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市場調查報告書
商品編碼
1609821

2024-2032 年日本汽車租賃市場報告（按預訂類型、租賃時長、車輛類型、應用、最終用戶和地區）

Japan Car Rental Market Report by Booking Type, Rental Length, Vehicle Type, Application, End-User, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 121 Pages | 商品交期: 5-7個工作天內

價格
簡介目錄

2023年日本汽車租賃IMARC Group規模達260萬美元。旅遊業的顯著擴張、消費者偏好轉向共享出行、行動應用程式和線上平台的激增以及具有增強的可及性和便利性的新興技術創新是推動市場發展的一些因素。

日本汽車租賃市場分析：

主要市場驅動力：不斷擴大的旅遊業主要推動日本汽車租賃市場的成長。除此之外，電動車在汽車租賃車隊中的滲透率不斷提高也刺激了該區域市場。

主要市場趨勢：由於日益成長的環境問題、成本效益以及無需處理停車和維護的便利性，人們越來越傾向於共享行動解決方案而不是擁有車輛，這是日本的重要趨勢之一汽車租賃市場。

挑戰與機會：各汽車租賃公司在維護車隊預訂和價格管理方面面臨困難。然而，使用行動技術和其他設備更有效地滿足消費者的個人交通需求，以及服務業者的更多舉措，預計將為整個市場提供利潤豐厚的成長機會。

日本汽車租賃市場趨勢：

對線上汽車租賃服務的需求不斷增加

日本全國商業和休閒旅遊人數大幅增加，推動了日本汽車租賃服務的需求。 2020年日本出境旅客人數成長50%。進一步幫助市場上的公司贏得更大的客戶群，以方便客戶。技術被認為是推動市場成長的關鍵因素。各種領先的市場參與者正在整合先進技術和行動應用程式，以增強客戶體驗並簡化線上汽車預訂流程。例如，豐田汽車公司（豐田）開始接受「Booking Car」的申請，這是豐田行動服務公司為全國使用公司汽車的企業客戶開發的雲端服務。自從這項服務推出以來，豐田收到了來自全國各地的引進和辦理這項服務的請求，從而導致了其在全國範圍內的擴張。該公司已收到約200家公司的詢問，並獲得已推出該服務的客戶的高度評價。

周邊經濟環境、出行生活條件

此外，由於環境問題日益嚴重，日本消費者的偏好不斷從擁有汽車轉向租賃汽車服務，這正在加速市場的成長。 《環境管理雜誌》的這項研究調查了日本新註冊和二手車輛的數量，並預測了私人擁有和共享車輛的總數。該預測考慮了車主在處置舊車時選擇汽車共享服務而不是購買新私家車的情況。此外，根據聯合國（UN）制定的永續發展目標，日本宣布了2050年實現碳中和和脫碳社會的目標。 。因此，日本要在2050年實現碳中和，減少乘用車二氧化碳排放量就顯得格外重要。這反過來又促使日本政府當局推動汽車租賃服務的採用，預計這將為整個市場提供重大的成長機會。

電動車在租賃汽車服務中的興起

由於電動車的成本效益和環保特性，各個主要市場參與者擴大將電動車納入其租賃車隊中。自2016年以來，日本對電動車的需求急劇增加。例如，2022年5月，豐田在日本推出了全新電動SUV Bz4x，電池容量為71.4度，可產生201馬力。該車還配備了先進的 ADAS 安全措施。此外，日本政府當局也向電動車購買者提供獎勵和補貼，以加速其採用，因此許多汽車租賃服務業者正在購買電動車，而不是傳統的內燃機汽車。例如，政府宣佈為購買電動車提供補貼和激勵措施。對純電動車的獎勵從 40 萬日圓增加到 80 萬日圓。

日本汽車租賃市場細分：

預訂類型見解：

  • 線下預訂
  • 網上預訂

租賃長度見解：

  • 短期
  • 長期

車輛類型見解：

  • 奢華
  • 管理人員
  • 經濟
  • SUV
  • 其他

應用見解：

  • 休閒/旅遊
  • 商業

最終使用者見解：

  • 自我驅動
  • 專職司機駕駛

日本汽車租賃市場新聞：

  • 2024 年 1 月：汽車租賃巨頭赫茲宣布將出售其約 20,000 輛電動車，並重新投資於汽油動力汽車。該公司表示，此舉是為了透過傾聽客戶的偏好來提高獲利能力。
  • 2024 年 1 月：石卷市成立的汽車共享組織宣布了一項計劃，為受能登半島地震影響的人們提供免費租車服務。租賃服務於 1 月 15 日開始。救援組織也有資格。

本報告回答的關鍵問題：

  • 迄今為止日本汽車租賃市場的表現如何以及未來幾年的表現如何？
  • COVID-19 對日本汽車租賃市場有何影響？
  • 日本汽車租賃市場按預訂類型分類是怎樣的？
  • 日本汽車租賃市場依租賃期限分類是怎樣的？
  • 日本汽車租賃市場依車輛類型分類是怎樣的？
  • 日本汽車租賃市場的應用現況如何？
  • 日本汽車租賃市場的最終用戶細分如何？
  • 日本汽車租賃市場價值鏈的各個階段是什麼？
  • 日本汽車租賃市場的關鍵促進因素和挑戰是什麼？
  • 日本汽車租賃市場的結構如何？
  • 日本汽車租賃市場的競爭程度如何？

本報告回答的關鍵問題：

  • 迄今為止日本汽車租賃市場的表現如何以及未來幾年的表現如何？
  • COVID-19 對日本汽車租賃市場有何影響？
  • 日本汽車租賃市場按預訂類型分類是怎樣的？
  • 日本汽車租賃市場依租賃期限分類是怎樣的？
  • 日本汽車租賃市場依車輛類型分類是怎樣的？
  • 日本汽車租賃市場的應用現況如何？
  • 日本汽車租賃市場的最終用戶細分如何？
  • 日本汽車租賃市場價值鏈的各個階段是什麼？
  • 日本汽車租賃市場的關鍵促進因素和挑戰是什麼？
  • 日本汽車租賃市場的結構如何？
  • 日本汽車租賃市場的競爭程度如何？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：日本汽車租賃市場 - 簡介

  • 概述
  • 市場動態
  • 產業動態
  • 競爭情報

第 5 章：日本汽車租賃市場格局

  • 歷史與當前市場趨勢（2018-2023）
  • 市場預測（2024-2032）

第 6 章：日本汽車租賃市場 - 細分：按預訂類型

  • 線下預訂
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 網上預訂
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）

第 7 章：日本汽車租賃市場 - 細分：按租賃時長

  • 短期
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 長期
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）

第 8 章：日本汽車租賃市場 - 細分：按車型分類

  • 奢華
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 管理人員
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 經濟
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • SUV
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 其他
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）

第 9 章：日本汽車租賃市場 - 細分：按應用分類

  • 休閒/旅遊
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 商業
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）

第 10 章：日本汽車租賃市場 - 細分：按最終用戶分類

  • 自我驅動
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）
  • 專職司機駕駛
    • 概述
    • 歷史與當前市場趨勢（2018-2023）
    • 市場預測（2024-2032）

第 11 章：日本汽車租賃市場 - 競爭格局

  • 概述
  • 市場結構
  • 市場參與者定位
  • 最佳制勝策略
  • 競爭儀表板
  • 公司評估象限

第 12 章：關鍵參與者簡介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 13 章：日本汽車租賃市場 - 產業分析

  • 促進因素、限制因素和機會
    • 概述
    • 促進要素
    • 限制
    • 機會
  • 波特五力分析
    • 概述
    • 買家的議價能力
    • 供應商的議價能力
    • 競爭程度
    • 新進入者的威脅
    • 替代品的威脅
  • 價值鏈分析

第 14 章：附錄

簡介目錄
Product Code: SR112024A10920

The Japan car rental market size reached US$ 2.6 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 5.5 Million by 2032, exhibiting a growth rate (CAGR) of 8.43% during 2024-2032. The significant expansion in the tourism sector, shifting consumer preferences toward shared mobility, the proliferation of mobile applications and online platforms and emerging technological innovations with enhanced accessibility and convenience represent some of the factors propelling the market.

Japan Car Rental Market Analysis:

Major Market Driver: The expanding tourism industry is primarily driving the growth of the Japan car rental market. In addition to this, the growing penetration of electric vehicles in the car rental fleet is also catalyzing the regional market.

Key Market Trends: The rising inclination towards shared mobility solutions rather than owning a vehicle due to the growing environmental concerns, cost-effectiveness, and the convenience of not having to deal with parking and maintenance, is one of the significant key trends in the Japan car rental market.

Challenges and Opportunities: Various car rental companies are facing difficulty in maintaining the vehicle fleet booking and price management. However, the usage of mobile technologies and other devices to meet consumers' personal transportation requirements more efficiently, along with increased initiatives by service operators, are anticipated to offer lucrative growth opportunities to the overall market.

Japan Car Rental Market Trends:

Increasing Demand for Online Car Rental Services

A significant rise in the number of people taking business and leisure trips across the country is driving the demand for car rental services in Japan. The number of Japanese outbound travelers increased by 50% in 2020. The number of inbound international tourists reached a record high of 33.1 million in 2023, and the number of Japanese domestic travelers reached 273 million in 2023. Moreover, increasing internet penetration in Japan is further helping companies in the market to capture a larger customer base with the help of dedicated mobile apps for the convenience of customers. Technology is considered to be a crucial factor driving the market growth. Various leading market players are integrating advanced technologies and mobile applications to enhance the customer experience and streamline the online car booking process. For instance, Toyota Motor Corporation (Toyota) started accepting applications for "Booking Car," a cloud service developed by Toyota Mobility Service Corporation for corporate customers nationwide who use company cars. Since the launch of this service, Toyota has received requests from all over the country to introduce and handle this service, which led to its nationwide expansion. The company has received inquiries from about 200 companies and has received high praise from customers who have already introduced the service.

Economic Environment Surrounding Traveling and Living Conditions

Additionally, a continuous shift in consumer preference from owning a car to renting car services in Japan on account of the rising environmental concerns is accelerating the growth of the market. The study by the Journal of Environment Management examined the quantity of newly registered and pre-owned vehicles in Japan and projected the overall count of privately owned and shared vehicles. This projection accounted for instances where vehicle owners opted for car-sharing services instead of purchasing a new private vehicle when disposing of their old cars. Moreover, in line with the sustainable development goals set by the United Nations (UN), Japan announced its aim to achieve a carbon-neutral and decarbonized society by 2050. As of 2020, the transportation sector in Japan was responsible for a large share of CO2 emissions, accounting for 18.6% of the total emissions, 45.9% of which were from passenger cars. Therefore, for Japan to achieve carbon neutrality by 2050, it is important for the country to reduce the CO2 emissions from passenger cars. This, in turn, is prompting the government authorities of Japan to promote the adoption of car rental services, which is expected to offer significant growth opportunities to the overall market.

Rise of Electric Vehicles in Rental Car Services

Various key market players are increasingly including electric vehicles in their rental car fleets on account of their cost-effectiveness and eco-friendly nature. Japan has seen a sharp increase in the demand for electric vehicles since 2016. In addition to this, numerous car manufacturing companies are developing and launching new products to expand the number of electric vehicles sold in the nation. For instance, in Japan, in May 2022, Toyota launched its all-new electric SUV Bz4x, which has a battery capacity of 71.4 kWh and can produce 201 horsepower. The vehicle also has cutting-edge ADAS security measures. Moreover, the government authorities of Japan are also offering incentives and subsidies to EV buyers to accelerate their adoption, due to which many car rental service operators are purchasing EVs instead of traditional IC engine cars. For instance, the government declared grants and incentives for buying electric automobiles. The incentives for battery electric vehicles increased from JPY 400000 to JPY 800000. Initiatives like these are projected to further augment the growth of the car rental market in Japan in the coming years.

Japan Car Rental Market Segmentation:

Booking Type Insights:

  • Offline Booking
  • Online Booking

Rental Length Insights:

  • Short Term
  • Long Term

Vehicle Type Insights:

  • Luxury
  • Executive
  • Economy
  • SUVs
  • Others

Application Insights:

  • Leisure/Tourism
  • Business

End-User Insights:

  • Self-Driven
  • Chauffeur-Driven

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis, such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant, has been covered in the report. Also, detailed profiles of all major companies have been provided.

Japan Car Rental Market News:

  • January 2024: Car rental giant Hertz announced that it would sell its fleet of approximately 20,000 EVs and reinvest in gasoline-powered vehicles. The company said the move was about improving profitability by listening to customers' preferences.
  • January 2024: A car-sharing organization set up in Ishinomaki City announced a program to offer free rental car services to people affected by the Noto Peninsula earthquake. Rentals began on January 15. A total of 25 cars, including light trucks, mini cars, and vans for up to 10 passengers, are available to those who need a vehicle as a result of the quake. Relief organizations are also eligible.

Key Questions Answered in This Report:

  • How has the Japan car rental market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan car rental market?
  • What is the breakup of the Japan car rental market on the basis of booking type?
  • What is the breakup of the Japan car rental market on the basis of rental length?
  • What is the breakup of the Japan car rental market on the basis of vehicle type?
  • What is the breakup of the Japan car rental market on the basis of application?
  • What is the breakup of the Japan car rental market on the basis of end-user?
  • What are the various stages in the value chain of the Japan car rental market?
  • What are the key driving factors and challenges in the Japan car rental market?
  • What is the structure of the Japan car rental market and who are the key players?
  • What is the degree of competition in the Japan car rental market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Car Rental Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Car Rental Market Landscape

  • 5.1 Historical and Current Market Trends (2018-2023)
  • 5.2 Market Forecast (2024-2032)

6 Japan Car Rental Market - Breakup by Booking Type

  • 6.1 Offline Booking
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2018-2023)
    • 6.1.3 Market Forecast (2024-2032)
  • 6.2 Online Booking
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2018-2023)
    • 6.2.3 Market Forecast (2024-2032)

7 Japan Car Rental Market - Breakup by Rental Length

  • 7.1 Short Term
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2018-2023)
    • 7.1.3 Market Forecast (2024-2032)
  • 7.2 Long Term
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2018-2023)
    • 7.2.3 Market Forecast (2024-2032)

8 Japan Car Rental Market - Breakup by Vehicle Type

  • 8.1 Luxury
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2018-2023)
    • 8.1.3 Market Forecast (2024-2032)
  • 8.2 Executive
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2018-2023)
    • 8.2.3 Market Forecast (2024-2032)
  • 8.3 Economy
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2018-2023)
    • 8.3.3 Market Forecast (2024-2032)
  • 8.4 SUVs
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2018-2023)
    • 8.4.3 Market Forecast (2024-2032)
  • 8.5 Others
    • 8.5.1 Historical and Current Market Trends (2018-2023)
    • 8.5.2 Market Forecast (2024-2032)

9 Japan Car Rental Market - Breakup by Application

  • 9.1 Leisure/Tourism
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2018-2023)
    • 9.1.3 Market Forecast (2024-2032)
  • 9.2 Business
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2018-2023)
    • 9.2.3 Market Forecast (2024-2032)

10 Japan Car Rental Market - Breakup by End-User

  • 10.1 Self-Driven
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2018-2023)
    • 10.1.3 Market Forecast (2024-2032)
  • 10.2 Chauffeur-Driven
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2018-2023)
    • 10.2.3 Market Forecast (2024-2032)

11 Japan Car Rental Market - Competitive Landscape

  • 11.1 Overview
  • 11.2 Market Structure
  • 11.3 Market Player Positioning
  • 11.4 Top Winning Strategies
  • 11.5 Competitive Dashboard
  • 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

  • 12.1 Company A
    • 12.1.1 Business Overview
    • 12.1.2 Product Portfolio
    • 12.1.3 Business Strategies
    • 12.1.4 SWOT Analysis
    • 12.1.5 Major News and Events
  • 12.2 Company B
    • 12.2.1 Business Overview
    • 12.2.2 Product Portfolio
    • 12.2.3 Business Strategies
    • 12.2.4 SWOT Analysis
    • 12.2.5 Major News and Events
  • 12.3 Company C
    • 12.3.1 Business Overview
    • 12.3.2 Product Portfolio
    • 12.3.3 Business Strategies
    • 12.3.4 SWOT Analysis
    • 12.3.5 Major News and Events
  • 12.4 Company D
    • 12.4.1 Business Overview
    • 12.4.2 Product Portfolio
    • 12.4.3 Business Strategies
    • 12.4.4 SWOT Analysis
    • 12.4.5 Major News and Events
  • 12.5 Company E
    • 12.5.1 Business Overview
    • 12.5.2 Product Portfolio
    • 12.5.3 Business Strategies
    • 12.5.4 SWOT Analysis
    • 12.5.5 Major News and Events

13 Japan Car Rental Market - Industry Analysis

  • 13.1 Drivers, Restraints, and Opportunities
    • 13.1.1 Overview
    • 13.1.2 Drivers
    • 13.1.3 Restraints
    • 13.1.4 Opportunities
  • 13.2 Porters Five Forces Analysis
    • 13.2.1 Overview
    • 13.2.2 Bargaining Power of Buyers
    • 13.2.3 Bargaining Power of Suppliers
    • 13.2.4 Degree of Competition
    • 13.2.5 Threat of New Entrants
    • 13.2.6 Threat of Substitutes
  • 13.3 Value Chain Analysis

14 Appendix