市場調查報告書
商品編碼
1560975
2024-2032 年按組件、部署模式、組織規模、功能、最終用途行業和地區分類的被動身份驗證市場報告Passive Authentication Market Report by Component, Deployment Mode, Organization Size, Function, End Use Industry, and Region 2024-2032 |
2023 年,全球被動式身分驗證市場IMARC Group達到 17 億美元。該市場的推動因素包括:各組織對複雜且安全的身份驗證技術的需求不斷成長,以保護其資源和客戶資訊;透過在評估期間停止未經授權的活動來監控審查過程的需求不斷成長;以及零售業的蓬勃發展。
金融領域網路安全詐欺日益嚴重
根據國際貨幣基金組織(IMF)網站2024年發表的文章稱,金融領域在過去20年遭受了超過2萬次網路攻擊,造成120億美元的損失。網路犯罪分子更喜歡金融部門來駭客攻擊和竊取敏感資料,因為該部門擁有重要的金融資源。該領域的詐欺企圖不斷增加,鼓勵公司投資複雜且安全的身份驗證技術,這有助於保護其資源和客戶資訊。密碼和 PIN 等傳統身分驗證系統非常容易受到社會工程攻擊。因此,公司更喜歡被動身份驗證方法,包括行為生物識別和設備識別,眾所周知,這些方法可以提供額外的安全層。網路犯罪對金融機構造成了巨大損失,為了防止這種情況,一些國家的管理機構正在實施嚴格的監管規定,從而推廣被動身份驗證等先進解決方案的使用。
蓬勃發展的零售業
隨著人們更喜歡網上購物,世界各地的零售業中帳戶接管和支付詐欺等網路威脅正在增加。這種網上購物的趨勢導致了一些詐騙活動。被動身份驗證廣泛用於透過監控使用者行為和設備屬性來最大限度地減少未經授權的訪問,同時提供強大的安全層。隨著網路安全犯罪數量的不斷增加,在零售業提供無縫且安全的客戶體驗非常重要。被動式身分驗證消除了手動驗證和重複登入的需要,同時也負責資料保護,因此在提供便利的購物體驗方面發揮著至關重要的作用。遵守該行業的資料保護法非常重要,因為零售商管理大量敏感的消費者資料,從而刺激了對被動身份驗證的需求。電子商務平台的擴張導致大量資料的收集,這進一步增加了零售業對被動身份驗證系統的依賴。根據美國零售聯合會網站公佈的資料,2024年零售額將成長5.23兆美元至5.28兆美元。
電子學習的上升趨勢
IMARC Group的報告顯示, 資料年全球電子學習市場規模將達到3,162億美元。被動身份驗證有助於限制授權使用者對這些資源的存取並保持教學材料的完整性。為了消除手動驗證的需要,為教師和學生提供無縫的登入體驗,被動身份驗證非常重要。任何電子學習機構的個人資料外洩都可能損害其聲譽。因此,電子學習機構高度建議被動身份驗證,以確保只有授權使用者才能存取此資訊。透過在評估期間停止未經授權的活動來密切關注考試過程也很有用。
IMARC Group提供了每個細分市場的主要趨勢的分析,以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、部署模式、組織規模、功能和最終用途行業對市場進行了分類。
解決方案佔據大部分市場佔有率
該報告根據組成部分提供了詳細的市場細分和分析。這包括解決方案和服務。根據該報告,解決方案代表了最大的部分。
由於這些解決方案全面、整合,並提供廣泛的功能和優勢,因此解決方案組件是被動身份驗證市場中最大的部分。行為生物識別、設備識別和基於風險的身份驗證等技術是被動身份驗證解決方案的範例,這些解決方案共同提供強大的安全性,而不干擾用戶體驗。
本地部署佔產業最大佔有率
報告還根據部署模式對市場進行了詳細的細分和分析。這包括本地和基於雲端的。報告顯示,本地部署佔據了最大的市場佔有率。
銀行、醫療保健和政府等資料安全和隱私至關重要的行業由於其嚴格的監管和合規性要求而更喜歡本地解決方案。透過使用本機解決方案自訂其身分驗證系統,組織可以確保更高層級的自訂以及與當前 IT 環境的交互作用。由於這些實現不依賴外部網際網路連接,因此它們通常可以提高速度和穩定性。
中小企業代表主導細分市場
該報告根據組織規模對市場進行了詳細的細分和分析。這包括中小企業和大型企業。報告稱,中小企業是最大的族群。
由於對可靠且價格實惠的安全解決方案的需求不斷成長,中小企業 (SME) 構成了被動身份驗證市場的最大部分。隨著網路威脅變得越來越複雜,中小企業往往缺乏大量 IT 資源和專業安全團隊,特別容易受到攻擊。這些公司可以改善其安全狀況,而不會透過實施被動身份驗證給用戶帶來繁瑣的身份驗證程序負擔或顯著增加複雜性。
報告還根據功能對市場進行了詳細的細分和分析。這包括合規管理、行銷管理、風險管理等。
合規管理部門負責確保公司遵循不同行業和資料安全和保護的監管準則。企業可以滿足 GDPR、HIPAA 和 PCI-DSS 等法規規定的標準,並透過採用被動式身分驗證解決方案來表明其對資料安全的承諾。這些技術支援持續的使用者身份驗證和監控,而不干擾工作流程,在不犧牲使用者體驗的情況下保持合規性。
行銷管理部門利用科技來提高用戶參與度和個人化計畫。被動身份驗證使行銷人員能夠透過安全地識別和驗證個人來獲取有關用戶行為和偏好的準確資訊,而無需侵入性程序。透過使用這些資料,行銷活動、內容傳遞和客戶互動都可以得到改善,從而提高參與度和轉換率。
被動式身分驗證在支援風險管理方面發揮著至關重要的作用,風險管理的重點是偵測、評估和解決企業內部的安全威脅和弱點。被動式身份驗證技術,例如連續身份驗證和行為生物識別技術,可以即時檢測可能導致安全漏洞的異常情況和可疑活動。這些技術透過增加額外的安全層來幫助企業主動管理風險並防禦網路威脅。
BFSI 主導市場
該報告根據最終用途行業提供了詳細的市場細分和分析。這包括 BFSI、政府、IT 和電信、零售和消費品、醫療保健、媒體和娛樂等。根據該報告,BFSI 代表了最大的部分。
強大的安全解決方案對於 BFSI 部門至關重要,因為它處理極其敏感的財務資料,並且是駭客的熱門目標。被動身份驗證在不干擾用戶體驗的情況下提供持續、非侵入性的用戶身份驗證,從而降低詐欺和非法存取的風險。此外,由於 GDPR、PCI DSS 和 PSD2 等監管法規要求嚴格的資料保護和安全程序,業界正在採用先進的身份驗證系統。
北美市場領先,佔據最大的被動式身分驗證市場佔有率
該報告還對所有主要區域市場進行了全面分析,其中包括北美(美國和加拿大);亞太地區(中國、日本、印度、韓國、澳洲、印尼等);歐洲(德國、法國、英國、義大利、西班牙、俄羅斯等);拉丁美洲(巴西、墨西哥等);以及中東和非洲。該報告稱,北美是被動式身分驗證最大的區域市場。
由於其先進的技術基礎設施、尖端安全解決方案的高採用率以及嚴格的監管環境,北美佔據了被動身份驗證市場的最大佔有率。該地區集中於大型網路安全和技術企業,鼓勵持續創新和創建日益複雜的身份驗證技術。由於 BFSI、醫療保健和電子商務等北美行業受到嚴格的法規和嚴重的網路安全風險的影響,因此對強大的被動身份驗證解決方案的需求量很大。由於該地區非常重視資料保護和隱私,因此企業需要先進的安全措施,而 HIPAA 和 CCPA 等規則進一步支持了這一點。此外,該地區的主要參與者正在專注於合作和夥伴關係,以減少複雜的網路安全詐欺並保持其在市場上的競爭力。例如,2023 年,LexisNexis(R) Risk Solutions 和 Prove Identity, Inc.(「Prove」)合作,透過一流的詐欺預防和數位身分更好地打擊授權推送支付 (APP)、冒充和錢騾詐欺身分驗證技術,同時也加快並增強了客戶體驗。
(請注意,這只是關鍵參與者的部分列表,報告中提供了完整列表。)
The global passive authentication market size reached US$ 1.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 10.0 Billion by 2032, exhibiting a growth rate (CAGR) of 20.6% during 2024-2032. The market is driven by the growing demand for sophisticated and safe authentication techniques among organizations to safeguard their resources and client information, rising need to monitor examination process by stopping unauthorized activities during evaluations, and thriving retail industry.
Growing cybersecurity frauds in the finance sector
According to an article published on the website of the International Monetary Fund (IMF) in 2024, the financial sector has suffered more than 20,000 cyberattacks, causing the loss of 12 billion dollars in past 20 years. Cybercriminals prefer finance sector for hacking and stealing sensitive data, as this sector has important financial resources. Fraud attempts are increasing in this sector, encouraging companies to invest in sophisticated and safe authentication techniques, which helps in safeguarding their resources and client information. Traditional authentication systems like passwords and PINs are highly susceptible to social engineering assaults. As a result, companies are preferring passive authentication methods, including behavioral biometrics and device identification, which are known to provide extra layer of security. Cybercrimes are creating heavy losses to financial institutions, and to prevent this, governing agencies of several countries are implementing stringent regulatory regulations, thereby promoting the utilization of advanced solutions, such as passive authentication.
Thriving retail industry
Cyberthreats like account takeovers and payment frauds are increasing in the retail sector around the world, as people are preferring online shopping. This trend of online shopping is resulting in several fraudulent activities. Passive authentication is widely used to minimize unauthorized access by monitoring user behavior and device attributes while providing strong security layer. With the increasing number of cybersecurity crimes, it is very important to offer a seamless and secure customer experience in the retail sector. Passive authentication plays a crucial role in delivering convenient shopping experience by eliminating the need for manual verifications and recurring logins while also taking responsibility of data protection. It is very important to adhere to data protection laws in this sector, as retailers manage a ton of sensitive consumer data, thereby catalyzing the demand for passive authentication. The expansion of e-commerce platforms is resulting in the collection of enormous data, which further increases the reliance of retail sector on passive authentication system. According to the data published on the website of the National Retail Federation, retail sales will increase between $5.23 trillion and $5.28 trillion in 2024.
Rising trend of e-learning
The IMARC Group's report shows that the global e-learning market size reached US$ 316.2 Billion in 2023. The trend of e-learning is resulting in the collection of huge data like students' records, proprietary content, and sensitive instructional resources. Passive authentication helps in limiting the access of these resources to authorized users and preserving the integrity of the instructional materials. To offer teachers and students a seamless login experience by eliminating the need for manual verifications, passive authentication is very crucial. The leakage of personal data from any e-learning institute can harm their reputation. As a result, passive authentication is highly preferred by e-learning institutes to make sure that only authorized users can have the access to this information. It is also useful to keep an eye on examination process by stopping unauthorized activities during evaluations.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment mode, organization size, function, and end use industry.
Solution accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the component. This includes solution and services. According to the report, solution represents the largest segment.
Because these solutions are comprehensive and integrated and provide a wide range of functionalities and benefits, the solution component is the largest segment in the passive authentication market. Technologies including behavioral biometrics, device recognition, and risk-based authentication are examples of solutions for passive authentication that work together to offer strong security without interfering with user experience.
On-premises hold the largest share of the industry
A detailed breakup and analysis of the market based on the deployment mode have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises account for the largest market share.
Industries including banking, healthcare, and government, where data security and privacy are critical, are among those who prefer on-premises solutions because of their strict regulatory and compliance requirements. Organizations can ensure greater levels of customization and interaction with current IT environments by customizing their authentication systems with on-premises solutions. Since these implementations don't rely on external internet connections, they frequently provide improved speed and stability.
Small and medium-sized enterprises represent the leading market segment
The report has provided a detailed breakup and analysis of the market based on the organization size. This includes small and medium-sized enterprises and large enterprises. According to the report, small and medium-sized enterprises represent the largest segment.
Due to their increasing demand for reliable yet affordable security solutions, small and medium-sized enterprises (SMEs) make up the largest segment of the passive authentication market. SMEs, who frequently lack substantial IT resources and specialized security teams, are especially susceptible to attacks as cyber threats are becoming more complex. These companies can improve their security posture without burdening their users with onerous authentication procedures or significantly increasing complexity by implementing passive authentication.
A detailed breakup and analysis of the market based on the function have also been provided in the report. This includes compliance management, marketing management, risk management, and others.
The compliance management segment is concerned with making sure that companies follow different industry and regulatory guidelines for data security and protection. Businesses can meet standards specified by regulations like GDPR, HIPAA, and PCI-DSS and show their commitment to data security by employing passive authentication solutions. These technologies support ongoing user identity verification and monitoring without interfering with workflows, preserving compliance without sacrificing user experience.
The marketing management segment makes use of technology to improve user engagement and personalization initiatives. Passive authentication enables marketers to obtain precise information about user behavior and preferences without requiring intrusive procedures by safely identifying and authenticating individuals. With the use of this data, marketing campaigns, content delivery, and customer interactions may all be improved, leading to increased engagement and conversion rates.
Passive authentication plays a vital role in supporting risk management, which is centered on detecting, evaluating, and addressing security threats and weaknesses inside an enterprise. Technologies for passive authentication, such as continuous authentication and behavioral biometrics, allow for the real-time detection of anomalies and suspicious activities that can allow possible security breaches. These technologies help firms proactively manage risks and defend against cyber threats by adding an extra layer of security.
BFSI dominates the market
The report has provided a detailed breakup and analysis of the market based on the end use industry. This includes BFSI, government, IT and telecom, retail and consumer goods, healthcare, media and entertainment, and others. According to the report, BFSI represents the largest segment.
Strong security solutions are crucial for the BFSI sector since it handles extremely sensitive financial data and is a popular target for hackers. Without interfering with the user experience, passive authentication offers constant, non-intrusive user identity verification, thereby lowering the risk of fraud and illegal access. Furthermore, the industry is adopting advanced authentication systems due to regulatory regulations like GDPR, PCI DSS, and PSD2, which mandate strict data protection and security procedures.
North America leads the market, accounting for the largest passive authentication market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for passive authentication.
Because of its sophisticated technological infrastructure, high adoption rates of cutting-edge security solutions, and strict regulatory environment, North America holds the largest share of the passive authentication market. The region's concentration on large cybersecurity and technology enterprises encourages ongoing innovations and the creation of increasingly complex authentication techniques. Strong passive authentication solutions are in high demand since North American industries like BFSI, healthcare, and e-commerce are subject to stringent regulations and serious cybersecurity risks. Advanced security measures are required for enterprises due to the region's significant emphasis on data protection and privacy, which is further supported by rules, such as HIPAA and CCPA. Moreover, key players operating in the region are focusing on collaborations and partnerships to mitigate sophisticated cybersecurity frauds and keep them competitive in the market. For instance, in 2023, LexisNexis(R) Risk Solutions and Prove Identity, Inc. ("Prove") partnered to better combat authorized push payment (APP), impersonation and money mule fraud through best-in-class fraud prevention and digital identity authentication technology, while also speeding up and enhancing their customer experiences.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)