2024-2032 年手機保險市場報告（按手機類型、覆蓋範圍、配銷通路、最終用戶和地區）

2023年全球IMARC Group保險市場規模達370億美元。

手機保險是手機用戶為保護其手機免受各種損壞和損失而購買的保險。承保範圍是在發生損壞、火災、盜竊、事故和其他意外情況時向被保險人提供的。手機保險可以幫助消費者在手機遺失或故障時避免昂貴的更換費用。該市場由全球知名的參與者組成，他們進行了大量投資，以便為客戶提供最精緻的保險解決方案。

智慧型手機用戶數量的增加以及意外損壞、手機失竊、設備故障等發生率的上升是推動全球手機保險市場的關鍵因素。手機極易遭受實體和技術損壞，而智慧型手機成本的上漲促使消費者選擇手機保險。手機製造商和保險監理機構之間的合作也正在推動全球市場的發展。市場上的保險供應商正在改進保單，為消費者索賠時提供恢復功能、資料保護和廣泛的技術支援。此外，多通路互動、直接面對消費者的保險援助、線上交易平台等的出現，也正在進一步推動全球手機保險市場的發展。其他推動市場的因素包括資料和病毒防護計劃的需求不斷成長、透過改進的分銷網路改善訪問、優質智慧型手機的需求不斷成長等。

本報告回答的關鍵問題：

• 迄今為止，全球手機保險市場表現如何，未來幾年又將如何表現？
• 全球手機保險產業的重點區域市場有哪些？
• COVID-19 對全球手機保險產業有何影響？
• 根據手機類型分類的市場是怎麼樣的？
• 根據涵蓋範圍，市場的分類是怎樣的？
• 基於配銷通路的市場區隔是什麼？
• 基於最終用戶的市場區隔是什麼？
• 全球手機保險產業價值鏈的各個階段是什麼？
• 全球手機保險產業的關鍵促進因素和挑戰是什麼？
• 全球手機保險產業結構如何？
• 全球手機保險產業的競爭程度如何？
• 全球手機保險產業的利潤率是多少？

目錄

第1章：前言

第 2 章：範圍與方法

• 研究目的
• 利害關係人
• 數據來源
  • 主要來源
  • 二手資料
• 市場預測
  • 自下而上的方法
  • 自上而下的方法
• 預測方法

第 3 章：執行摘要

第 4 章：簡介

• 概述
• 主要行業趨勢

第 5 章：全球手機保險市場

• 市場概況
• 市場表現
• COVID 19 的影響
• 市場區隔：依手機類型
• 市場區隔：依覆蓋範圍
• 市場區隔：按配銷通路
• 市場區隔：按最終用戶
• 市場區隔：按地區
• 市場預測

第 6 章：市場區隔：按手機類型

• 新手機
  • 市場趨勢
  • 市場預測
• 翻新
  • 市場趨勢
  • 市場預測

第 7 章：市場區隔：依覆蓋範圍

• 物理傷害
  • 市場趨勢
  • 市場預測
• 電子損壞
  • 市場趨勢
  • 市場預測
• 病毒防護
  • 市場趨勢
  • 市場預測
• 資料保護
  • 市場趨勢
  • 市場預測
• 防盜保護
  • 市場趨勢
  • 市場預測

第 8 章：市場區隔：按配銷通路

• 行動電信商
  • 市場趨勢
  • 市場預測
• 設備原始設備製造商
  • 市場趨勢
  • 市場預測
• 零售商
  • 市場趨勢
  • 市場預測
• 線上
  • 市場趨勢
  • 市場預測
• 其他
  • 市場趨勢
  • 市場預測

第 9 章：市場區隔：按最終用戶

• 公司的
  • 市場趨勢
  • 市場預測
• 個人的
  • 市場趨勢
  • 市場預測

第 10 章：市場區隔：按地區

• 歐洲
  • 市場趨勢
  • 市場預測
• 北美洲
  • 市場趨勢
  • 市場預測
• 亞太地區
  • 市場趨勢
  • 市場預測
• 中東和非洲
  • 市場趨勢
  • 市場預測
• 拉丁美洲
  • 市場趨勢
  • 市場預測

第 11 章：SWOT 分析

• 概述
• 優勢
• 弱點
• 機會
• 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

• 概述
• 買家的議價能力
• 供應商的議價能力
• 競爭程度
• 新進入者的威脅
• 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

• 市場結構
• 關鍵參與者
• 關鍵參與者簡介
  • American International Group, Inc
  • Allianz SE
  • AmTrust International Limited
  • Apple
  • AT&T
  • AXA
  • Deutsche Telekom
  • Liberty Mutual Insurance Group
  • Pier Insurance Managed Services
  • Samsung Electronics
  • SoftBank Group Corp.
  • Sprint Corporation
  • Telefonica Insurance SA
  • Verizon Communications
  • Vodafone Group
  • Xiaomi
  • Orange

The global mobile phone insurance market size reached US$ 37.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 81.1 Billion by 2032, exhibiting a growth rate (CAGR) of 8.7% during 2024-2032.

The mobile phone insurance is the coverage taken by the cellular phone users in order to protect their cell phones from various damages and losses. The coverage is provided to the insured in case of circumstances such as damage, fire, theft, accident, and other unexpected situations. Mobile phone insurance helps the consumer to evade expensive replacement costs in case of mobile phone loss or breakdown. The market consists of well-established players across the globe that invest significantly in order to deliver the most elaborate insurance solutions to the customers.

The increasing number of smartphones users and rising incidences of accidental damage, phone thefts, device malfunction, etc., are among the key factors driving the global mobile phone insurance market. Mobile phones are highly prone to physical and technical damages, and the rising cost of smartphones is driving the consumers towards opting for mobile phone insurance policies. Collaborations among mobile phone manufacturers and insurance regulators are also driving the market globally. Insurance vendors in the market are improving the policies with recovery features, data protection, and extensive technical support to the consumers while they claim their insurance. Moreover, the emergence of multichannel interaction, direct-to-consumer insurance assistance, online transaction platforms, etc, are also driving the global mobile phone insurance market further. Other factors driving the market include rising demand of data and virus protection plans, improving access through improved distribution networks, rising demand of premium smart phones, etc.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global mobile phone insurance market report, along with forecasts at the global and regional level from 2024-2032. Our report has categorized the market based on phone type, coverage, distribution channel and end-user.

Breakup by Phone Type:

• New Phone
• Refurbished

Breakup by Coverage:

• Physical Damage
• Electronic Damage
• Virus Protection
• Data Protection
• Theft Protection

Breakup by Distribution Channel:

• Mobile Operators
• Device OEMs
• Retailers
• Online
• Others

Breakup by End-User:

• Corporate
• Personal

Breakup by Region:

• North America
• Europe
• Asia Pacific
• Middle East and Africa
• Latin America

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being American International Group, Inc, Allianz SE, AmTrust International Limited, Apple Inc., AT&T Inc., AXA Group, Deutsche Telekom AG, Liberty Mutual Insurance Group, Pier Insurance Managed Services Ltd., Samsung Electronics Co. Ltd., SoftBank Group Corp., Sprint Corporation, Telefonica Insurance S.A., Verizon Communications Inc., Vodafone Group Plc, Xiaomi Corporation and Orange S.A.

Key Questions Answered in This Report:

• How has the global mobile phone insurance market performed so far and how will it perform in the coming years?
• What are the key regional markets in the global mobile phone insurance industry?
• What has been the impact of COVID-19 on the global mobile phone insurance industry?
• What is the breakup of the market based on the phone type?
• What is the breakup of the market based on the coverage?
• What is the breakup of the market based on the distribution channel?
• What is the breakup of the market based on the end-user?
• What are the various stages in the value chain of the global mobile phone insurance industry?
• What are the key driving factors and challenges in the global mobile phone insurance industry?
• What is the structure of the global mobile phone insurance industry and who are the key players?
• What is the degree of competition in the global mobile phone insurance industry?
• What are the profit margins in the global mobile phone insurance industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Phone Insurance Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID 19
• 5.4 Market Breakup by Phone Type
• 5.5 Market Breakup by Coverage
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Breakup by End-User
• 5.8 Market Breakup by Region
• 5.9 Market Forecast

6 Market Breakup by Phone Type

• 6.1 New Phone
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Refurbished
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Coverage

• 7.1 Physical Damage
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Electronic Damage
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Virus Protection
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Data Protection
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Theft Protection
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Mobile Operators
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Device OEMs
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Retailers
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by End-User

• 9.1 Corporate
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Personal
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Region

• 10.1 Europe
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 North America
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Asia Pacific
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Middle East and Africa
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Latin America
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 American International Group, Inc
  • 15.3.2 Allianz SE
  • 15.3.3 AmTrust International Limited
  • 15.3.4 Apple
  • 15.3.5 AT&T
  • 15.3.6 AXA
  • 15.3.7 Deutsche Telekom
  • 15.3.8 Liberty Mutual Insurance Group
  • 15.3.9 Pier Insurance Managed Services
  • 15.3.10 Samsung Electronics
  • 15.3.11 SoftBank Group Corp.
  • 15.3.12 Sprint Corporation
  • 15.3.13 Telefonica Insurance S.A.
  • 15.3.14 Verizon Communications
  • 15.3.15 Vodafone Group
  • 15.3.16 Xiaomi
  • 15.3.17 Orange

List of Figures

• Figure 1: Global: Mobile Phone Insurance Market: Major Drivers and Challenges
• Figure 2: Global: Mobile Phone Insurance Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Mobile Phone Insurance Market: Breakup by Phone Type (in %), 2023
• Figure 4: Global: Mobile Phone Insurance Market: Breakup by Coverage (in %), 2023
• Figure 5: Global: Mobile Phone Insurance Market: Breakup by Distribution Channel (in %), 2023
• Figure 6: Global: Mobile Phone Insurance Market: Breakup by End-User (in %), 2023
• Figure 7: Global: Mobile Phone Insurance Market: Breakup by Region (in %), 2023
• Figure 8: Global: Mobile Phone Insurance Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 9: Global: Mobile Phone Insurance Industry: SWOT Analysis
• Figure 10: Global: Mobile Phone Insurance Industry: Value Chain Analysis
• Figure 11: Global: Mobile Phone Insurance Industry: Porter's Five Forces Analysis
• Figure 12: Global: Mobile Phone Insurance (New Phone) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 13: Global: Mobile Phone Insurance (New Phone) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 14: Global: Mobile Phone Insurance (Refurbished) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 15: Global: Mobile Phone Insurance (Refurbished) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 16: Global: Mobile Phone Insurance (Physical Damage) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 17: Global: Mobile Phone Insurance (Physical Damage) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 18: Global: Mobile Phone Insurance (Electronic Damage) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 19: Global: Mobile Phone Insurance (Electronic Damage) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 20: Global: Mobile Phone Insurance (Virus Protection) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 21: Global: Mobile Phone Insurance (Virus Protection) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 22: Global: Mobile Phone Insurance (Data Protection) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 23: Global: Mobile Phone Insurance (Data Protection) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 24: Global: Mobile Phone Insurance (Theft Protection) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 25: Global: Mobile Phone Insurance (Theft Protection) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 26: Global: Mobile Phone Insurance Market: Sales through Mobile Operators (in Million US$), 2018 & 2023
• Figure 27: Global: Mobile Phone Insurance Market Forecast: Sales through Mobile Operators (in Million US$), 2024-2032
• Figure 28: Global: Mobile Phone Insurance Market: Sales through Device OEMs (in Million US$), 2018 & 2023
• Figure 29: Global: Mobile Phone Insurance Market Forecast: Sales through Device OEMs (in Million US$), 2024-2032
• Figure 30: Global: Mobile Phone Insurance Market: Sales through Retailers (in Million US$), 2018 & 2023
• Figure 31: Global: Mobile Phone Insurance Market Forecast: Sales through Retailers (in Million US$), 2024-2032
• Figure 32: Global: Mobile Phone Insurance Market: Sales through Online (in Million US$), 2018 & 2023
• Figure 33: Global: Mobile Phone Insurance Market Forecast: Sales through Online (in Million US$), 2024-2032
• Figure 34: Global: Mobile Phone Insurance Market: Sales through Other Distribution Channels (in Million US$), 2018 & 2023
• Figure 35: Global: Mobile Phone Insurance Market Forecast: Sales through Other Distribution Channels (in Million US$), 2024-2032
• Figure 36: Global: Mobile Phone Insurance (Corporate) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 37: Global: Mobile Phone Insurance (Corporate) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 38: Global: Mobile Phone Insurance (Personal) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 39: Global: Mobile Phone Insurance (Personal) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 40: Europe: Mobile Phone Insurance Market: Sales Value (in Million US$), 2018 & 2023
• Figure 41: Europe: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 42: North America: Mobile Phone Insurance Market: Sales Value (in Million US$), 2018 & 2023
• Figure 43: North America: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 44: Asia Pacific: Mobile Phone Insurance Market: Sales Value (in Million US$), 2018 & 2023
• Figure 45: Asia Pacific: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 46: Middle East and Africa: Mobile Phone Insurance Market: Sales Value (in Million US$), 2018 & 2023
• Figure 47: Middle East and Africa: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 48: Latin America: Mobile Phone Insurance Market: Sales Value (in Million US$), 2018 & 2023
• Figure 49: Latin America: Mobile Phone Insurance Market Forecast: Sales Value (in Million US$), 2024-2032

List of Tables

• Table 1: Global: Mobile Phone Insurance Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Mobile Phone Insurance Market Forecast: Breakup by Phone Type (in Million US$), 2024-2032
• Table 3: Global: Mobile Phone Insurance Market Forecast: Breakup by Coverage (in Million US$), 2024-2032
• Table 4: Global: Mobile Phone Insurance Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
• Table 5: Global: Mobile Phone Insurance Market Forecast: Breakup by End-User (in Million US$), 2024-2032
• Table 6: Global: Mobile Phone Insurance Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Mobile Phone Insurance Market Structure
• Table 8: Global: Mobile Phone Insurance Market: Key Players