市場調查報告書
商品編碼
1642774
2025-2033 年按類型(遠距醫療、醫療穿戴裝置、EMR/EHR 系統、醫療應用程式、醫療保健分析等)、組件(軟體、硬體、服務)和區域分類的數位醫療市場報告Digital Health Market Report by Type (Telehealth, Medical Wearables, EMR/EHR Systems, Medical Apps, Healthcare Analytics, and Others), Component (Software, Hardware, Service), and Region 2025-2033 |
2024年全球數位IMARC Group市場規模達4,930億美元。個人慢性病診斷的增加、向基於價值的護理的快速轉變、重大的技術進步和創新、以及不斷上升的醫療保健成本和對效率的需求推動了市場的發展。
數位健康是指將數位科技整合到醫療保健實踐和服務中,以增強醫療保健的提供和管理。它涵蓋廣泛的應用,包括遠距醫療、行動健康 (mHealth) 應用程式、穿戴式裝置、電子健康記錄 (EHR)、遠端患者監控和健康資料分析。數位健康的出現徹底改變了醫療保健產業,使患者能夠積極參與健康管理,並使醫療保健提供者能夠提供更個人化和高效的護理。數位醫療的關鍵方面之一是遠距醫療,它允許患者透過視訊會議或虛擬平台遠端諮詢醫療保健專業人員。事實證明,這對於為農村或服務欠缺地區的個人提供醫療服務、增加可近性並減少醫療保健的地理障礙特別有益。此外,行動健康應用程式和穿戴式裝置也越來越受歡迎,因為它們有助於健康追蹤、藥物依從性和生活方式管理,從而促進積極主動的健康和保健方法。
不斷上漲的醫療費用已成為全球關注的問題。數位醫療技術透過減少再入院、減少不必要的就診以及最佳化資源利用,為傳統醫療服務提供了經濟高效的替代方案。因此,醫療保健提供者和付款人擴大採用數位醫療解決方案來控制成本,同時保持護理品質。此外,糖尿病、心血管疾病和呼吸系統疾病等慢性疾病的盛行率在全球範圍內激增。穿戴式健身追蹤器和行動健康應用程式等數位健康工具使個人能夠積極管理自己的健康,促進預防性護理,並促進健康問題的早期發現,從而有助於更好的疾病管理和改善結果。除此之外,消費者擴大尋求方便易用的醫療保健解決方案。數位健康技術提供了虛擬諮詢、遠端監控和觸手可及的健康資訊的便利。向以消費者為中心的醫療保健的轉變刺激了對數位醫療工具和服務的需求。除此之外,數位健康設備和平台產生的大量健康資料為數據驅動的醫療保健帶來了新的機會。先進的分析和機器學習演算法分析這些資料,以識別趨勢、預測健康風險並提供個人化的治療建議,從而實現更精確和量身定做的護理。與此一致的是,COVID-19 大流行加速了遠距醫療和虛擬護理解決方案的採用。封鎖和社會疏離措施需要遠距醫療服務,導致遠距醫療使用激增。此次疫情凸顯了數位健康對於確保危機期間持續提供醫療服務的重要性。此外,行動裝置、穿戴式感測器、人工智慧和雲端運算等技術的快速進步為創新的數位健康解決方案鋪平了道路。
技術進步
智慧型手機、穿戴式裝置和物聯網感測器的激增使個人能夠持續監控自己的健康狀況並遠端存取醫療保健服務。行動健康應用程式和穿戴式健身追蹤器使用戶能夠追蹤生命徵象、身體活動、睡眠模式和營養,從而促進積極主動的個人健康管理。此外,人工智慧和機器學習演算法正在整合到數位健康解決方案中,以分析大量的健康資料並提供個人化的見解和治療建議。雲端運算有助於健康記錄的安全儲存和共享,使醫療保健提供者無論身在何處都可以存取患者資訊。隨著技術不斷發展,數位健康有望利用基因組學、虛擬實境和區塊鏈等領域的進步來徹底改變診斷、治療和患者參與。
醫療費用上漲
數位健康解決方案為傳統醫療保健服務提供了經濟高效的替代方案,解決了這項財務負擔。尤其是遠距醫療,可以減少親自就診的需要,降低管理成本,並增強醫療保健的可近性,特別是對於偏遠和服務不足的地區。透過實施遠端患者監測和虛擬護理,醫院可以防止不必要的再入院並更好地管理慢性病,從而節省成本。數位健康工具也有助於預防性護理和健康問題的早期發現,有助於減輕晚期疾病的財務影響。隨著重點從按服務收費模式轉向基於價值的護理,數位健康的數據驅動方法使提供者能夠最佳化醫療服務、改善護理結果並降低總體費用,使其成為不斷發展的醫療保健領域的關鍵驅動力。
消費者對便利性的需求
消費者在醫療保健之旅中越來越尋求便利、可及和個人化的體驗。遠距醫療和虛擬諮詢等數位醫療技術使患者能夠在舒適的家中與醫療保健專業人員聯繫,從而節省時間和旅行成本。行動健康應用程式和穿戴式裝置使用戶能夠隨時隨地存取健康資料、健康提示和個人化指導,使他們能夠掌控自己的健康。對可行見解和個人化健康建議的需求導致了由人工智慧驅動的健康聊天機器人和虛擬健康助理的整合。此外,隨著精通科技的年輕一代成為醫療保健消費者群體的更大一部分,對無縫數位健康體驗的需求將持續成長,推動該領域的創新和市場擴張。滿足消費者日益成長的便利需求對於數位健康公司獲得競爭優勢並在市場上取得長期成功至關重要。
The global digital health market size reached USD 493 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1,913.2 Billion by 2033, exhibiting a growth rate (CAGR) of 16.3% during 2025-2033. The market is propelled by the increasing diagnosis of chronic diseases among individuals, rapid shift toward value-based care, significant technological advancements and innovation, and rising healthcare costs and demand for efficiency.
Digital health refers to the integration of digital technologies into healthcare practices and services to enhance the delivery and management of healthcare. It encompasses a broad spectrum of applications, including telemedicine, mobile health (mHealth) apps, wearable devices, electronic health records (EHRs), remote patient monitoring, and health data analytics. The advent of digital health has revolutionized the healthcare industry, empowering patients to actively participate in their health management and enabling healthcare providers to deliver more personalized and efficient care. One of the key aspects of digital health is telemedicine, which allows patients to consult with healthcare professionals remotely through video conferencing or virtual platforms. This has proven especially beneficial in providing medical services to individuals in rural or underserved areas, increasing accessibility and reducing geographical barriers to healthcare. Additionally, mHealth apps and wearable devices have gained popularity as they facilitate health tracking, medication adherence, and lifestyle management, fostering a proactive approach to health and wellness.
The escalating healthcare costs have become a global concern. Digital health technologies offer cost-effective alternatives to traditional healthcare delivery by reducing hospital readmissions, minimizing unnecessary medical visits, and optimizing resource utilization. As a result, healthcare providers and payers are increasingly adopting digital health solutions to contain costs while maintaining the quality of care. Additionally, the prevalence of chronic diseases, such as diabetes, cardiovascular diseases, and respiratory disorders, has surged worldwide. Digital health tools, such as wearable fitness trackers and mobile health apps, empower individuals to actively manage their health, promote preventive care, and facilitate early detection of health issues, contributing to better disease management and improved outcomes. Other than this, consumers are increasingly seeking convenient and accessible healthcare solutions. Digital health technologies offer the convenience of virtual consultations, remote monitoring, and health information at their fingertips. The shift toward consumer-centric healthcare has fueled the demand for digital health tools and services. Besides this, the abundance of health data generated by digital health devices and platforms has opened new opportunities for data-driven healthcare. Advanced analytics and machine learning algorithms analyze this data to identify trends, predict health risks, and provide personalized treatment recommendations, enabling more precise and tailored care. In line with this, the COVID-19 pandemic accelerated the adoption of telehealth and virtual care solutions. Lockdowns and social distancing measures necessitated remote healthcare delivery, leading to a surge in telemedicine usage. The pandemic highlighted the importance of digital health in ensuring continuous healthcare access during crises. Moreover, rapid advancements in technology, such as mobile devices, wearable sensors, artificial intelligence, and cloud computing, have paved the way for innovative digital health solutions.
Technological Advancements
The proliferation of smartphones, wearable devices, and IoT (Internet of Things) sensors has enabled individuals to monitor their health continuously and access healthcare services remotely. Mobile health apps and wearable fitness trackers empower users to track vital signs, physical activity, sleep patterns, and nutrition, fostering a proactive approach to personal health management. Moreover, artificial intelligence and machine learning algorithms are being integrated into digital health solutions to analyze vast amounts of health data and provide personalized insights and treatment recommendations. Cloud computing facilitates secure storage and sharing of health records, making patient information accessible to healthcare providers irrespective of their location. As technology continues to evolve, digital health is poised to leverage advancements in areas like genomics, virtual reality, and blockchain to revolutionize diagnosis, treatment, and patient engagement.
Rising Healthcare Costs
Digital health solutions offer cost-effective alternatives to traditional healthcare services, addressing this financial burden. Telemedicine, in particular, reduces the need for in-person visits, lowering administrative costs, and enhancing healthcare access, especially for remote and underserved areas. By implementing remote patient monitoring and virtual care, hospitals can prevent unnecessary readmissions and better manage chronic conditions, resulting in cost savings. Digital health tools also facilitate preventive care and early detection of health issues, helping to mitigate the financial impact of advanced-stage diseases. As the focus shifts from a fee-for-service model to value-based care, digital health's data-driven approach enables providers to optimize healthcare delivery, improve care outcomes, and reduce overall expenses, making it a critical driver in the evolving healthcare landscape.
Consumer Demand for Convenience
Consumers are increasingly seeking convenience, accessibility, and personalized experiences in their healthcare journey. Digital health technologies, such as telemedicine and virtual consultations, allow patients to connect with healthcare professionals from the comfort of their homes, saving time and travel costs. Mobile health apps and wearable devices provide users with on-the-go access to health data, health tips, and personalized coaching, empowering them to take charge of their well-being. The demand for actionable insights and personalized health recommendations has led to the integration of AI-driven health chatbots and virtual health assistants. Additionally, as the younger, tech-savvy generation becomes a larger part of the healthcare consumer base, the demand for seamless digital health experiences will continue to grow, driving innovation and market expansion in this domain. Meeting the rising consumer demand for convenience is vital for digital health companies to gain a competitive edge and establish long-term success in the market.
Telehealth
Medical Wearables
EMR/EHR Systems
Medical Apps
Healthcare Analytics
Others
Telehealth dominates the market
Telehealth offers unparalleled accessibility, breaking down geographical barriers and connecting patients with healthcare professionals regardless of their physical location. This has been especially crucial in underserved and rural areas where access to healthcare facilities is limited. Additionally, telehealth provides convenience and time-saving benefits, enabling patients to schedule virtual appointments at their preferred times, reducing waiting times, and eliminating the need for extensive travel. As the world faced the COVID-19 pandemic, telehealth proved indispensable in maintaining healthcare services while adhering to social distancing measures. Moreover, the integration of telehealth with advanced technologies, such as real-time video conferencing, remote monitoring devices, and secure electronic health records, has bolstered its effectiveness and reliability, making it a preferred choice for both patients and healthcare providers. As healthcare systems increasingly prioritize value-based care and patient-centric approaches, telehealth's ability to enhance accessibility, convenience, and quality of care has solidified its position as the dominant segment in the evolving landscape of digital health.
Software
Hardware
Service
Service holds the largest share in the market
While digital health technologies and products provide the foundation, it is the services that complement and optimize their functionalities. Healthcare organizations and providers often require specialized expertise to integrate digital health solutions into their existing workflows, customize them according to their unique requirements, and train their staff to use the technologies effectively. Service providers offer consultancy, implementation, and training services, ensuring a seamless transition to digital health platforms. Moreover, ongoing support and maintenance services are essential to address any technical issues and to keep the systems up-to-date with evolving healthcare regulations and best practices. The services segment also encompasses data analytics, which plays a crucial role in transforming the vast amounts of health data into actionable insights, enabling evidence-based decision-making and improving patient outcomes. As the demand for digital health solutions continues to grow, the services segment remains indispensable in providing the necessary expertise and support to unlock the full potential of digital health technologies and drive their successful integration into the healthcare ecosystem.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for digital health.
North America has a highly developed healthcare infrastructure and a robust technological ecosystem, providing a fertile ground for the adoption of digital health solutions. The presence of advanced healthcare facilities and a high level of technology penetration, including widespread internet and smartphone usage, has facilitated the seamless integration of digital health technologies into existing healthcare systems. Moreover, the region faces several healthcare challenges, such as rising chronic disease prevalence, an aging population, and increasing healthcare costs. In response to these challenges, digital health solutions have gained prominence as a means to address these issues efficiently and cost-effectively. Telehealth, in particular, has gained widespread acceptance, offering convenient access to healthcare services, especially in remote or underserved areas. Furthermore, the thriving start-up culture in North America has given rise to a plethora of innovative digital health companies, fostering competition and driving continuous advancements in the industry.
One of the primary efforts by key players is continuous research and development to create cutting-edge digital health solutions. Investment in innovation and technology allows for the creation of new products and services that cater to evolving healthcare needs. This includes the development of advanced telemedicine platforms, wearable health devices, remote patient monitoring systems, and artificial intelligence-driven health analytics. Additionally, collaborations and partnerships between digital health companies and healthcare providers are also pivotal in driving market growth. These alliances enable the integration of digital health solutions into existing healthcare systems, ensuring seamless implementation and adoption. By working together, key players can leverage their respective expertise to deliver comprehensive and efficient digital health services to patients and healthcare professionals. Furthermore, efforts to improve interoperability and data exchange standards have been essential in promoting the widespread use of digital health technologies. Key players have been actively involved in establishing common protocols to enable seamless sharing of patient information, facilitating better care coordination and patient outcomes. Moreover, marketing and awareness campaigns are being conducted by key players to educate healthcare providers, policymakers, and the general public about the benefits and potential of digital health.
AirStrip Technologies Inc.
AT&T
Athenahealth Inc.
eClinicalWorks
iHealth Lab Inc.
Kininklijke Philips N.V.
McKesson Corporation
Omron Healthcare (Omron Corporation)
Oracle Corporation
Qualcomm Technologies Inc.
Veradigm LLC