市場調查報告書
商品編碼
1541723
2024-2032 年按平台類型(基於桌面、基於行動)、部署模式(本地、基於雲端)、最終用戶(個人、企業)和區域分類的螢幕和腳本編寫軟體市場報告Screen and Script Writing Software Market Report by Platform Type (Desktop-based, Mobile-based), Deployment Mode (On-premises, Cloud-based), End User (Personal, Business), and Region 2024-2032 |
IMARC Group年,全球螢幕和腳本編寫軟體市場規模達到 1.592 億美元。由於數位內容創作的日益普及、串流媒體服務的日益普及、獨立電影製作人影響力的增強、技術的快速進步、增強的協作功能的引入以及人工智慧(AI) 和技術的迅速融合,市場正在迅速擴張。
主要市場促進因素:對高品質內容創作的需求不斷成長,對螢幕和腳本編寫軟體市場趨勢產生了積極影響。此外,人工智慧 (AI) 支援的工具和基於雲端的協作等技術進步,以及娛樂產業的擴張(見證了串流媒體服務和原創內容的增加)正在推動對該軟體的需求。
主要市場趨勢:基於雲端的解決方案因其靈活性和協作功能而越來越受歡迎。此外,為作者提供行動劇本編寫選項以及大型製作工作室和媒體公司本地實施的基於行動平台的吸引力也越來越大。
地理趨勢:北美因其強大的娛樂產業、現代技術基礎設施以及對數位內容的高需求而引領該市場。隨著媒體公司的擴張和數位內容創建工具的廣泛採用,其他地區也在經歷成長。
競爭格局:螢幕和腳本編寫軟體產業的一些主要市場參與者包括 Cast & Crew Payroll LLC、Celtx Inc.、GCC Productions Inc.、Literature and Latte Ltd.、Mariner Software、Nuvotech Limited、Storyist Software LLC、StudioBinder Inc. 、Write Brothers Inc.、WriterDuet Inc. 等。
挑戰與機會:該領域的一個重大問題是現代編劇和劇本寫作軟體的成本高昂,這對於小型獨立作家來說可能太昂貴。然而,機會在於遠距工作和虛擬協作的接受度不斷提高,這推動了對基於雲端的協作寫作工具的需求。
越來越多採用數位內容創作
數位內容創作和消費的激增是螢幕和腳本編寫軟體市場成長的主要驅動力之一。 2021 年,歐洲的數位內容總支出將達到 510 億美元,預計到 2026 年將超過 1,290 億美元。此外,串流媒體服務、線上影片平台和社交媒體等數位平台的激增提高了對高品質內容的需求,需要使用先進的寫作工具。例如,2024年1月,美國有2.39億社群媒體用戶,佔總人口的70.1%。為了吸引和留住觀眾,這些平台需要精心編寫且有趣的材料,從而需要使用先進的螢幕和腳本編寫軟體。
串流服務日益普及
串流媒體服務的快速擴張改變了娛樂產業,激發了對原創內容永無止境的需求。根據《富比士之家》民意調查,95% 的美國人訂閱了多種串流媒體服務,這一比例高於 2023 年的 86%。因此,這些平台尋求獨特且引人入勝的故事,以在競爭日益激烈的市場中脫穎而出,從而導致電影、電視劇和網路連續劇的產量增加。這種需求反過來又推動了對劇本寫作和劇本寫作工具的需求,這些工具可以幫助編劇和創作者簡化工作流程並有效地製作高品質的劇本。
獨立電影製作人和內容創作者的影響力不斷上升
獨立電影製作人和內容提供者日益成長的影響力是螢幕和劇本編寫軟體市場成長的主要推動力。低成本、高品質攝影機、編輯工具和發行管道的引入使得專業級影片不再是大型工作室的專有財產。獨立電影製作人和內容創作者現在擁有資源和管道來創作並與全球觀眾分享他們的作品。聖丹斯影展等最大的電影節收到超過 10,000 部提交的影片,涵蓋 40 分鐘以下的短片和所有類型的長片。最小的電影節仍然會收到大約 100 到 200 份提交作品。這種民主化增加了對易於使用、價格實惠且多功能的螢幕和腳本編寫軟體的需求。
IMARC Group提供了每個細分市場的主要趨勢分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據平台類型、部署模式和最終用戶對市場進行了分類。
基於桌面
基於行動裝置
基於桌面的佔據了大部分市場佔有率
該報告根據平台類型對市場進行了詳細的細分和分析。這包括基於桌面的和基於行動的。根據該報告,基於桌面的佔據了最大的佔有率。
根據螢幕和腳本編寫軟體市場分析和趨勢,基於桌面的平台代表了最大的部分。專業作家青睞這些平台,因為它們具有強大的功能、強大的處理能力和廣泛的離線功能。它們提供了用於腳本格式化、場景組織和角色追蹤的全面工具集,使其成為複雜而冗長的寫作專案的理想選擇。此外,由於這些平台的穩定性和可靠性,這些平台在需要高級功能和高效能的專業人士中越來越受歡迎,這有助於擴大螢幕和腳本編寫軟體的市場規模和收入。
本地
基於雲端
本地部署佔產業最大佔有率
報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示,本地部署佔據了最大的市場佔有率。
根據螢幕和腳本編寫軟體市場預測和研究報告,本地部署代表了最大的部分。它涉及在組織場所內的本地伺服器和電腦上安裝和運行軟體。它在控制、安全性和客製化方面具有多種優勢。本地軟體允許使用者保持對其資料和軟體環境的完全控制,這對於處理敏感和專有內容的組織至關重要。此外,這種部署模式確保了高水準的資料安全性,因為所有資訊都儲存在本地,並且與基於雲端的替代方案相比,不易受到外部破壞,從而對螢幕和腳本編寫軟體市場動態產生積極影響。
個人的
商業
業務代表領先的細分市場
該報告提供了基於最終用戶的詳細市場細分和分析。這包括個人和企業。報告稱,商業是最大的部分。
根據螢幕和腳本編寫軟體市場洞察和展望,該業務部門佔據最大佔有率,因為它涵蓋了廣泛的實體,包括影視製作公司、廣告公司和媒體公司。這些企業依靠高品質的劇本寫作工具來製作符合行業標準並吸引觀眾的引人注目的內容。除此之外,該軟體提供的即時協作、自動格式化和高級編輯功能等強大功能對於這些企業保持高生產力和效率至關重要,從而提高了螢幕和腳本編寫軟體的市場佔有率和生長。
北美洲
美國
加拿大
亞太
中國
日本
印度
韓國
澳洲
印尼
其他
歐洲
德國
法國
英國
義大利
西班牙
俄羅斯
其他
拉丁美洲
巴西
墨西哥
其他
中東和非洲
北美市場領先,佔據最大的螢幕和腳本編寫軟體市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。報告稱,北美是螢幕和腳本編寫軟體的最大區域市場。
根據螢幕和腳本編寫軟體產業報告和展望,在該地區強勁的娛樂業和先進的技術基礎設施的推動下,北美代表了最大的細分市場。此外,眾多製作工作室、媒體公司和大量專業作家的存在正在推動市場的成長。此外,強大的技術生態系統支援尖端軟體解決方案的開發和實施,為作家提供了提高生產力和創造力的複雜功能,極大地推動了螢幕和腳本編寫軟體的市場需求。
市場研究報告也對市場競爭格局進行了全面分析。也提供了所有主要公司的詳細資料。螢幕和腳本編寫軟體產業的一些主要市場參與者包括 Cast & Crew Payroll LLC、Celtx Inc.、GCC Productions Inc.、Literature and Latte Ltd.、Mariner Software、Nuvotech Limited、Storyist Software LLC、StudioBinder Inc.、 Write Brothers Inc.、WriterDuet Inc. 等
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
市場上的主要參與者正在增強其產品供應並擴大其市場範圍,以保持競爭優勢。他們不斷更新其軟體,添加即時協作、雲端儲存和人工智慧 (AI) 支援的寫作輔助等先進功能,以簡化劇本編寫流程並提高工作效率。此外,主要公司正專注於策略合作夥伴關係和收購,以擴大其能力和市場佔有率。此外,這些公司正在投資全面的客戶支援和培訓計劃,以幫助用戶最大限度地發揮其軟體的潛力。
2023 年 1 月,Celtx 收購了 WriterDuet,這是一家著名的基於雲端的劇本協作服務。此次收購將使 Celtx 能夠擴大其產品組合,並為客戶提供更全面的螢幕和腳本編寫工具。
2024 年 6 月,WriterDuet 整合了 Leonardo.AI 的生成技術來改進劇本創作流程。此次合作旨在為編劇提供由人工智慧驅動的劇本圖像和預告片。 Leonardo 的 API 使客戶能夠為獨特的視訊故事板產生各種高品質圖片,為公司提供市場競爭優勢。
The global screen and script writing software market size reached US$ 159.2 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 466.5 Million by 2032, exhibiting a growth rate (CAGR) of 12.3% during 2024-2032. The market is expanding rapidly, driven by the increasing adoption of digital content creation, rising popularity of streaming services, heightened influence of independent filmmakers, rapid technological advancements, the introduction of enhanced collaborative features, and the burgeoning integration of artificial intelligence (AI) and machine learning (ML).
Major Market Drivers: The increased need for high-quality content creation is positively impacting the screen and script writing software market trends. Furthermore, technological advancements like artificial intelligence (AI)-powered tools and cloud-based collaboration, as well as the expansion of the entertainment industry, which has witnessed an increase in streaming services and original content, are driving the demand for this software.
Key Market Trends: Cloud-based solutions are gaining popularity due to their flexibility and collaborative capabilities. Furthermore, mobile-based platforms that offer authors on-the-go scriptwriting options, as well as on-premises implementation in large production studios and media companies, are gaining appeal.
Geographical Trends: North America is leading this market due to its strong entertainment industry, modern technology infrastructure, and high demand for digital content. Other regions are also experiencing growth as media companies expand and digital content creation tools become more widely adopted.
Competitive Landscape: Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., among many others.
Challenges and Opportunities: A significant problem in this sector is the high cost of modern screenwriting and scriptwriting software, which can be prohibitively expensive for small and independent writers. However, opportunities lie in the increased acceptability of remote work and virtual collaboration, which drives the demand for cloud-based and collaborative writing tools.
Increasing Adoption of Digital Content Creation
The surge in the creation and consumption of digital content is one of the primary drivers for the screen and script writing software market growth. Total digital content spending in Europe hit $51 billion in 2021, and it is expected to exceed $129 billion by 2026. Also, 24% of Europe's population were found to use digital video services. Furthermore, the proliferation of digital platforms such as streaming services, online video platforms, and social media has raised the demand for high-quality content, necessitating the use of advanced writing tools. For example, in January 2024, the United States had 239.0 million social media users, accounting for 70.1% of its total population. To attract and retain viewers, these platforms require well-scripted and interesting material, necessitating the use of advanced screen and script writing software.
Growing Popularity of Streaming Services
The rapid expansion of streaming services has transformed the entertainment sector, fueling a never-ending need for original content. According to the Forbes Home poll, a remarkable 95% of Americans subscribe to more than one streaming service, up from 86% in 2023. Also, it has been found that people spend an average of $552 each year on streaming services. As a result, these platforms seek distinctive and fascinating stories to distinguish themselves in an increasingly competitive market, resulting in an increase in the production of films, television episodes, and web series. This need, in turn, fuels the demand for screenwriting and scriptwriting tools that can help writers and creators streamline their workflow and produce high-quality scripts efficiently.
Rising Influence of Independent Filmmakers and Content Creators
The growing influence of independent filmmakers and content providers is a major driver of the screen and script writing software market growth. The introduction of low-cost, high-quality cameras, editing tools, and distribution channels has resulted in professional-grade video that is no longer the sole property of major studios. Independent filmmakers and content creators now have the resources and channels to create and share their work with a worldwide audience. The biggest film festivals, such as Sundance, receive in excess of 10,000 submissions, covering short films under 40 minutes and full-length films of all genres. The smallest film festivals still accrue around 100 to 200 submissions. This democratization has increased the demand for accessible, affordable, and versatile screen and script writing software.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on platform type, deployment mode, and end user.
Desktop-based
Mobile-based
Desktop-based accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the platform type. This includes desktop-based and mobile-based. According to the report, desktop-based represented the largest segment.
As per the screen and script writing software market analysis and trends, desktop-based platforms represented the largest segment. Professional writers favor these platforms due to their robust features, powerful processing capabilities, and extensive offline functionality. They offer comprehensive toolsets for script formatting, scene organization, and character tracking, making it ideal for complex and lengthy writing projects. Moreover, the increasing popularity of these platforms among professionals who require advanced features and high performance due to their stability and reliability is contributing to the screen and script writing software market size and revenue.
On-premises
Cloud-based
On-premises holds the largest share of the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises accounted for the largest market share.
Based on the screen and script writing software market forecast and research report, on-premises deployment represented the largest segment. It involves installing and running the software on local servers and computers within an organization's premises. It offers several advantages in terms of control, security, and customization. On-premises software allows users to maintain complete control over their data and software environment, which is crucial for organizations handling sensitive and proprietary content. Moreover, this mode of deployment ensures high levels of data security, as all information is stored locally and is less susceptible to external breaches compared to cloud-based alternatives, thereby positively impacting the screen and script writing software market dynamics.
Personal
Business
Business represents the leading market segment
The report has provided a detailed breakup and analysis of the market based on the end user. This includes personal and business. According to the report, business represented the largest segment.
According to the screen and script writing software market insights and outlook, the business segment accounted for the largest share as it encompasses a wide range of entities, including film and television production companies, advertising agencies, and media houses. These businesses rely on high-quality scriptwriting tools to produce compelling content that meets industry standards and captivates audiences. Along with this, the robust features, such as real-time collaboration, automated formatting, and advanced editing capabilities, offered by this software are essential for these businesses to maintain high productivity and efficiency, thus bolstering the screen and script writing software market share and growth.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America leads the market, accounting for the largest screen and script writing software market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for screen and script writing software.
Based on the screen and script writing software industry report and outlook, North America represented the largest segment, driven by the region's robust entertainment industry and advanced technological infrastructure. Moreover, the presence of numerous production studios, media companies, and a large pool of professional writers is fueling the market growth. Furthermore, the strong technological ecosystem that supports the development and implementation of cutting-edge software solutions, providing writers with sophisticated features that enhance productivity and creativity, is providing a considerable boost to the screen and script writing software market demand.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the screen and script writing software industry include Cast & Crew Payroll LLC, Celtx Inc., GCC Productions Inc., Literature and Latte Ltd., Mariner Software, Nuvotech Limited, Storyist Software LLC, StudioBinder Inc., Write Brothers Inc., WriterDuet Inc., etc.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
The major players in the market are enhancing their product offerings and expanding their market reach to maintain a competitive edge. They are continuously updating their software with advanced features such as real-time collaboration, cloud storage, and artificial intelligence (AI)-powered writing aids to streamline the scriptwriting process and boost productivity. Additionally, key companies are focusing on strategic partnerships and acquisitions to expand their capabilities and market presence. Moreover, these companies are investing in comprehensive customer support and training programs to help users maximize the potential of their software.
In January 2023, Celtx purchased WriterDuet, a prominent cloud-based screenplay collaboration service. The acquisition will enable Celtx to broaden its product portfolio and provide customers with a more comprehensive spectrum of screen and script writing tools.
In June 2024, WriterDuet integrated Leonardo.AI's generative technology to improve the screenwriting process. This collaboration intends to give writers AI-powered images and trailers for their scripts. Leonardo's API enables customers to generate various high-quality pictures for unique video storyboards, providing the company with a competitive advantage in the market.