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市場調查報告書
商品編碼
1541545

按內容類型（隨選視訊、線上視訊、直播）、科技（IPTV、OTT、衛星等）、服務類型（免費廣播服務、付費電視服務）、應用程式（商業、個人）和地區 2024-2032

Mobile TV Market Report by Content Type (Video-on-Demand, Online Video, Live Streaming), Technology (IPTV, OTT, Satellite, and Others), Service Type (Free-to-Air Services, Pay TV Services), Application (Commercial, Personal), and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

2023年全球行動電視IMARC Group規模達135億美元。智慧型手機普及率的不斷提高、透過 4G 和 5G 技術增強的網路存取、OTT 平台的日益普及以及行動資料計劃成本的下降是推動市場成長的一些因素。

行動電視市場分析：

主要市場促進因素：由於智慧型手機的廣泛使用、4G和5G網路的改進以及行動娛樂需求的不斷成長，市場正在經歷適度成長。此外，可支配收入水準的提高和具有成本效益的資料包的可用性正在促進市場的成長。

主要市場趨勢：向串流媒體服務的轉變、本地化內容的更高生產以及人工智慧 (AI) 等先進技術的整合以實現個人化觀看體驗是一些主要趨勢。

地理趨勢：由於快速的城市化、網際網路接入的改善、智慧型設備的可承受性的提高以及對網路基礎設施開發的大量投資，亞太地區引領市場。

競爭格局：該行業的一些主要市場參與者包括 Asianet Satellite、AT&T Inc.、Bell Canada (BCE Inc.)、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc. .、SPB TV AG、Tata Sky Ltd. (TOF)、United States Cellular（電話和資料系統）和Verizon Communications Inc.

挑戰與機會：網路擁塞、對資料隱私的擔憂以及定期技術進步的必要性正在影響市場。儘管如此，仍有機會擴大農村市場覆蓋範圍，透過人工智慧改善用戶體驗，並利用對個人化和在地化內容不斷成長的需求。

行動電視市場趨勢：

智慧型手機普及率和網路存取不斷上升

隨著智慧型手機價格的不斷提高和功能的增強，越來越多的人能夠享受行動娛樂。改進的行動網路系統，例如 4G 和 5G 技術的實施，提供更快、更值得信賴的網路連接，使高品質視訊串流變得更容易。根據全球行動供應商協會（GSA）2023年11月發布的5G市場簡介，173個國家的578家營運商已對5G技術進行了投資，而114個國家的300家營運商已經推出了符合3GPP標準的5G服務。 GSA 共發現 2,148 台 5G 設備，其中 1,756 台可供購買，與去年相比顯著增加。輕鬆存取功能強大的裝置和強大的網路連線使用戶可以隨時隨地觀看媒體，從而推動了對行動電視 (TV) 服務的需求。隨時隨地輕鬆存取娛樂與個人的現代生活方式非常吻合，使行動電視成為一個有吸引力的選擇。

OTT 平台日益普及

OTT (OTT) 服務提供廣泛的內容，例如電影、電視節目、紀錄片和獨家原創節目，可在行動裝置上輕鬆訪問，無需傳統的有線或衛星訂閱。這種直接面對消費者 (DTC) 的方式提供了無與倫比的便利，允許訂閱者透過應用程式在智慧型手機和平板電腦上存取和觀看內容。訂閱等級和廣告支援的免費版本等有競爭力的定價模式降低了進入門檻，使更多受眾能夠負擔得起這些服務。此外，OTT 平台不斷發展，推薦互動和沈浸式內容，例如直播和個人化建議，從而提高用戶參與度。 OTT 平台的靈活性、多樣化的內容提供和以用戶為中心的功能使其極具吸引力，隨著越來越多的人轉向行動和點播觀看偏好，從而推動了其受歡迎程度。 2024年，Dish TV推出了“Dish TV Smart+”，它將OTT服務與傳統電視訂閱相結合，讓Dish TV和直接到戶(D2H)用戶可以在所有螢幕上存取電視和OTT內容，無需任何額外費用。

提高行動數據計劃的可負擔性

電信公司正在競相提供更便宜、大容量的資料套餐，讓人們在智慧型手機上觀看影片更加經濟。負擔能力的提高使新用戶更容易加入，尤其是在價格意識更為重要的發展中市場。包括行動資料計劃和行動電視服務訂閱的組合套餐鼓勵個人使用行動串流媒體。更慷慨且經濟可行的資料規劃趨勢正在導致行動電視服務的可及性更高，從而使更廣泛的觀眾能夠享受流暢的串流體驗。行動資料的民主化有助於創造更具包容性的數位生態系統，支持市場的成長。 2024 年 7 月，Vodafone Idea (Vi) 推出了“Vi One”，這是一項套餐交易，其中包括光纖網際網路、預付費移動以及 Disney+ Hotstar 和 ZEE5 等 OTT 訂閱，包含在一個全包計劃中。

行動電視市場細分：

IMARC Group提供了每個細分市場的主要趨勢分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據內容類型、技術、服務類型和應用程式對市場進行了分類。

按內容類型細分：

視訊點播

線上影片

直播

該報告根據內容類型對市場進行了詳細的細分和分析。這包括視訊點播、線上視訊和直播。

視訊點播 (VoD) 使用戶可以隨時選擇和觀看視訊內容，而不是局限於設定的廣播時間表。該細分市場因其多功能性和廣泛的內容（例如電影、連續劇和紀錄片）而受到關注。對客製化觀看體驗和追劇機會的渴望推動了對視訊點播的需求。 2023 年，1&1 與 Zattoo 和 Rakuten TV 合作推出了視訊點播服務“1&1 Cinema”，為其寬頻用戶提供了 6,000 多部影片。該產品透過將 Rakuten TV 的交易視訊點播 (T​​VOD) 整合到 Zattoo 的平台中，將免費和付費內容合併在一起。

線上影片包括影響者、獨立創作者製作的內容以及用戶生成的短影片。該細分市場以其廣泛和快速的使用率而聞名，通常透過鼓勵用戶互動和參與的平台進行存取。線上影片的興起是由社交媒體平台和影片分享網站的增加所推動的，簡短而引人入勝的內容可以迅速流行起來。這個細分市場非常有吸引力，特別是對於年輕觀眾來說，由於製作成本較低且易於訪問，他們喜歡多樣化和動態的內容。

直播涉及直播即時事件，包括體育賽事、音樂會、新聞和其他現場表演。由於行動技術的進步和高速網際網路的普及，這個細分市場變得越來越受歡迎。觀眾之所以被直播所吸引，是因為它的即時性以及與內容即時互動的機會。該細分市場受益於即時聊天和民意調查等互動功能的整合，增強了觀眾的參與度和參與度。

按技術分類：

網路電視

奧特

衛星

其他

OTT佔據產業最大佔有率

報告還提供了基於該技術的詳細市場細分和分析。這包括 IPTV、OTT、衛星等。報告顯示，OTT佔據了最大的市場佔有率。

OTT 以透過網路提供視訊內容而聞名，無需使用有線或衛星電視等傳統方法，在市場上處於領先地位。此細分市場的主導地位是由高速網際網路可用性的不斷提高和智慧型裝置的不斷使用所推動的，從而可以輕鬆靈活地存取 OTT 內容。 OTT 服務吸引了觀眾，因為它們能夠按需提供內容、提供廣泛的內容並允許在各種裝置上進行串流媒體。基於訂閱的串流媒體服務的興起以及獨家優質內容的創建進一步推動了對 OTT 平台的需求。 2024年3月，Africell Angola與Perception Group合作推出AfriTV，這是一項OTT行動電視服務，為行動資料用戶提供44個直播電影片道和電視回看服務。該計畫旨在改善安哥拉用戶的娛樂選擇多樣性。

按服務類型細分：

免費廣播服務

付費電視服務

付費電視服務代表領先的細分市場

該報告根據服務類型對市場進行了詳細的細分和分析。這包括免費廣播服務和付費電視服務。報告稱，付費電視服務佔最大部分。

付費電視服務佔最大的市場佔有率，包括觀眾付費觀看各種電視節目的訂閱模式。該部分包括傳統的有線/衛星訂閱以及現代串流媒體服務，提供獨家頻道、優質內容和點播觀看選項。付費電視服務的吸引力在於其龐大的內容集合、一流的節目以及享受無廣告觀看的選項。此外，對高清和 4K 內容、捆綁服務包以及數位錄影機 (DVR) 功能和多設備存取等增值功能的需求不斷成長，正在支持市場成長。隨著人們尋求更個人化和高品質的觀看體驗，付費電視服務繼續吸引大量的用戶群。 2024 年，Verizon 為家庭網路用戶推出了「myHome」計劃，該計劃提供折扣串流服務，並可以選擇 YouTube TV 作為付費電視選項，從而提供整合的行動和電視串流媒體選擇。

按應用分類：

商業的

個人的

個人展品市場主導地位明顯

報告還提供了基於應用程式的詳細市場細分和分析。這包括商業和個人。報告顯示，個人佔據了最大的市場佔有率。

由於行動裝置廣泛用於個人娛樂目的，個人在市場上佔據主導地位。該細分市場包括各種應用程式，用戶可以在這些應用程式中串流視訊內容以供個人使用，例如觀看電視節目、電影、體育直播和用戶生成的內容。個人市場的主導地位是由智慧型手機和平板電腦的可近性和可用性不斷提高，以及支援快速串流媒體的行動網路基礎設施的改進所推動的。此外，串流媒體服務提供的客製化選項，例如客製化建議和個人化內容集合，增加了行動電視對個人使用的吸引力。隨時隨地訪問娛樂的便利性繼續吸引了大量用戶進入這一細分市場。

按地區分類：

北美洲

美國

加拿大

亞太地區

中國

日本

印度

韓國

澳洲

印尼

其他

歐洲

德國

法國

英國

義大利

西班牙

俄羅斯

其他

拉丁美洲

巴西

墨西哥

其他

中東和非洲

亞太地區引領市場，佔據最大的行動電視市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，亞太地區是行動電視最大的區域市場。

亞太地區因其龐大且精通技術的人口、快速的城市化以及智慧型手機的高使用率而在市場上佔據主導地位。該地區不斷壯大的中產階級和不斷成長的可支配收入正在推動對行動娛樂服務的需求。根據預測，印度中產階級人口將從 2020-21 年的 4.32 億增加到 2030-31 年的 7.15 億（佔人口的 47%），然後在 2030-31 年印度估計人口 16.6 億中達到 10.2 億。印度品牌資產基金會(IBEF) 提供的資料，2047 年。此外，該地區還見證了對 4G 和 5G 網路基礎設施的投資不斷增加，這正在提高行動電視內容的可用性和卓越性。此外，具有成本效益的資料包的興起以及對本地和區域內容不斷成長的需求也促進了市場的成長。

競爭格局：

市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。該行業的一些主要市場參與者包括 Asianet Satellite、AT&T Inc.、Bell Canada (BCE Inc.)、Bharti Airtel Limited、Charter Communications Inc.、Comcast Corporation、Consolidated Communications、Cox Communications Inc.、MobiTV Inc.、SPB TV AG、Tata Sky Ltd. (TOF)、United States Cellular（電話和資料系統）、Verizon Communications Inc 等。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

該行業的主要參與者正致力於增加其內容產品，並透過個人化建議和一流的串流媒體服務來提高用戶滿意度。他們正在對獨特的原創內容進行投資，以吸引和留住訂閱者。為了利用技術進步，這些公司正在整合人工智慧和機器學習來增強內容交付和使用者互動。此外，他們還與電信公司建立策略合作，提供打包服務並擴大在發展中市場的影響力。行動電視供應商還採用自適應串流技術，以確保在各種網路條件和裝置上的流暢觀看體驗。 2024 年 5 月，Vi 透露與 Netflix 合作，推出兩款無限量預付費套餐，其中包含 Netflix 基本訂閱，讓用戶可以在手機和電視螢幕上享受一系列內容。 Vi還強調了額外的福利，包括為使用84天有效期計劃充值的用戶提供資料享受和週末資料滾動。

行動電視市場新聞：

2024 年 6 月：CTV Inc. 和貝爾加拿大公司為 CTV News 和 ROBTv 推出了新的行動視訊新聞服務，使人們能夠僅在 Bell Mobility 設備上存取定期更新的新聞和商業報告。該計畫旨在為加拿大各地的行動使用提供及時、全面的新聞報導。

2024 年4 月：康卡斯特公司推出了“NOW”，這是一個提供價格實惠的網際網路、移動和電視服務的新品牌，其中包括“NOW TV”，該服務使Xfinity 網際網路訂戶能夠訪問直播和點播內容。

2024年4月：Doordarshan在印度推出行動電視服務，允許16個城市的觀眾使用智慧型手機、平板電腦和整合數位電視的DVB-T2適配器，無需網路即可觀看DD頻道。該計畫旨在在公共和私人交通以及公共場所提供免費、值得信賴的電視廣播，鼓勵提高可訪問性和本地內容創作。

本報告回答的關鍵問題：

  • 迄今為止，全球行動電視市場表現如何，未來幾年又將如何表現？
  • 全球市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的市場？
  • 根據內容類型分類的市場是怎麼樣的？
  • 市場上最具吸引力的內容類型是什麼？
  • 基於技術的市場區隔是什麼？
  • 市場上最有吸引力的技術是什麼？
  • 根據服務類型分類的市場是怎樣的？
  • 市場上最具吸引力的服務類型是什麼？
  • 基於應用的市場區隔是什麼？
  • 市場上最有吸引力的應用是什麼？
  • 市場競爭結構如何？
  • 全球行動電視市場的主要參與者/公司有哪些？

本報告回答的關鍵問題：

  • 迄今為止，全球行動電視市場表現如何，未來幾年又將如何表現？
  • 全球市場的促進因素、限制因素和機會是什麼？
  • 每個促進因素、限制因素和機會對全球市場有何影響？
  • 主要區域市場有哪些？
  • 哪些國家代表了最具吸引力的市場？
  • 根據內容類型分類的市場是怎麼樣的？
  • 市場上最具吸引力的內容類型是什麼？
  • 基於技術的市場區隔是什麼？
  • 市場上最有吸引力的技術是什麼？
  • 根據服務類型分類的市場是怎樣的？
  • 市場上最具吸引力的服務類型是什麼？
  • 基於應用的市場區隔是什麼？
  • 市場上最有吸引力的應用是什麼？
  • 市場競爭結構如何？
  • 全球行動電視市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球行動電視市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：依內容類型

  • 視訊點播
    • 市場趨勢
    • 市場預測
  • 線上影片
    • 市場趨勢
    • 市場預測
  • 直播
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依技術

  • 網路電視
    • 市場趨勢
    • 市場預測
  • 奧特
    • 市場趨勢
    • 市場預測
  • 衛星
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依服務類型

  • 免費廣播服務
    • 市場趨勢
    • 市場預測
  • 付費電視服務
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：按應用

  • 商業的
    • 市場趨勢
    • 市場預測
  • 個人的
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第14章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Asianet Satellite
    • AT&T Inc.
    • Bell Canada (BCE Inc.)
    • Bharti Airtel Limited
    • Charter Communications Inc.
    • Comcast Corporation
    • Consolidated Communications
    • Cox Communications Inc.
    • MobiTV Inc.
    • SPB TV AG
    • Tata Sky Ltd. (TOF)
    • United States Cellular (Telephone and Data Systems)
    • Verizon Communications Inc.
Product Code: SR112024A2155

The global mobile TV market size reached US$ 13.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 26.2 Billion by 2032, exhibiting a growth rate (CAGR) of 7.4% during 2024-2032. The growing smartphone penetration, enhanced internet access through 4G and 5G technologies, increasing popularity of over-the-top (OTT) platforms, and decreasing cost of mobile data plans are some of the factors impelling the market growth.

Mobile TV Market Analysis:

Major Market Drivers: The market is experiencing moderate growth owing to the extensive use of smartphones, improvements in 4G and 5G networks, and the rising demand for mobile entertainment. Furthermore, the increasing levels of disposable income and the availability of cost-effective data packages are contributing to the growth of the market.

Key Market Trends: The shift towards streaming services, higher production of localized content, and the integration of advanced technologies like artificial intelligence (AI) for personalized viewing experiences are some of the key trends.

Geographical Trends: Asia Pacific leads the market because of rapid urbanization, improved internet accessibility, increasing affordability of smart devices, and notable investment in network infrastructure development.

Competitive Landscape: Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), and Verizon Communications Inc.

Challenges and Opportunities: Network congestion, concerns about data privacy, and the necessity for regular technological advancements are influencing the market. Nevertheless, there are opportunities to expand rural market reach, improve user experience with AI, and capitalize on the growing demand for personalized and localized content.

Mobile TV Market Trends:

Rising Smartphone Penetration and Internet Access

With the increasing affordability and feature enhancements of smartphones, more people are able to enjoy mobile entertainment. Improved mobile network systems, such as the implementation of 4G and 5G technologies, offer quicker and more trustworthy internet connections, making high-quality video streaming easier. According to the 5G-Market Snapshot November 2023 by Global Mobile Suppliers Association (GSA), 578 operators across 173 nations had made investments in 5G technology, while 300 operators in 114 countries had already rolled out 3GPP-compliant 5G services. GSA found 2,148 5G devices, with 1,756 being available for purchase, showing a notable increase compared to last year. The easy access to powerful devices and strong internet connections allows users to watch media wherever they are, driving the demand for mobile television (TV) services. The ease of accessing entertainment anytime and anywhere aligns well with the modern lifestyles of individuals, making mobile TV an attractive option.

Growing Popularity of Over-The-Top (OTT) Platforms

Over-the-top (OTT) services provide a wide range of content, such as movies, TV shows, documentaries, and exclusive original programming, which can be easily accessed on mobile devices without requiring traditional cable or satellite subscriptions. This direct-to-consumer (DTC) approach offers unmatched convenience, allowing subscribers to access and watch content on their smartphones and tablets via apps. Competitive pricing models like subscription levels and ad-supported free versions make these services affordable to a wider audience by decreasing entry barriers. Moreover, OTT platforms are consistently evolving by recommending interactive and immersive content such as live streaming and personalized suggestions, which elevate user involvement. The flexibility, diverse content offerings, and user-centric features of OTT platforms make them highly attractive, driving their popularity as more people shift towards mobile and on-demand viewing preferences. In 2024, Dish TV launched 'Dish TV Smart+', which combines OTT services with traditional TV subscriptions, giving Dish TV and direct-to-home (D2H) users access to TV and OTT content on all screens without any additional fees.

Increasing Affordability of Mobile Data Plans

Telecommunication companies are competing to provide cheaper and high-volume data plans, making it more economical for people to watch videos on their smartphones. This increased affordability makes it easier for new users to join, especially in developing markets where price awareness is more crucial. Combined packages that include mobile data plans along with subscriptions to mobile TV services encourage individuals to use mobile streaming. The trend of data plans that are both more generous and economically feasible is leading to higher accessibility to mobile TV services, allowing a broader range of viewers to enjoy smooth streaming experiences. The democratization of mobile data helps create a digital ecosystem that is more inclusive, support the growth of the market. In July 2024, Vodafone Idea (Vi) introduced 'Vi One,' a package deal that includes fiber internet, prepaid mobile, and OTT subscriptions like Disney+ Hotstar and ZEE5 in one all-inclusive plan.

Mobile TV Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on content type, technology, service type, and application.

Breakup by Content Type:

Video-on-Demand

Online Video

Live Streaming

The report has provided a detailed breakup and analysis of the market based on the content type. This includes video-on-demand, online video, and live streaming.

Video-on-demand (VoD) enables users to choose and view video content whenever they prefer instead of being limited to a set broadcast schedule. This segment is gaining attention because of its versatility and wide range of content, such as films, series, and documentaries. The demand for VoD is driven by the desire for customized viewing experiences and the opportunity to binge-watch shows. In 2023, 1&1 introduced "1&1 Cinema," a VOD service, in collaboration with Zattoo and Rakuten TV, providing more than 6,000 titles to its broadband subscribers. This offering merged no-cost and paid material by incorporating Rakuten TV's transactional video-on-demand (TVOD) into Zattoo's platform.

Online video includes content produced by influencers, independent creators, and user-generated short videos. This segment is renowned for its wide range and fast usage rate, typically accessed through platforms that encourage user interaction and participation. The rise of online video is driven by the increase of social media platforms and video-sharing websites, where short and engaging content can quickly gain popularity. This segment is very appealing, especially to younger audiences who enjoy diverse and dynamic content due to lower production costs and easy accessibility.

Live streaming involves broadcasting real-time events, including sports, concerts, news, and other live performances. This segment is becoming popular because of the progress in mobile technology and the rising access to high-speed internet. Viewers are drawn to live streaming because of its immediacy and the chance to interact with the content in real-time. The segment benefits from the integration of interactive features such as live chats and polls enhancing viewer engagement and participation.

Breakup by Technology:

IPTV

OTT

Satellite

Others

OTT holds the largest share of the industry

A detailed breakup and analysis of the market based on the technology have also been provided in the report. This includes IPTV, OTT, satellite, and others. According to the report, OTT accounted for the largest market share.

OTT, which is known for providing video content over the internet without using traditional methods like cable or satellite television, leads the market. The dominance of this segment is driven by the increasing availability of high-speed internet and the growing use of smart devices, enabling easy and flexible access to OTT content. Viewers are attracted to OTT services because of their ability to provide content on demand, offer a wide range of content, and allow for streaming on various devices. The rise of subscription-based streaming services and the creation of exclusive, high-quality content are further driving the demand for OTT platforms. In March 2024, Africell Angola collaborated with Perception Group to introduce AfriTV, an OTT mobile TV service providing 44 live TV channels and catch-up TV for mobile data users. This project aims to improve the variety of entertainment choices available to users in Angola.

Breakup by Service Type:

Free-to-Air Services

Pay TV Services

Pay TV services represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the service type. This includes free-to-air services and pay TV services. According to the report, pay TV services represented the largest segment.

Pay TV services hold the biggest market share, including subscription-based models in which viewers pay a fee to watch a variety of television programs. This segment consists of conventional cable/satellite subscriptions along with contemporary streaming services, providing exclusive channels, premium content, and on-demand viewing choices. The appeal of pay TV services is found in their vast content collections, top-notch programming, and the option to enjoy ad-free viewing. Additionally, the increasing demand for high-definition and 4K content, bundled service packages, and the inclusion of value-added features such as digital video recorder (DVR) capabilities and multi-device access are supporting the market growth. As people seek more tailored and high-quality viewing experiences, pay TV services continues to attract a notable user base. In 2024, Verizon introduced the "myHome" plan for home internet users, which offers discounted streaming services bundled with the option to choose YouTube TV for their pay-TV, providing integrated mobile and TV streaming choices.

Breakup by Application:

Commercial

Personal

Personal exhibits a clear dominance in the market

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes commercial and personal. According to the report, personal accounted for the largest market share.

Personal dominates the market due to the extensive use of mobile devices for individual entertainment purposes. This segment includes a diverse range of applications where users stream video content for personal usage, such as watching TV shows, movies, live sports, and user-generated content. The dominance of the personal segment is driven by the rising accessibility and availability of smartphones and tablets, along with the improvement of mobile network infrastructure that enables fast streaming. Furthermore, customization options provided by streaming services, such as tailored suggestions and individualized content collections, increase the attractiveness of mobile TV for personal usage. The convenience of accessing entertainment anytime and anywhere continues to attract a large number of users to this segment.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest mobile TV market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific represents the largest regional market for mobile tv.

Asia Pacific dominates the market due to its large and tech-savvy population, rapid urbanization, and high smartphone usage. The growing middle class and rising disposable income in the region are driving the need for mobile entertainment services. It is predicted that the middle-class population in India will increase from 432 million people in 2020-21 to 715 million (or 47% of the population) in 2030-31 and then reach 1.02 billion out of India's estimated population of 1.66 billion in 2047, as per the data provided by the India Brand Equity Foundation (IBEF). Furthermore, the region is also witnessing increasing investments in 4G and 5G network infrastructures, which are improving the availability and excellence of mobile TV content. Moreover, the rise of cost-effective data packages and the increasing demand for local and regional content are contributing to the market growth.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the industry include Asianet Satellite, AT&T Inc., Bell Canada (BCE Inc.), Bharti Airtel Limited, Charter Communications Inc., Comcast Corporation, Consolidated Communications, Cox Communications Inc., MobiTV Inc., SPB TV AG, Tata Sky Ltd. (TOF), United States Cellular (Telephone and Data Systems), Verizon Communications Inc etc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Major players in the industry are concentrating on increasing their content offerings and improving user satisfaction with personalized suggestions and top-notch streaming services. They are making investments in unique and original content to attract and retain subscribers. To take advantage of technological progress, these firms are incorporating AI and ML to enhance content delivery and user interaction. In addition, they are establishing strategic collaborations with telecommunication companies to provide packaged services and broadening their presence in developing markets. Mobile TV providers are also embracing adaptive streaming technologies to guarantee smooth viewing experiences on various network conditions and devices. In May 2024, Vi revealed a collaboration with Netflix to introduce two unlimited prepaid packs featuring a Netflix basic subscription, allowing users to enjoy a range of content on mobile and TV screens. Vi also emphasized extra perks, including data delight and weekend data roll-over for users who recharge with the 84-day validity plan.

Mobile TV Market News:

June 2024: CTV Inc. and Bell Canada introduced new mobile video news services for CTV News and ROBTv, giving people the ability to access regularly updated news and business reports only on Bell Mobility devices. This project aimed to offer timely and thorough news coverage designed for mobile usage throughout Canada.

April 2024: Comcast Corporation unveiled "NOW," a new brand that provides affordable Internet, mobile, and TV services, including "NOW TV," a service that gives Xfinity Internet subscribers access to both live and on-demand content.

April 2024: Doordarshan launched mobile TV services in India, allowing audiences in 16 cities to watch DD channels without needing internet by using DVB-T2 dongles for smartphones, tablets, and integrated digital TVs. This project sought to offer no-cost, trustworthy TV broadcasts in public and private transport and public locations, encouraging increased accessibility and local content creation.

Key Questions Answered in This Report:

  • How has the global mobile TV market performed so far, and how will it perform in the coming years?
  • What are the drivers, restraints, and opportunities in the global market?
  • What is the impact of each driver, restraint, and opportunity on the global market?
  • What are the key regional markets?
  • Which countries represent the most attractive market?
  • What is the breakup of the market based on the content type?
  • Which is the most attractive content type in the market?
  • What is the breakup of the market based on the technology?
  • Which is the most attractive technology in the market?
  • What is the breakup of the market based on the service type?
  • Which is the most attractive service type in the market?
  • What is the breakup of the market based on the application?
  • Which is the most attractive application in the market?
  • What is the competitive structure of the market?
  • Who are the key players/companies in the global mobile TV market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Mobile TV Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Content Type

  • 6.1 Video-on-Demand
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Online Video
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Live Streaming
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Technology

  • 7.1 IPTV
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 OTT
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Satellite
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Service Type

  • 8.1 Free-to-Air Services
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Pay TV Services
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Application

  • 9.1 Commercial
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Personal
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Asianet Satellite
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 AT&T Inc.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 Financials
      • 14.3.2.4 SWOT Analysis
    • 14.3.3 Bell Canada (BCE Inc.)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Bharti Airtel Limited
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Charter Communications Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Comcast Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Consolidated Communications
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Cox Communications Inc.
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 MobiTV Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 SPB TV AG
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Tata Sky Ltd. (TOF)
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 United States Cellular (Telephone and Data Systems)
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis
    • 14.3.13 Verizon Communications Inc.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
      • 14.3.13.3 Financials
      • 14.3.13.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Mobile TV Market: Major Drivers and Challenges
  • Figure 2: Global: Mobile TV Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Mobile TV Market: Breakup by Content Type (in %), 2023
  • Figure 4: Global: Mobile TV Market: Breakup by Technology (in %), 2023
  • Figure 5: Global: Mobile TV Market: Breakup by Service Type (in %), 2023
  • Figure 6: Global: Mobile TV Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Mobile TV Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Mobile TV Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 9: Global: Mobile TV (Video-on-Demand) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Mobile TV (Video-on-Demand) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Mobile TV (Online Video) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Mobile TV (Online Video) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Mobile TV (Live Streaming) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Mobile TV (Live Streaming) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Mobile TV (IPTV) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Mobile TV (IPTV) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Mobile TV (OTT) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Mobile TV (OTT) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Mobile TV (Satellite) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Mobile TV (Satellite) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Mobile TV (Others) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Mobile TV (Others) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Mobile TV (Free-to-Air Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Mobile TV (Free-to-Air Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Mobile TV (Pay TV Services) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Mobile TV (Pay TV Services) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Mobile TV (Commercial) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Mobile TV (Commercial) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Mobile TV (Personal) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Mobile TV (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: North America: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: North America: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: United States: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: United States: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: Canada: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: Canada: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: Asia Pacific: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: Asia Pacific: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: China: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: China: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Japan: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Japan: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: India: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: India: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: South Korea: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: South Korea: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: Australia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: Australia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: Indonesia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: Indonesia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Europe: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Europe: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Germany: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Germany: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: France: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: France: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: United Kingdom: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: United Kingdom: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: Italy: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: Italy: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: Spain: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: Spain: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Russia: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Russia: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Latin America: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Latin America: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Brazil: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Brazil: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Mexico: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Mexico: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Others: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Others: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Middle East and Africa: Mobile TV Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Middle East and Africa: Mobile TV Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Global: Mobile TV Industry: SWOT Analysis
  • Figure 80: Global: Mobile TV Industry: Value Chain Analysis
  • Figure 81: Global: Mobile TV Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Mobile TV Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Mobile TV Market Forecast: Breakup by Content Type (in Million US$), 2024-2032
  • Table 3: Global: Mobile TV Market Forecast: Breakup by Technology (in Million US$), 2024-2032
  • Table 4: Global: Mobile TV Market Forecast: Breakup by Service Type (in Million US$), 2024-2032
  • Table 5: Global: Mobile TV Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 6: Global: Mobile TV Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Mobile TV Market Structure
  • Table 8: Global: Mobile TV Market: Key Players