴關係,創造全球GenAIGoogle雲端卓越中心(CoE),幫助企業充分發揮人工智慧的潛力技術。新的 CoE 將幫助客戶推進業務轉型目標,增強與客戶的互動,並加速人工智慧投資的價值創造。
2023 年 6 月 7 日:簡柏特宣布正在與 Google Cloud 合作,幫助企業加速人工智慧 (AI) 策略,包括利用生成式 (GenAI) 採用來推動可行的業務洞察。此次合作將利用 Google Cloud 先進的 GenAI 功能來滿足消費品、零售、生命科學、醫療保健、高科技和金融服務等關鍵行業的企業的需求。透過此次合作,簡柏特和 Google Cloud 將加速其共同客戶的雲端、資料和分析現代化進程,以滿足當今企業不斷變化的需求。
2024 年 2 月 20 日:領先的技術服務和顧問公司 Wipro Limited 推出了 Wipro Enterprise AI-ready 平台,這是一項新服務,可讓客戶創建企業級、完全整合和客製化的 AI 環境。 Wipro 企業 AI 就緒平台利用 IBM watsonx AI 和資料平台,包括 watsonx.ai、watsonx。 資料、watsonx.governance 和 AI 助手,為客戶提供可互通的服務,有助於加速 AI 的採用。
The global data analytics outsourcing market size reached US$ 11.3 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 109.1 Billion by 2032, exhibiting a growth rate (CAGR) of 27.8% during 2024-2032. There are several factors that are driving the market, which include the growing need for enhanced decision-making, the thriving finance sector, collaborations between key players, and rising focus on scalable and flexible solutions in various industries.
Major Market Drivers: One of the key market drivers include the complexity of data. Moreover, there is an increase in the need to focus on core competencies, which is acting as another growth-inducing factor.
Key Market Trends: The rising need for enhanced decision-making, along with the thriving finance sector, is a main trend in the market.
Geographical Trends: North America exhibits a clear dominance, accounting for the biggest market share owing to various mergers and acquisitions (M&As) among major players.
Competitive Landscape: Various players in the data analytics outsourcing industry are Accenture PLC, Capgemini Services SAS, Fractal Analytics Inc., Genpact Limited, Infosys Limited, International Business Machines (IBM) Corporation, Mu Sigma Inc., ElectrifAi LLC, Tata Consultancy Services Limited, Trianz Incorporated, Wipro Limited, ZS Associates Inc., among many others.
Challenges and Opportunities: Data security and privacy concerns are a key market challenge. Nonetheless, the rising adoption of advanced technologies and the availability of innovative service models, is anticipated to overcome these challenges and offer market opportunities.
Rising Need for Enhanced Decision-Making
Accenture and Salesforce made investments on November 6, 2023 to develop the Salesforce Life Sciences Cloud, which includes new features, resources, and accelerators driven by AI and data. The companies leveraged their joint generative AI acceleration hub to develop new solutions and use cases for Salesforce Life Sciences Cloud. This assists in accelerating the deployment of data and analytics capabilities and support decision-making and operations. Moreover, companies face complex challenges that require quick and accurate decision-making. The insights provided by data analytics help firms overcome these obstacles. Relying on specialized suppliers for outsourcing guarantees access to superior analytics that facilitate improved decision-making. Organizations require real time insights to stay competitive. Outsourced data analytics services include real time data processing and analysis that are beneficial in providing timely insights that help businesses react quickly to market changes and emerging trends.
Thriving Finance Sector
On 29 June 2023, Moody's Corporation and Microsoft established a new strategic alliance on June 29, 2023, with the goal of providing financial services and global knowledge workers with next-generation data, analytics, research, collaboration, and risk solutions. Microsoft Azure OpenAI Service in partnership with Moody's extensive data and analytical skills produces cutting-edge solutions that improve risk assessment and corporate intelligence. In addition, the banking industry is highly regulated, necessitating that companies adhere to a wide range of rules and regulations. Financial organizations can manage compliance and ensure conformity to several laws and standards by outsourcing data analytics. Apart from this, these organizations use predictive analytics and sophisticated risk management models to improve their ability to recognize and manage risks.
Collaborations Between Key Companies
On 18 October 2023, Infosys, a leader in next-generation digital services and consulting worldwide, announced that it is expanding its partnership with Google Cloud to support businesses in creating AI-powered experiences by utilizing Google Cloud's generative AI solutions and Infosys Topaz offerings. Infosys is able to expand on its current knowledge of data, analytics, and AI on Google Cloud. Infosys and Google Cloud collaborated in order to provide a suite of industry solutions and revolutionary AI platforms for a variety of business scenarios. Additionally, partnerships enable companies to pool their resources and specialties and improve their data analytics offerings. A partnership between a data analytics firm and a cloud service provider can offer integrated solutions that include advanced analytics capabilities hosted on a robust cloud infrastructure. Collaborations also facilitate access to cutting-edge technologies.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, application, component, and vertical.
Descriptive
Predictive
Prescriptive
Predictive accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes descriptive, predictive, and prescriptive. According to the report, predictive represented the largest segment.
Predictive analytics utilize statistical algorithms, machine learning (ML), and historical data to predict future trends. It provides companies a competitive edge by allowing them to foresee user behavior, market trends, and possible hazards. Companies that can predict future occurrences and take proactive steps to address them will be able to maintain an advantage over their competitors. Organizations can also utilize predictive analytics to look at user data and project future behaviors, preferences, and buying patterns.
Sales Analytics
Marketing Analytics
Finance and Risk Analytics
Supply Chain Analytics
Others
Marketing analytics hold the largest share of the industry
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes sales analytics, marketing analytics, finance and risk analytics, supply chain analytics, and others. According to the report, marketing analytics accounted for the largest market share.
Comprehensive information on user activity, preferences, and purchase trends can be found in marketing analytics. This enables companies to customize their marketing campaigns to their target market's unique requirements and preferences. In addition, firms can identify effective initiatives by evaluating data from various marketing channels. They may improve their marketing strategy and utilize their resources more effectively. Targeted advertisements, personalized emails, and personalized product recommendations are just a few of the tailored marketing strategies made possible by marketing analytics. Companies can use marketing analytics to measure the performance of their marketing initiatives in real time.
Solutions
Services
The report has provided a detailed breakup and analysis of the market based on the component. This includes solutions and services.
Solutions has platforms and tools for data integration, storage, and quality assurance. To enable analysis, solutions make sure that data is collected, stored, and maintained. By utilizing past data analysis to predict future trends and recommend actions, solutions provide deeper insights. Furthermore, solutions examine data from corporate operations in order to increase productivity, efficiency, and process optimization.
Services offer expert advice on data design, strategy, and implementation. Consultants help companies to develop and implement frameworks for data analytics that are specifically tailored to their needs.
Retail
Automotive
Manufacturing
BFSI
IT and Telecom
Others
BFSI exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the vertical have also been provided in the report. This includes retail, automotive, manufacturing, BFSI, IT and telecom, and others. According to the report, BFSI accounted for the largest market share.
The BFSI sector relies on data analytics for risk management. Predictive analytics helps in assessing credit risks, detecting fraud, and managing market risks. By outsourcing these functions, financial institutions can leverage advanced analytics techniques to mitigate risks effectively. Financial institutions must comply with numerous regulations and reporting requirements. Data analytics outsourcing helps these institutions manage and analyze large datasets to ensure compliance with regulations requirements. On 4 October 2023, Krungsri (Bank of Ayudhya PCL), Thailand's leading financial institution, announced a five-year partnership with Kyndryl, the world's largest IT infrastructure services provider. Kyndryl will improve the bank's ability to adapt to market changes, fortify its legacy systems, and enhance its user-centric digital banking services through the implementation of data analytics, cloud solutions, and automation.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest data analytics outsourcing market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for data analytics outsourcing.
North America, particularly the United States, has advanced technological infrastructure, which supports the extensive use of data analytics. The availability of cutting-edge technology and high-speed internet facilitates efficient data processing and analysis, which is impelling the market growth in the region. In addition, various collaborations and M&As among major players are supporting the market growth. For instance, on 17 May 2024, Accenture plc, a US multinational professional services company headquartered in Dublin, agreed to acquire OPENSTREAM HOLDINGS and its subsidiaries, Open Stream and Neutral, to help clients reinvent their businesses with advanced digital technologies and become truly data driven. The acquisition will strengthen Accenture's capabilities to support clients in system and application modernization and help them adopt cloud, data, AI, and the Internet of Things (IoT) technologies.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the data analytics outsourcing industry include Accenture PLC, Capgemini Services SAS, Fractal Analytics Inc., Genpact Limited, Infosys Limited, International Business Machines (IBM) Corporation, Mu Sigma Inc., ElectrifAi LLC, Tata Consultancy Services Limited, Trianz Incorporated, Wipro Limited, and ZS Associates Inc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players in the market are investing in innovation labs to develop new analytics solutions and services. These labs focus on emerging technologies such as AI, ML, and blockchain. They are offering tailored analytics solutions for various industries including finance, healthcare, and retail, addressing specific industry challenges and needs. Furthermore, top players are focusing on integrating analytics solutions with cloud platforms, providing scalable and flexible analytics services. They are also engaging in partnerships to expand their capabilities and market reach. For instance, on 30 May 2023, Capgemini and Google Cloud announced a major expansion of their long-standing strategic partnership in data analytics and AI, creating a global GenAI Google Cloud Center of Excellence (CoE) to help enterprises realize the full potential of AI technologies. The new CoE will help clients advance their business transformation goals, enhance engagement with clients, and accelerate value creation from AI investments.
7 June 2023: Genpact announced that it is working with Google Cloud to help businesses accelerate artificial intelligence (AI) strategies including taking advantage of generative (GenAI) adoption to drive actionable business insights. This partnership will leverage Google Cloud's advanced GenAI capabilities to cater to enterprises in key industries including consumer goods, retail, life sciences, healthcare, hi-tech, and financial services. Through this partnership, Genpact and Google Cloud will accelerate their shared clients' cloud, data, and analytics modernization journeys to address the evolving needs of today's businesses.
20 February 2024: Wipro Limited, a leading technology services and consulting company, launched Wipro Enterprise AI-ready platform, a new service that will allow clients to create their enterprise-level, fully integrated, and customized AI environments. The Wipro Enterprise AI-Ready Platform leverages the IBM watsonx AI and data platform, including watsonx.ai, watsonx.data, and watsonx.governance and AI assistants, to deliver to clients an interoperable service that helps accelerate AI adoption.