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市場調查報告書
商品編碼
1642848
2025-2033 年成人尿布市場規模、佔有率、趨勢和預測(按類型、配銷通路和地區)Adult Diaper Market Size, Share, Trends and Forecast by Type, Distribution Channel, and Region, 2025-2033 |
2024年,全球成人紙尿褲市場IMARC Group為207億美元。北美目前在市場上佔據主導地位,到2024 年,其市場佔有率將超過28.6%。減少,醫療保健和家庭的擴張護理服務以及透過電子商務和零售網路提高可及性是推動該地區市場成長的主要因素。
在老年人口不斷增加和對失禁相關解決方案的認知不斷提高的推動下,美國正在成為成人尿布的主要區域市場。根據人口資料局(PRB)的數據,到2025年,65歲及以上的美國公民數量將達到8,200萬,占美國總人口的23%。醫療保健的不斷進步和產品可用性的提高鼓勵了老年人和患有需要吸收性產品的疾病的個人採用。此外,日益成長的接受度和有針對性的行銷活動減少了恥辱,促進了更廣泛的使用。此外,家庭醫療保健服務和電子商務平台的擴張使成人紙尿褲對消費者來說更容易獲得和方便,進一步促進了產業擴張。
老年人口增加
全球成人尿布市場主要受到老年人口不斷成長的推動,這導致與年齡相關的尿失禁問題日益普遍。根據人口資料局 (PRB) 的數據,全球總人口的 10% 年齡在 65 歲及以上。隨著全球預期壽命的延長,越來越多的人患有膀胱無力、行動不便和慢性疾病等疾病,這增加了對成人尿布的需求。日本、義大利和美國等老年人口較多的國家,失禁產品的使用量正在增加。成人尿布為老年人提供舒適、便利並提高生活品質,鼓勵他們採用。此外,旨在滿足老年人衛生需求的公眾意識活動和醫療保健措施正在進一步推動市場成長。
產品設計和技術的進步
產品設計和技術的持續創新正在顯著影響成人紙尿褲市場的成長。現代成人尿布具有增強的吸收性、氣味控制和親膚材料,可提高使用者的舒適度和功效。超薄和謹慎的設計使個人能夠保持積極的生活方式,同時控制失禁,並擴大產品的吸引力。此外,技術進步,例如帶有感測器來監測濕度水平的智慧尿布,已經受到歡迎,特別是在機構護理環境中。這些創新滿足了消費者對有效、舒適和方便用戶使用的解決方案的需求,使成人尿布成為個人和專業護理應用的實用選擇。
日益成長的接受度和可及性
社會對失禁管理的態度已經轉變,減少了恥辱並鼓勵使用成人尿布。透過有針對性的行銷活動和教育活動提高了意識,使它們的使用正常化,特別是在有臨時或長期醫療需求的年輕消費者中。包括電子商務平台在內的零售通路的擴展增強了可及性,提供了滿足不同需求的廣泛產品。根據IMARC Group發布的報告,2024年全球電子商務市場規模達26.8兆美元,預計2033年將達到214.5兆美元,2025-2033年複合年成長率為25.83%。網上購物提供隱私和便利,進一步鼓勵採用。此外,整合成人紙尿褲訂閱服務可確保定期交付,滿足消費者對無憂解決方案的需求。
The global adult diaper market size was valued at USD 20.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 37.0 Billion by 2033, exhibiting a CAGR of 5.97% during 2025-2033. North America currently dominates the market, holding a significant market share of over 28.6% in 2024. A growing geriatric population and increasing prevalence of incontinence, advancements in product design and technology, growing acceptance and reduced stigma surrounding adult diapers, expansion of healthcare and home care services, and enhanced accessibility through e-commerce and retail networks are the primary factors propelling market growth in this region.
The United States is emerging as a key regional market for adult diapers, driven by an increasing geriatric population and increasing awareness about incontinence-related solutions. As per the Population Reference Bureau (PRB), the number of American citizens aged 65 and older will reach 82 million by 2025, constituting 23% of the total population of the United States. Rising healthcare advancements and improved product availability have encouraged adoption among seniors and individuals with medical conditions requiring absorbent products. Moreover, growing acceptance and targeted marketing campaigns have reduced stigma, fostering wider usage. Additionally, the expansion of home healthcare services and e-commerce platforms has made adult diapers more accessible and convenient for consumers, further facilitating industry expansion.
Increasing Geriatric Population
The global adult diaper market is significantly driven by the rising geriatric population, which brings a growing prevalence of age-related incontinence issues. According to the Population Reference Bureau (PRB), 10% of the total global population is aged 65 years and older. As life expectancy increases worldwide, more individuals are experiencing conditions such as bladder weakness, mobility challenges, and chronic illnesses, increasing the demand for adult diapers. Countries with substantial elderly populations, such as Japan, Italy, and the United States, are witnessing a rise in the use of incontinence products. Adult diapers provide comfort, convenience, and improved quality of life for seniors, encouraging their adoption. Additionally, public awareness campaigns and healthcare initiatives aimed at addressing geriatric hygiene needs are further propelling market growth.
Advancements in Product Design and Technology
Continuous innovations in product design and technology are significantly influencing the growth of the adult diaper market. Modern adult diapers feature enhanced absorbency, odor control, and skin-friendly materials, addressing user comfort and efficacy. Ultra-thin and discreet designs allow individuals to maintain an active lifestyle while managing incontinence, broadening product appeal. Moreover, technological advancements, such as smart diapers with sensors to monitor the moisture levels, have gained popularity, particularly in institutional care settings. These innovations suit consumer demand for effective and comfortable and user-friendly solutions, making adult diapers a practical choice for both personal and professional caregiving applications.
Growing Acceptance and Accessibility
Societal attitudes toward incontinence management have shifted, reducing stigma and encouraging the adoption of adult diapers. Increased awareness through targeted marketing campaigns and educational initiatives has normalized their use, particularly among younger consumers with temporary or long-term medical needs. The expansion of retail channels, including e-commerce platforms, has enhanced accessibility, offering a wide range of products for varied needs. As per a report published by the IMARC Group, the global e-commerce market size reached USD 26.8 Trillion in 2024 and is forecasted to reach USD 214.5 Trillion by 2033, exhibiting a CAGR of 25.83% during 2025-2033. Online shopping provides privacy and convenience, further encouraging adoption. Additionally, the integration of subscription services for adult diapers ensures regular delivery, catering to consumer demand for hassle-free solutions.
Adult Pad Type Diaper
Adult Flat Type Diaper
Adult Pant Type Diaper
Adult pad type diaper stands as the largest component in 2024, holding around 51.8% of the market. This dominance is largely due to their versatility, comfort, and discreet design, catering to individuals with varying levels of incontinence. These products are easy to use and offer a customizable fit, making them suitable for both active users and those receiving care. Their lightweight construction and absorbent materials provide effective moisture management without bulkiness, enhancing user confidence. Additionally, pad-type diapers are cost-effective and widely available across retail and online platforms, making them a preferred choice among consumers and caregivers for managing incontinence efficiently.
Pharmacies
Convenience Stores
Online Stores
Others
Pharmacies lead the market with around 43.6% of market share in 2024. This is due to their established presence and trust among consumers seeking personal care products. They offer a wide range of options, ensuring accessibility to high-quality and specialized products tailored to individual needs. Pharmacists also provide professional guidance on selecting appropriate solutions, particularly for customers managing incontinence or post-surgical care. In addition to this, pharmacies often collaborate with healthcare providers, strengthening their position as a reliable distribution channel. Their convenient locations and integration with prescription services further solidify their dominance in the adult diaper market.
North America
Europe
Asia Pacific
Latin America
Middle East and Africa
In 2024, North America accounted for the largest market share of over 28.6%. The adult diaper market in this region is driven by a well-established healthcare infrastructure, high disposable incomes, and a growing geriatric population. Increased awareness about incontinence management and the availability of advanced, high-quality products are further propelling market demand. The strong focus of North America on innovation has also led to the development of discreet, skin-friendly, and highly absorbent diapers that cater to consumer preferences. Additionally, robust distribution networks, including retail stores, pharmacies, and e-commerce platforms, ensure product accessibility. The presence of key manufacturers and proactive marketing campaigns have also contributed to widespread adoption, solidifying the position of North America as a leader in the global adult diaper market.
United States Adult Diaper Market Analysis
In 2024, the United States accounts for over 89.80% of the adult diaper market in North America. Adult diapers are being used increasingly amongst those whose conditions include mobility, urinary, and other disorders. In addition to this, the demand for adult diapers is promoted by families and elder care centers as it makes the elderly more comfortable and cleaner. The Administration for Community Living (ACL), reported in 2022 that one of every six Americans was aged 65 or older. In line with this, adult diapers are now becoming more affordable for consumers, increasing demand in the market, as insurance companies are covering them as medical goods. High-end adult diapers have also been boosted by increasing disposable incomes and an emphasis on maintaining dignity. Besides this, adult diapers of various types are now readily available at major drugstore chains and retail establishments such as Walmart, CVS, and Walgreens, making access easier in both urban and suburban regions.
Asia Pacific Adult Diaper Market Analysis
The adult diaper market in Asia Pacific is growing due to the rapidly aging population of this region, particularly in Japan, China, and South Korea, where incontinence-related conditions are on rise. Improved hygiene products awareness and access to healthcare services has further increased the adoption rates. In these emerging economies, such as India and countries of Southeast Asia, economic growth and rising disposable incomes enable the average consumer to invest in high-quality hygiene products. Advanced features include superior absorbency, odor control, and gentleness on skin, further attracting a wide and diverse market. E-commerce websites and wider availability in general retail stores, primarily within urban and semiurban localities, also increase product accessibility. Government initiatives toward elder care and public health awareness are also driving demand. The developing trend of eco-friendly and biodegradable adult diapers also complements the rising trend for sustainable products. These together are supporting the high growth rate of the adult diaper market in Asia Pacific.
Europe Adult Diaper Market Analysis
Adult diapers are becoming a growing preference for families and caregivers who take care of geriatric and disabled people in terms of their home care. Since 2011, the population of England and Wales has been getting older, based on the Office for National Statistics. The population of persons 65 years old and over stood at more than 11 Million in 2021 from 9.2 Million in 2011, rising from 16.4% in 2011 to 18.6% in 2021. To this effect, the need for incontinence control solutions in healthcare facilities has increased as patients travel to Europe for treatments. In addition, the industry is being driven by innovation in the use of advanced smart diapers with sensors to track incontinence levels, particularly in healthcare institutions. Also, consumers and caregivers are increasingly choosing single-use adult diapers due to the trend toward convenience and hygiene. The industry is growing due to government and organization support for programs that give incontinence products to those who are in need.
Latin America Adult Diaper Market Analysis
The adult diaper market in Latin America is primarily driven by an increasing geriatric population and growing cases of incontinence problems among the elderly. According to the NIH, in 2018, older adults made up around 8.3% of the total population; that is, 10.4 million older adults. Increased awareness about personal hygiene and the availability of low-cost and innovative incontinence products are fostering adoption throughout the region. An expanding healthcare infrastructure and government care for the elderly boosts this market growth. Furthermore, retail networks are expanding to increase access to these products, particularly in far-reaching areas. Manufacturers are also introducing skin-friendly and eco-friendly products made according to the preferences and needs of Latin American citizens, as there is also a trend toward using these kinds of solutions. Increasing numbers of the urbanized middle-class and increasing public awareness campaigns are removing the stigma associated with these incontinence products, so demand is further being propelled upward for adult diapers of better quality. Different types, including pad-type and pull-up diapers, are available that meet different requirements, reducing the stigma about the usage of these adult diapers in Latin America and fueling steady market growth in this region.
Middle East and Africa Adult Diaper Market Analysis
Incontinence conditions such as those connected with chronic illness are expanding the Middle East and Africa adult diaper market, driven by the geriatric demographics within the regions. The growing concern about hygiene incontinence management has further augmented the popularity of adult diapers. This is also due to enhanced access to medical services across the continent, coupled with urbanization and economic progress in many regional areas which have increased disposable incomes and helped individuals invest in hygiene products. Manufacturers are also launching regionally relevant and high-quality products, which meet specific needs and preferences. The increasing retail sector in the form of supermarkets, pharmacies, and online platforms has improved the availability and accessibility of these products. Government initiatives to better care for elders and enhance public health awareness have also helped the market. Furthermore, international brands are coming up with innovative, sustainable products. Another factor that has attracted many diverse consumers is the emergence of biodegradable and hypoallergenic diapers. With these factors and increased education through social media campaigns, the adult diaper market in the Middle East and Africa is growing at a slow pace.
Key players in the global adult diaper market are adopting innovative strategies to drive market growth. They are increasingly investing in research and development (R&D) to introduce advanced products with features such as superior absorbency, skin-friendly materials and odor control. Companies are also focusing on eco-friendly initiatives, launching biodegradable and sustainable adult diapers to meet growing consumer demand for environmentally responsible options. Strategic collaborations and partnerships with healthcare institutions and retail chains are further enhancing distribution networks and accessibility. Furthermore, targeted marketing campaigns and awareness initiatives are reducing stigma around incontinence and encouraging product adoption. The expansion of e-commerce platforms and subscription-based services has further streamlined product availability and consumer convenience.
Unicharm Corporation
Kimberly-Clark Corporation
Attends Healthcare Group Ltd.
Paul Hartmann AG
Svenska Cellulosa Aktiebolaget (SCA)