市場調查報告書
商品編碼
1541393
2024-2032 年按形式、性質、應用、配銷通路和地區分類的織物柔軟劑和調理劑市場報告Fabric Softeners and Conditioners Market Report by Form, Nature, Application, Distribution Channel, and Region 2024-2032 |
2023年,全球織物柔軟劑和調理劑IMARC Group規模達202億美元。消費者對織物護理和衛生意識的不斷提高、可支配收入水平的提高、生活方式的改變、產品創新和環保配方的發展以及快速成長的零售和電子商務行業推動了市場的發展。
主要市場促進因素:消費者對織物護理和衛生意識的提高、可支配收入水準的提高和生活方式的改變,以及產品創新和環保配方的開發,是主要的市場促進因素。
主要市場趨勢:一些主要市場趨勢包括對天然和有機織物柔軟劑的需求不斷增加、濃縮織物柔軟劑的日益普及以及針對特定織物類型的產品線的擴展。
地理趨勢:消費者對優質和香味織物護理產品的偏好不斷增加,市場內競爭激烈,以及對方便和省時的洗衣解決方案的日益關注,正在積極推動整個北美地區的織物柔軟劑和調理劑的需求。
競爭格局:安麗公司、Church & Dwight Co. Inc.、高露潔棕欖公司、漢高股份公司、花王公司、Marico Limited、寶潔公司、利潔時公司、莊臣公司和聯合利華公司是織物柔軟劑和調理劑行業的一些主要參與者。
挑戰與機會:該行業面臨的一些挑戰包括來自替代織物護理產品的日益激烈的競爭、不斷增加的監管和環境問題以及不斷變化的原料價格。鑑於新興市場的快速擴張、創新和永續產品配方的進步以及線上零售和直接面對消費者的銷售管道的快速擴張。
提高消費者對織品護理和衛生的意識
近年來,消費者對織物護理和衛生重要性的認知顯著提高。這種轉變是由對健康和保健更廣泛的理解所推動的,這種理解已從個人護理延伸到服裝和家用紡織品的維護。消費者現在更了解織物柔軟劑和調理劑如何提高衣服的使用壽命和質量,減少靜電粘附,並為衣物提供宜人的香味。織物柔軟劑和調理劑旨在透過減少纖維之間的摩擦使衣服感覺更柔軟、更舒適。這增強了穿著衣服的感官體驗並防止磨損,從而延長了織物的使用壽命。因此,更多的消費者願意投資這些產品以維持服裝的品質。此外,人們對過敏原和皮膚敏感性認知的提高導致了對低過敏性和經過皮膚病學測試的織物護理產品的需求。父母尤其對兒童服裝使用的產品持謹慎態度,青睞不含刺激性化學物質和人造香料的織物調理劑,從而創造了積極的織物柔軟劑和調理劑市場前景。
增加可支配所得和改變生活方式
全球可支配收入的增加導致消費者生活方式和支出模式的變化。隨著個人收入的增加,他們更有可能花在優質和便利的產品上,包括織物柔軟劑和護髮素。這種趨勢在發展中地區尤其明顯,這些地區的經濟成長使更多人進入中產階級,導致對家庭和個人護理產品的需求增加。隨著忙碌的生活方式成為常態,消費者尋求能夠簡化和改善日常生活的產品。織物柔軟劑和調理劑可透過提供便利性和除基本清潔之外的其他好處來滿足這一需求。在不影響品質的情況下快速有效地護理衣服的能力是一個重要的賣點,從而成功地為織物柔軟劑和調理劑市場收入做出了貢獻。此外,城市化趨勢意味著越來越多的人生活在乾燥區域有限的較小空間中,這使得織物調理劑的優點(例如更快的乾燥時間和減少皺紋)更具吸引力。根據世界衛生組織的數據,全球超過55% 的人口居住在城市地區,預計到2050 年這一比例將成長至68%。 。
產品創新與環保配方的開發
產品配方和包裝的創新一直是織物柔軟劑和調理劑市場的關鍵驅動力。製造商不斷開發新產品,以滿足消費者不斷變化的需求和偏好。這包括引入濃縮配方,由於減少了包裝和降低了運輸排放,濃縮配方更加有效和環保,從而描繪出積極的織物柔軟劑和調理劑市場前景。向環保和永續產品的轉變也發生了重大轉變。消費者越來越關注其購買的產品對環境的影響,從而導致對可生物分解且無毒的織物柔軟劑的需求。該公司正在透過使用植物成分和可回收包裝材料來應對這一問題,以吸引具有環保意識的人群。多功能織物調理劑的開發提供了額外的好處,例如消除異味、去污和護色,這是推動市場成長的另一個趨勢。這些創新滿足了人們對增強產品性能的渴望,也反映了更廣泛的便利性和加值產品的趨勢。
The global fabric softeners and conditioners market size reached US$ 20.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 28.4 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The market is propelled by the rising consumer awareness about fabric care and hygiene, rising disposable income levels, changing lifestyles, product innovations and developments of eco-friendly formulation, and rapidly growing retail and e-commerce sectors.
Major Market Drivers: Increasing consumer awareness about fabric care and hygiene, rising disposable income levels and changing lifestyles, and product innovations and development of eco-friendly formulations, are some of the major market drivers.
Key Market Trends: Some of the key market trends include the increasing demand for natural and organic fabric softeners, rising popularity of concentrated fabric softeners, and expansion of product lines targeting specific fabric types.
Geographical Trends: The increasing consumer preferences for premium and scented fabric care products, robust competition within the market, and rising focus on convenience and time-saving laundry solutions is positively driving the fabric softeners and conditioners demand across the North American region.
Competitive Landscape: Amway Corporation, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc, are among some of the key players in the fabric softeners and conditioners industry.
Challenges and Opportunities: Some of the challenges of this industry include increasing competition from alternative fabric care products, rising regulatory and environmental concerns, and varying raw material prices. Whereas, rapid expansion into emerging markets, advancements of innovative and sustainable product formulations, and rapid expansion of online retail and direct-to-consumer sales channels.
Increasing Consumer Awareness about Fabric Care and Hygiene
In recent years, there has been a significant increase in consumer awareness regarding the importance of fabric care and hygiene. This shift is driven by a broader understanding of health and wellness, which extends beyond personal care to the maintenance of clothing and household textiles. Consumers are now more informed about how fabric softeners and conditioners can enhance the longevity and quality of their garments, reduce static cling, and provide a pleasant fragrance to their laundry. Fabric softeners and conditioners are designed to make clothes feel softer and more comfortable by reducing the friction between fibers. This enhances the sensory experience of wearing clothes and prevents wear and tear, thus extending the life of the fabric. As a result, more consumers are willing to invest in these products to maintain the quality of their apparel. Moreover, heightened awareness about allergens and skin sensitivities has led to a demand for hypoallergenic and dermatologically tested fabric care products. Parents, in particular, are cautious about the products they use for the clothing of the children, favoring fabric conditioners that are free from harsh chemicals and artificial fragrances, thereby creating a positive fabric softeners and conditioners market outlook.
Increasing Disposable Income and Changing Lifestyles
The rise in disposable income globally has led to a change in consumer lifestyles and spending patterns. As individuals earn more, they are more likely to spend on premium and convenience-oriented products, including fabric softeners and conditioners. This trend is particularly evident in developing regions where economic growth is lifting more individuals into the middle class, leading to increased demand for household and personal care products. With busy lifestyles becoming the norm, consumers seek products that simplify and enhance their daily routines. Fabric softeners and conditioners fit this need by offering convenience and additional benefits beyond basic cleaning. The ability to quickly and effectively care for clothes without compromising on quality is a significant selling point, thus successfully contributing to the fabric softeners and conditioners market revenue. Furthermore, the trend toward urbanization means more individuals are living in smaller spaces with limited drying areas, making the benefits of fabric conditioners, such as faster drying times and reduced wrinkles, even more attractive. According to the WORLD HEALTH ORGANIZATION, more than 55% of the global population live in urban areas, which is projected to grow up to 68% by 2050. This convenience factor plays a crucial role in the purchasing decisions of modern consumers.
Product Innovations and Development of Eco-Friendly Formulations
Innovation in product formulation and packaging has been a critical driver of the fabric softeners and conditioners market. Manufacturers are continuously developing new products that meet the evolving needs and preferences of consumers. This includes the introduction of concentrated formulas, which are more effective and environmentally friendly due to reduced packaging and lower transportation emissions and are thus portray a positive fabric softeners and conditioners market overview. There has also been a significant shift toward eco-friendly and sustainable products. Consumers are increasingly concerned about the environmental impact of their purchases, leading to a demand for biodegradable and non-toxic fabric softeners. Companies are responding by using plant-based ingredients and recyclable packaging materials to appeal to this environmentally conscious demographic. The development of multifunctional fabric conditioners that offer additional benefits such as odor elimination, stain removal, and color protection is another trend driving market growth. These innovations cater to the desire for enhanced product performance and also reflect a broader trend toward convenience and value-added products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on form, nature, application, and distribution channel.
Liquid
Dryer Sheets
Others
Liquid accounts for the majority of the market share
The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the form. This includes liquid, dryer sheets, and others. According to the report, liquid represented the largest segment.
Liquid fabric softeners dominate the market for several compelling reasons. Firstly, liquid forms are highly effective at delivering uniform softness and fragrance to fabrics, as they evenly disperse throughout the wash cycle. This ensures consistent results, enhancing the tactile quality and scent of laundry, which is highly valued by consumers. Additionally, liquids are convenient and easy to use, often available in concentrated formulas that require smaller doses per load, reducing waste and offering economic benefits. The versatility of liquid fabric softeners also plays a crucial role; they can be formulated to address specific needs such as sensitive skin, hypoallergenic options, and eco-friendly compositions. Liquid softeners also excel in dissolving quickly in both hot and cold water, making them suitable for various washing machines and conditions. Their packaging, typically in bottles, allows for precise dosage control and reduces the likelihood of overuse compared to powder or sheet forms.
Organic
Conventional
A detailed breakup and analysis of the market based on the nature have also been provided in the fabric softeners and conditioners market report. This includes organic and conventional.
Organic fabric softeners are gaining traction as consumers become increasingly aware of the environmental and health impacts of conventional products. These softeners are formulated using natural, plant-based ingredients and are free from synthetic chemicals, dyes, and artificial fragrances. The primary appeal of organic fabric softeners lies in their eco-friendly credentials. They are biodegradable and produced through sustainable practices, reducing the overall carbon footprint. Additionally, these products are typically hypoallergenic and gentle on the skin, making them ideal for individuals with sensitivities or allergies thus depicting a positive fabric softeners and conditioners market value.
Conventional fabric softeners remain the dominant segment in the market due to their widespread availability, affordability, and established consumer base. These softeners are typically formulated with synthetic ingredients that provide effective and immediate results in terms of softness, static reduction, and fragrance. They are readily available in various forms, including liquids, sheets, and powders, catering to diverse consumer preferences and laundry needs.
Household
Commercial
Commercial represents the leading market segment
The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the application. This includes household and commercial. According to the report, commercial represented the largest segment.
The commercial segment holds the largest fabric softeners and conditioners market share in due to several key factors. The scale of operations in commercial settings such as hotels, hospitals, laundromats, and other hospitality industries demands consistent and high-quality fabric care. These establishments handle large volumes of laundry daily, necessitating products that ensure fabrics remain soft, fresh, and durable even after repeated washes. Fabric softeners and conditioners in these environments contribute to maintaining the aesthetic and functional quality of linens, towels, uniforms, and other textiles, which is crucial for consumer satisfaction and operational efficiency. Additionally, commercial establishments often prioritize products that offer additional benefits such as reducing wrinkles, speeding up drying times, and enhancing fabric life, which translates to cost savings over time. The preference of the commercial sector for bulk purchasing further amplifies the demand for fabric care products, ensuring a steady and significant consumption rate.
Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others
Supermarkets and hypermarkets accounts for the majority of the market share
The fabric softeners and conditioners market research report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets dominate the distribution channel for fabric softeners and conditioners due to several strategic advantages they offer both consumers and manufacturers. These large retail formats provide unparalleled convenience, enabling consumers to purchase a wide range of household products, including fabric care items, in a single trip. The extensive shelf space available in supermarkets and hypermarkets allows for a diverse array of brands and product variants, catering to different consumer preferences and budgets, thus creating a fabric softeners and conditioners market growth. This variety enhances the shopping experience, making it easier for consumers to find products that meet their specific needs, whether it is hypoallergenic, eco-friendly, or premium fabric softeners. Additionally, supermarkets and hypermarkets often benefit from economies of scale, allowing them to offer competitive pricing and frequent promotions that attract price-sensitive shoppers. Their extensive reach and high foot traffic further amplify their role in driving sales volume.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest fabric softeners and conditioners market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for fabric softeners and conditioners.
North America holds the largest segment in the fabric softeners and conditioners market due to several key factors. The high standard of living and greater disposable income of the region enables consumers to spend more on premium household products, including fabric care items. The cultural emphasis on cleanliness and hygiene further drives the demand for effective and high-quality fabric softeners and conditioners. Additionally, the presence of major market players such as Procter & Gamble, Unilever, and Colgate-Palmolive ensures a steady supply of innovative and diverse product offerings that cater to various consumer preferences. Another significant factor is the advanced retail infrastructure in North America, which includes a well-established network of supermarkets, hypermarkets, and e-commerce platforms. This accessibility makes it convenient for consumers to purchase fabric care products regularly. The strong promotional activities and marketing strategies employed by companies in the region also play a crucial role in maintaining high consumer engagement and brand loyalty.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the fabric softeners and conditioners industry include Amway Corporation, Church & Dwight Co. Inc., Colgate-Palmolive Company, Henkel AG & Co. KGaA, Kao Corporation, Marico Limited, Procter & Gamble, Reckitt Benckiser, S. C. Johnson & Son Inc. and Unilever Plc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Fabric softeners and conditioners companies in the fabric softeners and conditioners industry are taking significant efforts to drive the market through innovation, sustainability, and strategic marketing. Companies such as Procter & Gamble, Unilever, and Henkel are continuously investing in research and development to create advanced product formulations that meet evolving consumer needs. These innovations include concentrated formulas, which offer superior performance while reducing packaging waste and transportation costs. Additionally, according to the fabric softeners and conditioners market forecast, there is a strong focus on developing eco-friendly products that use biodegradable ingredients and recyclable packaging, appealing to the growing number of environmentally conscious consumers. To enhance market reach and consumer engagement, these companies are leveraging digital marketing and e-commerce platforms. They use data-driven strategies to tailor their marketing efforts, ensuring personalized consumer experiences and higher conversion rates.
August 11, 2023: SOUPLINE, Colgate-Palmolive's fabric softener brand, launched a novel range of fabric softening tablets, which were developed with a focus on sustainability and convenience in response to consumer priorities.
February 7, 2024: LION CORPORATION launched the "SOFLAN Premium Deodorizer," a fabric softener with strong antibacterial properties that prevent bacterial growth and odors, even before clothing is fully dried.