Product Code: SR112025A6719
The global motorcycle rental market size was valued at USD 255.5 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 584.8 Million by 2033, exhibiting a CAGR of 9.64% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 34.4% in 2024. The easy availability of a wide range of luxury motorbikes at affordable rental fees, the accelerating purchasing cost of luxury bikes and two-wheelers, and the development of energy-efficient e-bikes represent some of the key factors driving the market.
Motorcycle rental is a service that provides individuals with the opportunity to rent motorcycles for a set period and return them when their usage period is over. Bike stores and garages offer rental services usually on an hourly, daily, weekly, or sometimes monthly basis in addition to their main sales and service businesses. Renting motorcycles allows users to ride without the hassle and responsibilities associated with ownership. Additionally, numerous companies specialize in offering motorcycle rentals due to cost advantages. The main target audience for motorcycle rental is people without access to their own motorcycles, usually tourists or travelers. It is common for motorcycle rental businesses to operate near beaches, parks, or other locations that are popular with tourists. Also, motorcycle rental businesses cater to local people who want to explore new places, which is fueling the demand for the service.
Motorcycle Rental Market Trends:
The easy availability of a wide range of luxury motorbikes at affordable rental fees is a significant factor driving the growth of the market. This can be attributed to the accelerating purchasing cost of luxury bikes and two-wheelers. In line with this, the emerging trend of motorcycle tours across tourist destinations is providing an impetus to the market. The shifting preference of consumers toward rental services instead of buying due to the enhanced convenience and no maintenance is acting as another significant factor propelling the market. The rising popularity of numerous motorcycle racing activities across the globe is also impacting the market positively. Moreover, the increasing usage of online portals for reservations of trips and bookings is expected to provide lucrative growth opportunities in the market. Besides this, considerable expansion in the automotive industry resulting in the development of energy-efficient e-bikes is also resulting in a higher product uptake on the global level. Continual innovations, such as level 2 automation resulting in the integration of active safety systems and driver assistance by vehicle OEMs in motorcycles, is creating a positive outlook for the market. Some of the other factors contributing to the market include rapid urbanization, inflating disposable income levels, the growing millennial population taking up adventurous activities, and innovative marketing strategies adopted by major market players.
Key Market Segmentation:
Type Insights:
- Luxury Motorcycle
- Common Motorcycle
Booking Channel Insights:
Application Insights:
- Motorcycle Tourism
- Commutes
Regional Insights:
- North America
- United States
- Canada
- Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
- The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific was the largest market for motorcycle rental. Some of the factors driving the Asia Pacific motorcycle rental market include the rising popularity of numerous motorcycle racing activities across the region, the emerging trend of motorcycle tours across tourist destinations, and extensive research and development (R&D) in the manufacturing of energy-efficient e-bikes.
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the global motorcycle rental market. Detailed profiles of all major companies have also been provided. Some of the companies covered include Adriatic Moto Tours, EagleRider, Harley-Davidson Inc., MotoQuest, Motoroads, Rental 819 (Kizuki Rental Service), The Hertz Corporation, WickedRide Adventure Services Pvt. Ltd., etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.
Key Questions Answered in This Report
- 1. What is motorcycle rental?
- 2. How big is the global motorcycle rental market?
- 3. What is the expected growth rate of the global motorcycle rental market during 2025-2033?
- 4. What are the key factors driving the global motorcycle rental market?
- 5. What is the leading segment of the global motorcycle rental market based on type?
- 6. What is the leading segment of the global motorcycle rental market based on booking channel?
- 7. What is the leading segment of the global motorcycle rental market based on application?
- 8. What are the key regions in the global motorcycle rental market?
- 9. Who are the key players/companies in the global motorcycle rental market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
- 4.1 Overview
- 4.2 Key Industry Trends
5 Global Motorcycle Rental Market
- 5.1 Market Overview
- 5.2 Market Performance
- 5.3 Impact of COVID-19
- 5.4 Market Forecast
6 Market Breakup by Type
- 6.1 Luxury Motorcycle
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
- 6.2 Common Motorcycle
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
7 Market Breakup by Booking Channel
- 7.1 Websites
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
- 7.2 Apps
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
8 Market Breakup by Application
- 8.1 Motorcycle Tourism
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
- 8.2 Commutes
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
9 Market Breakup by Region
- 9.1 North America
- 9.1.1 United States
- 9.1.1.1 Market Trends
- 9.1.1.2 Market Forecast
- 9.1.2 Canada
- 9.1.2.1 Market Trends
- 9.1.2.2 Market Forecast
- 9.2 Asia-Pacific
- 9.2.1 China
- 9.2.1.1 Market Trends
- 9.2.1.2 Market Forecast
- 9.2.2 Japan
- 9.2.2.1 Market Trends
- 9.2.2.2 Market Forecast
- 9.2.3 India
- 9.2.3.1 Market Trends
- 9.2.3.2 Market Forecast
- 9.2.4 South Korea
- 9.2.4.1 Market Trends
- 9.2.4.2 Market Forecast
- 9.2.5 Australia
- 9.2.5.1 Market Trends
- 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
- 9.2.6.1 Market Trends
- 9.2.6.2 Market Forecast
- 9.2.7 Others
- 9.2.7.1 Market Trends
- 9.2.7.2 Market Forecast
- 9.3 Europe
- 9.3.1 Germany
- 9.3.1.1 Market Trends
- 9.3.1.2 Market Forecast
- 9.3.2 France
- 9.3.2.1 Market Trends
- 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
- 9.3.3.1 Market Trends
- 9.3.3.2 Market Forecast
- 9.3.4 Italy
- 9.3.4.1 Market Trends
- 9.3.4.2 Market Forecast
- 9.3.5 Spain
- 9.3.5.1 Market Trends
- 9.3.5.2 Market Forecast
- 9.3.6 Russia
- 9.3.6.1 Market Trends
- 9.3.6.2 Market Forecast
- 9.3.7 Others
- 9.3.7.1 Market Trends
- 9.3.7.2 Market Forecast
- 9.4 Latin America
- 9.4.1 Brazil
- 9.4.1.1 Market Trends
- 9.4.1.2 Market Forecast
- 9.4.2 Mexico
- 9.4.2.1 Market Trends
- 9.4.2.2 Market Forecast
- 9.4.3 Others
- 9.4.3.1 Market Trends
- 9.4.3.2 Market Forecast
- 9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast
10 Drivers, Restraints, and Opportunities
- 10.1 Overview
- 10.2 Drivers
- 10.3 Restraints
- 10.4 Opportunities
11 Value Chain Analysis
12 Porters Five Forces Analysis
- 12.1 Overview
- 12.2 Bargaining Power of Buyers
- 12.3 Bargaining Power of Suppliers
- 12.4 Degree of Competition
- 12.5 Threat of New Entrants
- 12.6 Threat of Substitutes
13 Price Analysis
14 Competitive Landscape
- 14.1 Market Structure
- 14.2 Key Players
- 14.3 Profiles of Key Players
- 14.3.1 Adriatic Moto Tours
- 14.3.1.1 Company Overview
- 14.3.1.2 Product Portfolio
- 14.3.2 EagleRider
- 14.3.2.1 Company Overview
- 14.3.2.2 Product Portfolio
- 14.3.3 Harley-Davidson Inc.
- 14.3.3.1 Company Overview
- 14.3.3.2 Product Portfolio
- 14.3.3.3 Financials
- 14.3.3.4 SWOT Analysis
- 14.3.4 MotoQuest
- 14.3.4.1 Company Overview
- 14.3.4.2 Product Portfolio
- 14.3.5 Motoroads
- 14.3.5.1 Company Overview
- 14.3.5.2 Product Portfolio
- 14.3.6 Rental 819 (Kizuki Rental Service)
- 14.3.6.1 Company Overview
- 14.3.6.2 Product Portfolio
- 14.3.7 The Hertz Corporation
- 14.3.7.1 Company Overview
- 14.3.7.2 Product Portfolio
- 14.3.8 WickedRide Adventure Services Pvt. Ltd.
- 14.3.8.1 Company Overview
- 14.3.8.2 Product Portfolio
Kindly, note that this only represents a partial list of companies, and the complete list has been provided in the report